Sony IR Day Business Outline. 2.Mid-Term Vision. 3.FY17 Results / FY18 Forecast. Toshihiro Konno. Michinori Mizuno. Music Segment (SMEJ)

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1 May 22, 2018 Business Executive Sony Corporation Representative Director Chief Executive Officer Sony Music Entertainment (Japan) Inc. Michinori Mizuno Director of Board CFO, Corporate EVP Sony Music Entertainment (Japan) Inc. Toshihiro Konno Agenda 1.Business Outline 2.Mid-Term Vision 3.FY17 Results / FY18 Forecast

2 1. Business Outline Sony Corporation Investor Sony IR Relations Day 2018 Company Profile Name: Sony Music Entertainment (Japan) Inc. Established: March, 1968 Location: 4-5 Rokubancho, Chiyoda-ku, Tokyo Representative Director: Michinori Mizuno Number of Subsidiaries: Approximately 20 Revenue Breakdown Other Physical Music FY17 Mobile Game Digital Anime Artist Management Music Publishing

3 50 Year Journey Business Diversity Starting from CBS/Sony 1968 Music Package Solution Strengthen Music Business by Vertical Integration Est. CBS/Sony Records Inc. Began publishing business Built record factory Talent Managem ent ʼ75 began record warehouse / logistics business ʼ78 built recording studios Artist / Talent management ʻ78 est. Sony Creative Products Character ʼ87 in-house jacket design Diversify Business by Horizontal Expansion Live Solutions Managed comedian talent Anime ʼ97 began consignment sales for other companies Began music distribution business Began Zepp operations ʻ97 est. SPE VISUAL WORKS ʼ03 changed name to Aniplex, increased investment Production Studio Global Distributi on ʼ17 first overseas Zepp Voice actor management Began distribution of Fate/Grand Order Mobile App Game ʼ05 est. US-based company Business Model Digital Real Content Artists, songs, recorded music, anime, video, mobile game, characters, etc. Live

4 2. Mid-Term Vision Sony Corporation Investor Sony IR Relations Day 2018 Mid-term Vision Road to General Entertainment Company Creating and Maximizing Hits Strengthen music and anime IP Leverage IP

5 Creating and Maximizing Hits Strengthen Music and Anime IP 2018 Peanuts Worldwide LLC 2016 川原礫 /KADOKAWA アスキー メディアワークス刊 / SAO MOVIE Project Creating and Maximizing Hits Leverage IP Expand Business Domain (Example: Fate Series) TV Broadcast Theatrical Mobile Game TYPE-MOON/Marvelous, Aniplex, Notes, SHAFT TYPE-MOON ufotable FSNPC IP TYPE-MOON / FGO PROJECT Event Visual Package Media Music

6 Creating and Maximizing Hits Leverage IP Sustainable Growth in Mobile Game Business Fate/Grand Order Retention Initiatives New Hit IP-Based Products c 乃 坂 46LLC Magica Quartet/Aniplex Magia Record Partners Seed&Flower LLC/Y&N Brothers Inc. enish,inc. TYPE-MOON / FGO PROJECT Mid-term Vision Road to General Entertainment Company Overseas Expansion New Businesses

7 Overseas Expansion - countries/regions France Germany China (Shanghai) Representative Office US (LA) Based Company Live Venues in Asia New Taipei Singapore Australia Kuala Lumpur New Businesses Sports Event AI VR Sony Music Entertainment(Japan)Inc. Intelligent Machines Amazes You Inc. Aisii Inc.

8 3. FY17 Results / FY18 Forecast Sony Corporation Investor Sony IR Relations Day 2018 FY17 Operating Profit Variance from FY16 Mobile Game Music/ Anime Other Gain on Sale of Real Estate Operating Income FY16 FY17* FY17 (Excludes One- Time Factor)

9 FY18 Operating Profit Forecast Variance from FY17 Mobile Game Music/ Anime Other Operating Income FY17* (Excludes One- Time Factor) FY18 Forecast

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