Suntec Singapore Media Kit 2017
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1 Suntec Singapore Media Kit 2017
2 DIGITAL MEDIA 1. The Big Picture Screen 2. Nicoll Corner Screen 3. In-Centre Digital Screen Network
3 THE BIG PICTURE Located at the entrance of Suntec Singapore, the world s largest HD video wall combines 664 units of 55" HD LCD screens to form a stunning digital backdrop that measures 62m (W) by 15m (H). The unique design and size of The Big Picture, capable of displaying up to 8K resolution, offer advertisers the most impactful advertising screen available.
4 The Big Picture Full Screen Full Screen Display Loop: 10 minute cycle Ad Unit Duration: 10, 15, 30 seconds Media Rates (per week): 10 sec: $8, sec: $10, sec: $16,500
5 The Big Picture Centre Screen + Wings Left Wing Right Wing Centre Screen Display Loop: 10 minute cycle Ad Unit Duration: 10, 15, 30 seconds Media Rates (per week): 10 sec: $7, sec: $9, sec: $14,700
6 The Big Picture Top Banners Top Banner Top Banner Display Loop: 10 minute cycle Ad Unit Duration: 10, 15, 30 seconds Media Rates (per week): 10 sec: $5, sec: $6, sec: $11,000
7 NICOLL CORNER SCREEN Strategically located at one of the busiest cross junctions, the Nicoll Corner Screen is the most prominent screen in the CBD with a monthly reach of over four million pedestrians and vehicle passengers. With its ideal location, display clarity, wide viewing angles and impactful size measuring 12.3m (W) by 14.3m (H), this iconic screen offers advertisers extensive reach to PMETs, event participants and shoppers.
8 Nicoll Corner Screen Centre Screen Display Loop: 10 minute cycle Ad Unit Duration: 10, 15, 30 seconds Media Rates (per week): 10 sec: $5, sec: $6, sec: $11,000
9 IN-CENTRE DIGITAL SCREEN NETWORK Engage with a captive audience in the Centre through the 72 units of 55" interactive digital screens located on all levels from B2 to L6. The digital screen network offers advertisers a pervasive presence in Suntec Singapore.
10 In-Centre Digital Screen Network Full Screen Ad Banner Ad Display Loop: 2 minute cycle Ad Unit Duration: 10 seconds *For a network of 72 screens (Full Screen and/or Banner Ad) Media Rate (per week): 10 sec: $3,700*
11 STATIC MEDIA Escalator Banners Glass Railing Banners Lift Door & Lobby Decals V-Wall Banners Concourse Banners Driveway Banner & Decals Reach a captive audience of more than three million visitors who attend over 1,300 events at the Centre annually. With a strong portfolio of corporate events and consumer fairs, Suntec Singapore offers advertisers the opportunity to target both PMETs and consumers who gather at B2B events and consumer shows respectively.
12 Escalator Banners Dimensions: Level 3-4: 10.38m (W) x 0.58m (H) Level 4-6: 21.90m (W) x 0.58m (H) *2 handrail glass panels available for each escalator Location & No. of Panels*: Level 3-4: 12 panels Level 4-6: 8 panels Media Rates (per day): Level 3-4: $1,000 per handrail glass panel Level 4-6: $1,000 per handrail glass panel Est. Production Cost: Level 3-4: $480 (single side) $920 (double side) Level 4-6: $900 (single side) $1,730 (double side)
13 Glass Railing Banners Location and No. of Panels: Level 4: 7 panels Level 6: 5 panels Media Rates (per day): Level 4: From $500 Level 6: From $1,000 Est. Production Cost: From: $520 per panel
14 Internal Lift Door Decals Dimensions: Internal Lift Doors: 100cm (W) x 230cm (H) per door No. of Lift Doors: 4 Lifts (2 internal doors per lift) Media Rate (per day): $1,000 per lift Production Cost (est): $320 per lift
15 Internal Lift Door + Floor Decals Dimensions: Internal Lift Doors: 100cm (W) x 230cm (H) per door Internal Lift Landing: 168cm (W) x 185cm (H) No. of Lifts: 4 Lifts (2 lift doors per lift) Media Rate (per day): $1,200 per lift Est. Production Cost: $520 per lift
16 Lift Lobby Dominance Dimensions: External Lift Doors (2 per lobby): 100cm (W) x 230cm (H) External Lift Landing: Refer to technical specifications Location & No. of Slots: Basement 1, Basement 2, Level 3, Level 4, Level 6 10 lobbies (2 lift lobbies per level) Media Rate (per day): $1,200 per lift lobby dominance Est. Production Cost: $800 per lobby
17 V-Wall Banners Dimensions: 5.4m (W) x 3.8m (H) Location & No. of Slots: Level 4: 10 slots Level 6: 10 slots Media Rate (per day): $1,000 per V-Wall Banner Est. Production Cost: $2,300 per decal
18 Concourse Facade Banners Dimensions: Facade Banner: 8m (W) x 8.57m (H) Lower Facade Banner: 8m (W) x 5.7m (H) Location & No. of Slots: Facade Banner (Blue): 16 slots Lower Facade Banner (Yellow): 16 slots Media Rates (per day): Facade Banner: $1,500 per banner Lower Facade Banner: $950 per banner Est. Production Cost: Facade Banner: $5,000 per banner Lower Facade Banner: $3,700 per banner
19 Concourse Feature Banner Dimensions: 25.52m (W) x 1.92m (H) Location: Level 3 Concourse Media Rate (per day): $2,000 Est. Production Cost: $4,500 per decal
20 Main Entrance Sliding Door Decals Dimensions: 145cm (W) x 276cm (H) Location & No. of Doors: Level 3 Link Way: 2 doors Level 3 Concourse: 2 doors Media Rate (per day): $1,000 per door Est. Production Cost: $540 per door
21 Crescent Escalator Wall & Bulkhead Banner Dimensions: Crescent Escalator Wall Banner (Blue): 416cm (W) x 280cm (H) Crescent Escalator Bulkhead Banner (Yellow): 305cm (W) x 160cm (H) Media Rates (per day): Crescent Escalator Wall Banner: $800 Crescent Escalator Bulkhead Banner: $600 Est. Production Cost: Crescent Escalator Wall Banner: $3,700 Crescent Escalator Bulkhead Banner: $3,600
22 Exit Pillar Banners Dimensions: Exit Pillar (A&D): 75cm (W) x 306cm (H) Exit Pillar (B&C): 98cm (W) x 295cm (H) Location & No. of Slots: Level 3 Concourse: 4 pillars Media Rate (per day): $600 per pillar Est. Production Cost: Exit (A&D): $160 per banner Exit (B&C): $190 per banner
23 Driveway Wallscape Dimensions: 5.45m (W) x 7.76m (H) Media Rate (per day): $3,300 Est. Production Cost: $3,000
24 Driveway Traffic Bollard Decals Dimensions: 39cm x 39cm *For a set of 47 bollards Location: The Big Picture Entrance Driveway: 47 bollards Media Rate (per day): $950* Est. Production Cost: $35 per decal
25 DIGITAL MEDIA RATES Media Rates ($) Advertising Unit The Big Picture (Full Screen) The Big Picture (Centre Screen + Wings) The Big Picture (Centre Screen) The Big Picture (Top Banners) Nicoll Corner Screen In-Centre Digital Screen Network (B2-L6) 3,250 3,000 2,700 1,500 1,500 1, sec 15 sec 30 sec Per Day Per Week Per Day Per Week Per Day Per Week 8,600 7,600 7,300 5,500 5,500 3,700 4,875 4,500 4,050 2,250 2,250-10,800 9,600 9,200 6,600 6,600-9,750 9,000 8,100 4,500 4,500-16,500 14,700 12,900 11,000 11,000 - Terms and Conditions Digital Media Platforms are operated daily from 0700 hrs 2300 hrs Materials must be submitted 7 working days prior to campaign start date Ad visual/content submitted must be of the right resolution and meet all other specifications Ad visual/content will be subject to vetting and only approved ad visuals/content will be displayed Suntec Singapore reserves the right to amend the layout and/or content to optimise ad visual/content Suntec Singapore reserves the right to revise the prices without any prior notice All rates are applicable for bookings that are utilised by 31 December 2017 and subject to 7% GST
26 STATIC MEDIA RATES Advertising Unit Media Rate ($ per Day) Estimated Production Cost ($) Level 3 to 4 Escalator Banner (per handrail glass panel) Level 4 to 6 Escalator Banner (per handrail glass panel) Level 4 - Glass Railing Banner L4RA Level 4 - Glass Railing Banner L4RB Level 4 - Glass Railing Banner L4RC Level 4 - Glass Railing Banner L4RD Level 4 - Glass Railing Banner L4RE Level 4 - Glass Railing Banner L4RF Level 4 - Glass Railing Banner L4RG Level 6 - Glass Railing Banner L6RA Level 6 - Glass Railing Banner L6RB Level 6 - Glass Railing Banner L6RC Level 6 - Glass Railing Banner L6RD Level 6 - Glass Railing Banner L6RE 1,000 1, , , , ,000 1,000 2,000 1,000 2, (Single Side), 920 (Double Side) 900 (Single Side), 1,730 (Double Side) 520 1, , , ,440 1,150 1,440 1,210 1,440 Terms and Conditions Materials must be submitted 14 working days prior to campaign start date Display of Static Media banners are from 2:00am to 1:59am the next day Installation and dismantling of Static Media banners are from 2:00am to 6:00am & 11:00pm to 1:59am respectively Ad visual/content will be subject to vetting and only approved ad visuals/content will be displayed Suntec Singapore reserves the right to remove unapproved ad visual content All production costs indicated are only estimates to serve as a guide Suntec Singapore reserves the right to revise the prices without any prior notice All rates are applicable for bookings that are utilised by 31 December 2017 and subject to 7% GST
27 STATIC MEDIA RATES Advertising Unit Media Rate ($ per Day) Estimated Production Cost ($) Internal Lift Doors (per lift) Internal Lift Doors + Floor Decals (per lift) Lift Lobby Dominance Level 4 / Level 6 V-Wall Banner Facade Banner Lower Facade Banner Concourse Feature Banner Main Entrance Sliding Door Crescent Escalator Wall Banner Crescent Escalator Bulkhead Banner Exit Pillar Banner A / D Exit Pillar Banner B / C Driveway Wallscape Banner Driveway Traffic Bollard Decals 1,000 1,200 1,200 1,000 1, ,000 1, , ,300 5,000 3,700 4, ,700 3, ,000 1,645 Terms and Conditions Materials must be submitted 14 working days prior to campaign start date Display of Static Media banners are from 2:00am to 1:59am the next day Installation and dismantling of Static Media banners are from 2:00am to 6:00am & 11:00pm to 1:59am respectively Ad visual/content will be subject to vetting and only approved ad visuals/content will be displayed Suntec Singapore reserves the right to remove unapproved ad visual content All production costs indicated are only estimates to serve as a guide Suntec Singapore reserves the right to revise the prices without any prior notice All rates are applicable for bookings that are utilised by 31 December 2017 and subject to 7% GST
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