Making and Keeping the Promise

Transcription

1 Making and Keeping the Promise Dial in Information: Toll free: (800) Toll: (719) Passcode:

2 Our Goal Is Clear We work with recognized thought leaders that share our vision of productivity improvement, all while creating a better place for people to work. successfactors.com/research/thought-leaders

3 541 Years of Research Dr. Laurie Bassi CEO of McBassi & Company and Chair of Bassi Investment Inc. Dr. Peter Cappelli Professor of Management at the Wharton School of UPENN Dr. Jim Ware Co-founder of the Work Design Collaborative Josh Bersin President and founder of Bersin & Associates Dr. David Sirota Dr. Jac Fitz-enz Jason Corsello Dr. Jesse Harriot Founder of the Sirota Survey Intelligence CEO of Workforce Intelligence Inc. Vice President of the Center of Excellence at Knowledge Infusion Vice President of Research for Monster Worldwide Dr. Charles Grantham Co-founder of the Work Design Collaborative Ken Greer Leader of Greer & Associates, Inc. Karen Beaman Co-founder and Editor-in-Chief of the IHRIM Journal Dr. R.J. Heckman VP and general manager of PDI's Leadership Assessment Products Doug Klein Catharine Larkin Lexy Martin Tom Olivo Sirota's President of Consulting President of MICA Consulting Partners Lead author and manager of the CedarCrestone HCM Survey President of Success Profiles Inc. Nov Omana Board member and Former Chairman of IHRIM Bob Paladino Founder and Managing Partner of Paladino & Associates Dr. Kim Ruyle Vice President of Product for Lominger International Dr. Nick Bontis Director of the Institute for Intellectual Capital Research successfactors.com/research/thought-leaders

4 Ken Greer Kenneth D. Greer is the fearless leader of the Greer & Associates, Inc. He has helped build national brands for over 25 years. Ken Greer and his company was Featured in "The World is Flat" by three-time Pulitzer prize winning author and New York Times Columnist Thomas L. Friedman. Recently, he has directed his attention to the world of human resources in corporate environments and recruiting for 2010 and beyond.

5 Recruiting in a Flat World PRESENTED BY Kenneth D. Greer Fearless leader, Greer & Associates

6 Branding Flourishing in a Flat World Technology and Cultural Influences

7 Brand communications External AND Internally

8 A Brand is a promise (remember to keep your promises)

9 Inscape Inscape Publishing

10 Inscape Inscape Publishing

11 Inscape Inscape Publishing

12 Rollerblade Rollerblade Experiential Marketing Rollerblade

13 Shock Doctor 1 Shock Doctor

14 Shock Doctor 2 Shock Doctor

15 Shock Doctor 3 Shock Doctor

16 Landscape 1 Landscape Structures

17 Landscape 2 Landscape Structures

18 Landscape 3 Landscape Structures

19 Your brand represents the core values of your company Internally and Externally

20 Communicating with the greatest of Ease Entice Engage Entertain Educate Endear

21 Flat book THE WORLD IS FLAT

22 Commercial lighting Greer & Associates, Inc. A Commercial Lighting Company

23 Flat World - faster Flat World Thinking Things move faster

24 Flat World - mobile Flat World Thinking Things are more mobile

25 Flat World - efficient Flat World Thinking Things become more efficient

26 Flat World - contextual Flat World Thinking Things become more contextual

27 Technology and Culture Technology and Culture 1. Let the games begin--the rise of online interactive gaming. 2. The importance of optimized search wide, deep and fast. 3. The rise of consumer generated content. 4. Social Networks MySpace, FaceBook, LinkedIn 5. You ve been out bid Online auctions. 6. Fact or Friction How do you know it s true?

28 Thanks Thank you! from Ken Greer thinkgreer.com