Welcome. Adding jewelry to your product marketing mix is important for a couple reasons:

Transcription

1 Welcome Welcome to ShineOn. We empower designers, sellers and entrepreneurs by allowing them to create and sell three-dimensional,.925 silver jewelry without skills or inventory. We cut zero corners in making it easy for you to do this. By offering integrated 3D design capabilities and things like 24K gold plating and colored stones, we make products others simply can't. It's a special time to be a Seller with us, and we will do all we can to make you successful. You're family now. Why Custom-Designed Jewelry? Adding jewelry to your product marketing mix is important for a couple reasons: #1 - Per sale, jewelry has a large margin #2 - It's great for upsells. By offering higher-priced niche items, you capitalize on fanatics with bigger wallets. #3 - It's cool as hell Quality All of your designs will be hand made, one at a time, using the highest quality.925 sterling silver and 24K gold plating. As partners with the most respected jewelry makers in the world, you and your buyers get Tiffany's quality jewelry at a Facebook-friendly price. How does it Work? 1. You don't need to know a damn thing about jewelry to work with us. 2. You submit your two dimensional artwork, vector files or other jewelry images:

2 3. We convert them into 3D files that we make in-house: 4. After your approval of a sample image, we create a final, life-like photorealistic rendering of the item:

3 5. We launch it for sale on ShineOn. We give you a base cost of the item based on a formula, and you adjust the price and profit margin for items. 6. You start running tra c to your items and can see all conversions and profits. Request a payout via check or PayPal anytime. 7. Buyers will receive their items in 3-6 weeks. Currently 80% of purchases are received in 4 weeks or under. Tips for Great Design The best way to make it easy for you and for us is to know the exact design you want ahead of time. If you've sold T-shirts in the past, You can submit your best-selling designs as Vector files, and we'll do our best to convert them to ready-to-manufacture jewelry. If you don't have prior concepts- it's all about research. Best places to find kickass jewelry designs include Etsy and Pinterest. For example there is a tool called Pinsearch Tool you can use that will bubble up all the most repinned items based on any keyword like "Fireman Ring". We consistently find ideas that have 30,000+ repins. Likewise, we have a database of over half a million niche jewelry items, which you can filter by niche keyword (over 300) and sortable by # of likes (favored by). c@shineon.com and we'll you the CSV database. We'll always do our best to design something that's lightweight and keeps your base cost low. Jewelry you can make

4 Pendant style ideas

5 Base Costs 1. Base price. This is cost of an item for us to design, manufacture, box, ship and provide customer support for. 2. Standard Design -These are rings and necklaces that have a flat rate base cost of $23. They fall under 4grams of silver for necklaces and 6 grams of silver for rings and have no stones or enamel (colors). The design is fully custom within these parameters. -Select Standard Design upon your design submission to receive this locked-in rate. 3. Non-Standard Designs. -These are designs that either include enameling (color), stones or are heavier than standardize items. We wont know the base cost of this until we finalize the design with you. Typically non-standard items will be a higher retail price to make up the margin for a higher base cost to you. -Select Non- Standard Design upon your design submission to have a fully-custom design with all the bells and whistles. Buyer Data Yes- We give you all important buyer addresses as well as Google Analytics conversion data for every item. Batching We call sending to manufacturing "batching". We allow customers to change their order up until batching, but once its in- its in. Your funds from orders that have not been batched are considered pending until those orders are processed on Wednesday and Sunday nights. Once the item(s) have been batched, the profits will be added to your Available Payout amount.

6 Other important stuff We don't teach how to run basic Facebook ads. There is a ton of content out there on the web on how to do that. For example you can google "How to make money on Facebook ads selling t-shirts" and you'll find the same basic logic that you need to sell Jewelry via Facebook ads. We will however over time promote more advanced content related to incorporating jewelry into your product marketing mix, and additional creative ways people are selling jewelry beyond mere Facebook ads. A. $250,000 in first year- one design Success Stories This one Seller used her existing Wine Audience on Facebook to retarget her previous shirt buyers. Together with her we nailed a simple, timeless design that's been consistently selling for over a year. B. $100,000 sold in first year. Small collection.

7 This Seller had a large police audience and created a small line of Police and K9 unit items. Where to go if you need more Join the ShineOn Sellers secret Facebook group (friend request Eric Toczko (with the surfboard) on Facebook and he will add you). Eric Toczko on Facebook Justin ShineOn onfacebook helpme@shineon.com (support line- send buyers here). c@shineon.com (Seller support line for questions about anything/ changes to your listings). Thank you so much for being a Seller with us. We look forward to helping you make a lot of money and having fun in the process Eric + Justin