In-Store Merchandising Book. Holiday blossoms. Trade Marketing 2018

Transcription

1 In-Store Merchandising Book Holiday blossoms Trade Marketing 08

2 SUMMARY In-Store Merchandising Book STRATEGY & CONCEPT IDENTITY CODES POP ELEMENTS IN-STORE VISUALIZATION PODIUM DEPARTMENT STORES TECHNICAL DATA Strategy & Concept Merchandising inspiration Customer Experience 0 Color Codes Visual List Movie Pattern Decoration Tips 09 Window Showcard Seasonal furniture 9 Customer journey Event Windows EDG Sephora Podium m Podium 9m One example Christmas tree Suspensions

3 0 / STRATEGY & CONCEPT

4 STRATEGY & CONCEPT Holiday Blossoms This year, Clarins invites you to discover a colorful, festive and flower-filled world that celebrates the beauty of women and of nature. Clarins decided to develop Holiday Campaign in collaboration with Karuna Balloo who is a Textile designer & a horticultural embroiderer and who developed these beautifully flowers for the campaign. Claim (English): Holiday Blossoms. A season of festive surprises! Claim (French): Holiday Blossoms. A season of festive surprises! Un peu, beaucoup, passionnément Noël.

5 MERCHANDISING INSPIRATION

6 MERCHANDISING INSPIRATION The Christmas tree is the main part of the podium. It brings the Holiday Season atmosphere. Its design is strongly inspired by the traffic stopper. This Christmas tree can be related to the Advent calendar (see page 8). Gifts are displayed under the Christmas tree to give the Holiday homey feeling. Stars, snowflake and flower pop-up are suspended to create a festive atmosphere and to mimic the visual. 6

7 Traffic Stopper CUSTOMER EXPERIENCE BA s can give customers a scratch Card to invite them to discover on counter their beauty surprise. Either: - in a giant advent calendar - Or in a giant Christmas tree ( Christmas globes hanging) Gift suggestions: - One Flash Make-Up - Your Beauty routine with samples - One Skin Care trial size - One make-up miniature - A Skin Time consultation 7

8 CUSTOMER EXPERIENCE If you have enough space on your podium, you can materialize the Clarins Christmas tree. The customer can lift-up her number in the calendar to win a Clarins gift hanging in the tree balls 8

9 0 / IDENTITY CODES 9

10 COLORS / MATERIALS REFERENCES CLARINS COLOR CODES RAL 00/ Pantone 00C / Setacryl / Altuglass Glossy finish RAL 900 / White Mat finish SPECIFIC PRECIOUS HOLIDAY Pantone 87C Glossy finish Don t use quadri color => you ll lose the metallic effect Madreperla Setasand Pantone 0C Those color references are for POS&Merchandising only. Color presented here are for information only follow strictly the color ref. Use simple but qualitative materials (cardboard, lacquered MDF, metal, plexi). Challenge your supplier to get the best results vs your budget. Make it simpler if needed but make it perfect. Don t compromise on quality. A key point is the training & grooming of the advisors! 0

11 VISUAL LIST Priority Priority Still life Pattern visual without product Lightboxes layouts available on the DAM. Available on the DAM. stab&nodeid=00 stab&nodeid=00

12 TIPS Incredible Brand movies for Holiday Blossoms will be released on the DAM. Please use them on your podiums and points of sales when they are equipped with screens.

13 PATTERN DECORATION Wall paper available on the DAM.

14 PATTERN DECORATION Wall paper available on the DAM.

15 PATTERN DECORATION rd option You can play pink and red visuals at the same time following these instructions. The pattern decoration behind the furniture has to match with the product displayed on it. For example if you play Double Serum on the furniture keep the pink wallpaper and you can play the Joli Rouge visual on the lightbox.

16 TIP Glass Dome Bell Jar Warm White LED Fairy Lights On Clear Cable /products/7098/ You can buy different sizes it is more impactful! We recommend you to choose a solution that runs with batteries

17 TIP Please refer to technical informations at the end of the book. Prefer one big Christmas tree instead of a lot of little ones. It creates a stronger visual impact. We recommend to have parts for stability and visibility from all sides. It can be produced in different sizes, depending on placement : on tables for displays, on the floor as a decoration (podium, window, HOG, ). No matter what the size, the tree proportion must remain the same. The bigger, the better! Use a transparent pink adhesive tape to stick on a long clear panel or similar to Madreperla Setasand 7

18 Tip Pendant flower Display hanging flowers above the Christmas giant tree. Please refer to technical informations at the end of the book. They can also be used as stickers on glass window Elements available on the DAM.

19 0 / POP-ELEMENTS 9

20 WINDOW SHOWCARD If you have only window, we strongly recommend you to play Double Serum in priority unless you are a strong «make-up» market. If you have windows, play window with Double Serum and window with Joli rouge. To be printed locally. Layout available on the DAM. odeview.do?tab=clarinstab& nodeid=697&assetid= Local Production 0

21 WINDOW SHOWCARD If you have only window, we strongly recommend you to play Double Serum in priority unless you are a strong «make-up» market. If you have windows, play window with Double Serum and window with Joli rouge. To be printed locally. Layout available on the DAM. odeview.do?tab=clarinstab& nodeid=697&assetid= Local Production

22 WINDOW SHOWCARD WITH EXTENSION If you have only window, we strongly recommend you to play Double Serum in priority unless you are a strong «make-up» market. You can play Joli rouge on its extension. To be printed locally. Layout available on the DAM. odeview.do?tab=clarinstab &nodeid=697&assetid= Local Production

23 SEASONAL FURNITURE Main visual (satin finish) Pattern Decoration at the back Luminous glass dome bell Jar Printed flowers stickers on base Die Cut flowers, stars and snowflakes on the shelves Local Production

24 0 / IN-STORE VISUALIZATION

25 MERCHANDISING ASSETS Window Outpost In Store Animation Counter SUMMER BATA

26 EVENT WINDOW Giant Luminous advent calendar. Flower sticker on the window Golden sticker on the floor Madreperla setasand Pannel with flowers and stars pop-up Giant Christmas three (please refers to technical Details page 6) Local Production CLARINS 07 6

27 EVENT WINDOW Giant Luminous advent calendar. Flower sticker on the window Luminous doors With giant dummies D cut golden letters for the numbers Printed cardboard flowers in pop-up 6 Gold sticker on the floor Local Production CLARINS 07 7

28 EVENT WINDOW Giant Christmas tree (please refer to page 6) Flower / balls / stars sticker on the window Gold sticker on the floor 7 6 Round golden tubular table For diplay on white matte top Luminous glass door bell jar With one big die cut christmas balls 6 Stickers 7 Madreperla setasand For pannel with stickers Local Production CLARINS 07 8

29 WINDOW Magnetic main visual Luminous glass door bell jar With one big die cut christmas balls Flower stickers Local Production 9

30 HOG SEPHORA Main visual (satin finish) Madreperla setasand For pannel with stickers Luminous glass door bell jar With one big die cut christmas balls Flower / balls / stars printed cardboard pop-up Golden cardboard 6 Floxers stickers when possible 6 Local Production 0

31 LIGHTBOXES DS Main visual (satin finish) 6 JR Main visual (satin finish) Local Production

32 0 / PODIUM

33 Double Serum side PODIUM M - SPECIFIC TR Main visual (satin finish) doesn t go down Madreperla setasand For pannel with stickers Luminous glass door bell jar With one big die cut christmas balls Flower / balls / stars stickers Round golden tubular table For diplay on white matte top 6 Floxers stickers when possible 6 7 Local Production

34 Joli Rouge side PODIUM M - SPECIFIC TR Main visual (satin finish) doesn t go down Madreperla setasand For pannel with stickers Luminous glass door bell jar With one big die cut christmas balls Flower / balls / stars stickers Round golden tubular table For diplay on white matte top 6 Floxers stickers when possible 6 Local Production

35 PODIUM 9M 7 Giant Christmas tree (please refer to page 6) Flower sticker on the frosted pink pannel (setasand ) 8 Golden sticker on the floor 8 Main Visual Pendant decoration (please refer to page 8) 6 Wrapping station 7 Red canopy with white logo 8 Screens to play the movie 6 Local Production

36 PODIUM 9M Consultation table 6 Madreperla setasand pannel With flowers stickers on both sides Pale gold display table with a shelf for storage (see next page) Main visual (satin finish) 7 Tubular gold circles to hang flowers and stars 6 Screen to play the movie 7 Advent calendar 8 Golden sticker on the floor 8 Local Production 6

37 PODIUM 9M Giant Advent Calendar (in cardboard) Wrapping table 7

38 PODIUM 9M Central giant christmas tree Golden tubular display table with storage 8

39 06 / DEPARTMENT STORES 9

40 NOTE The Department store presented here is extracted from an existing one. However we did not strictly follow their layouts as the aim is to give everyone the widest creative possibilities. These recommendations of course have to be adapted to your own budget, trade objectives and retailers restrictions. In any case, follow as close as possible the recommandations. 0

41 DEPARTMENT STORE Giant Christmas tree (please refer to page 6) Screen to play the movie 6 Advent Calendar 7 Pendant decoration (please refer to page 8) Luminous glass door bell jar With one big die cut christmas balls 6 Round golden tubular table For diplay on white matte top With storage (gift box) 6 Local Production

42 DEPARTMENT STORE Giant Christmas tree (please refer to page 6) Screen to play the movie Advent Calendar Pendant decoration (please refer to page 8) Luminous glass door bell jar With one big die cut christmas balls 6 Round golden tubular table For diplay on white matte top With storage (gift box) 6 Local Production

43 07 / TECHNICAL DATA

44 TECHNICAL DRAWINGS CHRISTMAS TREE Christmas tree cut panels (matte white), with real hanging golden Christmas balls in the holes, and printed die cut flowers on both sides (symmetrical) Real golden Christmas balls Real Gift box on a golden floor

45 TECHNICAL DRAWINGS CHRISTMAS TREE Files available on DAM: do?tab=clarinstab&nodeid=697&a ssetid= mm As seen on the 9m² podium 00 mm

46 TECHNICAL DRAWINGS - SUSPENSIONS Pendant stars / christmas balls / flower Files available on DAM: iew.do?tab=clarinstab&nodeid= 00 6

47 A&M DEPARTMENT CONTACT : Christine BEZARD Christine.Bezard@clarins.com Lucie CAMUS Lucie.Camus@clarins.com Roxane BAYARD Roxane.Bayard@clarins.com Clarins Group, 06 All dimensions should be checked on site. These drawings are copyright and property of CLARINS. These plans cannot be considered as execution plans. Contractor must draw shop drawings and submit them to CLARINS for approval before starting work.