NOVEMBER METROPOLITAN EXPO. A new era for the most prestigious hotel exhibition!

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1 VISITORS BROCHURE METROPOLITAN EXPO A new era for the most prestigious hotel exhibition! ORGANIZED BY: FORUM SA 328 Vouliagmenis Ave Agios Dimitrios Tel.: Fax: info@forumsa.gr

General Information A historic exhibition Ever since 1969, when it was held for the first time in the historic Zappeion Megaron Hall of Athens, the Xenia exhibition has contributed significantly to

The Xenia trade show has been developed throught the years alongside Greek Tourism, as a pioneer in organizing special events and implementing innovative exhibition practices.

For more than 40 years, Xenia has been the leading commercial forum for Greece s Tourism industry, bringing together entrepreneurs and executives from hotels, tourist accommodation and the food

2 General Information A historic exhibition Ever since 1969, when it was held for the first time in the historic Zappeion Megaron Hall of Athens, the Xenia exhibition has contributed significantly to the improvement of hotel infrastructure and tourist services in Greece. The Xenia trade show has been developed throught the years alongside Greek Tourism, as a pioneer in organizing special events and implementing innovative exhibition practices. During this whole time, the exhibition has established itself as the essential annual meeting place for professionals of the Tourism industry and their suppliers. For more than 40 years, Xenia has been the leading commercial forum for Greece s Tourism industry, bringing together entrepreneurs and executives from hotels, tourist accommodation and the food industry Still from the inauguration of the 2nd Xenia at the Zappeion Hall 2017 The relaunch of the glorious exhibition! A new dynamic era begins for the specialized exhibition-institution of the hotel industry! Xenia s reboot comes at a time when Greek tourism is developing rapidly and the needs for upgraded infrastructure and services are growing. Professionals and companies from the most active sector of the Greek economy deserve the highest quality exhibition, professionally organized to the last detail! FORUM SA responds enthusiastically to this challenge. Our ambition is to establish Xenia as the sector exhibition for all hoteliers, and as a reference point for Greece s entire Tourism industry. Held at a prestigious site on a key date The new Xenia, a premium exhibition, 100% targeted at the hospitality industry, will be held at the METROPOLITAN EXPO, the most prestigious and well-equipped exhibition center in Greece. Xenia will be held on strategically selected dates, November , 2017, which allow the maximum utilization of commercial contacts for all exhibitors. With the guarantee of Forum SA With 30 years of history, FORUM SA is one of the largest exhibition organizing companies in Greece, and is responsible for some of the most successful exhibitions of global scope, such as HORECA, ARTOZA and FOOD EXPO. With a rich legacy of experience and expertise, FORUM SA puts its stamp on the new era of Xenia, through its values, efficiency and the high level of promotion that only FORUM can guarantee. Mr N. Choudalakis and Mr N. Koumanis sealing the transfer of Xenia to FORUM SA We organize 5 successful international trade shows We welcome We cover OOO exhibitors on an annual basis square meters of exhibition surface We host 24O.147 Greek & International professional visitors 2 3

Promotional strategy A dynamic advertising campaign The expenditure for Xenia 2017 s advertising campaign will exceed 400,000 and will cover all media.

Exhibition sectors Television The advertising campaign includes TV spots in nationwide Television channels.

Ads at the Industry s Press The exhibition s printed promotion will be active on all professional Tourism magazines.

CONSTRUCTION, DECORATION ENERGY, AUTOMATIon Flooring, Doors, Frames Building Materials Energy saving systems Sanitary articles Swimming Pools, Spa, Hammam Outdoor spatios HOTEL EQUIPMENT Furniture

3 Promotional strategy A dynamic advertising campaign The expenditure for Xenia 2017 s advertising campaign will exceed 400,000 and will cover all media. It will showcase the exhibition s potential with a combination of innovative marketing and advertising techniques, maximizing its commercial success and visitor turnout. Exhibition sectors Television The advertising campaign includes TV spots in nationwide Television channels. Radio More than 8,500 radio ads will hit the air on a total of 35 radio stations across Greece. Targeted Online Actions Xenia will utilize digital marketing (Newsletters, Google ads, Social media). Ads at the Industry s Press The exhibition s printed promotion will be active on all professional Tourism magazines. Βarcode and electronic invitations The organizing company will send over 30,000 barcoded invitations. Moreover, it will make electronic invitations available to exhibitors. CONSTRUCTION, DECORATION ENERGY, AUTOMATIon Flooring, Doors, Frames Building Materials Energy saving systems Sanitary articles Swimming Pools, Spa, Hammam Outdoor spatios HOTEL EQUIPMENT Furniture Sitting Areas, Linen Mattresses, Curtains Furnishing Fabrics, Rugs/Carpets Shading Systems Amenities MACHINERY & KITCHEN EQUIPMENT Kitchen equipment, Ovens Refrigerators, Commercial Showcases Catering - Buffet Equipment Table Equipment Washing Machines, Laundry Services Ice & Coffee Machines food & beverages Raw Materials & Cooking Products Cooking Stocks, Sauces, Soups Starters, Ready Meals Frozen Pastries Dairy products Cereal, Jams Coffee, Beverages DIGITAL TECHNOLOGY SECURITY SYSTEMS Booking Engines Hotel management & marketing Social media, Mobile aps Telecommunications & Call Centers Audio & Video systems Safes, Elecrtronic Locks Television (43%) Radio (17%) Distribution of advertising bugdet Targeted Online Actions (14%) Barcode Invitations (13%) Ads at the Industry s Press (13%) 13% 14% 13% DISTRIBUTION OF ADVERTISING BUDGET % 43% Air Conditioning Lighting Cleaning Equipment & Materials Oils, Fats Wireless Ordering, POS 4 5

4 Visitor Profile Entrepreneurs from the Tourism Industry will have a strong presence Xenia 2017 will be the premier trade event for the entire Tourism Industry of Greece. Moreover, it is expected to be attended by a multitude of entrepreneurs and industry professionals from the following categories: We welcome the relaunch of Xenia, the trade show that is an institution for the Hospitality Industry. Forum SA has demonstrated its capability for organizing highquality exhibitions and we are confident that it will apply the same professionalism and prestige to Xenia Georgos Tsakiris President, Hellenic Chamber of Hotels An exhibition requested by tourism professionals The results of the survey conducted by IPSOS OPINION to a large sample of this year s HORECA visitors and participants, are very revealing. Both exhibitors and visitors agree: XENIA is on its way to becoming a huge success for everyone, as a large percentage of hotel equipment exhibitors declared their intentions to also participate in the XENIA exhibition. At the same time, a large percentage of HORECA professional visitors stated that they are ready to visit the new trade show. 71 % of HORECA visitors from the Hotel and Architecture sectors believe that the ideal time for the hosting of XENIA is during the last ten days of November Hotels Hostels Rooms to Let Camping Hotel F&B Managers Executive chefs Restaurants Food chains Coffee chains Food wholesalers Architects - Decorators Interior designers Construction companies Machinery & Equipement Supply companies Catering companies Ship & Airplane catering companies International visitors Health Tourism executives We are particularly pleased with the return of the flagship Xenia exhibition. We are certain that Forum SA will pass on its vast experience and success to the exhibition, creating a reference point for the Tourism Industry in Greece Andreas Andreadis, President, Greek Tourism Confederation 83 % 65 % of HORECA visitors from Hotels and other Accommodation, as well as the Architecture and Construction industry intend to visit XENIA 2017 of HORECA exhibitors from the sectors of Hotel Equipment, Construction and Interior Design intend to participate in XENIA

Interior & Exterior design A platform for innovation Χenia Digi hotel Every day, technological advances and the internet are changing the way

Xenia Digi Hotel is here to present web based innovations that improve competitiveness, services and profitability for every hotel business.

5 Interior & Exterior design A platform for innovation Χenia Digi hotel Every day, technological advances and the internet are changing the way businesses operate. Xenia Digi Hotel is here to present web based innovations that improve competitiveness, services and profitability for every hotel business. Some of the topics that will be discussed and analysed include online reservations, direct and targeted marketing, new tools for personalized services. Special events Fitting & Renovation Χenia Build hotel The future of construction, decoration and energy saving for hotels and tourist accommodation is at the core of Xenia Build Hotel. The section will include presentations and discussions with leading architects and decorators on innovative ideas and solutions regarding the construction, renovation and energy proofing of hotels. Future Hotel Hotel kitchen plan & equipment 8 9

1.16 1.16 1.18 1.18 1.17 1.17 1.19 1.19 2.16 2.16 2.18 2.18 2.17 2.17 2.19 2.19 3.16 3.16 3.18 3.18 3.13 3.13 3.15 3.

6 Floor plan & Access Athens Metropolitan Expo METROPOLITAN EXPO is the largest, most modern and functional venue for exhibitions and conferences in Greece. It is located in a privileged location, at the end of Attiki Odos, next to the Athens International Airport Eleftherios Venizelos with quick access via subway, bus, airplane and car and a spacious parking overing an overall area of sp.m. Designed to the highest standards, ensuring thus functionality, flexibility and aesthetic integrity of facilities. Access information By car Visitors can access METROPOLITAN EXPO via Attiki Odos Expressway, 2 km after the Airport facilities (Arrivals, Departures, Hotel, Metro station etc.) For those choosing to visit by car, there are two free parking areas, with a capacity of 5,500 spaces, in front of its two entrances. By means of public transport Metro: Airport stop, line 3 Aigaleo / Monastiraki / Doukissis Plakentias / Airport Suburban Railway: Airport stop, line Neratziotissa / Doukissis Plakentias / Airport Buses: All Attica s Express buses to the Airport (X92 / Kifisia X93/KTEL Kifisou & Liosion - X94 / Syntagma - X96 / Piraeus - X97 / Dafni) KTEL Buses: Connection with the Port of Rafina, Markopoulo, Keratea, Kalyvia and Lavrio. Free Shuttle Bus Service for Visitors All public transport stations (Metro-suburban railway OASA and KTEL Buses and Airport) are only 5 minutes away from the METROPOLITAN EXPO. For those who will come to the exhibition center by Suburban Railway, Metro or any bus that stops at the entrance of the airport El.Venizelos, across the entrance of the hotel Sofitel and at the arrivals level (in front of Exit 2), there is the exhibition center s bus station; shuttle buses will transfer visitors for free to and from the trade show every ten minutes. Furthermore, Xenia 2017 shuttle buses will transfer visitors for free to and from Doukissis Plakentias METRO station every ten minutes. Please note that it is suggested that you should disembark at Plakentias station because the ticket to the airport «El.Venizelos» costs 10 euro per person while the ticket to Plakentias station costs 1,4 euro ENTRANCE LOBBY 1 A28 B27 B28 C27 C28 D27 D28 E27 E28 A28 B27 B28 C27 C28 D27 D28 E27 E28 A26 B25 B26 C25 C26 D25 D26 E25 E26 A26 B25 B26 C25 C26 D25 D26 E25 E26 A24 B23 B24 C23 C24 D23 D24 E23 E24 A24 B23 B24 C23 C24 D23 D24 E23 E24 A21 A22 B21 B22 C21 C22 D21 D22 E21 E22 A21 A22 B21 B22 C21 C22 D21 D22 E21 E22 B19 B19 B20 C19 C20 D19 D20 E19 B20 C19 C20 D19 D20 E19 A17 B17 B18 C17 C18 D17 D18 E17 E18 A17 B17 B18 C17 C18 D17 D18 E17 E18 A15 B15 B16 C15 C16 D15 D16 E15 E16 A15 B15 B16 C15 C16 D15 D16 E15 E16 A13 A14 B13 B14 C13 C14 D13 D14 E13 E14 A13 A14 B13 B14 C13 C14 D13 D14 E13 E14 B11 B12 C11 C12 D11 D12 E11 E12 B11 B12 C11 C12 D11 D12 E11 E12 A09 A10 B10 C09 D09 D10 E09 E10 A09 A10 B10 C09 D09 D10 E09 E10 A07 B07 B08 C07 C08 D07 D08 E07 E08 A07 B07 B08 C07 C08 D07 D08 E07 E08 A05 A06 B05 B06 C05 C06 D05 D06 E05 E06 A03 A04 B03 B04 C03 C04 D03 D04 E03 E04 A02 B01 B02 C01 C02 D01 D02 E01 E20 E20 E RESTAURANT/ A35 A34 B28 B27 C28 C29 D31 D32 E31 E32 A35 A34 B28 B27 C28 C29 D31 D32 E31 E32 A33 A32 B26 B25 C26 C27 D29 D30 E29 E30 A33 A32 B26 B25 C26 C27 D29 D30 E29 E30 A31 A30 B24 B23 C24 C25 D27 D28 E27 E28 A31 A30 B24 B23 C24 C25 D27 D28 E27 E28 A29 A28 B22 B21 C22 C23 D25 D26 E25 E26 A29 A28 B22 B21 C22 C23 D25 D26 E25 E26 DIGI HOTEL STAGE A22 A22 A17 A17 A13 A13 A10 A09 A07 A05 A03 A26 B20 B19 C20 C21 D23 D24 E23 E24 A26 B20 B19 C20 C21 D23 D24 E23 E24 A B C D E A B C D E A24 B18 B17 C18 C19 D21 D22 E21 E22 A24 B18 B17 C18 C19 D21 D22 E21 E22 A21 B16 B15 C16 C17 D19 D20 E19 E20 A21 B16 B15 C16 C17 D19 D20 E19 E20 A15 A14 B10 B11 C11 C12 D13 D14 E13 E14 A15 A14 B10 B11 C11 C12 D13 D14 E13 E14 A06 A04 A02 B14 B14 B12 B12 B08 B08 B06 B05 B03 B01 B13 B13 B07 B04 B02 C13 C13 C09 C09 C06 C04 C01 C15 D17 D18 E17 C15 D17 D18 E17 C14 D15 D16 E15 C14 D15 D16 E15 C08 C08 D09 D09 D10 D10 E09 E09 E10 E10 C07 D07 D08 E07 E08 C05 D05 D06 E05 E06 C03 C02 D11 D11 D03 D01 E11 D12 E11 D12 D04 E03 D02 E01 A B C D HALL 1 HALL 2 HALL 3 HALL 4 MAIN HALLWAY MAIN HALLWAY MAIN HALLWAY E18 E18 E16 E16 E12 E12 E04 E A30 A29 B29 B28 C27 C26 D26 D27 A30 A29 B29 B28 C27 C26 D26 D27 A06 A04 C24 D24 A28 B27 B26 C25 D25 A28 B27 B26 C25 C24 D24 D25 A26 B25 B24 C23 C22 D22 D23 A26 B25 B24 C23 C22 D22 D23 A24 B23 B22 C21 C20 D20 D21 A24 B23 B22 C21 C20 D20 D21 A22 A21 B21 B20 C19 C18 D18 D19 A22 A21 B21 B20 C19 C18 D18 D19 B19 B18 C17 C16 D16 D17 B19 B18 C17 C16 D16 D17 A17 B17 B16 C15 D14 D15 A17 B17 B16 C15 C14 D14 D15 C14 A15 B15 B14 C13 C12 D12 D13 A15 B15 B14 C13 C12 D12 D13 A14 A13 B13 B12 C11 D10 D11 A14 A13 B13 B12 C11 D10 D11 A07 A07 A05 B11 B10 C09 C08 D08 D09 B11 B10 C09 C08 D08 D09 A10 A09 B08 C07 C06 D06 D07 A10 A09 B08 C07 C06 D06 D07 A02 B07 B07 B05 A03 B03 B04 C03 B06 C05 D04 D05 C04 B01 B02 C01 C02 D01 HALL 1 sectors HALL 2 & 3 sectors HALL 4 sectors FOOD & BEVERAGES: Raw Materials & Cooking Products Cooking Stocks Dressings Pastries Cereal Oils - Fats Milk - Dairy Ready Meals Coffee Beverages Tea Syrups Juice Water Seafood Sauces-Soup Jams Herbs & Spices Ice - Cream KITCHEN & TABLE EQUIPMENT: KITCHEN EQUIPMENT Refrigerators - Freezers OVENS Commercial Showcases Washing Machines Coffee Machines Serving Utensils Catering Supplies Buffet & Salad Bars Packaging Materials Cleaning Equipment & Materials H OTEL EQUIPMENT: Interior Furnishings & FITTINGS Indoor & Outdoor sitting Linen Mattresses Curtains Furnishing Fabrics Carpets Amenities interior lighting Shading Systems Gym Equipment Sea Entertainment DIGITAL TECHNOLOGY - security systems: Booking Engines Hotel marketing & management Social Media & apps Web Development & Design Audio & Video Systems Telecommunications & Call Centers Electronic Locks Safes Wireless Ordering - POS D03 D02 Construction - DECORATION - Energy - Automation: Architecture & Construction Companies Construction Materials Decoration Supplies Patios & Landscaping Floors Doors - Frames Hygiene Supplies Bathroom Supplies Marble - Granite Tiles Dyes - Waterproofing Pools Jacuzzi Spa Electrical Equipment BUILDING AUTOMATION Energy Saving Systems Photovoltaic Systems Air Conditioning - Ventilation Cooling - Heating Soundproofing Solar thermal systems & pumps Water processing systems RESTAURANT/ A39 A39 A37 A37 A35 A35 A33 A33 A31 A31 A29 A29 A21 A21 A14 A14 A10 A10 A06 A05 A03 MEETING S MEETING S CONFERENCE CONFERENCE 4.B ΡΟΛΛΟ 4.B ΡΟΛΛΟ A38 B35 B36 C38 A38 B35 B36 C38 A36 B33 B34 C36 A36 A34 A34 B33 B31 B31 A32 B29 B30 C32 A32 B29 B30 C32 A30 B27 B28 C30 A30 B27 B28 C30 A28 B25 B26 C28 A28 B25 B26 C28 A26 B23 B24 C26 A A26 B23 B B24 C26 C A24 B21 B22 C24 A24 B21 B22 C24 A22 B19 B20 C22 A22 B19 B20 C22 B17 B18 C20 B17 B18 C20 A17 B15 B16 C17 A17 B15 B16 C17 A15 B13 B14 C15 A15 B13 B14 C15 A13 B11 B12 C13 A13 B11 B12 C13 B10 B10 C11 C11 A09 B07 B08 C08 A07 B05 B06 C06 A04 B03 B04 C04 A02 B01 B02 C01 LOBBY 2 B34 B32 B32 ENTRANCE ENTRANCE C36 C34 C34 C39 C39 C37 C37 C35 C35 C33 C33 C31 C31 C29 C29 C27 C27 C25 C25 C23 C23 C21 C21 C19 C19 C18 C18 C16 C16 C14 C14 C12 C12 C09 C07 C05 C03 C02 EXPOWORK FIRST AID STATION FIRST AID STATION VIP LOUNGE VIP LOUNGE PRESS PRESS ORGANIZER S CLOAK CLOAK EXPOWORK ORGANIZER S 10 11

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