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1 Main Menu Sections 1.0 The value of Corporate Identity 2.0 Brand signature & identity components 3.0 Brand signature component relationships 4.0 Brand signature colours 5.0 Reproducing the brand signature 6.0 Reproducing sub brands 7.0 Typography 8.0 Stationery & forms 9.0 Passenger graphics components 10.0 Advertising & communication 11.0 Uniforms 12.0 Aircraft livery 13.0 Ground vehicles 14.0 Signage 15.0 Architecture 16.0 Reproduction materials 1998 Edition Copyright Austrian Airlines, Österreichische Luftverkehrs AG All Rights Reserved. HOW TO GET AUTHORISATION REVIEW TUTORIAL

2 Section 1.0 The value of corporate identity 1.1 The role of corporate identity guidelines 1.2 Trademark considerations

3 The value of strong identity The role of corporate identity guidelines 1.1 The Austrian Airlines corporate identity is one of our key assets. It has the power to influence passengers to choose Austrian Airlines over competitor carriers, therefore it is essential we manage it carefully and consistently across all applications. Our corporate identity projects the values we wish to communicate to the public. The strength of this property lies in part in its consistent application; failure to apply the identity correctly can diminish its worth. The constant management and control of our corporate identity is a complex ongoing exercise which requires vigilance and commitment from staff at all levels. It is essential that you strictly adhere to the guidelines set out in this manual. Any object or communication tool which bears our corporate identity must work within the defined guidelines. The Austrian Airlines corporate identity should trigger a visual association across all its applications, whether aircraft, advertisement, ground vehicle or staff member. By working together to ensure our corporate identity permeates every facet of the airline, you can help us to sustain a strong competitive advantage. The following guidelines define and demonstrate the correct use of the core elements of our corporate identity with supporting methods of application and advice on reproduction. In exceptional circumstances where the design guidelines do not provide the necessary framework, you must immediately consult; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) If you have any technical queries please contact any of the relevant numbers listed in section 16.3.

4 The value of strong identity Trademark considerations 1.2 Austrian Airlines has over many years registered trademarks to protect products and services in support of its marketing activities. These registered trademarks give us exclusive rights to their use and distinguish our products from other airlines and businesses. In most markets where people expect and even demand standardised merchandise and service, this exclusivity becomes a valuable asset. Successful trademarks become commercial assets in their own right and acquire their own good will. Once a stylised logo for a trademark has been adopted, it should be used only in that particular form. In text, the preferred means of ensuring that one of our trademarks is recognised as such is to reproduce it upper and lower case. for example: Austrian Airlines. Austrian Airlines makes applications for registration and maintains a portfolio of trademarks. Improper use of the trademark will not only dilute and impair recognition, but also may affect our ability to protect it legally. If you notice any apparent infringements, please contact the Corporate Identity Department. If you have any technical queries please contact any of the relevant numbers listed in section 16.3.

5 Section 2.0 Brand signature & identity components 2.1 The brand signature 2.2 Typographic component 2.3 Symbol component 2.4 The underline component

6 Brand signature & identity components The brand signature 2.1 The brand signature for Austrian Airlines encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the brand signature is always presented correctly in its complete form. The brand signature for Austrian Airlines consists of three components: the logotype, the symbol and the underline. All three components appear together as one locked element. When applying the brand signature always think of it as one design element. Always use the brand signature in its preferred layout as shown (or the alternative layout described in section 3.2). DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For alternative layout see section 3.2.

7 Brand signature & identity components Typographic component 2.2 The typographic component is one of the three elements which combine to create the brand signature. The typeface has been carefully drawn and crafted to project characteristics and qualities unique to both the country of Austria and Austrian Airlines approach to service, including inherent elegance, tradition, classicism, attention to detail and refinement. The brand signature is a unique type style and has been very carefully letter spaced for clarity and visual balance, to ensure its legibility at all sizes. Always reproduce this component from artwork/disc supplied. DO NOT attempt to reproduce this typeface from any visually similar serif font. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. There is a gridded version shown in section 3.4 which may be used for scaling purposes where photographic enlargement is not possible. DO NOT use the brand signature component without the symbol and underline. Remember the company name is Austrian Airlines. DO NOT attempt to edit the typographic component to Austrian for design or layout convenience. It is incorrect and inaccurate to do so. For identity construction see section 3.3. For colour reference see section 4.1.

8 Brand signature & identity components Symbol component 2.3 The company symbol is the second of the three component elements which combine to create the brand signature. The symbol component represents a key element of continuity from the past identity into the new identity. The symbol component is an arrow shaped wing. It is principally directed from left to right and always directed horizontally. (for exceptions see section 3.6). The symbol component should not appear by itself or be used to replace the brand signature or as a shorthand form of the brand signature. Always reproduce this component from disc supplied. All three components appear together as one locked element. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. The construction of the symbol is shown in section 3.4 and may be used to reconstruct the symbol when photographic reproduction is not possible. For symbol construction see section 3.4. For colour section reference see section 4.1.

9 Brand signature & identity components The underline 2.4 component The underline component is the third of the three component elements which combine to create the brand signature. The underline component is, in its optimum form, a vignette from white to blue, blending to green, then vignetting from green to white. In its optimum form, it provides an injection of the blue and green of the corporate colour palette into the brand signature. The brand signature should appear in full colour wherever possible, although other versions exist to enable the brand signature to be reproduced when colour reproduction processes are limited. See section 5. All three components appear together as one locked element. Never use the underline component in isolation. Always use the blue/green colour version of the underline against a white background. For examples of correct & incorrect use of the brand signature against coloured background see section 4.6. For details of the underline construction see sections 4 & 5.

10 Section 3.0 Brand signature component relationships 3.1 The standard arrangement 3.2 Alternative arrangement 3.3 Identity construction preferred arrangement Identity construction alternative arrangement 3.4 Symbol construction 3.5 Identity safe zone 3.6 Correct and incorrect use of elements 3.7 Legal signature

11 Brand signature component relationships The standard 3.1 arrangement There are two permissible arrangements of the brand signature (see also section 3.2 Alternative arrangement). The preferred arrangement consists of the Austrian Airlines typographic element and company symbol on one line. The company symbol is placed to the right of the typographic element and points to the right. Both typographic and symbol elements are underscored by the underline component. This arrangement of the brand signature should be used wherever possible when identifying the international airline. When applying the brand signature, always think of it as one design element. Only the proportions illustrated should be used. They should not be modified in any way. The brand signature should always appear against a white background, sitting freely in its own space, unboxed, without frames or typographic, symbolic or illustrative additions. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the brand signature should be destroyed and not used for any purpose. For details of the exact relationships between elements see section 3.3. For colour palette and swatch references see sections 4.1 & 4.2.

12 Brand signature component relationships Alternative arrangement 3.2 In certain cases, it may be necessary to use the second permissible arrangement. The alterative arrangement has been specifically designed for use where the available width within a design layout area would restrict the size and impact of the one line preferred version. Here the two words of the typographic element are divided onto two lines with the symbol component appearing on the second line to the right of the word Airlines. A shortened version of the underline component sits beneath the typographic and symbol components. By stacking the typographic and symbol elements and shortening the underline component, the elements of the brand signature retain their size impact within a layout where width may restrict the size impression. When applying the alternative arrangement, always think of it as one design element. Only the proportions illustrated should be used. They should not be modified in any way. Colour preferences and specifications for both the preferred and alternative arrangements are the same. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the brand signature should be destroyed and not used for any purpose. For details of the exact relationships between elements see section For colour palette and swatch references see sections 4.1 & 4.2.

13 Brand signature component relationships Identity construction preferred arrangement 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X Here we illustrate the construction of, and relationship between, the three components of the one line version of the brand signature. 6X 1X Under normal circumstances it will not be necessary to reconstruct the identity in this manner, as the brand signature should always be reproduced from disc supplied, where the components will already be presented in this locked relationship. AUSTRIAN AIRLINES BRAND SIGNATURE CONSTRUCTION However, the diagram does illustrate the logical construction of distance between the components and, in particular, the proportions of the three elements, should it be necessary to regenerate the brand signature in exceptional circumstances (e.g. large scale reproduction in architecture, sign writing or new media). The fully gridded brand signature may be used for scaling purposes, where photographic enlargement is not possible. For information on the colour construction of the underline see section 5.3. For colour palette and swatch references see sections 4.1 & 4.2. GRID FOR SCALING PURPOSES ONLY

14 Brand signature component relationships 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X Identity construction alternative arrangement Here we illustrate the construction of, and relationship between, the three components of the two line version of the brand signature. 3X 6X 6X 1X Under normal circumstances it will not be necessary to reconstruct the identity in this manner as the brand signature should always be reproduced from disc supplied, where the components will already be presented in this locked relationship. AUSTRIAN AIRLINES BRAND SIGNATURE CONSTRUCTION However, the diagram does illustrate the logical construction of distance between the components and, in particular, the proportions of the three elements, should it be necessary to regenerate the brand signature in exceptional circumstances (e.g. large scale reproduction in architecture, sign writing or new media). The fully gridded brand signature may be used for scaling purposes, where photographic enlargement is not possible. For information on the colour construction of the underline see section 5.3. For colour palette and swatch references see sections 4.1 & 4.2. FOR SCALING PURPOSES ONLY

15 Brand signature component relationships Symbol construction 3.4 B B A C C Under normal circumstances it will not be necessary to reconstruct the symbol component in this manner as the symbol component will always be reproduced within the brand signature and will therefore be provided for reproduction from disc supplied. If, in exceptional circumstances, it is necessary to reconstruct the symbol component, follow the instructions below. Step 1 (shown in green) Draw a square representing the desired height of the symbol. Draw a circle from the centre point of the square touching the four corners. Draw horizontal and vertical axes through the centre point, extending out beyond the circle. Step 2 (shown in yellow) The centre of the 2nd construction circle is found at the intersection of the horizontal rule and the first circle, to the right of the square (A). Its radius is found at the point where the vertical line intersects the square top and bottom (B). This point also forms the centre points of the 3rd and 4th circles to be drawn. The radius for each is found at the centre of the first circle drawn in step 2 (A). Step 3 (shown in blue) The centre points of the last 2 circles can be found at the intersections of the yellow circles (C). The radius for each circle is found at the centre of the yellow circles (B). Now all the elements are in position and the chevron can be constructed.

16 Brand signature component relationships 3X 3X Identity safe zone 3.5 6X 6X The identity safe zone provides a guide to the minimum space required by the brand signature to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X The safe zone denotes the minimum clear area required around the brand signature when reproduced. More space is preferable. Other graphic elements must not be placed within the safe zone. 1 LINE BRAND SIGNATURE SAFE ZONE 3X 3X In principle, the safe zone requires that a distance equal to the cap height of the typographic component is kept clear above and below, and half this distance to the sides. This ensures that the type, symbol and underline components will always appear visually locked and united in relationship without interference from surrounding graphic elements. 6X 6X The identity safe zone is an invisible guide line only and is not for print reproduction. It is not a frame and should not be used as an excuse to frame or box the brand signature. The units are based upon the same units of measurement shown in section 3.3 & i.e. X = 1/6 of small cap height. 6X 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 2 LINE BRAND SIGNATURE SAFE ZONE

17 Brand signature component relationships Correct and incorrect 3.6 use of elements * Except for vehicle livery. The illustrations indicate the correct uses and present some incorrect uses of the components which make up the brand signature. In principle, do no attempt to rearrange the components of the brand signature to meet perceived short-term layout requirements at the long-term expense of the brand identity. The brand identity s visual strength is dependant on consistency of presentation. There should be no need to alter the arrangement of the components that make up the brand signature. The last two examples show the negative effects of boxes, borders and panels on the brand signature. Never enclose the brand signature in this manner. * For vehicle and aircraft livery the symbol faces the direction of travel. This is the only permissible use of this version. Any solid colours

18 Brand signature component relationships Legal signature 3.7 Austrian Airlines, Österreichische Luftverkehrs AG LEGAL SIGNATURE IN THE CORPORATE TYPEFACE BERLING Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft ALTERNATIVE LEGAL SIGNATURE IN THE CORPORATE TYPEFACE BERLING The legal signature is the statement of the full legal name of the company: Austrian Airlines, Österreichische Luftverkehrs AG or Austrian Airlines, Österreichische Luftverkehrs- Aktiengesellschaft. This name indicates the Airline is an incorporated company with limited liability under Austrian law. The full legal name should be used when entering into a legal relationship with another party. Therefore the legal signature should appear on all business communications such as company letterheads, cheques, passenger tickets, purchase orders and all other documents of a contractual nature. The legal signature is presented only in typeset form and not as a logotype in a specially designed typeface. It should be presented as lowercase with initial capital letters, in the company typeface Berling. Note that the legal signature differs from the more familiar brand signature, which is always presented in logotype form. The brand signature is generally used for applications of a non-contractual nature, such as advertising, promotional materials, signage and internal stationery. BRAND SIGNATURE IN ITS PREFERRED ARRANGEMENT

19 Section 4.0 Brand signature colours 4.1 The corporate colour palette 4.2 Print interpretation of the colour palette 4.3 The optimum full colour application & 1 colour applications 4.5 Correct and incorrect uses of colour 4.6 Correct and incorrect uses of background colour

20 Brand signature colours The corporate 4.1 colour palette Alpinweiß Alpine White Fahnenrot Flag Red Anthrazitgrau Graphite Berggrün Mountain Green Seenblau Lake Blue Silber Silver The Austrian Airlines colour palette is intended to capture the essence of Austria. Dominant use of Alpine White is symbolic of the clean, crispness of Austria s snow capped Alpine peaks, while blue and green reflect the valleys, lakes and meadows of the Austrian countryside. Flashes of red on a white base reflect the Austrian national flag. Alpine White: Is the base colour for the Airline identity, providing a background for the brand identity and supporting corporate graphic design elements. Flag Red: Used exclusively for the symbol component of the brand signature*. Note. Flag red should never be used as a background colour for the brand signature. Graphite: Used for the typographic component of the brand signature. Note: In the two colour specification of the brand signature, graphite will replace blue and green in the underline component. Lake Blue: Used exclusively in the leading left hand side of the underline component. Mountain Green: Used exclusively in the right hand side of the underline component. Silver: Retained for use with premium sub-brands, e.g. Business Class and special circumstances. *For colour use options see sections 5.4 & 5.5.

21 AUSTRIAN AIRLINES MASTERBRAND COLOUR PALETTE CORPORATE COLOUR PALETTE FOR PRINTING AUSTRIAN AIRLINES GRAND CLASS EUROPE AND GRAND CLASS SUB-BRAND COLOUR PALETTE Brand signature colours Print interpretation 4.2 of the colour palette Our colour palette consists of the specially mixed colours shown. FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRÜN MOUNTAIN GREEN SEENBLAU LAKE BLUE To ensure consistent colour reproduction, please use the colours recommended from the colour matching system most appropriate to the process you are using. AKZO = AKZO = AKZO = AKZO = For painted/enamel reproduction please use the AKZO colour reference numbers shown. CORPORATE COLOUR PALETTE FOR PRINTING For printing special/spot colours please use the Pantone Matching System colour reference numbers shown. FAHNENROT FLAG RED PANTONE = 485 ANTHRAZITGRAU GRAPHITE PANTONE = 433 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 SEENBLAU LAKE BLUE PANTONE = 294 SILBER SILVER PANTONE = 877 (with metallic litho ink) GRAU GREY PANTONE = 430 Where metallic silver is not available Pantone Grey 430 may be used as an alternative. For 4 colour process (Cyan, Magenta, Yellow, Black) please use the colour breakdowns shown. If the process you are using requires a colour system not shown, please match to the swatches contained at the back of the Brand Signature Reproduction Guidelines Manual or match to swatches from the Pantone Matching System. CORPORATE COLOUR PALETTE FOR PROCESS COLOUR The Pantone Matching System has a separate swatch and colour reference to match to for coated or uncoated paperstock. Please note that the relevant number/swatch must be matched eg. PANTONE 485U is the uncoated paperstock/colour match and PANTONE 485C is the coated paperstock/ colour match. 0% cyan 100% magenta 91% yellow 0% black 34% cyan 0% magenta 0% yellow 94% black 100% cyan 0% magenta 60% yellow 38% black 100% cyan 56% magenta 0% yellow 18.5% black 6% cyan 0% magenta 0% yellow 47% black For more information in relation to particular reproduction processes see section 5. To obtain a copy of the Brand Signature Reproduction Manual see section 16. FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRÜN MOUNTAIN GREEN SEENBLAU LAKE BLUE GRAU GREY

22 Brand signature colours The optimum full 4.3 colour application CORPORATE COLOUR PALETTE FOR FULL COLOUR REPRODUCTION The full colour representation is the true and complete form of the corporate identity. It should be used for all direct communication, marketing, advertising and promotion to passengers and customers. The brand signature can be reproduced in a wide range of media and sizes and various solutions exist to overcome the reproduction limitations of certain processes. Where it is not possible to reproduce the brand signature in its full colour application, 2 and 1 colour variants exist, see page 4.4. For the brand signature colour options see section 5.4. For details on reproducing the brand signature see section 5. For colour palette and swatch references see sections 4.1 & 4.2. FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRÜN MOUNTAIN GREEN SEEBLAU LAKE BLUE

23 FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE ANTHRAZITGRAU GRAPHITE CORPORATE COLOUR PALETTE FOR 2 COLOUR REPRODUCTION CORPORATE COLOUR PALETTE FOR 1 COLOUR REPRODUCTION Brand signature colours 2 & 1 colour 4.4 applications When reproducing the brand signature in 2 colours: The typographic component prints in Graphite. The symbol component prints in Flag Red. The underline component prints as a one colour blend in Graphite. We recommend that the two colour version of the brand signature be reserved for internal company use, or where budgetary constraints do not permit 4 or 6 colour applications. When producing the brand signature in 1 colour: The typographic, symbol and underline components print in Graphite or Flag Red. In newsprint or where spot/special colours are not available, the typographic, symbol and underline components print either as a solid black or as a 70% tint of black. For the brand signature colour options see section 5.4. For details on reproducing the brand signature see section 5. For colour palette and swatch references see section 4.1 & 4.2. CORPORATE COLOUR PALETTE FOR 1 COLOUR REPRODUCTION FAHNENROT FLAG RED

24 Brand signature colours Correct and incorrect 4.5 uses of colour The illustrations far left show all the acceptable uses of the brand signature in colour against its white background. The illustrations near left show some of the incorrect and unacceptable uses of colour for the corporate logo. In principle: Always use the colour specifications described in section 5 of this manual. Do not re-arrange the colour palette within the components of the brand signature. Do not introduce other/new colours to the components of the brand signature. * The logo reproduced in red is only to be used in exceptional circumstances. When colour availability is limited to Flag Red only or when directed to do so by Austrian Airlines Corporate Identity Department. For the logo colour options see section 5.4. * Except where only Flag Red is available Black use for newsprint and computer screen/digital use only All other colours

25 Brand signature colours Correct and incorrect uses 4.6 of background colour BRUSHED STEEL The preferred and correct corporate background colour for the brand signature and all related corporate graphic design is white. Where a natural material, which is light in tone and neutrally coloured forms the logical base for the brand signature, such as brushed steel, this too is an acceptable colour background. * The brand signature may only be reproduced on a dark background when specifically requested to do so by the Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) in which case all the components of the brand signature should print white out of that colour. REVERSED OUT* ONLY FOR SPECIAL APPLICATIONS

26 Section 5.0 Reproducing the brand signature 5.1 The brand signature with blended underline 5.2 The brand signature with solid underline 5.3 Blended underline colour construction Blended underline mono construction Solid underline construction 5.4 Colour options for blended underline brand signature Colour options for solid underline brand signature 5.5 CMYK screen ruling and reproduction sizes 5.6 Correct and incorrect reproduction of the underline Correct and incorrect reproduction of the brand signature

27 Reproducing the brand signature The brand signature 5.1 with blended underline For high quality reproduction The highest possible quality reproduction is achieved using 6 colours: 4 colour process CMYK and 2 special colours. The typographic component is printed in Graphite (Pantone 433) and the symbol in Flag Red (Pantone 485). The underline component is reproduced in 4 colour process using CMYK. If only 4 colour printing is available, the best reproduction of the brand signature is achieved by substituting Graphite (Pantone 433) for black (ie. Cyan, Magenta, Yellow, Pantone 433). The typographic element prints solid Graphite (Pantone 433), instead of 94%K, 34%C, all other elements print using standard CMYK tints. If you are restricted to standard 4 colour process the typographic element of the brand signature should also be printed using standard CMYK tints. See page 5.4. Lithography (sheet fed/web) in 4 colour process and special colours. Electronic/digital (RGB). High quality decals. Fine silk screen (CMYK). Fine flexographic printing (CMYK newsprint). Gravure. Signwriting. Always ensure that the production process used gives the highest quality representation possible within the confines of the medium being used. For underline component colour construction see section 5.3. For maximum & minimum reproduction sizes see section 5.5. For the brand signature colour options available see section 5.4. For colour palette and swatch references see sections 4.1 & 4.2. FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRÜN MOUNTAIN GREEN SEENBLAU LAKE BLUE

28 Reproducing the brand signature The brand signature 5.2 with solid underline For Lesser quality reproduction A second version of the underline component has been specifically designed for areas where reproduction processes prohibit the use of the blended underline. The underline is printed from solid colours and has tapered ends which replicate the effect of the blended underline. This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. The solid underline component should never be used for: Lithograph printing. Electronic/digital (RGB). Fine silk screen (CMYK). Gravure. Signwriting. For underline component colour construction see section For brand signature colour options see section For colour palette and swatch references see sections 4.1 & 4.2. FAHNENROT FLAG RED ANTHRAZITGRAU GRAPHITE BERGGRÜN MOUNTAIN GREEN SEENBLAU LAKE BLUE

29 Reproducing the brand signature 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT Blended underline, 5.3 colour construction 0% VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE 3X VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 3X ZU MITTELLINIE 3X TO CENTRE LINE 10% 90% 90% BLAU 0% GRÜN 90% BLUE 0% GREEN 0% BLAU 90% GRÜN 0% BLUE 90% GREEN 90% 10% 0% 10X 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 10X 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X 3X 6X 6X 3X 6X 6X 1X VERLAUF VON 0% AUF 10 % GRÜN GRADUATION FROM 10% TO 0% GREEN The diagram shows how the blend and vignettes in the underline component have been achieved. Always reproduce this component from disc supplied. Only in exceptional circumstances should it be recreated and the specifications given must be followed exactly. The vignette and crossfade have been carefully designed to achieve the correct density of colour along its length. The diagram shows accurately the colour density and percentage of ink/paint. The ends of the underline fade to white. DO NOT change the ends of the vignette to end on minimum dot as this gives a hard edge which is undesirable. 90% of the solid colour is used as this allows a smoother blend between the blue and the green. When digital/computer generated artwork is unavailable and regeneration is not possible, then on written approval only from Corporate Identity Department, this blend is available as an original transparency for use in laser scanning. For maximum and minimum reproduction sizes see section % 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 3X ZU MITTELLINIE 3X TO CENTRE LINE 10% 10% 0% 90% 90% BLAU 0% BLAU 90% 0% GRÜN 90% GRÜN 90% BLUE 0% BLUE 0% GREEN 90% GREEN 3X 1X VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND VERLAUF VON 0% AUF 10% GRÜN GRADUATION FROM 10% TO 0% GREEN

30 0% VERLAUF VON 0% AUF 10% GRADUATION FROM 0% TO 10% 3X 10X 10% 100% 100% 10% 0% VERLAUF VON 10% AUF 100% GRADUATION FROM 10% TO 100% 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 100% VOLLFLÄCHIGE FARBE 100% SOLID COLOUR 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X VERLAUF VON 100% AUF 10% GRADUATION FROM 100% TO 10% 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 10X 3X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X 6X 1X VERLAUF VON 10% AUF 0% GRADUATION FROM 10% TO 0% Reproducing the brand signature Blended underline, mono construction The diagram shows how the blend and vignettes in the underline component have been achieved for mono reproduction. Always reproduce this component from disc supplied. Only in exceptional circumstances should it be recreated and the specifications given must be followed exactly. The vignette has been carefully designed to achieve the correct density along its length. The diagram shows accurately the density and percentage of ink/paint. The ends of the underline fade to white. DO NOT change the ends of the vignette to end on minimum dot as this gives a hard edge which is undesirable. 100% solid colour is used in the centre of the blend. For correct use of colour see section 4. 6X 3X 6X 6X 3X 3X 1X 0% 10% 100% 100% 10% 0% VERLAUF VON 0% AUF 10% GRADUATION FROM 0% TO 10% VERLAUF VON 10% AUF 100% GRADUATION FROM 10% TO 100% 100% VOLLFLÄCHIGE FARBE 100% SOLID COLOUR VERLAUF VON 100% AUF 10% GRADUATION FROM 100% TO 10% VERLAUF VON 10% AUF 0% GRADUATION FROM 10% TO 0% 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND

31 Reproducing the brand signature 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE X = 1/6 SMALL CAP HEIGHT Solid underline, construction Colour underline 6X The diagram shows how the solid underline component is constructed. 6X Mono underline 1X The mono version of the underline is printed in either solid Graphite or Black. 100% VOLLFLÄCHIGES BLAU 100% SOLID BLUE 1/2 DER GESAMTEN BREITE DES STREIFENS 1/2 OF TOTAL WIDTH OF BAND 100% VOLLFLÄCHIGES GRÜN 100% SOLID GREEN 1/2 DER GESAMTEN BREITE DES STREIFENS 1/2 OF TOTAL WIDTH OF BAND Always reproduce this component from disc supplied. DO NOT attempt to reconstruct any element. 10X 100% VOLLFLÄCHIGES SCHWARZ ODER ANTHRAZITGRAU 100% SOLID BLACK OR GRAPHITE SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES LOGOTYPE & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGEREN SCHRIFTHÖHE X = 1/6 SMALL CAP HEIGHT 1X This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. For colour options for this brand signature see section X For colour palette and swatch references see sections 4.1 & X 6X 6X 1X 100% VOLLFLÄCHIGES BLAU 100% SOLID BLUE 100% VOLLFLÄCHIGES GRÜN 100% SOLID GREEN 1/2 DER GESAMTEN BREITE DES STREIFENS 1/2 OF TOTAL WIDTH OF BAND 1/2 DER GESAMTEN BREITE DES STREIFENS 1/2 OF TOTAL WIDTH OF BAND

32 ANTHRAZITGRAU GRAPHITE PANTONE = 433 OPTIMUM 6 COLOUR USAGE (4 COLOUR PROCESS + 2 SPECIALS) ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 34% CYAN 0% MAGENTA 0% YELLOW 94% BLACK 4 COLOUR PROCESS (CMY + PANTONE 433) OR 4 COLOUR PROCESS (CMYK) VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) VIERFARBENDRUCK (CMY + PANTONE 433) oder VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMY + PANTONE 433) or 4 COLOUR PROCESS (CMYK) FAHNENROT FLAG RED PANTONE = 485 FAHNENROT FLAG RED 0% CYAN 100% MAGENTA 91% YELLOW 0% BLACK Reproducing the brand signature Colour options for blend 5.4 underline brand signature Here we outline each of the print colour options available to the designer when specifying the brand signature with blended underline, in descending order of preference. For more information on reproducing this logo see section 5.1. For permissible uses of this version of the brand signature see section 5.1. For minimum & maximum reproduction sizes see section 5.5. For colour palette and swatch references see sections 4.1 & 4.2. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK FAHNENROT FLAG RED PANTONE = 485 SCHWARZ BLACK FAHNENROT FLAG RED PANTONE = 485 ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SCHWARZ BLACK 2 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 1 COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK FAHNENROT FLAG RED PANTONE = 485 FAHNENROT FLAG RED PANTONE = 485 SCHWARZ BLACK 1 COLOUR (BLACK) 1 COLOUR RED FAHNENROT FLAG RED PANTONE = 485

33 Reproducing the brand signature ANTHRAZITGRAU GRAPHITE PANTONE = 433 FAHNENROT FLAG RED PANTONE = 485 Colour options for solid underline brand signature OPTIMUM 4 SPECIAL COLOUR USAGE SEENBLAU LAKE BLUE PANTONE = 294 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 Here we outline each of the print colour options available to the designer when specifying the brand signature with solid underline for lesser quality reproduction, in descending order of preference. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 2 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK FAHNENROT FLAG RED PANTONE = 485 SCHWARZ BLACK SCHWARZ BLACK FAHNENROT FLAG RED PANTONE = 485 This solid underline component has been designed exclusively for the following applications: Flexographic printing. Silk screen (where CMYK colour blending is not available). Blocking. Embossing. Embroidery. Signage (3D). Signage (internally illuminated). Reproduction onto textured surfaces. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK For permissible uses of this version of the brand signature see section 5.2 For minimum & maximum reproduction sizes see section 5.5. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK For colour palette and swatch references see sections 4.1 & COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK FAHNENROT FLAG RED PANTONE = 485 FAHNENROT FLAG RED PANTONE = 485 SCHWARZ BLACK FAHNENROT FLAG RED PANTONE = COLOUR (BLACK) 1 COLOUR RED

34 Reproducing the brand signature SCREEN AT ABOVE 133 LPI/52 Lines/cm SCREEN AT 133 LPI/52 Lines/cm SCREEN AT 100 LPI/39 Lines/cm MINIMUM 50 mm MINIMUM 50 mm MINIMUM 50 mm CMYK screen ruling 5.5 and reproduction sizes The following guide illustrates how to reproduce the brand signature using various screen rulings and reproduction sizes. Please note that below certain sizes the Austrian Airlines logotype is reproduced in black to avoid break up of the type by the screen. In all cases the brand signature must be reproduced to the highest standard available. The poor quality samples shown here indicate the lowest acceptable standard. The preferred minimum screen size is 175 LPI/52 Lines/cm. The recommended screen angles are; Cyan 105, Magenta 75, Yellow 90, Black 45. AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 120 mm IN LENGTH. BELOW 120 mm SEE RIGHT MINIMUM 50 mm SCREEN AT 80 LPI/33 Lines/cm AT 119 mm AND BELOW THE LOGOTYPE CHANGES TO BLACK MINIMUM 50 mm THE BRAND SIGNATURE MAY BE REPRODUCED AT ANY SIZE DOWN TO 175 mm IN LENGTH. BELOW 175 mm SEE RIGHT SCREEN AT 60 LPI/23 Lines/cm

35 CORRECT REPRODUCTION OF BRAND SIGNATURE REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE INCORRECT REPRODUCTION OF BRAND SIGNATURE BLEND IS STEPPED AND NOT SMOOTH IN GRADUATION. THIS CAN BE CAUSED BY LOW RESOLUTION OR INCORRECT SCREEN SETTINGS AT FILM OUTPUT. Reproducing the brand signature Correct and incorrect reproduction of the underline 5.6 Shown here are some examples of possible errors made in reproduction. No printed matter should be produced without a proof stage that would allow you to check for these or similar errors. * For correct use of brand signature on background colour see page 4.6. For brand signature construction see section 3.0. For colour printing see section 5.0. INCORRECT REPRODUCTION OF BRAND SIGNATURE BLEND GRADUATES TO WHITE INSTEAD OF BACKGROUND COLOUR* INCORRECT REPRODUCTION OF BRAND SIGNATURE ENDS OF BLEND ARE SQUARED OFF AND SHOULD GRADUATE TO 0% INCORRECT REPRODUCTION OF BRAND SIGNATURE THE TWO COLOURS ARE OUT OF REGISTER, THEY SHOULD FORM ONE SMOOTH ELEMENT

36 REPRODUCTION OF 4 COLOUR PROCESS (CMYK) BRAND SIGNATURE UNDERLINE CORRECT REPRODUCTION OF BRAND SIGNATURE INCORRECT REPRODUCTION OF BRAND SIGNATURE Reproducing the brand signature Correct and incorrect reproduction of the brand signature Shown here are some examples of possible errors made in reproduction. No printed matter should be produced without a proof stage that would allow you to check for these or similar errors. * For correct use of brand signature on background colour see page 4.6. For brand signature construction see section 3.0. For colour printing see section 5.0. THE RED CHEVRON IS OUT OF REGISTER WITH THE REST OF THE BRAND SIGNATURE INCORRECT REPRODUCTION OF BRAND SIGNATURE THE CYAN AND MAGENTA PLATES ARE OUT OF REGISTER CREATING A COLOUR FRINGE. INCORRECT REPRODUCTION OF BRAND SIGNATURE THE TYPOGRAPHIC AND SYMBOL COMPONENTS HAVE BECOME PIXELATED AND THE COLOURS ARE INACCURATE. THIS IS CAUSED BY OPENING THE EPS FILE AND RE-SAVING IT IN A BITMAP FILE FORMAT SUCH AS TIFF OR PICT.

37 Section 6.0 Reproducing sub brands 6.1 Austrian Airlines Grand Class Europe 6.2 Logo construction and safe zone 6.3 Construction and safe zone 6.4 Colour options for blended underline logo Colour options for solid underline logo 6.5 Austrian Airlines Grand Class 6.6 Logo construction and safe zone 6.7 Construction and safe zone 6.8 Colour options for blended underline logo Colour options for solid underline logo 6.9 Subsidiary companies 6.10 Sub brands

38 BLENDED UNDERLINE PLEASE READ Reproducing sub brands: Grand Class Europe Austrian Airlines 6.1 Grand Class Europe The Austrian Airlines Grand Class Europe logo encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the logo is always presented correctly in its complete form. SOLID UNDERLINE Austrian Airlines Grand Class Europe identity has two graphic formats. FAHNENROT ANTHRAZITGRAU BERGGRÜN SEENBLAU SILBER FLAG RED GRAPHITE MOUNTAIN GREEN LAKE BLUE SILVER LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND BLENDED UNDERLINE SOLID UNDERLINE 1. Austrian Airlines Grand Class Europe pre-boarding and on the ground. Is for use on graphic communication items before the passenger boards the aircraft (e.g. advertising, promotional literature, ticket wallets, luggage tags). Here the words Grand Class Europe are intrinsically built-in to the company logotype, following the typographic style of the master brand with the words Grand Class Europe highlighted in Silver. 2. Grand Class Europe on board and in the air. Is for use on all graphic communication items once the passenger has boarded the aircraft (e.g. menus, headrest covers). Here the Austrian Airlines typographic component and symbol are removed and Grand Class Europe is enlarged to sit above the underline component. Grand Class Europe is reproduced in Silver. The blended version of the identity should be used wherever processes allow. The solid version has been specifically designed for areas where reproduction processes prohibit the use of the blended underline. For information on when to use the blended and solid versions of the underline see section 5.1 & 5.2. For colour palette and swatch references see sections 4.1 & 4.2. BERGGRÜN SEENBLAU SILBER MOUNTAIN GREEN LAKE BLUE SILVER LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR

39 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES AND GRAND CLASS EUROPE LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X PLEASE READ Reproducing sub brands: Grand Class Europe Logo construction 6.2 and safe zone LOGO CONSTRUCTION 0% VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE 3X 3X 90% BLAU 0% BLAU 0% GRÜN 90% GRÜN 10% 90% 90% BLUE 0% BLUE 90% 10% 0% 0% GREEN 90% GREEN VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 3X ZU MITTELLINIE 3X TO CENTRE LINE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND LOGO FOR RESTRICTED USE ONLY 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN FREIRAUM UM DAS GRAND CLASS EUROPE LOGO GRAND CLASS EUROPE LOGO SAFE ZONE VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 3X 6X 1X VERLAUF VON 0% AUF 10% GRÜN GRADUATION FROM 10% TO 0% GREEN 3X 6X 6X The top diagram shows the construction of, and relationship between, the four components of the Austrian Airlines Grand Class Europe logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable. Other graphic elements must not be placed within the safe zone. DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For more information on safe zones see section 3.5. For more information on the underline construction see sections X LOGO SAFE ZONE 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT

40 SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. 10 X THE GRAND CLASS EUROPE LOGOTYPE IS ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X PLEASE READ Reproducing sub brands: Grand Class Europe Construction and 6.3 safe zone 0% VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 3X ZU MITTELLINIE 3X TO CENTRE LINE 0% BLAU 90% GRÜN 0% BLUE 90% GREEN 10% 90% 90% BLAU 90% 10% 0% 0% GRÜN 90% BLUE 0% GREEN VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND LOGO FOR RESTRICTED USE ONLY 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 3X VERLAUF VON 0% AUF 10% GRÜN GRADUATION FROM 10% TO 0% GREEN 6X 1X The top diagram shows the construction of, and relationship between, the two components of the Austrian Airlines Grand Class Europe logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable. LOGO CONSTRUCTION Other graphic elements must not be placed within the safe zone. 3X FREIRAUM UM DAS GRAND CLASS EUROPE LOGO GRAND CLASS EUROPE LOGO SAFE ZONE 3X 6X DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. 6X 6X For more information on safe zones see section 3.5. For more information on the underline construction see section X LOGO SAFE ZONE 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT

41 ANTHRAZITGRAU GRAPHITE PANTONE = 433 SILBER SILVER PANTONE = 877/430 FAHNENROT FLAG RED PANTONE = 485 SILBER SILVER PANTONE = 877 or 430 PLEASE READ Reproducing sub brands: Grand Class Europe Colour options for 6.4 blended underline logo OPTIMUM 7 COLOUR USAGE (4 COLOUR PROCESS + 3 SPECIALS) ANTHRAZITGRAU GRAPHITE 34% CYAN 0% MAGENTA 0% YELLOW 94% BLACK SILBER SILVER 47% BLACK 6% CYAN 4 COLOUR PROCESS ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) FAHNENROT FLAG RED 0% CYAN 100% MAGENTA 91% YELLOW 0% BLACK FAHNENROT FLAG RED PANTONE = 485 OPTIMUM 5 COLOUR 4 COLOUR PROCESS VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) SILBER SILVER 47% BLACK, 6% CYAN VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) Here we outline each of the print colour options available to the designer when specifying the corporate logo with blended underline, in descending order of preference. Wherever possible the Grand Class Europe type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissible uses of the blended underline see section 5.1. For size restrictions relating to the blended underline see section 5.5. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK For colour palette and swatch references see sections 4.1 & 4.2. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 2 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 1 COLOUR (GREY) ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 1 COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK 1 COLOUR (BLACK) SCHWARZ BLACK 1 COLOUR (BLACK) SCHWARZ BLACK

42 ANTHRAZITGRAU GRAPHITE PANTONE = 433 SILBER SILVER PANTONE = 877/430 FAHNENROT FLAG RED PANTONE = 485 SILBER SILVER PANTONE = 877/430 PLEASE READ Reproducing sub brands: Grand Class Europe Colour options for solid underline logo OPTIMUM 5 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SILBER SILVER 50% TINT OF 433 or BLACK 4 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SEENBLAU LAKE BLUE PANTONE = 294 SEENBLAU LAKE BLUE PANTONE = 294 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 FAHNENROT FLAG RED PANTONE = 485 FAHNENROT FLAG RED PANTONE = COLOUR SEENBLAU LAKE BLUE PANTONE = 294 ANTHRAZITGRAU GRAPHITE PANTONE MATCH 433 or 70% TINT OF BLACK BERGGRÜN MOUNTAIN GREEN PANTONE = Here we outline each of the print colour options available to the designer when specifying the corporate logo with solid underline for lesser quality reproduction, in descending order of preference. Wherever possible the Grand Class Europe type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissable uses of the solid underline see sections 5.2 & For colour palette and swatch references see sections 4.1 & 4.2. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE MATCH 433 or 70% TINT OF BLACK 2 COLOUR 1 COLOUR (GREY) ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SCHWARZ BLACK 1 COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK 1 COLOUR (BLACK) 1 COLOUR (BLACK) SCHWARZ BLACK

43 BLENDED UNDERLINE Reproducing sub brands: Grand Class Austrian Airlines 6.5 Grand Class The Austrian Airlines Grand Class logo encapsulates all the visual signals which are key to the brand identity. It is therefore important to ensure that the logo is always presented correctly in its complete form. SOLID UNDERLINE Austrian Airlines Grand Class identity has two graphic formats. FAHNENROT ANTHRAZITGRAU BERGGRÜN SEENBLAU SILBER FLAG RED GRAPHITE MOUNTAIN GREEN LAKE BLUE SILVER LOGO FOR USE IN ALL CIRCUMSTANCES PRE-BOARDING AIRCRAFT AND ON THE GROUND BLENDED UNDERLINE SOLID UNDERLINE 1. Austrian Airlines Grand Class pre-boarding and on the ground. Is for use on graphic communication items before the passenger boards the aircraft (e.g. advertising, promotional literature, ticket wallets, luggage tags). Here the words Grand Class are intrinsically built-in to the company logotype, following the typographic style of the master brand with the words Grand Class highlighted in Silver. 2. Grand Class on board and in the air. Is for use on all graphic communication items once the passenger has boarded the aircraft (e.g. menus, headrest covers). Here the Austrian Airlines typographic component and symbol are removed and Grand Class enlarged to sit above the underline component. Grand Class is reproduced in Silver. The blended version of the identity should be used wherever processes allow. The solid version has been specifically designed for areas where reproduction processes prohibit the use of the blended underline. For information on when to use the blended and solid versions of the underline see section 5.1 & 5.2. For colour palette and swatch references see sections 4.1 & 4.2. BERGGRÜN SEENBLAU SILBER MOUNTAIN GREEN LAKE BLUE SILVER LOGO FOR USE IN ALL CIRCUMSTANCES ON BOARD AIRCRAFT AND IN THE AIR

44 10X SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. THE AUSTRIAN AIRLINES AND GRAND CLASS LOGOTYPES & SYMBOL ARE ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X Reproducing sub brands: Grand Class Logo construction 6.6 and safe zone 0% VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE LOGO CONSTRUCTION 3X 3X 90% BLAU 0% BLAU 0% GRÜN 90% GRÜN 10% 90% 90% BLUE 0% BLUE 90% 10% 0% 0% GREEN 90% GREEN VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE 3X ZU MITTELLINIE 3X TO CENTRE LINE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 3X ZU MITTELLINIE 3X TO CENTRE LINE 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN LOGO FOR RESTRICTED USE ONLY FREIRAUM UM DAS GRAND CLASS LOGO GRAND CLASS LOGO SAFE ZONE VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 3X 6X 1X VERLAUF VON 0% AUF 10% GRÜN GRADUATION FROM 10% TO 0% GREEN 3X 6X 6X The top diagram shows the construction of, and relationship between, the four components of the Austrian Airlines Grand Class logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable. Other graphic elements must not be placed within the safe zone. DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. For more information on safe zones see section 3.5. For more information on the underline construction see section X LOGO SAFE ZONE 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT

45 SCHRIFTZUG, PFEILSYMBOL UND LINIE STELLEN EIN GESCHLOSSENES ELEMENT DAR. 10 X THE GRAND CLASS LOGOTYPE IS ONE LOCKED ELEMENT 10X 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT 6X Reproducing sub brands: Grand Class Construction and 6.7 safe zone 0% VERLAUF VON 0% AUF 10% BLAU GRADUATION FROM 0% TO 10% BLUE 3X 3X ZU MITTELLINIE 3X TO CENTRE LINE 3X ZU MITTELLINIE 3X TO CENTRE LINE 10% 90% 90% BLAU 0% BLAU 90% 10% 0% 0% GRÜN 90% GRÜN 90% BLUE 0% BLUE 0% GREEN 90% GREEN VERLAUF VON 10% AUF 90% BLAU GRADUATION FROM 10% TO 90% OF BLUE 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND 90% MATTE FARBTÖNUNG IN BLAU 90% FLAT TINT OF BLUE LINEARER FARBVERLAUF VON 90% BLAU NACH 90% GRÜN LINEAR BLEND FROM 90% BLUE TO 90% GREEN 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND LOGO FOR RESTRICTED USE ONLY 90% MATTE FARBTÖNUNG IN GRÜN 90% FLAT TINT OF GREEN VERLAUF VON 10% AUF 90% GRÜN GRADUATION FROM 90% TO 10% OF GREEN 3X 1/3 DER GESAMTBREITE DES STREIFENS 1/3 TOTAL WIDTH OF BAND VERLAUF VON 0% AUF 10% GRÜN GRADUATION FROM 10% TO 0% GREEN 6X 1X The top diagram shows the construction of, and relationship between, the two components of the Austrian Airlines Grand Class logo and how the blend and vignettes in the underline component have been achieved. For a full description of the underline component and the options available for its reproduction see section 5. The bottom diagram shows the identity safe zone. This should be used as a guide to the minimum space required by the brand signature, to retain its clarity, legibility and visual integrity without interference from other graphic devices, symbols, illustrations and typography. The safe zone denotes the minimum safe area required around the brand signature when reproduced. More space is preferable. LOGO CONSTRUCTION Other graphic elements must not be placed within the safe zone. 3X FREIRAUM UM DAS GRAND CLASS LOGO GRAND CLASS LOGO SAFE ZONE 3X 6X DO NOT re-arrange the components of the brand signature. DO NOT add to, frame or box-in the brand signature. DO NOT use the components individually. 6X 6X For more information on safe zones see section 3.5. For more information on the underline construction see section X LOGO SAFE ZONE 1X = 1/6 DER GERINGERER SCHRIFTHÖHE 1X = 1/6 SMALL CAP HEIGHT

46 ANTHRAZITGRAU GRAPHITE PANTONE = 433 SILBER SILVER PANTONE = 877/430 FAHNENROT FLAG RED PANTONE = 485 SILBER SILVER PANTONE = 877/430 Reproducing sub brands: Grand Class Colour options for 6.8 blended underline logo OPTIMUM 7 COLOUR USAGE (4 COLOUR PROCESS + 3 SPECIALS) ANTHRAZITGRAU GRAPHITE 34% CYAN 0% MAGENTA 0% YELLOW 94% BLACK SILBER SILVER 47% BLACK 6% CYAN 4 COLOUR PROCESS ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) FAHNENROT FLAG RED 0% CYAN 100% MAGENTA 91% YELLOW 0% BLACK FAHNENROT FLAG RED PANTONE = 485 OPTIMUM 5 COLOUR 4 COLOUR PROCESS VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) SILBER SILVER 47% BLACK, 6% CYAN VIERFARBENDRUCK (CMYK) 4 COLOUR PROCESS (CMYK) Here we outline each of the print colour options available to the designer when specifying the corporate logo with blended underline, in descending order of preference. Wherever possible the Grand Class type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissible uses of the blended underline see section 5.1. For size restrictions relating to the blended underline see section 5.5. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK For colour palette and swatch references see sections 4.1 & 4.2. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 2 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 1 COLOUR (GREY) ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 1 COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK 1 COLOUR (BLACK) SCHWARZ BLACK 1 COLOUR (BLACK) SCHWARZ BLACK

47 ANTHRAZITGRAU GRAPHITE PANTONE = 433 SILBER SILVER PANTONE = 877/430 FAHNENROT FLAG RED PANTONE = 485 SILBER SILVER PANTONE = 877/430 Reproducing sub brands: Grand Class Colour options for solid underline logo OPTIMUM 5 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SILBER SILVER 50% TINT OF 433 or BLACK 4 COLOUR ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SEENBLAU LAKE BLUE PANTONE = 294 SEENBLAU LAKE BLUE PANTONE = 294 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 FAHNENROT FLAG RED PANTONE = 485 FAHNENROT FLAG RED PANTONE = COLOUR SEENBLAU LAKE BLUE PANTONE = 294 ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK BERGGRÜN MOUNTAIN GREEN PANTONE = 3298 Here we outline each of the print colour options available to the designer when specifying the corporate logo with solid underline for lesser quality reproduction, in descending order of preference. Wherever possible the Grand Class type should be reproduced in metallic silver. If it is possible to print a spot colour but for technical reasons a metallic ink cannot be used, then Pantone 430 may be used instead. For permissible uses of the solid underline see sections 5.2 & For colour palette and swatch references see sections 4.1 & 4.2. ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK 2 COLOUR 1 COLOUR (GREY) ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK ANTHRAZITGRAU GRAPHITE PANTONE = 433 or 70% TINT OF BLACK SCHWARZ BLACK 1 COLOUR (GREY) SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK SCHWARZ BLACK 1 COLOUR (BLACK) 1 COLOUR (BLACK) SCHWARZ BLACK

48 Reproducing sub brands Subsidiary companies 6.9 The visual construction of the identities for subsidiary companies mirrors the construction of the Austrian Airlines brand signature. In each instance, the typographic component utilises the specially drawn Austrian Airlines Roman typeface. The symbol component is as before. The underline component sits the same distance (1 cap height) away from the baseline of the typography and is tailored in length to suit each of the company titles. These company identities should each be treated as locked units and should always be reproduced from artwork/disc supplied. In each case, the colour rules and print specifications outlined for reproduction of the Austrian Airlines corporate logo apply. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the logo should be destroyed and not used for any purpose. For logo construction, printing restrictions, safe zone distances and colour options see section 5. For colour palette and swatch references see sections 4.1 & 4.2. SUBSIDIARY COMPANIES

49 Reproducing sub brands Sub brands 6.10 LAYOUT FORMAT 1 The visual construction of Austrian Airlines sub brands follows two main formats. These company identities should each be treated as locked units and should always be reproduced from artwork/disc supplied. In each case, the colour rules and print specifications outlined for reproduction of the Austrian Airlines corporate logo apply. Artwork is freely available from the Corporate Identity Department. See section 16.2 for details. Previous versions of the logo should be destroyed and not used for any purpose. For logo construction, printing restrictions, safe zone distances and colour options see section 5. For colour palette and swatch references see sections 4.1 & 4.2. LAYOUT FORMAT 2 Sportclub

50 Section 7.0 Typography 7.1 Logo typeface (Austrian Airlines Roman) 7.2 Company typeface (Berling) 7.3 Non-Latin translations

51 Typography Logo typeface 7.1 (Austrian Airlines Roman) This typeface has been specially drawn for Austrian Airlines, and is called Austrian Airlines Roman. It is reserved for subsidiary companies, Grand Class Europe and Grand Class logos and aircraft names. DO NOT attempt to reproduce this typeface from any visually similar serif font. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) For details on obtaining the custom font see section AUSTRIAN AIRLINES ROMAN TYPEFACE

52 ABCDEFGHI JKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz ;.,ÄÅÀÃÁÉÊËÈÍ Î Ï Ì ÖÕÓÔÒÜÚ ÛÙ&Ç BERLING NORMAL ABCDEFGHI JKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz ;.,ÄÅÀÃÁÉÊË ÈÍÎÏÌÖÕÓÔÒÜ ÚÛÙ&Ç BERLING ITALIC ABCDEFGHI JKLMNOPQRS TUVWXYZ abcdefghijklmn opqrstuvwxyz ;.,ÄÅÀÃÁÉÊË ÈÍÎÏÌÖÕÓÔÒÜ ÚÛÙ&Ç BERLING BOLD PLEASE READ Typography Company typeface 7.2 (Berling) Berling Normal is the typeface selected for universal usage for all headlines and text for use on all internal, external and passenger related stationery, literature, signage, advertising and on-screen graphics. Berling Italic and Berling Bold are for use in conjunction with Berling Normal only where text or sub headings need highlighting within text. Berling Italic and Berling Bold should not be used in isolation. In normal use 10.5pt is the smallest acceptable size for text. The font for the typeface Berling is available in a variety of versions called cuts. To maintain the same font style it is necessary for all usage to be restricted to one version or cut. The authorised font is called Font Company Berling. Do not attempt to reproduce this typeface from any visually similar font. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) For details on obtaining font software see section 16.3.

53 Typography 6X 6X Non-Latin translations 7.3 JAPANESE ARABIC 6X 6X 6X 6X 6X 6X In countries which do not use Latin letterforms it is important to select a type style which is clean, elegant and contemporary to translate the Austrian Airlines brand name. Examples of alternative cultural identities are shown left. In principle position the non-latin script equidistant from the underline component and visually balance the type style to the existing Austrian Airlines typographic component. These are the only non-latin applications. The typeface is only available from; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) X MANDARIN 6X 6X 6X HEBREW

54 Section 8.0 Stationery & forms 8.1 Stationery & forms introduction 8.2 Technical information 8.3 Standard letterhead and continuation paper 8.4 Type positional 8.5 Business card 8.6 Compliment card 8.7 Inter-office communication IOC Rows letter 8.9 Fax cover letter 8.10 Envelopes 8.11 Business forms

55 Stationery & forms Stationery & forms introduction 8.1 The presentation and content of written communication from Austrian Airlines are a vital component in the projection of the company to our business partners, passengers and clients worldwide, encapsulating the business qualities of professionalism, clarity and consistency and the service values of accessibility and informality, with attention to detail and care. It is important that the written style and content of correspondence also relates to the visual presentation of the company. Your business correspondence is your own contribution to Austrian Airlines image, and each time you communicate with a client or associate by mail, you help define and differentiate Austrian Airlines from our international competitors. Simplicity is the key to the development of the Austrian Airlines corporate stationery and to its subsequent ease of use. The following pages will outline the positioning of corporate and typographic components on the pages, together with an outline of the positioning and application of text.

56 Stationery & forms Technical information 8.2 To achieve a consistent look across all of our stationery and forms, it is important that the following guidelines are adhered to. Paper sizes must conform to standard sizes. In Europe and many countries worldwide, metric stationery sizes will be used. The standard letterhead and continuation paper will be printed on A4 (210mm x 297mm) stock and subsequent stationery will ideally conform to A size formats. In the US, standard stationery sizes may be used if European sizes are unavailable. Paper stock should be high quality bright white, with a tight wove finish (not laid or coated). For stationery and forms the paper weight should be a minimum of 100gsm. and a maximum of 115gsm. For business cards, a minimum of 280gsm. and a maximum of 350gsm. Any paper which will be used in computer printers or photocopying should be tested for compatibility before purchasing. Pre-printed elements, the company logo, address and telephone numbers are centred on the paper. For external business communications, stationery is printed with the optimum full colour Brand Signature with supporting information in Graphite. For internal business communications, memos etc. the Brand Signature is reproduced in the single colour Graphite version or if not available in Black. Alternatively the 2 colour Graphite and Flag Red Brand Signature is used with supporting information in Graphite. The typeface used for supporting information on stationary is Berling. The type size is dependent on layout, but in normal use 10.5pt is the smallest acceptable size for text. See pages 8.3 to 8.11 for examples. Overprinted type should accuratly align with the pre-printed information and is generally ranged left For information on layout, paper and typeface see page 8.1. For more information on how to obtain artwork for stationery and forms see section For more information on the typeface Berling and the other corporate typefaces see section 7.

57 Stationery & forms 210 mm 104 mm 66 mm Standard letterhead 8.3 and continuation paper 105 mm 27 mm.. 27 mm Illustrated here are the standard letterheading and continuation sheets showing layout, dimensions and type specifications. For type positional guide and specifications see section Vienna, Our Ref. Phone/Extension Fax For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section mm Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Headoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) , Fax (+43 1) , Telex Town office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) , Reservation phone (+43 1) Airport Base, A-1300 Vienna Airport, Phone (+43 1) Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN k, DVR: mm TYPEFACE : BERLING SIZE : 7.5 pt LEADING : 10 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 TYPEFACE : BERLING SIZE : 5.5 pt LEADING : 10 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 LETTERHEAD CONTINUATION PAPER

58 MARGIN 20 mm MARGIN 20 mm Stationery & forms Type positional 8.4 BEGIN ADDRESS AT 50 mm DOWN.. Firma BEISPIEL GesmbH Hrn. Mag. Muster Beispielstraße Musterort The A4 letterhead has been specifically designed to create a clean page within which to create a elegant yet professional letter. Our diagram (left) shows the correct position to begin typing the address of the recipient, together with the starting point of the letter itself. BEGIN TYPING 115 mm DOWN FOLDING MARK.. Our Ref. Phone/Extension Fax Subject Vienna, VIECK Dear Mr Sample, Margin guides 20 mm in from the left and 20 mm in from the right position the body of the text on the page and a suggested end line clear of the company address. The suggested typeface for all company correspondence is Berling with an optimum cap height of 12 pt and leading of 12 pt. This is the layout of a letter conforming to the corporate identity guidelines. The text is in the Berling font, and the optimum type size is 12 point. All type is to be range left against the margin. TYPEFACE : BERLING ROMAN Points to be emphasised may be underlined and/or written in bold type. The layout used for the sender s name and title, and the complimentary close are as follows. For information on layout, paper and typeface see page 8.2. OPTIMUM SIZE LEADING ALIGNMENT COLOUR : 12 pt : SINGLE : RANGED LEFT : BLACK Yours sincerely, For more information on how to obtain artwork for stationery and forms see section Dr. Helmut Zolles Vice President Customer Services FINISH TYPING 260 mm DOWN Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Headoffice, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) , Fax (+43 1) , Telex Town office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) , Reservation phone (+43 1) Airport Base, A-1300 Vienna Airport, Phone (+43 1) Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN k, DVR: FOR DETAILED TYPE SPECIFICATION SEE PAGE 8.3.

59 Stationery & forms Business card 8.5 COMPANY Martina Stieglitz Corporate Identity Hauptbüro, Fontanastraße 1, A-1107 Wien, Telefon (+43 1) , Fax (+43 1) , Sita VIECKOS 85 mm 55.5 mm NAME TITLE ADDRESS PHONE, FAX, SITA, Business cards are designed to be clear, practical and easy to implement. The Austrian Airlines brand signature always appears at the top of the card, centred. The persons name and title appear visually centred, in upper and lowercase Berling, centred in the space between the address and brand signature. Layout dimensions and type specification are shown in the diagram below. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section mm 14.5 mm Martina Stieglitz Corporate Identity 55 mm TYPEFACE : BERLING 18 mm SIZE LEADING : 9 pt : 11 pt Head Office, Fontanastrasse 1, A-1107 Vienna Phone (+43 1) , Fax (+43 1) , Sita VIECKOS Martina.Stieglitz@aua.com ALIGNMENT : CENTRED COLOUR : PANTONE = 433 TYPEFACE : BERLING TYPEFACE : BERLING SIZE : 7.5 pt SIZE : 12 pt LEADING : 9.5 pt LEADING : 12 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 ALIGNMENT : CENTRED COLOUR : PANTONE = 433

60 Stationery & forms Compliment card 8.6 Illustrated here is the standard compliment card showing layout, dimensions and type specifications. For information on layout, paper and typeface see page mm For more information on how to obtain artwork for stationery and forms see section mm 22 mm 55 mm FOLD 18 mm With Compliments 85 mm TYPEFACE : BERLING SIZE : 14 pt LEADING : 14 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433

61 Stationery & forms 210 mm Inter-office 8.7 commnuication IOC TYPEFACE : BERLING BOLD UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT TYPEFACE : BERLING SIZE : 12 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT 297 mm 32 mm To Cy From All CDI Subject sample Inter-Office Communication IOC Date This is a layout of the most important internal form. The Inter-Office Communicaton, short IOC, is distributed via Comail or . This template is to be written in Berling 12 points. The Subject is 18 point, bold and underlined. Other templates for this purpose are not admissible. A. Name TYPEFACE : BERLING SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT Illustrated here is the standard Inter-Office Communication IOC cover letter showing layout, dimensions and type specifications. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section mm 88 mm 20 mm

62 Stationery & forms 210 mm 3 Rows letter mm 32 mm 9 mm 31 mm TYPEFACE : BERLING UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT This template Title of Document Date is installed on every PC workstation. It is used for creating your meeting reports, notes and so on. You will find the template called 3ROWS. The right column of the header is intendend to be filled in with the title of the form. You may use one to three lines. TYPEFACE : BERLING SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT Illustrated here is the standard 3 Rows cover letter showing layout, dimensions and type specifications. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section TYPEFACE : BERLING SIZE : 12 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT 297 mm 20 mm 88 mm 20 mm 1995/11

63 Stationery & forms 210 mm Fax cover letter mm 27 mm 38.5 mm to COMPANY NAME / Name Fax Cover Letter fax no 0044/ TYPEFACE : BERLING SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT COLOUR : BLACK Illustrated here is the standard Fax cover letter showing layout, dimensions and type specifications. As this document is designed for fax transmission the Brand Signature, type and rules are printed in black. 17 mm from Martina Stieglitz / Corporate Identity fax no 00431/ For information on layout, paper and typeface see page mm 17 mm 12.5 mm TYPEFACE : BERLING BOLD UNDERLINED SIZE : 18 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT COLOUR : BLACK TYPEFACE : BERLING SIZE : 12 pt LEADING : SINGLE ALIGNMENT : RANGED LEFT COLOUR : BLACK total number of pages, including cover letter 1 date 00 april 1997 If you do not receive all pages, call telephone no. (+43 1) Subject Dear Mrs Sample, this is an example for an Austrian Airlines Fax Cover Letter according to the guidelines of the Corporate Design. Best regards Martina Stieglitz For more information on how to obtain artwork for stationery and forms see section mm Austrian Airlines, Österreichische Luftverkehrs-Aktiengesellschaft, Member of IATA Head Office, Fontanastrasse 1, A-1107 Vienna, Phone (+43 1) , Fax (+43 1) , Telex Passenger Services Office, Kärntner Ring 18, A-1010 Vienna, Phone (+43 1) , Reservation phone (+43 1) 1789 Airport Base, A-1300 Vienna Airport, Phone (+43 1) Disclosure under 14 HGB: Stock Company, Vienna, Commercial Court Vienna, FN k, DVR: mm 2 mm 62 mm 20 mm TYPEFACE : BERLING SIZE : 9 pt LEADING : 11 pt ALIGNMENT : CENTRED COLOUR : BLACK

64 Stationery & forms 220 mm Envelopes mm 25 mm Illustrated here are standard envelope and window envelope showing layout, dimensions and type specifications. 9 mm A-1107 Wien TYPEFACE : BERLING For information on layout, paper and typeface see page mm SIZE : 9.5 pt LEADING : 11.5 pt ALIGNMENT : CENTRED COLOUR : BLACK For more information on how to obtain artwork for stationery and forms see section mm 79.5 mm 25 mm 9 mm A-1107 Wien TYPEFACE : BERLING SIZE : 9.5 pt LEADING : 11.5 pt ALIGNMENT : CENTRED COLOUR : BLACK 110 mm

65 Stationery & forms Business forms 8.11 Travel Order No. Name Empl. No. Cost Center No. Code Purpose Type of ticket Travel Group of journey Free bagg. out kilos Type of ticket Seating home Dep. from Date Travel to Routing Approx. date of return Per diem allowances authorized/diäten wie folgt bewilligt For stay in country Curr. Per diem allowances Advance per day Special advances Ticket(s) issued against this T.O. No per diem allowances by mutual contract/diätenanspruch wird einvernehmlich ausgeschlossen Workingtime/Arbeitszeit: Order-related working time/dienstzeitenverschiebung gemäß Dienstreiseauftrag Overtime authorization/im Zusammenhang mit dem Dienstreiseauftrag werden Überstunden wie folgt angeordnet: Number overtime/anzahl Überstunden to be paid Name Vorname(n) Vers. Nr./Geburtsdatum Bei Bewerbung als kaufm./techn. Angestellter gewünschte Tätigkeit: 1. Vers. Nr. Tag Monat Jahr Österreichische Luftverkehrs-Aktiengesellschaft A-1107 Wien, Postfach 50 Bewerbung Kaufm./techn. Angestellter Flugbegleiter Foto (nicht älter als 3 Monate) A wide variety of business forms are freely available from the CDI department of Austrian Airlines. DO NOT re-generate or match samples shown here. For information on layout, paper and typeface see page 8.2. For more information on how to obtain artwork for stationery and forms see section to compensate by spare time/freizeitkomp. none/keine Traveller s signature Date 2. Travel requested by Date Travel authorized by Date 3. Performed travel and per diem allowances/dienstreiseverlauf und Diätenabrechnung Departure/Abreise Arrival/Ankunft Per diem allowances/diäten Amount in accounting currency Betrag in Verrechnungswährung Date/Datum Time/Zeit Place/Ort Date/ Time/ Days/ Nights/ Datum Zeit Tage Nächte Per day/ Pro Tag Total Anregung für diese Bewerbung kam durch: Gehaltswunsch Zeitungsanzeige / in welcher Zeitung? Derzeitiges Einkommen Werbevortrag / wo? Total per diem allowances/summe der Diäten Frühester Eintritt Berufsberatung / wo? To be completed by T.O. Control Total per diem allowances/summe der Diäten Ist Ihre Bereitschaft zu Dienstreisen gegeben? ja Arbeitsmarktservice / welches? Summary of expenses/abrechnung der Ausgaben und der Diäten Per diem allowances according to Travel Plan/Diäten lt. Reiseplan Miscellaneous expenses/diverse Ausgaben Amount/Betrag Tax Corrections Ist für Sie eine Verwendung im Ausland vorstellbar? nein zeitweise ja eingeschränkt Austrian Airlines-Mitarbeiter / Name Sonstiges Total Correction Total Amount received according to Pay Sheet/Auszahlung gemäß Pay Sheet To be paid in/rückzahlungen Curr. Anlagen Lebenslauf (handgeschrieben) liegt bei wird nachgereicht Nur vom Personaldienst auszufüllen Eingelangt am Antwort am To be reimbursed/rückvergütung Curr. Letztes Abschlußzeugnis Antwort von Working time (Overtime)/Abrechnung der Überstunden Number overtime/anzahl Überstunden No overtime/keine Überstundenverrechnung Deviation from order (reasons attached)/ Abweichung vom Auftrag (beil. IOC) Travellers signature/rechnungsleger Code Date Controlled by Date Approved by Code Date Studienabschluß (Zeugnis, Bestätigung) Bitte keine Originalzeugnisse; nur Kopien oder Abschriften beilegen! Weitere Unterlagen sind erst beim Eintritt vorzulegen. In Evidenz bis Für Position AUA 519dA For accounting only: Zu Verrechnungszwecken: KA Personal Nr. Kst. Nr. Verr. Datum Reiseabrechnung steuerpfl. Diäten SV-pfl. Diäten Code Betrag Code Betrag Code Betrag 61 siehe oben siehe oben SAMPLE

66 Section 9.0 Passenger graphics components 9.1 Ticket wallet cover 9.2 Boarding pass 9.3 Luggage tags 9.4 Passenger stationery 9.5 Passenger timetable

67 Passenger graphics components Ticket wallet cover 9.1 Illustrated here is the standard Ticket wallet cover, showing layout, dimensions and type specifications. 211 mm 161 mm 98 mm Passenger Ticket and Baggage Check Issued by Austrian Airlines, Head Office, A-1107 Vienna, Austria Member of IATA Offenlegung gemäß 14 HGB: AG Wien, Handelsgericht Wien, FN K, DVR: TYPEFACE : BERLING ROMAN SIZE : 13 pt LEADING : 13 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 TYPEFACE : BERLING ROMAN SIZE : 8.5 pt LEADING : 12 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 TICKET WALLET COVER

68 Passenger graphics components Boarding pass 9.2 Einsteigekarte Carte d accès à bord Boarding Pass Name From To Carrier Flight Class Date Time Illustrated here are the standard Boarding passes, showing the approved style for type and layout. Gate Boarding Time Seat Smoke BOARDING PASS Flight Vol Flug Dest. Boarding Gate Embarquer Sortie Einsteigen Ausgang Flight Destination Vol Flug Date Datum Class Seat Classe Siège Klasse Sitz Seat Siège Sitz Boarding Pass Carte d accès à bord Einsteigekarte GREEN BOARDING PASS

69 220 mm Passenger graphics components Luggage tags mm 50 mm Illustrated here are the standard Luggage tags, showing layout and dimensions. STANDARD 220 mm 135 mm 50 mm GRAND CLASS EUROPE 220 mm 135 mm 50 mm GRAND CLASS

70 Passenger graphics components Passenger stationery mm mm 160 mm 78 mm 18 mm Illustrated here is the standard Passenger stationery, showing layout, dimensions and type specifications. Luftpost/Air Mail/Par Avion 5.5 mm 11.5 mm 3.5 mm Auf dem Flug/On flight 56 mm Von/From Nach/To 9 mm 51 mm 78.5 mm 115 mm 210 mm TYPEFACE : BERLING ROMAN SIZE : 11 pt LEADING : 12 pt ALIGNMENT : CENTRED COLOUR : PANTONE = 433 TYPEFACE : BERLING ROMAN SIZE : 11 pt LEADING : 25 pt ALIGNMENT : LEFT COLOUR : PANTONE = 433 PASSENGER NOTE PAPER PASSENGER ENVELOPE

71 Passenger graphics components Passenger timetable 9.5 Flugplan/Timetable 1997/ Oct Mar 1998 Via Umsteigeort Von Flugtage Abflug Ankunft Flugnummer Stops an ab Wien (VIE) nach UTC (0222) 1789 Graz Fortsetzung VOOS546 nonstop VOOS548 nonstop Guangzhou OS591/CA1321 Beijing Hamburg LH5865 nonstop Hannover VOOS161 nonstop VOOS163 nonstop Hanoi OS545*(SQ)/VNSQ740 Singapore Harare OS11/SR284 Zürich OS11/SR284 Zürich Helsinki/Helsingfors OS681*(AY) nonstop OS681*(AY) 1 Stop OS683*(AY) nonstop AY766 nonstop AY552 1 Stop AY768 nonstop OS667/SK710 København OS657/AY584 Stockholm Ho Chi Minh City OS545*(SQ)/SQVN172 Singapore Hong Kong OS545*(SQ)/SQ860 Singapore OS591/KA901 Beijing OS11/SR170 Zürich Houston OS511*(DL)/OS525*(DL) Atlanta Mar OS511*(DL)/OS525*(DL) Atlanta Humberside OS489/SN663 Bruxelles OS493/SN667 Bruxelles Innsbruck VO070 nonstop VO070 nonstop VO072 nonstop VO074 nonstop VO076 nonstop VO076 nonstop VO078 nonstop VO078 nonstop Istanbul OS893 nonstop Jakarta OS545*(SQ)/SQ154 Singapore Johannesburg OS531 nonstop OS489/SN553 Bruxelles OS497/SN549 Bruxelles OS11/SR286 Zürich OS11/SR284 Zürich Karachi OS11/SR394 Zürich Kiew OS615 nonstop PSOS846 nonstop PS615 nonstop Kigali OS489/SN565 Bruxelles OS489/SN563 Bruxelles Zeichenerklärung siehe Seite 2 3 Streckenführung/Flugzeugtypen/Mahlzeiten siehe Seite *Austrian Airlines Flug - durchgeführt von Partnergesellschaft For explanation of signs see pages 2 3 Flight routings/aircraft types/meals see pages 8 14 *Austrian Airlines flight operated by partner airline 153 Via Transfer City From Frequency Departure Arrival Flight number Stops arr. dep. Wien (VIE) to UTC (0222) 1789 Kinshasa OS1/SR276 Zürich OS3/SR272 Zürich OS497/SN559 Bruxelles OS499*(SN)/SN555 Bruxelles OS499*(SN)/SN557 Bruxelles Klagenfurt 21 Dec VOOS1552 nonstop VOOS550 nonstop VOOS552 nonstop VOOS554 nonstop VOOS556 nonstop VOOS558 nonstop VOOS560 nonstop København OS667 nonstop OS661 nonstop OS665 Zürich OS5/SRLX3404 Zürich OS9/SRLX3406 nonstop Köln/Bonn VOOS191 nonstop VOOS195 nonstop VOOS197 nonstop VOOS197 nonstop Kosice VOOS633 nonstop Krakow OS631*(LO) nonstop OSLO629*(VO) nonstop LO228 nonstop LO5230 nonstop Kuala Lumpur MH29 nonstop MH5 nonstop OS545*(SQ)/SQ106 Singapore Lagos OS489/SN515 Bruxelles OS489/SN521 Bruxelles OS3/SR264 Zürich OS3/SR262 Zürich OS493/SR523 Bruxelles Larnaka OS791 nonstop Leeds/Bradford OS451/OS973*(BD) London OS455/OS975*(BD) London OS455/OS975*(BD) London Leipzig VO165 1 Stop VO167 1 Stop Libreville OS489/SN525 Bruxelles OS3/SRGN274 Zürich Linz VOOS532 nonstop VOOS536 nonstop VO538 nonstop Lisboa OS489/SN891 Bruxelles OS3/SR692 Zürich OS493/SN893 Bruxelles Illustrated here is a typical cover and page from the Passenger timetable, showing the approved style for type and layout. TIMETABLE

72 Section 10.0 Advertising & communication 10.1 Creation and production of leaflets 10.2 Sales letters 10.3 Poster

73 100 mm Advertising & communication 4 mm Max. 60 mm 4 mm Creation and 10.1 production of leaflets Details Technische Details Gesamtlänge: Max. Gesamthöhe: Flügelspannweite: Max. Flughöhe: Max. Abfluggewicht: Max. Reisegeschwindigkeit: Kabinenlänge: 44,51 m 11,76 m 34,10 m m 83 t 904 km/h 34,3 m Wir haben gute Neuigkeiten für Sie: den Airbus A mm 60 mm This picture shows the standard version of the leaflet. All adaptations of the actual advertising campaign can be found in the Advertising Directives. When producing leaflets, try to standardise the size to 100 x 210 mm and A4 (21 x 29.7 cm) format. On the following pages you will find the specifications for these leaflets. If producing leaflets in other sizes please contact CDW. 1. Headline in general Kabinenhöhe: 2,16 m Sitzbreite (Business Comfort Sitze): Sitzabstand: 48 cm 86 cm Max. Sitzplätze: max. 186 Variante min. 12 (C) 170 (Y) Variante max. 81 (C) 88 (Y) welcome zu den neuen Austrian Airlines. 5 mm 210 mm Type set: Berling Roman ragged setting Size: 14 point Leading: 18 point Spacing: -1 Colour: Black for 5 colour print: Pantone 433 The headline must not be more than two lines deep and must fit within an imaginary 60 mm wide frame. This frame does not align to the right of the picture block, but is indented by about 4 mm. 2. Sub-headline Type set: Berling Roman Size: 29 point, Spacing: -1 Colour: Black for 5-colour print: Pantone 433 All other specifications as listed under point 1 are to be followed. 7 mm The headlines on the inside of the folder must not be more than two lines deep and must fit within an imaginary 80 mm wide frame. Continued overleaf CREATION AND PRODUCTION OF LEAFLETS. 65 mm

74 Advertising & communication Max. 80 mm Der Botschafter unserer neuen Linie: der Airbus A321. Mit den neuen Austrian Airlines reisen Sie noch angenehmer, noch schöner, noch komfortabler. Das beste Beispiel dafür ist der Airbus A321, eines der modernsten Mittelstreckenflugzeuge Europas. Überzeugen Sie sich selbst, wie bequem, einladend und modern der A321 ist. Neue Business Comfort Sitze. Ab sofort werden alle Business-Class-Passagiere einen messbaren Unterschied beim Sitzkomfort bemerken: bequeme 48 cm Sitzbreite und angenehme 86 cm Sitzabstand sowie Sitze pro Reihe in der Business-Class. Lehnen Sie sich also entspannt zurück und genießen Sie den großzügigen Platz und die Beinfreiheit Ihrer neuen Business Comfort Sitze. Neue Innenraumgestaltung. An Bord von Austrian Airlines wurden Sie schon immer von österreichischem Charme begrüßt. Auch das neue Designkonzept spiegelt Österreich in einem behaglichen und modernen Stil wider. So wurden neben dem charakteristischen Weiß und Rot das Blau der Flüsse und das Grün der Wälder zu harmonischen Stoffen verarbeitet. Sie steigen ein und fühlen sich in Österreich herzlich willkommen. Neue Uniformen. Unsere Crew ist Ihnen bestimmt schon durch ihre freundliche Art und die aufmerksame Betreuung aufgefallen. Jetzt werden Sie noch etwas Erfreuliches bemerken: unsere Flugbegleiter tragen neue, schicke Uniformen in schönem Rotton und modischem Stil. Creation and 10.1 production of leaflets 3. Copy Type set: Berling Roman ranged left Size: 10,5 point Leading: 16 point Spacing: -1/ Indentation 4 mm Column width: 70 mm Color: Black or for 5-color print: Pantone 433 The copy blocks are always set in one column. Copy ranges left from a margin which is about 25% of the total width of the page (see 3a). Deviation from the ranged left principle is possible when using cut-out pictures (see 3b). The minimum distance from picture to copy is 4 mm. 4. Pictures The height of the picture on the cover page is to be about 30% of the total height of the page. The pictures on the inside of the leaflet can be either squared up or cut-outs. They are placed either at the end of a copy block or integrated into the copy block, whereby the copy is fitted around the contours of the picture. Pictures on the inside of the leaflet can either bleed off or are used within the type area. Continued overleaf CREATION AND PRODUCTION OF LEAFLETS.

75 Advertising & communication Details Technische Details Gesamtlänge: 44,51 m Max. Gesamthöhe: 11,76 m Flügelspannweite: 34,10 m Max. Flughöhe: m Max. Abfluggewicht: 83 t Max. Reisegeschwindigkeit: 904 km/h Kabinenlänge: 34,3 m Kabinenhöhe: 2,16 m Sitzbreite (Business Comfort Sitze): 48 cm Sitzabstand: 86 cm Max. Sitzplätze: max. 186 Variante min. 12 (C) 170 (Y) Variante max. 81 (C) 88 (Y) Wir haben gute Neuigkeiten für Sie: den Airbus A321. welcome zu den neuen Austrian Airlines. Der Botschafter unserer neuen Linie: der Airbus A321. Mit den neuen Austrian Airlines reisen Sie noch angenehmer, noch schöner, noch komfortabler. Das beste Beispiel dafür ist der Airbus A321, eines der modernsten Mittelstreckenflugzeuge Europas. Überzeugen Sie sich selbst, wie bequem, einladend und modern der A321 ist. Neue Business Comfort Sitze. Ab sofort werden alle Business-Class-Passagiere einen messbaren Unterschied beim Sitzkomfort bemerken: bequeme 48 cm Sitzbreite und angenehme 86 cm Sitzabstand sowie Sitze pro Reihe in der Business-Class. Lehnen Sie sich also entspannt zurück und genießen Sie den großzügigen Platz und die Beinfreiheit Ihrer neuen Business Comfort Sitze. Neue Innenraumgestaltung. An Bord von Austrian Airlines wurden Sie schon immer von österreichischem Charme begrüßt. Auch das neue Designkonzept spiegelt Österreich in einem behaglichen und modernen Stil wider. So wurden neben dem charakteristischen Weiß und Rot das Blau der Flüsse und das Grün der Wälder zu harmonischen Stoffen verarbeitet. Sie steigen ein und fühlen sich in Österreich herzlich willkommen. Neue Uniformen. Unsere Crew ist Ihnen bestimmt schon durch ihre freundliche Art und die aufmerksame Betreuung aufgefallen. Jetzt werden Sie noch etwas Erfreuliches bemerken: unsere Flugbegleiter tragen neue, schicke Uniformen in schönem Rotton und modischem Stil. Creation and 10.1 production of leaflets 5. Logo Please refer to the other sections within the manual for the exact logo specifications. The minimum distance from the lower edge of the leaflet to the Brand Signature underline is 7 mm. The maximum width of the Brand Signature and underline is 65 mm. The logo is always centred and is only to be used on front and back pages. For details on reproducing the brand signature see section 5. CREATION AND PRODUCTION OF LEAFLETS.

76 20 mm 210 mm PICTURE WIDTH: 170 mm 20 mm Advertising & communication 12.5 mm Sales letters 10.2 PICTURE HEIGHT: 67.3 mm 93 mm Illustrated here are standard Sales Letters, showing the approved style for type and layout. 115 mm mm mm 2.5 mm BETWEEN PICTURE & CAPTION Israel Headline starts here: Type: FC Berling Roman, Track -1, Date TYPEFACE: BERLING SIZE: 10.5pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK 125 mm 176 mm Subheadline 14 pt mm 297mm TYPEFACE: BERLING SIZE: 14 pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK 104 mm MAXIMUM LINE LENGTH Offenlegung gemäß 14 HGB: AG, Wien, Handelsgericht Wien, Stock Company, Vienna Commercial Court Vienna, FN k WB 3219 No 96, DVR Clorinefree bleached Subheadline 14 pt. Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180 Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras 280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlük. Fa 460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok. Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180 Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras Destination Paris CDG2D Vienna Vienna Beyrouth Departure 10:35 15:40 Arrivel 12:35 20:00 Flight days Mo, Tu, So Mo, Tu, So Flight number OS414 OS701 Beyrouth Vienna Vienna Paris CDG2D 14:25 18:15 17:00 20:15 Mo, Tu, Fr Mo, Tu, Fr OS702 OS417 Kisuaheli neum yx 20 un barc mope. Re 40 itz gofe la quen 60 ju vinre. Esn iu 80 zanebal omre rh 100 in dupu doanesa 120 eu kifa lenimet 140 akin dakai her 160 herangu del sol 180 Olla gefeph ruh 200 ssa nekosa kal a 220 in, hers in bul 240 as sas jusselsa. 260 mas dok. Gweras 280 pok fongk djuwa 300 al agrak pie Mi 320 rstan. Hegor sa 340 un dia mak Gutw 360 er nilt Kas goc 380 hen wizg niudus 400 an Hutz gaj dro 420 chans querwftok 440 izans Umlük. Fa 460 lla gef eph rus 480 sa nekosa kalai 500 in, hers in bul 520 as sas jusselse 540 mas dok. 5 mm TYPEFACE: BERLING SIZE: 22 pt TRACK: -1 ALIGNMENT: RANGED LEFT COLOUR: BLACK 2 LINE HEADING: LEADING 34 pt TYPEFACE: BERLING SIZE: 10.5 pt TRACK: -1 STANDARD LEADING: 16 pt, MAY BE REDUCE TO 14 pt LEADING IF NECESSARY ALIGNMENT: RANGED LEFT COLOUR: BLACK TYPEFACE: BERLING SIZE: 8 pt TRACK: -1 OUTER BORDER: 0.5 pt LINE UNDER HEADING: 0.5 pt OTHER LINES: pt (HAIRLINE) INDIVIDUAL BOX HEIGHT: 5 mm COLOUR: BLACK MINIMUM DEPTH OF TEXT COLUMN 230 mm 261 mm 12 mm MINIMUM SAFE ZONE 10 mm COLUMN WIDTH: 139 mm LOGO: 91.5 mm SALES LETTERS

77 Advertising & communication welcome to Vienna. Poster 10.3 Illustrated here is a standard Poster, showing the approved style for type and layout. WB 2011/si 96 POSTER

78 Section 11.0 Uniforms 11.1 Pilots uniforms Pilots uniforms 11.2 The ladies collection The ladies collection The ladies collection 11.3 The men s collection The men s collection 11.4 The collection for technical staff The collection for technical staff

79 Uniforms Pilots uniforms 11.1 The contemporary double-breasted suit in classic marine blue is now worn with a white shirt and flag-red tie. This extrovert red lends the overall look crispness and links the design with the rest of the collection. The insignias of rank are woven in whitegold to complement the new range. The flag-red chevron symbol with whitegold wings adorns the markedly contoured pilots cap and the breast pocket of the suit jacket. To enhance this modern look, the material, cut and colour of the red jacket complement the elegant overall concept. PILOTS UNIFORMS

80 PLEASE READ Uniforms Pilots uniforms The long-sleeved shirt. The jacket with zip-out lining. The v-neck tank top. The red pilots tie. The pilots cap with silver appliqué work and winged chevron symbol. The marine-blue double-breasted suit with six buttons and silver insignia. The suit pleated-front trousers. The belt. The pilots case. PILOTS UNIFORMS The short-sleeved shirt.

81 Uniforms The ladies collection 11.2 An important aspect of the ladies collection is the fact that a number of garments for cabin and ground staff have been designed as interchangeable options. For instance, staff may choose between skirt or trousers, both of which are available with or without front pleats. Likewise, there is a choice between body or blouse, either with long or short sleeves. Shoes are available in different heel heights and widths, so as to ensure the necessary safety and comfort. Those serving in the summer and in hotter climates have the choice of two natural shades of tights, or the opaque red tights. For the winter months the opaque red tights set off the ensemble particularly well. LADIES COLLECTION

82 Uniforms The ladies collection The short-sleeved body. The bistro apron with piqué trimming and silver neck chain over long-sleeved body and straight skirt. The short sleeved blouse. The summer ensemble consisting of short-sleeved body, zip-up waistcoat and straight skirt. Chevron leather gloves with white contrasting stitching. The shoulder bag made of scotch grain leather to match the shoes and the belt. The straight skirt without front pleats. The high-heeled scotch grain shoes. The slim-fit trousers without front pleats. LADIES COLLECTION

83 Uniforms The ladies collection The silk scarf. The woollen stole. The long-sleeved body. The scotch grain leather belt with silver arrow buckle. The cardigan. The zip-up waistcoat. The long-sleeved blouse. The suit jacket with concealed button panel and pleated-front skirt. The coat with concealed button panel and zip-out loden lining. The short-sleeved body with loose maternity jacket and maternity skirt. The pleated-front skirt. The opaque red tights. The light, transparent stockings/tights in two recommended shades. The pleated-front trousers. The short-sleeved body and maternity trousers. The square-toe shoes with low heels. The flight bag trolley. LADIES COLLECTION

84 Uniforms The men s collection 11.3 The most striking feature of the appearance of the ground staff and male cabin staff is the red blazer. They create the link with the women s look and at the same time make a bold, modern statement on behalf of their wearers and the company. A white shirt, silver tie and anthracite trousers with black shoes and silver buckles are the classic combination. The image is rounded off by the red lined jacket. When the waistcoat is not being worn to set off the blazer, it is the in-flight service uniform. The white bistro jacket is only worn on long-haul flights in the Grand Class. MEN S COLLECTION

85 Uniforms The men s collection The long-sleeved shirt. The short-sleeved shirt. The waistcoat. The cardigan. The ribbed silver tie. The blazer with anthracite, pleated trousers. The Grand Class-bistro jacket. The belt. The jacket with zip-out lining. MEN S COLLECTION

86 Uniforms The collection for 11.4 technical staff In this area, safety and practicality are the top priority. Solutions have been found for all areas, activities and weather conditions which meet the exacting technical demands made of them. Flag-red combined with silver-grey is the unifying factor which, together with top quality tailoring and materials, gives wearers a heightened sense of esprit de corps, as well as making them easily visible. This systematic concept has, for the first time, given all staff a place in a unified Corporate Design that carries conviction. TECHNICAL AND HANGAR STAFF

87 Uniforms The collection for technical staff The woollen cap. The peaked cap. The short-sleeved polo shirt. The pullover. The work coat. The bomber jacket. The short-sleeved shirt with trousers. The removable ID card holder. The overalls. The dungarees with short-sleeved polo shirt. The trousers. The working shoes. (not part of the standard package) The thermal waistcoat and waterproof trousers. The parka with zip-out lining. The working shoes with ankle support. (not part of the standard package) The foul weather trousers. TECHNICAL AND HANGAR STAFF

88 Section 12.0 Aircraft livery 12.1 The fleet livery 12.2 Airbus Airbus Airbus Fokker McDonnell Douglas 81, 82, McDonnell Douglas 87

89 XXXXXXXx steiermark XXXXXXXX xxxxxxxx Wiener Neustadt PLEASE READ Aircraft livery The fleet livery 12.1 Airbus A310 Airbus A321 Airbus A These pages show the outline principals of design and layout of the Austrian Airlines aircraft fleet livery. These drawings are for your visual reference, and should not be used as source material for artwork or dimensioning. Full fleet livery components are only available through the Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) If you have any technical queries please contact any of the relevant numbers listed in section Fokker 70 McDonnell Douglas MD81, 82, 83 McDonnell Douglas MD87

90 AIRBUS A310 PLEASE READ Aircraft livery Airbus A COLOURS TO BLEND SMOOTHLY % GREEN 0% BLUE 100% BLUE 0% GREEN LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED 50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO APPROX XXXXXXXx SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "A310 DETAIL 1" AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 225mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER.THE WHOLE GROUP IS POSITIONED SO THAT THE FIRST CHARACTER OF THE REGISTRATION NUMBER ALIGNS WITH THE EDGE OF THE BLEND, (2445mm FROM THE DOOR). THE BASELINE ALIGNS WITH THE BASE OF THE WINDOW % GREEN 100% GREEN 9030 APPROX 100% GREEN 0% BLUE APPROX 100% BLUE 0% GREEN 9030 APPROX NACELLE WHITE 100% BLUE % BLUE % GREEN COLOUR TO BLEND SMOOTHLY FROM 100% SOLID TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 100% GREEN COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 100% BLUE TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS XXXXXXXX 20 THE AIRCRAFT NAME. THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). AIRBUS A310

91 AIRBUS A321 PLEASE READ Aircraft livery Airbus A COLOURS TO BLEND SMOOTHLY LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED THE AUSTRIAN FLAG IS 300mm HIGH. VISUALLY CENTRE BETWEEN DOOR AND WINDOWS. BASELINE ALIGNS TO BASE OF WINDOWS. 100% GREEN 0% BLUE 100% BLUE 0% GREEN RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO ALIGN OVER WINDOW, LEFT HAND EDGE TO BE POSITIONED OVER THE DOOR AS SHOWN SIZE TO BE CONFIRMED ON SITE. 50mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO APPROX AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. VISUALLY CENTRE BETWEEN THE DOOR AND TAIL PLANE. THE TYPE CENTRES VERTICALLY BETWEEN THE DATA RECORDER DECAL AND THE GRADUATED BLEND % GREEN 100% GREEN APPROX 100% GREEN 0% BLUE APPROX 100% BLUE 0% GREEN NACELLE WHITE APPROX 100% BLUE % BLUE 260 steiermark SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "A321 DETAIL 1" COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 5% GREEN TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 100% GREEN COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 100% BLUE TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS. 260 steiermark 20 AIRCRAFT NAME: THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164MM, SMALL CAPS 135MM NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5) For visual reference only to show opposite elevation layout AIRBUS A321

92 AIRBUS A340 XXXXXXXX PLEASE READ Aircraft livery THE REAR END OF THE BLEND ALIGNS WITH THE REGISTRATION NUMBER AS SHOWN. 100% GREEN 0% BLUE COLOURS TO BLEND SMOOTHLY % BLUE 0% GREEN RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO ALIGN OVER WINDOW, LEFT HAND EDGE TO BE POSITIONED OVER THE DOOR AS SHOWN SIZE TO BE CONFIRMED ON SITE. POSITION OF TOTAL LOGO TYPE (CHEVRON AND LETTERING) IS DEPENDENT ON CORRECT POSITIONING OF THE LETTER 'S' OVER THE DOORWAY AND ITS RELATIONSHIP WITH DOOR SAFETY BORDER. THIS LOGO POSITION WILL EFFECT THE CHEVRON STARTS POINT WHICH WILL BE FORWARD OF THE LEADING WINDOW BY 0-100mm. 50mm GREY LINE ON DOOR WITH GAP OF 10mm BOTH SIDES OF BORDER AND TYPE GREY COLOUR TO MATCH BAC 707/AKZO APPROX Airbus A LOGO PRINTS GRAPHITE SPECIAL MIX 5 CHEVRON PRINTS RED mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "A340 DETAIL 1" AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 225mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER. THE WHOLE GROUP IS POSITIONED SO THAT THE FIRST CHARACTER OF THE REGISTRATION NUMBER ALIGNS WITH THE EDGE OF THE BLEND, (2445mm FROM THE DOOR). THE BASELINE ALIGNS WITH THE BASE OF THE WINDOW % GREEN 100% GREEN SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDING CENTRAL AND FADING END PANELS. NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP. ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SO OVERLAPS RUN AWAY FROM JET STREAM. NACELLE WHITE 100% GREEN 0% BLUE % BLUE 0% GREEN OVERALL LENGTH VARIES ACCORDING TO AIRCRAFT LENGTH NACELLE WHITE SOLID AREA COLOUR VARIES IN LENGTH TO JOIN BLENDING CENTRAL AND FADING END PANELS. NOTE: CUT AND REMOVE WASTE, ALLOWING FOR SMALL OVERLAP. ALWAYS POSITION PRIOR TO FINAL FIXING. ONCE POSITION IS CORRECT, DECAL MUST BE FITTED FROM BACK TOWARDS FRONT SO OVERLAPS RUN AWAY FROM JET STREAM. 100% BLUE % BLUE COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 5% GREEN TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 100% GREEN COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 100% BLUE TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE POSITION OF TOTAL LOGO TYPE (CHEVRON AND LETTERING) IS DEPENDENT ON CORRECT POSITIONING OF THE LETTER 'R' OVER THE DOORWAY AND ITS RELATIONSHIP WITH DOOR SAFETY BORDER. THIS LOGO POSITIONWILL EFFECT THE CHEVRON STARTS POINT WHICH WILL BE FORWARD OF THE LEADING WINDOW BY 0-100mm. THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS mm GREY LINE ON DOOR WITH GAP OF 10mm BOTH SIDES OF BORDER AND TYPE GREY COLOUR TO MATCH BAC 707/AKZO XXXXXXXX 20 AIRCRAFT NAME. THE NAME IS IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5) REGISTRATION NUMBERS ARE 300mm HIGH, 200mm WIDE ARE SET IN HELVETICA MEDIUM CAPS. 50mm FROM TOP NLG DOORS WHICH ARE CENTRED ON THE WIDTH NOTE: DOORWAY POSITION ON THE DRAWING IS APPROX. PLEASE REFER TO AIRBUS PLAN OR ON SITE FOR TYPE POSTION. For visual reference only to show opposite elevation layout 200 AIRBUS A

93 FOKKER FO70 PLEASE READ Aircraft livery Fokker COLOURS TO BLEND SMOOTHLY % GREEN 0% BLUE 100% BLUE 0% GREEN LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED NACELLE WHITE LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE APPROX mm WIDE LINE ON ALL DOORS & EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG IS 300mm HIGH. THERE IS A 200mm SPACE BETWEEN THE FLAG AND THE REGISTRATION NUMBER. THE WHOLE GROUP IS POSITIONED 12mm FROM THE AIRBRAKE JACK HOUSING % GREEN % GREEN 3500 APPROX 100% GREEN 0% BLUE APPROX 100% BLUE 0% GREEN 3500 APPROX 100% BLUE % BLUE SKIN JOINT 210 Wiener Neustadt 175 SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "FOKKER FO70 DETAIL 1" COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 5% GREEN TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 100% GREEN COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 100% BLUE TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE CREST IS POSITIONAL ONLY AND IS TO BE SUPPLIED SEPARATELY, WITH COMPLETE COLOUR SPECIFICATIONS. SKIN JOINT Wiener Neustadt THE AIRCRAFT NAME IS TO BE VISUALLY CENTRED UNDER THE CREST. THE BASELINE OF THE TYPE IS 235mm FROM THE BASE OF THE CREST. THE NAME IS SET IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 113mm, SMALL CAPS 95mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5) THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS. For visual reference only to show opposite elevation layout FOKKER 70

94 McDONNELL DOUGLAS MD-80 PLEASE READ Aircraft livery COLOURS TO BLEND SMOOTHLY McDonnell Douglas 12.6 MD81, 82, LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED AKZO % GREEN 0% BLUE 100% BLUE 0% GREEN LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE. DIMENSIONS OF TAILFIN GRAPHICS TO BE VERIFIED ON SITE AGAINST EXISTING AIRCRAFT NACELLE WHITE GENERAL NOTE: ALL PLUGGED CABIN WINDOWS PAINT TO MATCH PMS APPROX mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO WINDOWS FRAMES TO BE BARE METAL SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "MD81, 82, 83 DETAIL 1" AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN AND EU (STANDARD) FLAG IS 300mm HIGH AND 450mm LONG THERE IS 160mm SPACE BETWEEN THE FLAGS AND 75mm SPACE BETWEEN THE FLAG AND THE REGISTRATION NUMBER. THE WHOLE GROUP VISUALLY CENTRES WITH THE BASELINE OF THE TYPE 500mm ABOVE THE TRAILING EDGE OF THE ENGINE PYLON AND INSET 50MM FROM TAILCONE JOINT. 100% GREEN 9200 APPROX % GREEN 0% BLUE 100% BLUE 0% GREEN APPROX % BLUE 5% BLUE 100% BLUE 5187 COLOUR TO BLEND SMOOTHLY FROM 100% SOLID TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE CREST IS POSITIONAL ONLY AND IS TO BE SUPPLIED SEPARATELY, WITH COMPLETE COLOUR SPECIFICATIONS. WINDOWS FRAMES TO BE BARE METAL 155 THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS. GENERAL NOTE: ALL PLUGGED CABIN WINDOWS PAINT TO MATCH PMS THE AIRCRAFT NAME IS TO BE VISUALLY CENTRED UNDER THE CREST. THE BASELINE OF THE TYPE IS 180mm FROM THE BASE OF THE CREST. THE NAME IS SET IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). For visual reference only to show opposite elevation layout MCDONNELL DOUGLAS MD81, 82, 83

95 xxxxxxxx McDONNELL DOUGLAS MD-87 PLEASE READ Aircraft livery COLOURS TO BLEND SMOOTHLY McDonnell Douglas 12.7 MD APPROX LOGO PRINTS GREY PMS 433 CHEVRON PRINTS RED AKZO APPROX. 100% GREEN 0% BLUE 100% BLUE 0% GREEN LEFT & RIGHT HAND EDGE OF AUSTRIAN AIRLINES LOGOTYPE TO VISUALLY ALIGN ABOVE WINDOW, SIZE TO BE CONFIRMED ON SITE. DIMENSIONS OF TAILFIN GRAPHICS TO BE VERIFIED ON SITE AGAINST EXISTING AIRCRAFT NACELLE WHITE GENERAL NOTE: ALL PLUGGED CABIN WINDOWS PAINT TO MATCH PMS APPROX mm WIDE LINE ON ALL DOORS AND EMERGENCY EXITS. COLOUR TO MATCH BAC 707/AKZO WINDOWS FRAMES TO BE BARE METAL xxxxxxxx SEE DETAIL ON OTHER ELEVATION & SEPARATE DRAWING "MD87 DETAIL 1" AIRCRAFT REGISTRATION NUMBER IS IN HELVETICA MEDIUM 300mm CAP HEIGHT AND PRINTS BLACK. CHARACTERS TO BE SPACED TO ACHIEVE VISUALLY EVEN SPACING WITH A MINIMUM SPACE BETWEEN CHARACTERS OF 50mm. THE AUSTRIAN FLAG AND EU (STANDARD) FLAGS ARE 300mm HIGH AND 450mm LONG. THERE IS A 160mm SPACE BETWEEN THE FLAGS AND 75mm SPACE BETWEEN THE FLAGS AND THE REGISTRATION NUMBER. THE WHOLE GROUP VISUALLY CENTRES WITH THE BASELINE OF THE TYPE 500mm ABOVE THE TRAILING EDGE OF THE ENGINE PYLON AND INSET 50MM FROM TAILCONE JOINT APPROX 100% GREEN 100% GREEN 0% BLUE APPROX 100% BLUE 0% GREEN 100% BLUE % BLUE COLOUR TO BLEND SMOOTHLY FROM 100% SOLID 100% BLUE TO 5% TINT, OUR INTENTION IS FOR THE BLEND TO VISUALLY GRADUATE TO WHITE 5% BLUE CREST IS POSITIONAL ONLY AND IS TO BE SUPPLIED SEPARATELY, WITH COMPLETE COLOUR SPECIFICATIONS. WINDOWS FRAMES TO BE BARE METAL THE A/C TYPE IS IN HELVETICA MEDIUM 40mm CAP HEIGHT, 56mm LINE FEED AND PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). CAPS TO ALIGN WITH TOP OF WINDOWS GENERAL NOTE: ALL PLUGGED CABIN WINDOWS PAINT TO MATCH PMS THE AIRCRAFT NAME IS TO BE VISUALLY CENTRED UNDER THE CREST. THE BASELINE OF THE TYPE IS 200mm FROM THE BASE OF THE CREST. THE NAME IS SET IN AUSTRIAN AIRLINES ROMAN LARGE AND SMALL CAPS LARGE CAPS 164mm, SMALL CAPS 135mm. NAME PRINTS GREY PMS 433 GRAPHITE (SAMPLE 5). For visual reference only to show opposite elevation layout MCDONNELL DOUGLAS MD87

96 Section 13.0 Ground vehicles 13.1 Introduction 13.2 Ford Escort 13.3 Opel Astra Estate 13.4 Honda Civic 3 door 13.5 Honda Shuttle 13.6 Volkswagen Golf 13.7 Steyr City Bus 13.8 Ford Transit Van 13.9 Volkswagen Transporter Volkswagen Transporter 2

97 Ground vehicles Introduction 13.1 These pages show position guides and layout for the Austrian Airlines ground fleet livery. Prior to manufacturing and application of identity elements, vehicles are white and the chevron points to the driving direction. Misuse of these guidelines will result in inconsistency and a lowering of our identity standard in the eyes of our customers. If the guidelines do not cover a requirement you may have on a particular vehicle, or a vehicle type has been restyled by the manufacturer, do not reposition components at your own discretion, you must immediately consult Corporate Identity Department; Austrian Airlines, Corporate Identity Department, Head Office, Fontanastrasse 1, A-1107 Vienna, Austria. Telephone: (+43 1) , Fax: (+43 1) If you have any technical queries please contact any of the relevant numbers listed in section 16.3.

98 Ground vehicles Ford Escort mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. Technik LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. 447 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. Technik LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. FORD ESCORT

99 Ground vehicles 700 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. Opel Astra Estate 13.3 Technik 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. 130 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. OPEL ASTRA ESTATE

100 Ground vehicles Honda Civic 3 door mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. Technik 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. 130 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT. HONDA CIVIC 3 DOOR

101 Ground vehicles Honda Shuttle mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. Technik 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. 130 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT. HONDA SHUTTLE

102 Ground vehicles 447 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF CAR. Volkswagen Golf 13.6 Technik 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. 130 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. VOLKSWAGEN GOLF

103 Ground vehicles Steyr City Bus mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF BUS. 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. Crew 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. LENGTH OF LINE: 1681 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1353 mm. Crew 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. 180 mm HIGH, CENTRED ON BONNET, POINTING TO THE RIGHT. STEYR CITY BUS LENGTH OF LINE: 2520 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 2040 mm.

104 Ground vehicles 800 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF VAN. Ford Transit Van mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. Cargo LENGTH OF LINE: 2200 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1800 mm. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. FORD TRANSIT VAN

105 Ground vehicles 800 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF VAN. Volkswagen 13.9 Transporter 1 Cargo 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 2200 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1800 mm. 240 mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt. 105 VOLKSWAGEN TRANSPORTER 1

106 Ground vehicles 800 mm HIGH, CENTRED ON ROOF, POINTING TO THE FRONT OF VAN. Volkswagen Transporter 2 Cargo 70 mm HIGH, LEFT AND RIGHT FRONT WINGS OF VEHICLE, TYPEFACE: BERLING ROMAN, 270 pt. LENGTH OF LINE: 2200 mm LENGTH OF TYPEFACE INCLUDING CHEVRON: 1800 mm. 240 mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt mm HIGH POINTING TO THE RIGHT. 50 mm HIGH, BACK LEFT OF VEHICLE, TYPEFACE: BERLING ROMAN, 200 pt. 105 VOLKSWAGEN TRANSPORTER 2

107 Section 14.0 Signage 14.1 Introduction 14.2 Internal non-illuminated 14.3 Illuminated 14.4 External

108 Signage Introduction 14.1 The application of signage is divided into two broad categories, illuminated and non-illuminated. In order to understand the acceptable uses of the Brand Signature in signage applications it is necessary to read sections 2 to 6 of this Manual The method of fabrication of the signage determines whether the Brand Signature should be reproduced with the Blended or Solid Underline Component. See Section 5 for a comprehensive guide to reproducing the Brand Signature. See the following pages for a description of these applications. Further information concerning Austrian Airlines signage is available from: Facility Management, Sita VIE EXOS, World Trade Centre, A-1300 Vienna Airport, Telephone: (+43 1) Fax: (+43 1) EXTERNAL ILLUMINATED DOOR SIGNAGE INTERNAL NON ILLUMINATED LOUNGE SIGNAGE