Experience Industries. Lublin - a meeting place for the exchange of ideas and experiences

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1 Experience Industries Lublin - a meeting place for the exchange of ideas and experiences

2 Experience Industries The 21st-century city is not just an area reserved for office buildings and factories, but primarily a meeting place for the exchange of ideas and experiences, as well as an incubator of creativity and modern culture. Lublin, due to its favourable geographic location on routes connecting Western with Eastern Europe, as well as Scandinavia with the Balkans, has always been a convenient meeting place for trade, and intermingling cultures have stimulated the high creativity level of its residents. Modern Lublin offers cutting-edge infrastructure tailored to business meetings: exhibition halls, conference centres and the best hotels with a unique standard of service. 1 Invest in Lublin Industries connected with culture and creativity thrive in the city. The newly opened Centre for the Meeting of Cultures hosts world-class artists and unique events. It fosters the development of high and alternative culture by organising famous festivals such as the Magician's Carnival and Different Sounds. The city's creative industry is visible both in artists' work, as well as the rapidly developing companies recognised in Poland and abroad, supported by a growing start-up ecosystem and the creativity of academic circles.

3 Popular tourist destination Cutting-edge infrastructure for events Outstanding cultural offer High level of expenditure on culture Perspective market for MICE sector 2 Invest in Lublin Concentration of creative industries

4 Important market players: culture, creativity and conference hub conference venue cultural institution fair-exhibition centre five-star rated hotel Lublin Science and Technology Park hotel and conference center multi-purpose stadium theatre 3 Invest in Lublin

5 36.8% occupancy rate of the hotels 51 conference venues 77 cultural institutions 29 star-rated hotels 2300 cultural events per year 5.58% expenditure on culture, sport and tourism in Lublin s 2018 budget 4 Invest in Lublin

6 Centre for the Meeting of Cultures the culture, creativity and conference hub The Centre for the Meeting of Cultures (CSK) is Lublin s largest culture, creativity and experience hub. This is a place which generates new ideas, where a variety of cultural and art activities are performed and where dialogue in the spirit of tolerance and openness to the world outside takes place. 5 Invest in Lublin In a highly competitive and globalised economy, creativity is the factor that offers the most significant advantage, and thus one of our tasks is to create a comfortable environment for the meeting of culture and business in an exciting and inspiring location. By doing so, we are becoming a material stakeholder in the business, cultural and social ecosystem. Visitors to CSK constitute a diverse group. Our statistics indicate that nearly half of them are newcomers. We assume that a significant part of those visitors are entrepreneurs and business representatives, who combine culture with their business meetings, inspiring themselves and undertaking business-related activities.

7 Centre for the Meeting of Cultures the culture, creativity and conference hub To strong academic circles, well-developed transport links and hotel facilities, we are now adding a new space featuring world-class architecture an opera and performance hall, capable of hosting any large event. As a centre for culture, we are also gaining credibility by working with the world s major cultural institutions, such as the National Opera, the British Museum and the Barbican Centre. We can guarantee a quality artistic program, which is an essential part of the convention sector. We also place a strong emphasis on the value of local culture, which is built on the interface between Eastern and Western Europe. Our unique strength is in approaching culture by contrasting high art, be it opera, drama or exposition, with low art that which is popular, entertaining or even performed in the streets. The innovative formula of our institution offering high quality, exploring the heritage of Eastern and Central Europe, an openness to the world, vast intellectual resources and competitive prices as compared with similar facilities make both CSK and Lublin very attractive places. Piotr Franaszek Managing Director Centre for the Meeting of the Cultures 6 Invest in Lublin

8 Przemysław Gruba Investor Relations Manager