I will ask you to share your answer when we re-connect on our next call. May you be blessed with success and only good things!

Transcription

1 November 23, 2010 Dear Andrea, It was such a pleasure meeting you and speaking with you about co-creating your exciting new book, The Anatomy of a Thought Leader. I was sizzling with ideas and excitement the rest of the day! We discussed that you would like this special inspirational book to be a non-linear musing of art, prose and stories that would be cherished and picked up by the reader for soul nurturing in little bits at a time. The Artnotes would highlight the delicious nuggets from your Thomas Leonard Success Strategies Program, and provide the bones of the book to make it easier for you to write five or so pages of profiles and stories to illustrate each of the strategies. You would like this beautiful, legacy book to stir the pot in the brain and help your readers bring this inspiration into action with essential questions drawn from the recordings of your program. It would be my great pleasure and honor to help you create your wonderful, new book. Following is a Co-Publishing Program and Package Guide made especially for you to help you bring your vision to market in three-four months. I would like to suggest that you print out your Co-Publishing Guide and take it away from your computer. Find a comfortable place to sit with something delicious to drink. Read through your Guide, and as you do so, circle or highlight anything that really connects to you and your vision. Allow yourself to connect with the deep knowing part of you, and let this guide you to which option is the next best step for you to bring your book into being. Enjoy! Your Book Vision Exercise: As promised, here is an exercise to help you have more clarity about your book. Print out the Anatomy of a Thought Leader cover on page 2 of this guide. Place it on top of a book of approximately the same size and hold it in your lap and comtemplate the following question: What is the main message, feeling and action you want your readers to have in mind when they take a deep, satisfying sigh as they finish your book? Feel free to write it here: I will ask you to share your answer when we re-connect on our next call. May you be blessed with success and only good things! 1

2 Co-Publishing Program and Package Guide for Andrea J. Lee 2

3 Co-Publishing Program and Package Guide for Andrea J. Lee Imagine strolling through a beautiful meditation garden made especially for you enjoying the beautiful bowers, waterfalls and rare, scented flowers along the mossy paths. Then, at the end - there is the most magnificent sanctuary in which you feel completely at home, at peace, and complete. It is my goal to help you achieve this feeling with your book, as I help you bring your book to its most beautiful and essential form as a hand-written, custom-crafted legacy and gift book for you and your readers. Option #1 The Velvet Glove Comprehensive Book Program The Velvet Glove Program is a comprehensive suite of services designed to make your book creation process as easy and delightful as possible, with a lovely exchange of ideas, beautiful art, and full support and encouragement to bring your book to market in the most pleasant and flowing way. The "Velvet Glove" Comprehensive Book Program Benefits Include the Following Graphics Services Plus Three Bonuses of Coaching, Writing, and Marketing Services: Graphic Services I will draw in black & white or full color calligraphy, 1-3 Artnotes pages per audio hour, depending on the content and your needs. Highlighted quotes - I bring forward the pearls and Pop Rocks from your speech and text and draw them in calligraphy with beautiful colored backgrounds to highlight single quotes for display, contemplation, and inspiration [See samples below.] Includes cover design, transitional pages such as title and chapter pages, dedication pages, etc. handwritten in calligraphy Includes preliminary aesthetic layout of the entire book, including your text. [Please note that the technical specifications layout of the book to prepare it for the printer of your choice is not included.] Bonus #1 Coaching Services for the Successful Completion of Your Book Includes about an hour a week for 3 months - this time is flexible as it would be a great pleasure and honor to have these conversations and provide this service for you. I will be your Gentle Accountability Partner to help you keep your book flowing forward. I will be your idea and creativity partner to help you refine and bring forth the essence of your book and assist you with your choices. If the need arises, with G-d's help, I will help you over and through resistance or obstacles, if they arise, with my special peanut butter and chocolate mix of coaching with calligraphy. 3

4 Bonus #2 Writing and Editing Services If you choose to add content between the Artnotes, I will help you edit for overlooked mistakes, rhythm and flow. [Please note that there will be an additional need for a copy editor to catch mistakes that both of us might miss.] Extracting the essential questions - I will bring forth from your content the Questions and Action Steps that will help your readers transform the inspiration in your book into actions that will elevate their lives and businesses. Bonus #3 Marketing Services I ll provide a Pink Spoon PDF of selected Artnotes or Highlighted Quotes I will be happy to cooperate with your marketing campaign for the book and am quite open to creative possibilities. I ll gladly market your book to my own list A future possibility to explore would be creating a smartphone app of calligraphic quotes from the book as a lead generator for your book and other programs and services. Cost of the Velvet Glove Program is: $495/audio hour Advance Payment (payable in full or in 3 installments) Plus an affiliate fee of 25% of gross total sales for a self-published book or 50%/50% author/illustrator split of publisher royalties. Option #2 Illustrations Only Package This is a straightforward illustration package consisting simply of creating for you 1-3 Artnotes pages per audio hour, depending on the content and your needs. Cost: $495/audio hour (payable in full or in 3 installments) Plus an affiliate fee of 10% of gross total sales for a self-published book or a split of publisher royalties of 75% to the author and 25% to the illustrator. Please note that when it comes to artistically conveying spiritual teachings, quotes, or philosophies, as a Chassidic Jewish artist, I only work through authentic Orthodox Torah sources and I am unable to include any religious ideas or quotes that come from other religious sources. Andrea, I am very much looking forward to hearing your thoughts about the exciting possibility of collaborating together to bring your beautiful legacy book into the hands of your waiting readers. Be blessed with success! 4

5 Two Samples of Highlighted Quotes These highlighted quotes of Pearls and Pop Rocks create visual interest in chapter transitions and could potentially form the content of a smartphone app. 5