AURAT RAAJ A DIGITAL PLATFORM THAT USES ARTIFICIAL INTELLIGENCE & ANIMATION TO END GENDER INEQUALITY & VIOLENCE AGAINST PAKISTANI WOMEN
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1 AURAT RAAJ A DIGITAL PLATFORM THAT USES ARTIFICIAL INTELLIGENCE & ANIMATION TO END GENDER INEQUALITY & VIOLENCE AGAINST PAKISTANI WOMEN
2 Problem Revenge Rape Village councils continue to order revenge rape in 2017 Honor Killings women killed by family members every year Acid Crime 98% of acid attacks not decided due to loopholes in Pakistan law Gender inequality & violence against girls/women leads to a loss of $888 billion to the South Asian region
3 Solution VICTIM MENTALITY CONTENT WARRIOR MENTALITY INTRODUCE GIRLS & WOMEN TO POWERFUL, EMPOWERING INSPIRING IDEAS THROUGH INNOVATIVE TECH
4 Chatbot Uses artificial intelligence Powered by IBM WATSON SMS integration WeChat & FB integration Voice Recognition Emergency Calling E-commerce integration App development
5 Animated Content Taboo topics targeted Important for illiterate female audience Dub local & regional languages Attract younger audience 1 st episode - 130,000+ video views
6 Workshops Self-Defense Drives 500+ girls coached 5 Schools 1 workplace Empowerment Camps Jinnah University Storytelling Circles TED talk style session
7 Storytelling 50+ articles 15+ videos 38,000+ unique page views 100,000+ video views Avg. time on page 2:50 mins
8 Business Model Sponsored Content Articles Videos Workshops Video Monetization Content Syndication E-Commerce Sell Birth control thru chatbot Sell menstrual hygiene products thru chatbot Sell pepper sprays thru chatbot Insights & data Corporates & Brands Hospitals & international NGOs Advocacy
9 Addressable market Pakistani Women years = 55 Million Urbanised Women = 17.6 Million Educated Women = 5.6 Million Smart phone users = 0.95 million By 2020, globally there will be 6.1 billion smartphone users led by huge growth in less mature markets
10 Growth & Scaling Harassment, abuse and gender inequality & violence are not Pakistani problems these are regional, global problems. We envision that our chatbot Raaji and animated series will reach, solve and support every girl in the world in her own language.
11 Team Co-Founder Tino Hahn Former Chief Editor IGN Germany, Head of Content Games & Movies Ströer Media Brands. Founder & CEO Saba Khalid Journalist, editor, filmmaker advertising and marketing consultant. Winner of Do School Pitch Night 2017, Winner of IFA Germany Cross Culture Scholarship, Finalist of She Loves Tech global competition, Winner of UNICEF MHM challenge, IBM Global Startup Entrepreneur Co-Founder Ali Abbas Serial Entrepreneur, Activist/Animator &Advertising expert Alyna Mohsin Filmmaking Lead Amna Macdi Workshop Lead Atif Zafar Machine Learning & AI Lead Amir J Khan Self Defense Coach Naizam Sher Development Lead Our first Patron
12 Mentors, coaches and advisors DO School Coaches, Berlin Germany The Nest i/o advisors, Karachi Pakistan
13 Achievements Media Grants
14 Traction & Goals 500 girls taught self-defense Animated content sold University partnerships Extend workshops outside of KHI & reach 10,000 girls Grow social media &website traffic Make chatbot fully conversational Launch a full-length animated film
15 What we re looking for? SEED 25,000$ TEAM GROWTH PARTNERSHIPS MENTORSHIP & ADVICE
16 Competition Workshops Animation Articles & Videos Circle Pakistan is not using innovative technologies like animation and AI. They rely on traditional workshops for awareness and advocacy Both organizations are doing wonderful work on topics like terrorism and acceptance but have not yet touched taboo topics for girls. Content is presented and packaged like click-bait. Content focus is on entertainment and not empowerment
17 Get in touch with us: AURATRAAJ.COM KARACHI, PAKISTAN
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