The proof of a strange pudding

Transcription

1 DRAYTON BIRD ASSOCIATES DIRECT & ONLINE MARKETING Results - nothing less The proof of a strange pudding Here is a sample - a very small one - of our work. Almost all of it was done in the last year or so. You will notice something strange about it. It is extraordinarily varied. That s because we don t specialise in a particular field or medium. We specialise in getting results nothing else We get results: for small, unknown companies - and big, famous ones all over the world. on-line and off, to individuals and other companies. with copy, design, video and marketing plans that work better. And I'm pretty sure we can get them for you. Some of our clients sell products. Others sell services. The sums they charge range from peanuts to millions. Some are new. Some have worked with me for decades. And we hardly ever fail. That is because what we do derives from thinking I developed based on testing, not theory, whilst working in over 50 countries for several decades. When you hire us you aren t paying for fancy big city offices. You aren t paying for executives with silly titles. You aren t paying for inflated salaries. You are just paying for better results. How much better? You ll see quite a few figures in the following pages, many achieved for people who were already doing well If you want such results without the waffle - or the fancy price tag - my partner gerald@draytonbird.com now or call us on

2 LexisNexis Letter Does direct mail still work? This letter produced a 50,000 sale the day it landed on prospects doorsteps then another worth 100,000. The campaign included s, two letters, landing page and telephone script. A second campaign got over 2,000,000 worth of sales and one order worth 150,000. View full letter (you need to be connected to the internet to do this)

3 Client: Royal Mint Ads and Doordrop A 35 year veteran keeps coming back... Drayton is involved in all our work, but his relationships with some clients go back to long before Drayton Bird Associates was formed. Issue of Official Royal Mint Diamond Jubilee Silver Collection Limited Edition Offer He continues to write copy for the Royal Mint as he has since 1979 because what he writes gets results. Advance Offer for Telegraph Readers Save PLEASE ORDER BEFORE 29 FEBRUARY 2O12 Coins shown are not acual size Personally approved by The Queen. Only 15,000 collections available worldwide. The Queen herself will be presented Collection Number 1. Conditions of Sale and Payment Options are available on request. For our full set of Terms and Conditions please call or online at The Royal Mint Limited This offer is strictly limited to one per household. OFFER FOR TELEGRAPH READERS Quarter page ad THE PURCHASE OF YOUR FIRST OFFICIAL DIAMOND JUBILEE STERLING SILVER COIN To activate this voucher please complete the details below and return to The Royal Mint, FREEPOST NAT23496, PO Box 500, Pontyclun CF72 8BR. No stamp needed. Mr Mrs Ms Miss First Name Surname Postcode monarch, Queen Victoria, celebrated a Diamond Jubilee. It is the rarest of royal celebrations marks our own Queen Elizabeth's Diamond Jubilee the second such event ever for the British monarchy. We can confidently say this is a genuine once-in-a-lifetime experience. To mark this unique historic occasion The Royal Mint has released a spectacular series of.925 sterling silver coins. The first coin in the series celebrates The Queen as Head of the Armed Forces. It features: Unique design personally approved by Her Majesty Superb Royal Mint Proof quality - the highest possible finish Worldwide Limited Edition of 15,000 collections Readers of the Telegraph may take advantage of a special half price offer and get this coin for instead of the normal price of 79. But you must act quickly. Either order online at call our Customer Service Team on or complete and return the voucher to: The Royal Mint, FREEPOST NAT23496, PO Box 500, Pontyclun CF72 8BR Half page ad OFF Address 1897 was the first and last time a British This unique coin is minted in.925 sterling silver and finished to the highest Royal Mint standard. Head of Armed Forces Design created by Thomas L. Docherty (left). The Queen's effigy designed by Ian Rank-Broadley FRBS (right). ThisvoucherissuedbyTheRoyalMintallowstherecipient Please send me The Head of Armed Forces Diamond Jubilee Silver Proof 5 Coin Code P&P I enclose my cheque (address on back) made payable to: The Royal Mint Limited Total DJSCOLL Total payable FREE Please debit my Mastercard Visa Maestro account with My card number is It is essential to sign for credit/debit card payments and automatic Maestro issue no. Expiry date monthly payments if applicable. By placing Signature Date / /2012 an order you confirm From time to time we may wish to send you exclusive coin that you are over the launch information and special offers direct from The Royal age of 18. Please note Mint. Please tick if you would prefer NOT to be contacted: the address your payment card is registered By By post By telephone at must be the same as The Royal Mint will never pass your details on to any 3rd your delivery address. party for marketing and promotional purposes. Availability is restricted to one coin per household.we recommend that you respond quickly your application must be received atthe Royal Mint no later than 29 February If your application is successful,the Royal Mint will despatch your Diamond Jubilee Head of Armed Forces Silver Proof coin to you. Standard despatch of in-stock items is within 3 days of receipt of order. A further 23 coins in The Queen s Diamond Jubilee Collection will be released by The Royal Mint. Every month successful applicants will be sent the next coin from The Queen's Diamond Jubilee Collection at the price of (FREE P&P) to view on approval and without any obligation.there is no obligation to keep the coin. Should you wish to return it you may do so FREEPOST within 30 days, ensuring you request a proof of postage receipt from your Post Office. GQ7 Announcing The Official Olympic 5 Coin Your lasting legacy of the London 2012 Games Official Product of London Presented in a beautiful bespoke display pack. ORDER NOW Reverse Designer: Saiman Miah Obverse Designer: Ian Rank-Broadley FRBS Diameter: 38.61mm This is a magical year. A year we can all celebrate with joy and pride. STRICTLY UK CUSTOMERS ONLY Excitement is mounting for the start of the London 2012 Games. After all it s a sporting occasion that will probably never return to our shores in our lifetime. Moreover it coincides with The Queen s Diamond Jubilee only the second Diamond Jubilee in British royal history. It is unlikely that any of us alive today will ever see such a year again. To mark it, The Royal Mint has been authorised to strike The Official Olympic 5 Coin, celebrating London 2012, available direct from The Royal Mint, the home of UK coin making. The UK coin features the London skyline and the River Thames, with pictograms of the Olympic sports placed around the outside of the design like a clock face, representing Big Ben. The official London 2012 Olympic emblem tops the design. It is minted in cupro-nickel to Brilliant Uncirculated quality - a higher standard than coins in general circulation. The lasting beauty of a coin is the perfect memento of a remarkable year and a remarkable sporting event. But to benefit from this offer to Telegraph readers you must act quickly. Call our Customer Service Team now on or order online at Product Code: LUKLGBU Price: P&P is 2.95 Coins shown are not actual size. Conditions of Sale and Payment Options are available on request. For our full set of Terms and Conditions please call or online at The Royal Mint Limited 2012.

4 Doordrop (one-piece) Outer front and back delivered by Royal Mail Important Allocation Notice: The Official Olympic 5 Coin Celebrating London 2012 NE ADLI L DE 2012 A N I F PRIL 30 A Please open with care important documentation inside To Households in the UK NE ADLI L DE 2012 A N I F PRIL 30 A Y1301TP OFFER CLOSING OFFER CLOSING Inside first reveal SEND NO MONEY: The Official Olympic 5 Coin Celebrating London 2012 is available for This coin will not be released into circulation. Post and packing are free. Act now to reserve your coin. All reservations must be received by midnight, 30 April Coin shown larger than actual size. Actual Diameter: 38.61mm Deadline for submission: Midnight, 30 April 2012 Dear Householder DEADLINE: The Official Olympic 5 Coin Commemorating London Offer ends midnight, 30 April 2012 Presented in a specially designed display card It is highly unlikely that any of us alive today will ever again experience a London Olympic Games and a Diamond Jubilee in the same year. Indeed, it would be extremely rare that the two will again coincide in British history. Reverse: competition-winning design by Saiman Miah. Obverse: The Queen s portrait by Ian Rank-Broadley FRBS London is the only city in the world to host a Summer Games three times. To mark this most auspicious occasion The Royal Mint has been authorised to strike a very special coin, especially for British households. The obverse bears a new portrait of Her Majesty The Queen by sculptor Ian Rank-Broadley FRBS. But The Olympics appeal to the entire nation. Accordingly, the reverse of the coin features a design by architectural student Saiman Miah, winner of a nation-wide competition. The coin is minted in cupro-nickel to Brilliant Uncirculated quality higher than coins in general circulation. The winning design features London s skyline, with familiar images - Big Ben, the Houses of Parliament, the London Eye, St Paul s Cathedral - and Pictograms of Olympic sports around the edge. Every UK household is entitled to up to four of these coins at face value: 5 for 5. But to be sure of receiving your allocation you must apply now. Whether you are a serious coin collector, a lover of sports or simply wish to commemorate a glorious year this is an opportunity not to be missed will be a magical year and there will be many mementos and souvenirs. But after the celebrations are forgotten how many will have the lasting beauty of a coin? To ensure you receive your household s allocation you need send no money now. But you must apply before the official deadline midnight, 30 April 2012 which cannot be extended. Your coin or coins will be delivered to you in a specially designed display card. This is a unique and beautiful souvenir. The Olympic and Diamond Jubilee celebrations have inspired unusually high interest in all Royal Mint coins. Applications are limited to a maximum of four per household. I advise that you reserve your allocated coin(s) now, before the deadline. FINAL NOTICE OF ISSUE THE OFFICIAL OLYMPIC 5 COIN CELEBRATING LONDON 2012 Official UK 5 coin for NO extra charges. Restricted to only four per selected UK household. No postage to be paid. G Unique new design G Brilliant Uncirculated quality G Yours for only 5.00 G Offer ends midnight, 30 April 2012 To do so, call free on , apply online at or complete the attached Application Card and please remember to affix a stamp.. Yours sincerely ACTION REQUIRED: Adam Lawrence Deputy Master, Chief Executive Call FREE on , apply online at or complete the attached Application Card and please remember to affix a stamp. KINDLY NOTE: The Royal Mint has only allocated coins to selected households in the UK, as this unique coin has generated great interest. To guarantee receiving your Official Olympic 5 Coin Commemorating London 2012 for 5.00 with no extra charge, follow the instructions below before the deadline. G The Official Olympic 5 Coin Celebrating London 2012 INSTRUCTIONS FOR APPLICANTS 1. You are entitled to reserve the Official Olympic 5 Coin Commemorating London 2012 at the price of 5.00 with FREE P&P. 2. The coin is struck in cupro-nickel to Brilliant Uncirculated standard. 3. Availability is restricted to four coins per selected UK household. 4. Applications given priority in the order in which they are received. We advise that you respond quickly your application must be received at The Royal Mint no later than midnight, 30 April Send no money with your application. 6. If your application is successful, The Royal Mint will despatch your Official Olympic 5 Coin(s) Commemorating London 2012 to you directly. Standard despatch of in-stock items is within 3 days of receipt of order. If you wish to keep the coin(s), you may then make your payment using one of the methods offered - by cheque, credit card or debit card. 7. There is no obligation to keep the coin(s). Should you wish to return your coin(s) you may do so FREEPOST within 30 days, ensuring you request a proof of postage receipt from your Post Office. Approved by the Deputy Master

5 Ken Duncan, Photographer Landing page and 5 s for his workshops Cameras today are so cheap and can do so many amazing things that almost everyone thinks they are a photographer. They soon find out there s more to it than they imagine. Ken Duncan, one of the world s finest photographers and teachers, asked us to help sell his workshops in Australia. The results - ROI : 1- like his extraordinary photographs, speak for themselves. View actual Landing Page (you need to be connected to the internet to do this)

6 1st Dear Drayton Your invitation and $300 gift - please RSVP I m writing you today because you are a member of my VIP Club. It s cleverly named The Ken Duncan VIP Club. But what matters more than the name is that as a member you get benefits and personal service no else gets. To start with, here s your VIP invitation to my new photography event. And as a VIP you get $300 gift if you like what you see: Click here now to open your invitation Please RSVP today. It s quite urgent. There s no catch. Please simply tell me what you think, will you? Regards, Ken 5th drayton@draytonbird.com Dear Drayton What was the world s greatest photographer s secret? Many people think Henri Cartier Bresson was the greatest ever photographer. For most of his life he only used one camera, a Leica rangefinder, and one lens, a 50mm. You don t become a better photographer through luck, or shiny new stuff. You achieve it through knowing what you re doing, through hard work, study and practice. But also though not repeating the mistakes others have made. I ve made a few and I ll reveal what they were when you join me. Numbers are strictly limited. And I won t be holding another class for quite a while. Don t miss this opportunity. Regards, Ken View full sequence of s (you need to be connected to the internet to do this)

7 Ken was so pleased with the results, we're now in business together. We wrote this landing page to sell his ebook Photography Explained. So far sales of the $19.97 book have topped $31,000 View actual Landing Page (you need to be connected to the internet to do this)

8 Hydrex (Ecospeed) Ad There are no boring products. Only boring copywriters. You get better results working with us us because we take a greater interest than most in what you do, no matter how specialised it may be. Here is a highly profitable ad we worked on with the client. 2010: after 2 years in use with a regular coating Who else wants to beat those crippling bunker fuel price rises instantly, and for good? Ecospeed lasts the lifetime of your vessel - and saves you money on fuel too ere s how each of your vessels could Hsave as much as $21,000 on fuel EVERY DAY and help the environment. When bunker prices go up, your margin goes down. But here s the good news: You really could save thousands of dollars per day - perhaps millions annually - on your fuel. Our customers like CMA CGM, Viking Lines, the Belgian Navy, P&O Ferries, plus many other well-known small and large ship operators are benefiting from this now and you could too. Ecospeed helps you consume 18% less fuel as Ship&Offshore magazine wrote in issue 7, in November How is it done? It s a revolutionary new hard coating system designed to keep hull fouling to an absolute minimum, thus saving you money every day. Ecospeed helps to keep your ships in business longer and spending less time in drydock, and it lasts the lifetime of your vessel. Sound good? But does it really work? Yes! And our famous clients aren t the only ones to endorse it. Ecospeed has won awards for reduced energy use. On July 23, 2012, the Austrian Chamber of Commerce presented us with the National Energy Globe Award for sustainability: Since Ecospeed, the non-toxic hull coating system, reduces the use of energy by 25%. We wish you a lot of success and we thank you for doing so much for the environment. Three simple reasons why: 1. With Ecospeed, you, like our other customers could really save $3, $14, $21, or more... every da y on your fuel bill. 2. Ecospeed is not an antifouling paint or foul-release system, but a hard coating that stays on for about 25 years the entire working life of the ship. 3. Unlike canything out there you put this on only once - yet it costs about the same as antifouling paint. However, unlike conventional hull paint, it only needs minor touch ups during your regular drydock visits. No extra time needed drydock. So you will never again need to schedule and pay for full antifouling paint jobs. 10-year Guarantee What s more, new Ecospeed comes with a solid 10 year guarantee. That is DOUBLE what the second best antifouling paint offers. No wonder over 74% of ship operators are considering making the switch. Independent research by one ship captain concluded: Ecospeed when combined with routine in-water cleaning helps the ship to sail with no more than light slime and can d e l i v e r savings of up to 20% of fuel costs 2012: The same hull, after 2 years in use with Ecospeed compared to SPC [Self Polishing Copolymer] or FR [Foul Release] system coated ships which will both build up a slime layer. While other coatings degrade with age, ECOSPEED stays smooth and gets smoother over time. When fouling occurs, a simple 6-12 hour underwater cleaning brings an ECOSPEED hull back to as-new condition. We will even help you to arrange regular approved cleaning to suit your sailing schedule. And each cleaning makes your ship as efficient as the day it was built. Environmentally safe While you save money on fuel and time on repairs, ECOSPEED also helps you protect the environment. It has no heavy metals or toxic chemicals. Ports love it because it is clean. How much would you save? We will give you, free, a precise analysis of your vessel showing the cost savings you can expect with Ecospeed. Simply fill in the form below. SAVE (Savings Analysis of Vessel Efficiency) is a detailed computer model of hull coating efficiency. It analyses all the factors which affect hull performance, and the effect of drag from your coating. It shows how much fuel is wasted and gives an accurate prediction of possible savings. For a free computer analysis of your vessel s hull coating efficiency, simply us at hydrex@hydrex.be or call us on (24/7), or mail this coupon to: ECOSPEED analysis, HYDREX, Haven 29, 2030 Antwerp, Belgium Your name: Company: Telephone: Some of our clients

9 Stroll Upsell landing page Stroll sell language courses. They have been remarkably successful at it one of the fastest growing firms in the U.S. Could we help them do any better? We weren t sure. But we managed a 551% increase in sales value and we ve been working with them for over two years now.

10 Yes, I know a good deal when I see one. I'd like to save $30 and grab this incredible offer for only $29.97 right now. No, I can afford not to save 50%. I understand I won't be able to change my mind again at this time.

11 Bentley Motors Event hand out The agency that runs Bentley events tend to turn to us when they re in a hurry and they need results. This little campaign was produced very quickly one over a weekend. Outer front and back First invite front and back View full pack (you need to be connected to the internet to do this)

12 Akitika Landing page and s This landing page worked a treat but check the story about the 11 year-old We knew nothing about amplifiers let alone building them. Drayton who d win an award for the world s worst DIY-er if he ever tried - helped out on the heading for this one. This was one of the 103 jobs we did in the last 12 months. We had three flops one of which we re trying to rectify right now. drayton@draytonbird.com [Amp Tip] Can you build as well as Katelyn? I got this great from Darin the other day: Dan, I purchased a GT 101 kit for my daughter, Katelyn. She finished it today. Great kit! Great amp! Thank you. I was delighted. I had to find out more... So I asked Darin how old Katelyn was. And what had made her want to build the kit. Here's his reply: She is 11. I have been buying small kits for her for a couple years and she enjoys them. The amp idea came about when I was doing a clean up and pot lube on an old receiver and she looked at it and said, Daddy, I want to build something like that, so I dug around until I found your kit. She did it all herself, I only watched and assisted when a knife needed used, or when she needed a third hand when soldering. Thanks again, this is a great kit and the instructions are very well written. Darin and Katelyn are justifiably proud of her new amp. - especially as Katelyn is the youngest GT-101 builder I've heard of. Of course I'm biased, but building a GT-101 is great fun. Although it is straightforward, it does takes patience and diligence. So are you ready to join Katelyn and build a GT-101? Just go here to order your kit today. All the best, Dan

13 Landing Page View Actual Landing Page (you need to be connected to the internet to do this)

14 Mika Nissinen - Finnish Politician Leaflet How s your Finnish? In 2012 we worked on two election campaigns. This was one. He won. People talk a lot about working from home and the way the internet is supposed to shrink distances. One of our partners is in Helsinki, another in the UK half the time and Canada the other half. But we don t care where you are. Only about getting you better results.

15 The Pru Ads You may never have heard of some of our clients. But others are household names. All get the same level of attention and commitment. Drayton has been writing copy and doing training for The Pru since They return, like so many others, for the results. The first project he worked on for them saved an entire division from closing down. If you were interested, what next? You will notice there were not many pretty pictures in the work you just saw. That is because clients who find us most helpful don't really want their messages to produce phrases like "Isn't that clever?" They find a plump balance sheet the prettiest sight in the world. They want results - and nothing less If that is your view, too, why not contact gerald@draytonbird.com or call us on and have a chat?