DESIGN FOR SOCIETAL CHALLENGES

Transcription

1 INVITATION TO PARTICIPATE IN THE PROUD FORUM: DESIGN FOR SOCIETAL CHALLENGES 8 MAY 2014 RED DOT DESIGN MUSEUM ESSEN, GERMANY

2 Design for societal challenges Nowadays societies are faced with political and economic changes that effect a fundamental transformation of our social structures. Economic globalisation on the one hand combined with the desire for radical individualisation on the other, the reimagining of the public sphere with the help of social networks, but also the loss of optimism about progress are just some of the developments that have irreversibly altered our social structures and behaviours in the past ten years. As a hybrid discipline, design walks a tightrope between economic success and social responsibility, between creativity and continuity, between technical innovation and human conservatism. Not only is the development of design shaped by the needs of industrialisation and mass production of consumer goods, it is also innately linked to the reflection of this social reality. This is borne out in a variety of different intellectual movements relating to the social responsibility of design, from the Arts and Crafts Movement led by William Morris to the Ulm School of Design founded by Otl Aicher. But how does design as a discipline react to social change today? What methods and tools does it use in an effort to respond to or even influence this realignment of social and economic realities? How do we convey design values in a society where the word design is applied to almost everything? Terms like design thinking, fab labs, or co-design are an expression of a new direction in the production processes but also the thought processes used in design. This PROUD Forum aims to present these new tools and methods and assess their potential in terms of their productive and social value. Vito Oražem Design Zentrum Nordrhein Westfalen Red Dot Design Museum Essen, Germany

3 PRO GRA MME PROUD Forum: Design for societal challenges 8 May 2014 MORNING 9.30 a.m p.m. KEYNOTES Design for a better quality of life Prof. Dr. Peter Zec Initiator and CEO of Red Dot (Essen, Germany), Icsid Senator (Montreal, Canada) The changing role of designers: from giving form to facilitating innovation processes Prof. Ad van Berlo Founder and owner of VanBerlo, Part-time Professor of Entrepreneurial Design of Intelligent Systems, Eindhoven University of Technology Co-creation and innovation or Design for societal change in regards to World Design Capital 2014 Cape Town Prof. Dr. Mugendi K. M Rithaa Icsid President-Elect, Professor of Industrial Design, Cape Peninsula University of Technology (Cape Town, South Africa) Moderation Heather Daam Designer & Design Researcher, Design Academy Eindhoven

4 PRO GRA MME PROUD Forum: Design for societal challenges 8 May 2014 AFTERNOON 2.00 p.m p.m. WORKSHOPS (Parallel Sessions) What is the role of education in design museums? In the European Union, basic principles of form giving are not really included in education programmes for primary and secondary schools. Design museums all over Europe have the potential to offer this to pedagogic institutions in order to develop tailor-made programmes in close cooperation with them. There is a benefit for both: On the one hand, schools could incorporate the topic of form giving in a flexible way in the existing courses. On the other hand, design museums would no longer be the younger brothers and sisters of art museums by only showing old and rare design artefacts. They would be able to develop their own profile, thus becoming an integral part of educational programmes. Invited participants Jukka Savolainen Museum Director, Designmuseo (Helsinki, Finland) Prof. Masayo Ave Designer and Pedagogue, MasayoAve creation (Berlin, Germany) Prof. Dr. June H. Park Professor of Design Education, University of Vechta (Germany) Moderation Vito Oražem Managing Director, Red Dot Design Museum Essen (Germany)

5 What is the future of design innovation centres? After explaining the different design innovation hubs within PROUD, a practical test case, named Buda::lab (Fablab Kortrijk) will be illustrated. After this introduction, a lively debate with prominent guests will be performed about the future of design innovation centres within Europe. Which innovation centres are sustainable? How will the next innovation centres look like? Which services have those design innovation centres to offer? Invited participants Rodolfo Baïz Architect and Fab Lab Manager, Technoport (Belval, Luxembourg) Joe Lockwood Deputy Director, The Institute of Design Innovation, The Glasgow School of Art (Glasgow, UK) Dr. Peter Troxler (tbc) Research Professor Revolution in Manufacturing, Rotterdam University of Applied Sciences (Rotterdam, The Netherlands) Moderation Hilde Bouchez Professor and Researcher, Royal Academy of Fine Arts (KASK), University College Ghent (Belgium) What is the effect of co-design? Co-design is becoming a common approach to involving people into the design process. Principles of co-design have been identified and are being developed within PROUD that support us in how we co-design. Following this we ask ourselves: How can we asses a co-design project? What do we need to look at in order to measure the impact? How can we identify the effectiveness of co-design? Looking to numerous examples, we will reflect together on the complexity, criteria, and impact of co-design in these cases and in general. Invited participants Bas Raijmakers Design Researcher, Reader at Design Academy Eindhoven, Creative Director at STBY London (UK) and Amsterdam (The Netherlands) Jean Schneider European Projects Manager, Agence pour la Promotion de la Création Industrielle (Paris, France) Dr. Leon Cruickshank Director of Knowledge Exchange The Creative Exchange, Reader in Design, Lancaster University (Lancaster, UK) Moderation Ingrid van der Wacht Project Manager, Capital D/ Design Cooperation Brainport

6 PROUD People Researchers Organisations Using Design for co-creation and innovation PROUD (People Researchers Organisations Using Design for co-creation and innovation) is a European project with the objective to make Europe a better place by co-designing for all and by all. PROUD brings designers together with public organisations, businesses and user communities to experience the added value of design thinking and design, while working on innovative solutions for today s real-life problems. PROUD helps and supports designers to have the right facilities, knowledge and expertise to play this key role in innovating, improving and consolidating Europe. PROUD partners: Lead partner Capital D/Design Cooperation Brainport Partners APCI Agence pour la Promotion de la Création Industrielle (Paris, France) City of Eindhoven Culmination Innovation (Helsinki, Finland) Design Zentrum Nordrhein Westfalen (Essen, Germany) Designregio Kortrijk (Kortrijk, Belgium) Lancaster University (Lancaster, UK) Luxinnovation GIE (Luxembourg) Technoport SA (Luxembourg) Sub partners AGB Buda (Kortrijk, Belgium) Material Sense

7 PROUD FORUM Design for societal challenges Date 8 May 2014, 9.30 a.m p.m. Location Red Dot Design Museum Essen Gelsenkirchener Str Essen Germany Cost sharing Regular: 30 EUR Students: 15 EUR Further information and registration at If you have any questions, please contact: Ms Birthe Herder T: E: herder@red-dot.de The programme is subject to change.

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