PRODUCT DEVELOPMENT Family LINE OF. Product Live Ops

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1 PRODUCT DEVELOPMENT LINE OF Product BUSINESS Production Development - Live Ops Product SENIOR MANAGEMENT STUDIO MANAGEMENT MANAGEMENT Management Creative Producing Producing Monetization Management Game Directing Chief Executive Officer - Independent Software Publisher 24 Chief Executive Officer - Subsidiary / Division of a Parent Company 26 Chief Executive Officer - Independent Software Developer 28 Chief Operating Officer 29 Chief Technology Officer 38 Top Legal Executive (General Counsel) 40 Top Finance Executive (Chief Financial Officer) 44 Chief Marketing Officer 46 Chief Human Resources Directs the development and production of all or a major group of software products to achieve targeted financial and content quality results. Typically has P&L responsibility for studio or product line. Directs the operations of multiple business units that are not studios. Typically has P&L responsibility for business unit. Manages and coordinates production activities and allocates resources to achieve product development goals. Establishes and maintains the creative vision for the company's or studio's portfolio of products throughout the development process. Directs the design of software products, owns the technical and creative vision, and is accountable for on-time, on-budget production of assigned software games. Refines game content and implements features in real time after online release of product to increase engagement and product revenue. Develops monetization and pricing strategies and implements strategies into games and promotional opportunities. Defines and Defines and develops games, delivers the ancillary products creative vision for or features. a game by Manages directing player development of experience and cross-functional interactive products gameplay deployed across elements. organization Head of Studios Vice General, Studio COO, Studio (#2 Position) SVP, Strategic Business Unit SVP, Prdn Mgmt General, VP, Creative VP, Prdn Mgmt Strategic Business Unit Direction VP, Executive VP, Monetization, Sr Dir, Product Mgmt Dir, Prdn Mgmt Creative Dir Executive Exec Live Ops Dir, Monetization Dir, Product Mgmt Game Sr Prdn (Mgmt) Sr (Mgmt) Sr Live Ops (Mgmt) Sr Product (Mgmt) 22416, Monetization Sr Adv Product Adv Prdn Adv Adv Live Ops Adv Product Sr Prdn Sr Sr Live Ops Sr Monetization Sr Product Journey IC Prdn Live Ops Monetization Product Assoc Prdn Assoc Assoc Live Ops Prdn Coord Prdn (Any Area of Product Dev) 2017 Croner Software Games Position Grid.xlsx Page 1 of 10

2 PRODUCT DEVELOPMENT (CONT'D) Systems Design Game Design Technical Game Design Layout Design Mathematics Writing Story Dialogue Sound / Audio Composing Designs the Designs games at the Designs and implements Designs and creates Develops the Creates treatments, Translates story Casts, records and Directs the creation Creates original mechanics that interface, content technical aspects of game levels, mathematical stories, scripts and concepts into design edits dialogue for and implementation musical result in desirable and engineering gameplay features, such translating game properties of game dialogue for games elements and game games. May of sound and audio arrangements for gameplay levels. as interactive content or concepts into specific design primarily for and develops structure. Develops localize dialogue elements for assigned dynamics. solutions that require playable levels. casino games. Ensures creative concepts. narrative options, into product for software games. components of Translates high programming. that mathematical alternatives and international software games. level game principles within games solutions for game distribution. concepts into engage player interest, elements. complex models of pay out accurately and scoring, difficulty comply with applicable and economy gaming regulations Vice VP, Game Design Sr Dir, Game Design Dir, Game Design Dir, Mathematics Dir, Writing Dir, Story Dir, Sound / Audio Sr, Game Design 23016, Game Design 24116, Writing 24416, Story 25216, Sound / Audio Game Layout Writer Sound / Audio Principal Game Principal Sound / Audio Sr Adv Game Adv Systems Adv Game Adv Technical Game Adv Mathematician Advanced Writer Adv Dialogue Editor Adv Sound / Audio Sr Systems Sr Game Sr Technical Game Sr Layout Sr Mathematician Sr Writer Sr Story Writer Sr Dialogue Editor Sr Sound / Audio Journey IC Systems Game Technical Game Layout Mathematician Writer Story Writer Dialogue Editor Sound / Audio Composer Assoc Game Assoc Layout Assoc Sound / Audio Prdn (Any Area of Product Dev) (cont'd) Scripter 2017 Croner Software Games Position Grid.xlsx Page 2 of 10

3 Software ing Art Technical Art Concept Art User Experience Design User Interface / User Experience Art User Interface ing Animation Technical Animation Video Editing Localization Designs, develops Translates user The user interface Implements artistic direction Delivers finished, and tests software interface design into engineering function into animation for software edited video code for products art prototypes art designs, develops products. May include: segments for and games under assets for assigned and tests software modeling, sculpting, layout, inclusion in development. game elements. for user interfaces character animation / set up products. Implements established artistic direction into game ready art. May include character design, 2D art, 2D animation, 3D art, environmental design, illustration and general art. Ensures that art and animation are enhanced by the use of advanced technical processes, systems and software. Develops concepts for game treatments, including look, feel, color and mood. Illustrates concepts traditionally and digitally. Develops user interfaces for games that contribute to compelling user experience and player engagement, including layout, site maps, navigation design. PRODUCT DEVELOPMENT (CONT'D) that complement the gameplay visuals and experience. / rigging, look development, texture painting, character simulations, lighting, rendering, motion capture, stereoscopic imaging, in game cinematics Creates character set ups, including animation rigs, systems and workflows. Develops tools to optimize animation processes. Designs and develops software products into targeted countries, ensuring conversion of titles into localized versions to meet meaningful translation and international standards. Vice VP, SW ing VP, Art Dept Sr Dir, SW ing Sr Dir, Art Dept Sr Dir, UX Design Dir, SW ing Dir, Art Dept Dir, Technical Art Dir, Concept Art Dir, UX Design Dir, Animation Dept Dir, Localization Sr, SW ing Sr, Art Dept Sr, UX Design 26016, SW ing 31016, Art Dept / Art Dept Dir 31516, Technical Art 32016, Concept Art 32516, UX Design 33016, Animation / Animation Dir 33516, Technical Animator 40016, Video Editing 40516, Localization SW Technical Concept UI / UX Animator Technical Animator Principal SW Principal Principal Technical Principal Concept Principal UI / UX Principal Animator Sr Adv SW Sr Adv Sr Adv UI / UX Sr Adv Animator Adv SW Adv Adv Technical Adv Concept Adv UX Adv UI / UX Adv Animator Sr SW Sr Sr Technical Sr Concept Sr UX Sr UI / UX Senior User Interface Sr Animator Sr Technical Animator Sr Video Editor Sr Localization Journey IC SW Technical Concept UX UI / UX User Interface Animator Technical Animator Video Editor Localization Assoc SW Assoc Assoc Technical Assoc Concept Assoc UX Assoc UI / UX Assoc User Interface Assoc Animator Assoc Technical Animator Assoc Video Editor Localization Localization Coord Prdn (Any Area of Product Dev) (cont'd) 2017 Croner Software Games Position Grid.xlsx Page 3 of 10

4 TECHNOLOGY SUPPORT Technology and Infrastructure Server ing Platform ing Database ing DevOps ing Engine Software ing Tools Software ing Security ing Release ing Release Management Technical Writing Develops and Designs, enhances and Designs and Designs and Develops production Designs, develops Designs, develops Designs, builds, Configures, Develops release Writes, edits and implements calibrates the develops software to develops, tests and systems that support and upgrades and maintains operates and compiles, assembles manifests and maintains technical technology, organization's server manage and scale ensures the integrity online gaming. proprietary engine software tools to automates security and delivers source roadmaps, documentation of infrastructure, environment the organization's of database Engages with software software on which automate and solutions and code for product implements releases software products. architecture and underlying games. transactional structures. Plans for developers and the organization's enhance production processes to protect release. and release applications that Calibrates and scales infrastructure. capacity and infrastructure games are run. processes. the integrity of the versions. support product server systems to scalability. engineers to integrate Evaluates organization's digital development, ensure that systems software development commercial tools network, systems, production and meet performance and delivery from and technologies. applications and online gaming requirements. inception to full data. operations operation Vice VP, Technology and Infrastructure VP, Platform ing VP, Engine SW ing VP, Security ing Sr Dir, Platform ing Dir, Technology and Infrastructure Sr, Technology and Infrastructure 41016, Technology and Infrastructure Dir, Server ing 41216, Server ing Dir, Platform ing Sr, Platform ing 41316, Platform ing, Dir, DB ing 41516, DB ing Dir, DevOps ing 41616, DevOps ing Dir, Engine SW ing 42016, Engine SW ing Dir, Tools SW ing 43016, Tools SW ing Dir, Security ing 43516, Security ing 44016, Release ing Platform Engine SW Tools SW Release Principal Platform Principal DevOps Principal Engine SW Principal Security Adv Server Adv Platform Adv DB Adv DevOps Adv Engine SW Adv Tools SW Adv Security Adv Release Sr System Admin Sr Server Sr Platform Sr DB Sr DevOps Sr Engine SW Sr Tools SW Sr Security Sr Release Sr Release Sr Technical Writer Journey IC System Admin Server Platform DB DevOps Engine SW Tools SW Security Release Release Technical Writer Assoc System Admin Assoc Platform Assoc DB Assoc Engine SW Assoc Tools SW Assoc Security Assoc Release Prdn Tech 2017 Croner Software Games Position Grid.xlsx Page 4 of 10

5 TECHNOLOGY SUPPORT (CONT'D) OPERATIONS CUSTOMER Digital Assets Quality Assurance Quality Assurance Quality Assurance SUPPORT Operations Management Quality Assurance ing Analysis Testing Mastering Lab SERVICES IN GAME SUPPORT Operations Generalist Manages the Ensures that Accountable for Designs software test Executes test plans Creates final Responds to customer Assists customers Directs software Manages a range of distribution, software is reviewed, automating test plans for multiple on pre-release "mastered" version of inquires, resolves during online production and administrative collection and fixed and released processes and testing software products. versions of software software products, billing and upgrade gameplay. distribution, such operations activities, archiving of digital bug free. software code. Sets Writes automated to detect and record implements test problems. May as purchasing, such as information assets. Manages technical direction for tools to support test product defects. builds and archives provide technical, in traffic, logistics, technology, finance, cataloguing and "QA" software plans. Conducts compliance software. game support and/or warehousing. human resources retrieval systems. programs. testing and maintains community support. and/or facilities. bug reports. Typically this function is located in a smaller office or studio. Vice VP, Customer VP, Ops Sr Dir, QA Dir, QA Dir, Customer Dir, Ops Sr, QA Sr, QA ing 45016, QA 45216, QA ing 50016, Customer 50516, In Game 55016, Ops Admin Ops - Generalist Supv, QA Supv, Customer Supv, In Game QA Principal QA Adv QA Sr QA Sr QA Journey IC Digital Assets QA QA Ops Assoc QA Assoc QA Ops Coord QA Tester Sr QA Tester QA Tester Entry QA Tester Mastering Lab Tech Customer Rep Sr Customer Rep Customer Rep Entry Customer Rep In Game Rep Sr In Game Rep In Game Rep Entry In Game Rep 2017 Croner Software Games Position Grid.xlsx Page 5 of 10

6 MARKETING Marketing Digital Marketing Direct Marketing Player Engagement Community Community Architecture User Acquisition Product Marketing Channel Marketing Creates and Develops and Develops and Strengthens player Engages members of Designs, develops Directs data analysis Develops product Develops marketing implements implements marketing implements one-toone engagement with the the player and enhances the to assess acquisition marketing plans and plans and marketing programs strategies through customer organization's community through player community and retention, return creates materials to promotional to improve the social media and other development and game(s). Develops a messaging about website. Refreshes on investment and support product campaigns through organization's digital platforms. retention programs deep understanding of content and new content and creates performance of sales. Provides input resellers or specific position in the Builds social media and integrates each game and their product features. engagement through marketing on product design, vertical markets and market. Creates engagement and customer loyalty communities, acting Facilitates membercreated meaningful content. campaigns. definition, trades. marketing and analyzes customer programs and datagathering as a resource for content and Recommends positioning and advertising analytics to measure initiatives driving initiatives and social media approaches to grow pricing. campaigns and and increase into products. feature improvements. presence. player base. related materials effectiveness SVP, (Excluding Sales) Vice VP, (Excluding Sales) VP, Digital VP, User Acquisition VP, Product Sr Dir, Sr Dir, Digital Sr Dir, Product Sr Dir, Channel Dir, Dir, Digital Dir, Direct Dir, Community Dir, User Acquisition Dir, Product Dir, Channel Sr, Sr, Digital Sr, Community Sr, Product Sr, Channel 60016, 60516, Digital 60916, Direct 61216, Community 61516, User Acquisition 61816, Product 62016, Channel Supv, Community Sr Sr Digital Sr Direct Sr Community Sr User Acquisition Sr Product Sr Channel Journey IC Digital Direct Player Engagement Community Community User Acquisition Product Channel Assoc Assoc Digital Assoc Direct Assoc Community Assoc Product Assoc Channel Coord (Any Area of ) 2017 Croner Software Games Position Grid.xlsx Page 6 of 10

7 Creates and produces marketing materials for selling and promoting software products. Establishes creative identity and "look and feel " Creates digital art assets for use by marketing. MARKETING (CONT'D) Develops multimedia assets for use by marketing including video, audio and graphics. Oversees and coordinates project tracking for creating and producing marketing materials. Directs public relations activities of the organization. May direct the corporate communications and/or investor relations function. Plans and executes the organization's participation in industry-specific events. Designs and executes esports activities for the organization. Sets the strategic vision for esports. Establishes competitive structure and format. ESPORTS Creative Services Creative Services - Graphics Creative Services - Writing Creative Services - Multimedia Creative Services - Project Management Public Relations Trade Show / Events Esports Esports Shoutcasting Esports Events / Productions Writes and edits Delivers live play-by- Plans and executes marketing materials. player-centric events play and serves as onair talent for game broadcast. May host tournaments and provide analysis. and productions. Plans logistics for tournaments SVP, Esports Vice VP, Creative Svcs VP, Public Relations VP, Esports Sr Dir, Public Relations Dir, Creative Svcs Dir, Public Relations Dir, Trade Show / Dir, Esports Events Dir, Esports Events / Prod Sr, Creative Svcs Sr, Public Relations Sr, Trade Show / Events Sr, Esports Events / Prod 62716, Creative Svcs 63216, Multimedia Editing Creative Svcs Project 67016, Public Relations 67516, Trade Show / Events 67616, Esports 67816, Esports Events / Prod Sr Graphic Sr Public Relations Sr Esports Sr Esports Events / Prod Journey IC Graphic Writer / Editor Multimedia Editor Public Relations Trade Show / Events Esports Esports Shoutcaster Esports Events / Prod Assoc Esports Coord (Any Area of Mkg) (Cont'd) Esports 2017 Croner Software Games Position Grid.xlsx Page 7 of 10

8 DATA / ANALYTICS DIGITAL COMMERCE Market Research User Experience / Usability Research Business Competitive Research Gameplay Analytics Data Science Business Intelligence ing Website Website Development BUSINESS DEVELOPMENT Collects and reports on Designs and conducts Conducts and reports on Aggregates, analyzes Analyzes large Configures software Maintains the Creates and maintains Identifies and pursues industry and customer user experience internal and external and interprets data amounts of data to query dynamic organization's the technical new business, data, new markets and studies to test findings including and key metrics and using advanced databases to extract website, including functionality of web partnership and joint marketing campaign response to designs industry trends, provides statistical, data analytical information design, content, pages for assigned venture opportunities. performance. and oversees research competitive landscape recommendations to mining and predictive that inform business technical functionality websites. Develops Performs financial to understand user product performance improve player analyses to inform strategy and product and troubleshooting. and maintains frontend analysis and due interaction at all and business operations. retention and game product and decisions. tools and diligence and stages of game play. monetization. marketing decisions. applications to create structures and desired functionality. negotiates business contracts Top Data and Analytics Executive SVP, Business Dev Vice VP, Gameplay Analytics VP, Business Dev Sr Dir, Business Dev Dir, Market Research Dir, UX / Usability Research Dir, Gameplay Analytics Dir, Data Science Dir, Business Int ing Dir, Website Dir, Business Dev Sr, Business Dev 68016, Market Research 68116, UX / Usability Research 68416, Gameplay Analytics 69016, Business Int 68516, Data Science 70016, Website 72016, Business Dev ing Journey IC Adv Market Research Sr Market Research Market Research Adv UX / Usability Researcher Sr UX / Usability Researcher UX / Usability Researcher Assoc UX / Usability Researcher Adv Business Competitive Research Sr Business Competitive Research Business Competitive Research Adv Gameplay Sr Gameplay Adv Business Int Adv Data Scientist Sr Data Scientist Gameplay Data Scientist Assoc Gameplay Assoc Data Scientist Sr Business Int Business Int Sr Website Website Sr Website Developer Website Developer Adv Business Dev Sr Business Dev Business Dev Assoc Business Dev 2017 Croner Software Games Position Grid.xlsx Page 8 of 10

9 PRODUCT LICENSING SOFTWARE SALES SALES SUPPORT Licensing Sales Management Field Sales - Regional Field Sales - National ecommerce Sales In Game Advertising Sales Sales Analysis Sales Administration Account Management Identifies, negotiates Plans and directs all Sells to accounts in Sells to key national Sells products Sells advertising for Compiles, analyzes Processes sales s sales and develops sales activities. an area. Executes accounts. through display in online games and reports on sales orders, tracks sales personnel during the opportunities to Generates all or a sales and organization's online during gameplay. revenue to support versus quota, sales cycle and license the significant portion of promotional store and third party decisions about processes sales manages accounts on organization's the organization's campaigns for new online distribution digital sales orders and monitors a daily basis after the intellectual property to revenue through and existing software networks. programs and to sales expenses. close of sale, third parties, or to product sales. products. evaluate sales s the tracking maintaining regular license IP from others. Develops and performance. of sales incentive / contact. implements sales commission tactics. May manage calculations. international sales Top Sales and Executive Top Sales Executive (Excluding ) SVP, Licensing SVP, Sales (Excluding ) Vice VP, Licensing VP, Sales (Excluding ) Sr Dir, National Sales (Mgmt) Dir, Licensing Dir, National Sales (Mgmt) Dir, ecommerce Sales Dir, Sales Analysis Dir, Sales Admin 76016, Licensing 80016, Area Sales (Mgmt) 81516, ecommerce Sales 84016, Sales Analysis 85016, Sales Admin Area Sales (Selling) National Sales Dir (Selling) Sr Licensing Regional Sales (Selling) In Game Ad Sales (Selling) Sr Sales Sr Account Journey IC Licensing Sales Rep (Selling) Key Accounts Rep (Selling) ecommerce Sales Assoc ecommerce Sales Sales Account Sr Sales Coord Licensing Coord Sales Coord 2017 Croner Software Games Position Grid.xlsx Page 9 of 10

10 GENERAL AND ADMINISTRATIVE Legal Services Finance Accounting Finance - Royalty Accounting Human Resources Recruiting Internal Communications Outsourcing Administration Protects the ordinary Develops budgets and Develops, implements Tracks and reviews Directs and implements Develops and Develops and Evaluates and selects and special activities of forecasts. Reports on and maintains royalty payments and activities that maximize administers staffing communicates the vendors to fulfill the organization. variances and provides accounting systems and creates royalty attraction, retention, plans, programs and organization's desired production and staffing Ensures regulatory updated forecasts and their required entries, statements. Participates motivation, professional processes to recruit image and messages to needs. compliance. Drafts and models. s client reconciliation and in budgeting, growth and productivity required talent. internal staff. Aligns reviews binding groups in planning and reporting. Complies forecasting and financial of employees. Ensures Sources, interviews and communication of agreements and decision making with with approved closing processes compliance with various supports the selection of human resources contracts. financial and scenario accounting principles. related to royalties. entities. employees. Consults programs and initiatives modeling. with line management with the organization's on staffing needs. vision and goals SVP, HR Vice VP, Legal Services VP, Finance Controller VP, HR VP, Recruiting Sr Dir, Legal Services Sr Dir, Finance Sr Dir, HR Sr Dir, Recruiting Dir, Legal Svcs Dir, Finance Dir, HR Dir, Recruiting Dir, Outsourcing Administration Sr, HR Sr, Recruiting 96016, Finance 97016, Royalty Accounting 98016, HR 99016, Recruiting Sr Counsel Sr Financial Sr Accountant Sr HR Generalist Sr Recruiter Journey IC Counsel Financial Accountant HR Generalist Recruiter Assoc Counsel Assoc Recruiter Senior Internal Communications Internal Communications Sr Outsourcing Outsourcing Assoc Outsourcing HR Coord Recruiting Coord Outsourcing Coord 2017 Croner Software Games Position Grid.xlsx Page 10 of 10