TNNA Needlearts Business Innovation Awards 2013

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1 TNNA Needlearts Business Innovation Awards 2013 Presented by India Hart Wood, Hart Business Research and Joel Woodcock, President, TNNA 2013 awards are brought to you by TNNA and Hart

2 Awards Summary Goals Encourage innovation and business growth Recognize excellence Promote use of TNNA s industry research Disseminate great ideas among TNNA members (you!) Awards criteria (40 points per judge) Innovativeness (10) Usefulness as example for others (10) Fit with market trends such as in The State of Specialty Needle Arts (10) Business impact (10) Judges - THANK YOU! TNNA board members Joel Woodcock, Debbie Rowley, Pete Poitras, Beth Casey, Dave VanStralen; Hart president India Wood 2

3 Four Categories Needlework: Needlepoint, Counted Thread, and Embroidery Wholesalers (and affiliates) Retailers Yarn: Knitting, Crocheting, Spinning, and Weaving Wholesalers (and affiliates) Retailers Note: Similar to the Makeup and Hairstyling Category at the Academy Awards, these categories had few entrants. 3

4 Needlework Wholesaler Nominee 4

5 Needlework Wholesaler Winner Beyond Needlepoint Display Art Starring Robbyn Nease Best Actress in a Leading Role 5

6 Needlework Wholesaler Winner Robbyn s Nest Beyond Needlepoint Display Art Innovation handpainted wooden artworks with inset needlepoint canvases. Artworks built and painted locally. Trends fit Go local (NY painters), needlepointers want fresh and new canvases Business impact Increased sales, drove word-of-mouth marketing Dotted line shows canvas area 6

7 Needlework Wholesaler Winner Robbyn s Nest The Oscar Counted Thread & Embroidery Group - $500 cash Needlepoint Group - $500 cash Needlepoint Now 1/4 page ad - $280-$340 value 7

8 Needlework Retailer Nominee 8

9 Needlework Retailer Winner Floor, Rack, Action! Starring Theresa and Mike Swiecicki Best Short Film (Live Action) 9

10 Floor, Rack, Action! Needlework Retailer Winner Homestead Needle Arts Team Theresa (mastermind) and Mike (builder) Swiecicki Innovation Built floor and display racks to fit big front window of new location with high foot traffic. Displays easy to change 2x/month. Trends fit Saw the store is the #2 way customers find a new favorite shop. Business impact 18% sales growth, many new customers, strong local business support For more info on how they built it, read their full description on TNNA awards page 10

11 Needlework Retailer Winner Homestead Needle Arts The Oscar Clover - $1000 cash Byson Distributing - $250 gift certificate Gleener - $250 cash Kreinik - $250 gift certificate Provides storage space, too! 11

12 Yarn Wholesaler Finalists 12

13 Yarn Wholesaler Winner Fiber Factor Starring Chuck Wilmesher, Karin Skacel, Cirilia Rose Best Documentary Feature 13

14 Fiber Factor Team Chuck Wilmesher, Karin Skacel, Cirilia Rose Yarn Wholesaler Winner Skacel Collection Innovation Online knitwear design competition with 7 challenges and 12 contestants. Skacel sells winning designs as kits. Trends fit reality shows and contests are popular, 72% of knitters use social media for knitting interests Business impact 28,000 YouTube views of Fiber Factor contestant videos, 2,100 likes 14

15 The Oscar Interweave - $7500 ad package Cooperative Press books and $1,000 Knit Edge magazine ad package Yarn Group - $500 cash Yarn Wholesaler Winner Skacel Collection 15

16 Skacel Fiber Factor 16

17 Yarn Retailer Finalists 17

18 Yarn Retailer Winner Mobile Yarn Store Starring Barbara Pushies and Maridee Nelson Best Writing (Original Screenplay) 18

19 Mobile Yarn Store Team Barbara Pushies, Maridee Nelson (owners) Innovation Mobile shop carrying high quality yarns to parties, events, and communities lacking an LYS. Focused on exclusive colors, local products, teaching, social media. Open three days/week. Trends fit Go local movement, mobile retail, 72% of knitters use social media for knitting interests Business impact low overhead costs (no shop!), crowdfunded $10,000 on Indiegogo, first-year sales equal to average LYS Yarn Retailer Winner Yarnover Truck 19

20 The Oscar Yarn Market News - 1 ticket to YMN conference Classic Elite - $500 gift certificate Schacht Spindle Co. - $300 gift certificate Craftsy - $250 and 3 classes Bryson Distributing - $250 gift certificate Gleener - $250 cash Imperial Yarn - $250 cash Lantern Moon - $250 gift certificate Spinning & Weaving Group - $250 cash Yarn Retailer Winner Yarnover Truck 20

21 TNNA Needlearts Business Innovation Awards 2013 (India and Joel should dance at this point, but um, well, go have a drink and celebrate!)