Statewide. Efficient. Effective.

Transcription

1 Statewide. Efficient. Effective.

2 What is the Louisiana Radio Network? The Louisiana Radio Network provides content to radio stations across the state. In exchange for the content the stations and their listeners want, LRN is able to retain commercial or outreach time in that programming. We make that time available to Companies and Organizations who need to reach people across the state. Here is just a sample of the companies who depend on LRN for their marketing.

3 ,102, , , , , , , ,700 0 New Orleans Non Metro Baton Rouge Lafayette Shreveport Alexandria Lake Charles Monroe Louisiana 18+ population by Geography Source: 2013 Nationwide Arbitron/US Census Data

4 A variety of clients; a variety of programs Clients use State Radio Networks in many ways: TRIGGER PROGRAMS Special campaigns set to trigger based on events, such as weather. Good for weather related emergencies, for instance. TRADITIONAL COVERAGE/PLACEMENT Clients use LRN to assure statewide coverage, and use our placement services to accomplish heavy-up schedules in selected Metro markets. EXCLUSIVE SPONSORSHIPS From custom designed vignettes (such as Small Business of the Week) to the creation of complete series, LRN can help bring your business special attention. PUBLIC POLICY/ POLITICAL CAMPAIGNS From candidates to PAC s, many depend on LRN to get the word out when a call to action is important. DEALER CO-OP PROGRAMS From manufacturers to distributors, LRN can assure complete coverage for all of your dealers. From custom mapping to cost allocation, we deliver the turn-key solution. GOVERNMENT OUTREACH State and Federal agencies depend on LRN for education and outreach programs. And we help bridge the gap to assure citizens in the rural parts of the state get the message.

5 Why use the Louisiana Radio Network? The Louisiana Radio Network is the most listened to radio property in Louisiana, reaching a total of 342,700 people, 18+ each week. And our average newscast is heard by just over 25,900 people. That s big reach. 45 radio stations. Statewide coverage. All with one contact, one insertion order, and only one invoice! It doesn t get much easier. LRN could be the most efficient way to reach people across Louisiana. For instance, with a sample :30 rate of $320, your investment per station is only $7.11. And remember, with one Network spot, you get 45 individual radio commercials. AND, LRN airs in Radio s Prime Time! M-Sa, 6am-7pm. No nights or overnights! News Director JEFF PALERMO delivers an hourly newscast to radio stations across Louisiana. Along with our Base Network, LRN gives you the flexibility to add additional stations in the major metro areas of Louisiana, again with one single point of contact. *Source: Nielsen Audience Estimates/Nationwide Report 2 book average, Adults 18+, FA 2012/SP 2013.

6 42 Markets / 45 Stations MARKET STATION PARISH FREQ FORMAT Alexandria KDBS Rapides 1410 AM Sports Alexandria KSYL Rapides 970 AM Talk Amite WABL Tangipahoa 1570 AM Country Amite WTGG-FM Tangipahoa 96.5 FM Oldies Baton Rouge WBRP-FM East Baton Rouge FM News/Talk Bogalusa WBOX Washington 920 AM Country Bogalusa WBOX-FM Washington 92.9 FM Country Carencro KXKW-FM Avoyelles FM Classic Country Crowley KSIG Acadia 1450 AM Easy Listening Delhi KGGM-FM Richland 93.5 FM Southern Gospel Eunice KEUN St. Landry 1490 AM News/Talk Ferriday KFNV-FM Concordia FM Classic Hits Folsom WJSH-FM St. Tammany FM Oldies Hammond WFPR Tangipahoa 1400 AM Classic Country Hodge KRLQ-FM Jackson 94.1 FM Classic Country Houma KJIN Terrebonne 1490 AM Sports Jena KJNA-FM LaSalle FM Country Jennings KJEF Jeff Davis 1290 AM News/Talk Lafayette KJCB Lafayette 770 AM Urban Lafayette KROF Lafayette 960 AM News/Talk Lake Charles KLCL Calcasieu 1470 AM Variety Leesville KJAE-FM Vernon 93.5 FM Country Mansfield KJVC-FM DeSoto 92.7 FM Country Mansura KZLG-FM Avoyelles 95.9 FM AC

7 42 Markets / 45 Stations MARKET STATION PARISH FREQ FORMAT Marksville KAPB-FM Avoyelles 97.7 FM Country Minden KASO Webster 1240 AM Classic Hits Moreauville (Marksville) KLIL-FM Avoyelles 92.1 FM Oldies Monroe KMBS Ouachita 1310 AM Talk Monroe KRJO Ouachita 1680 AM Rhythmic Oldies Morgan City KQKI-FM St. Mary 95.3 FM Country Natchez, MS WNAT Adams 1450 AM News/Talk Natchitoches KDBH-FM Natchitoches 97.3 FM Country New Iberia KANE Iberia 1240 AM Oldies New Orleans WTIX-FM LaFourche 94.3 FM Oldies New Roads KCLF Pointe Coupee 1500 AM Urban AC Oak Grove (Lk Providence) KWCL-FM W Carroll 96.7 FM Oldies Ruston KPCH-FM Lincoln 99.3 FM Oldies Slidell WSLA St. Tammany 1560 AM Sports Springhill KTKC-FM Webster 92.9 FM Country Thibodaux KTIB LaFourche 640 AM News/Talk Tylertown, MS WFCG-FM Walthall FM Southern Gospel White Castle KKAY Iberville 1590 AM Variety Winnfield KVCL-FM Winn 92.1 FM Country Winnsboro KMAR-FM Franklin 95.9 FM Classic Country Zwolle KTEZ-FM Sabine 99.9 FM AC

8 Affiliate Map

9 Additional Services Most clients/advertisers use our Base Network to reach Louisiana. On occasion, we are asked to purchase additional stations on behalf of our advertisers wanting to extend their reach. The Louisiana Radio Network is happy to offer this service at an additional cost. We negotiate bulk rates with those stations, allowing you to take advantage of our rate structure, but still manage your campaign with a single point of contact here at LRN. Ask your Network representative if you are interested in adding any of these stations. Prices may vary based on time of year and availability. *Please note airtimes vary as outlined for optional stations. MARKET STATION PARISH FREQ FORMAT Alexandria *KZMZ-FM Rapides 96.9 MHZ Rock Baton Rouge **WDGL-FM E Baton Rouge 98.1 MHZ Classic Rock Baton Rouge **WTGE-FM E Baton Rouge MHZ Country Erath *****KHXT-FM Vermillion MHZ Urban Jennings *KHLA-FM Jefferson Davis 92.9 MHZ Classic Hits Lafayette ****KPEL-FM Lafayette 96.5 MHZ News/Talk Lake Charles *KJMH-FM Calcasieu MHZ Urban AC Monroe *KJLO-FM Ouachita MHZ Country Monroe *KMLB Ouachita 540 KHZ Talk New Orleans ******WWL Orleans 870 KHZ News/Talk New Orleans ******WWL-FM Orleans MHZ News/Talk Shreveport ***KEEL Caddo 710 KHZ News/Talk Thibodaux **KXOR-FM LaFourche MHZ Classic Rock Bossier SHREVEPORT ***KEEL Webster Caddo Bienville De Soto Sabine Beauregard Calcasieu Red River Cameron Claiborne Natchitoches Vernon Lake Charles *KJMH-FM Allen Lincoln Jefferson Davis Jennings *KHLA-FM Jackson Winn Grant Union Rapides Alexandria *KZMZ-FM Evangeline Acadia Caldwell La Salle Avoyelles Morehouse MONROE *KMLB *KJLO-FM Ouachita Richland St Landry Franklin Catahoula Concordia Pointe Coupee Lafayette St Martin Lafayette ****KPEL Erath *****KHXT-FM Vermilion Iberia W Carroll E Carroll Madison E Feliciana E Baton Rouge St Helena Iberville Ascension St St John The Baptist Assumption James St Charles St Mary Tangipahoa Lafourche St Tammany Jefferson Orleans New Orleans ******WWL-A/F St Bernard Plaquemines Affiliate List subject to change without notice. *Commercials will be broadcast 6a-7p, Monday-Friday, TAP. **Commercials will be broadcast 6a-10p, Monday-Friday, TAP. ***Commercials will be broadcast 6a-10p, Monday-Saturday, TAP. ****Commercials will be broadcast 5a-Midnight, Monday-Sunday, TAP. *****Commercials will be broadcast 5a-1a, Monday-Sunday, TAP. ******Commercials will be broadcast 5a-Midnight, Monday-Friday, TAP. Tensas W Feliciana W Baton Rouge Baton Rouge **WDGL-FM **WTGE-FM Livingston Terrebonne Washington