JC Sales Product Presentation. December 2014 CONFIDENTIAL

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2 2015 Product Presentation December 2014

3 Puzzles & Games New for 2015

4 100 Piece Puzzles 2 new images - Dolphin & Tiger Cub NEW NEW Best seller New Ocean/Arctic Image New Safari Image

5 Panorama Puzzles 2 new images Lions & Parrots NEW Best seller New Safari Image New Jungle Image NEW

6 New Assortment: Classic Card Games NEW NEW Best seller Best seller New Version New Version

7 Introducing Launch of a new proprietary brand! Transition top selling Horrible Pets items into a broader, more compelling proprietary brand of fun, realistic scare items New items to broaden the scare experience Potential for year-round boys activity business and seasonal business in the Halloween aisle Opportunity for consumer-generated videos on YouTube

8 New in Fall, 2015 Distinctive Packaging Look! (New item numbers for Horrible Pets items)

9 New In Fall, 2015 Scare Projector Project creepy images on your walls with scary stories that bring them to life! Features bright LED flashlight and 6 lens covers with different, creepy images. Includes a scroll of different scary stories to accompany the images. Item #: 1943 Package: Blister Card Case Pack: 12 Ages: 6+ Product In Development - Not Final

10 New In Fall, 2015 Slime Labs Asst. Create your own disgusting, creepy slime! Make Parasite Pus, Mutant Mucus, or Zombie Drool to gross out your friends and family! Includes lab beaker to store your slimy creations. Assortment of 3 different versions: o Zombie Drool with brain bits! o Parasite Pus with realistic parasites! o Mutant Mucus with realistic worms! Item #: 1928 Package: Blister Card Case Pack: 12 Ages: 6+ Product In Development - Not Final

11 2015 New Product Overview

12 2015 Key Product Strategies New ways to explore and discover dinosaurs! 2015 will be a big year for dinosaurs! 3 new products that bring to life the adventure and discovery of a dinosaur explorer Activity based products targeting boys 5-8 Key play patterns:

13 Dino 100 Piece Glow Puzzle Asst. Create 100 piece puzzles with lively images of popular dinosaurs. Turn off the lights and watch as the dinosaur skeletons glow in the dark! Assortment of 3 dinosaurs. Item #: 4136 Package: Closed Box Case Pack: 6 Ages: 5+ New in Fall, 2015 Product In Development - Not Final

14 Predator Fossil Lab New in Fall, 2015 Create and display 3 realistic Dinosaur fossils! Plaster, mold and paint your own realistic dinosaur fossils! Make an actual size replica of a T. rex tooth and claws from Velociraptor and Deinonychus dinosaurs. Includes display bases for each fossil. Complete kit includes plaster, molds, paint and brush. Item #: 4141 Package: Closed Box Case Pack: 6 Ages: 6+ Product In Development - Not Final

15 Skeletal Slime Chamber Extract, build and preserve an authentic dino skeleton in gel! Extract different dinosaur bones from slimy preservation gel. Assemble the bones together and build them into a full dinosaur skeleton. Then, put your complete dinosaur skeleton in the slime chamber and display it on the lightup base. Assortment of 3 different dinosaurs. Item #: 4145 Package: Closed Box Case Pack: 6 Ages: 6+ New in Fall, 2015 Product In Development - Not Final

16 2015 New Product Concepts

17 Innovative Activity Toys for Boys Superhero Lab thematic Based on top character franchises Avengers, Spider-Man, others Unique Play Experiences going beyond action figure play (New item numbers for Marvel Science items)

18 New in Fall, 2015! Ant Farm See the amazing underground world of ants come to life in this special edition Ant-Man version! It's break resistant and escape proof. Includes certificate to order live harvester ants online*, sand, and connector tubes to other habitats. Item #: Package: Blister Box Case Pack: 12 Ages: 6+ TM *Excludes shipping Product In Development - Not Final

19 New in Fall, 2015! Create a real, light up Groot plant! Grow and Glow Groot Grow two different plants that surround the potted Groot character. Then, turn on the light-up branches and display your glowing Groot. Includes sprout and vine seeds. Item #: Package: Open Box Case Pack: 6 Ages: 5+ Product In Development - Not Final

20 2015 New Product Overview

21 Bring Your Room To Life! Creative light and sound room experiences that light up your walls Experiential and interactive World s greatest night lights! Broad age and gender appeal Unique Room Décor items

22 2015 Key Product Strategies New ways to bring your room to life! Continued expansion for the #1 Uncle Milton brand New feature item based on our #1 selling item... New In My Room segment with craft & activity play pattern where kids can create their own customized light experiences in their room Expansion to a full line of Light Vines products

23 3 New Versions introduced in 2015 Create a canopy of colorful light vines around your room! See soft lights gently fade in and out with over 200 color combinations and 10 feet of vine. Customize it with interchangeable light covers and decorative stickers that attach to the vine. Emoticon Frenzy Item #: 2357 Features emoticon light covers and attachable funny faces Sports Zone Item #: 2359 Features sports light covers and attachable players Planets & Space Item #: 2358 Features planet light covers and attachable rockets

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27 New Platform in 2015 Create a Magical Scene for your Nightstand! Create a magical scene with soothing lights to inspire your dreams! Customize the multi-dimensional light box with different scene layers and colorful stickers. It s also a great night light for your nightstand with multicolored lights that gently change colors Features auto shut-off for bedtime. Space Traveler Item #: 2562 Underwater Dive Item #: 2563 Package: Closed Box Case Pack: 6 Ages: 5+ Product In Development - Not Final

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30 Create your own light-up nameplate or sign for your room! Customize your sign with decorative, transparent shapes and stickers. Display it on your wall and see soft, multicolored lights fade in and out, creating a colorful and relaxing room environment. Boy Version Item #: 2311 Girl Version Item #: 2312 Package: Closed Box Case Pack: 6 Ages: 5+ Product In Development - Not Final

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35 Window showing actual roll of decals! NEW PACKAGE DESIGN! New vertical package with decal window: Clearer cause and effect of what the activator does Can actually see the roll of decals (in window on left side) Overall better understanding of what the product is, how it works and overall perceived value Billboard effect at retail with more stopping power More efficient use of shelf space (only 11 wide instead of 16 ) Merchandises better next to vertical Wall Friends packages New item numbers for all Wild Walls Previous Size: 16 W x 10 H x 3 D New Size: 11 W x H x 3 D

36 Before NEW PACKAGE DESIGN! After

37 New Feature Item for Fall, 2015! Item #: 2305 Package: Open Box Case Pack: 2 Ages: 6+ Super Moon In My Room Light up a Super Moon in your room that automatically syncs with the look of the real moon outside! Super Moon In My Room has a special solar eclipse light effect, includes real nighttime sounds and famous Moon landing sound bytes. More than 35% larger than the original Moon In My Room. In addition, it can cycle through all 12 lunar phases using the included remote control, just like the original. It's not just a moon, but a Super Moon! Product In Development - Not Final

38 2015 New Product Overview

39 New for Fall, 2015 Create a magical Frozen scene with soothing lights to inspire your dreams! Customize the multi-dimensional light box with different scene layers and colorful stickers. It's also a great night light for your nightstand with multicolored lights that gently change colors and have auto shut-off for bedtime. Item #: 2564 Package: Closed Box Case Pack: 6 Ages: 5+ Product In Development - Not Final

40 New for Fall, 2015 Create your own beautiful, lighted nameplate or sign featuring characters from Frozen! Customize your sign with decorative, transparent shapes and stickers. Display it on your wall and see beautiful, multicolored lights that fade in and out. Item #: 2313 Package: Closed Box Case Pack: 6 Ages: 5+ Product In Development - Not Final

41 Snowball Light Projector New for Fall, 2015 Create a magical snowy night in your room! Its soft blue and white lights project snowflakes on your walls and ceiling. It also makes a beautiful, glowing snowball light on your nightstand featuring Elsa, Anna and Olaf. Features 3 different light shows and auto shutoff for bedtime. Item #: 2369 Package: Closed Box Case Pack: 4 Ages: 5+ Product In Development - Not Final

42 Item #: 2831 Package: Window Box Case Pack: 4 Ages: 5+ Magical Winter Journey Go on a magical journey to Arendelle with your favorite Frozen characters! Create an amazing light and sound wallscape! Decorate! place decals to create your scene Colorful wall decals included Peel n stick, easy to remove and replace Activate! launch an amazing light and sound wall experience using the Wallscape FX activator Icy snowflake light effects Music and ice crystal sound effects Synchronized light and sound Light effect spreads over 3 feet high! New for Fall, 2015 Features excerpts from the popular song, Let It Go Includes Try Me function in package Product In Development - Not Final

43 2015 New Product Overview

44 Iconic Star Wars Themes The Secret Sauce Real Science Technologies & Learning Innovative Play New Ways to Experience Star Wars! Where fun play and science learning are the result of the experience

45 2015 Key Product Strategies Major relaunch of the brand! Big, newsworthy innovations that drive broad reach PR Unique experiences not found in other Star Wars toys Major feature item the next generation Force Trainer! Original Force Trainer was the #1 selling item in a single year in company history with major global PR coverage New item has potential to be one of our best innovations ever! Total of 6 new, innovative items in 2015!!!

46 New in Fall, 2015! Grow and display your own Lightsaber Crystal! Lightsaber Crystal Growing Lab Watch a liquid solution crystallize over time and grow into a real crystal. Includes light-up Star Wars display base with blue Jedi and red Sith light colors. Item #: Package: Closed Box Case Pack: 8 Ages: 6+ Product In Development - Not Final

47 New in Fall, 2015! Galactic Battle Wonderscape Create and display dynamic Star Wars scenes suspended in gel! Easily mix ingredients to create the unique suspension gel. Customize the set-up of your scene. Then illuminate and display it in your room. Item #: Package: Closed Box Case Pack: 4 Ages: 6+ Product In Development - Not Final

48 Jedi Force Levitator Suspend and Move Objects in Mid-Air Using the Force! Magically suspend and move objects in mid-air using an invisible, electrostatic force! Force Push with the Jedi Training Rod. Force Pull using just your hands! Includes 3 different targets and Jedi Training Rod with real static electricity generator inside. Item #: Package: Closed Box Case Pack: 6 Ages: 6+ New in Fall, 2015! Product In Development - Not Final

49 Jedi Holocron Try and outsmart the Holocron then watch it read your mind! New in Fall, 2015! Using a proprietary Star Wars 20Q algorithm, the Holocron magically guesses whatever Star Wars person, place or thing you are thinking of in 20 questions or less. The information is based on all 6 Star Wars movies and TV series. Lights up for display. Item #: Package: Closed Box Case Pack: 6 Ages: 6+ Product In Development - Not Final

50 New in Fall, 2015! Millennium Falcon UV Light Blaster Create glow-in-the-dark Star Wars battle scenes using UV light! Use the Millennium Falcon Light Blaster to shoot pinpoints of UV light at the Imperial Ships before they disappear. Includes Millennium Falcon base with light blaster sound effects, panoramic space battle scene with over 30 targets, and the UV light screen. Light Battles - Blast the scene stencil with UV light. Then take aim with the pinpoint blaster! Light Drawings - Capture a shadow, then draw on it with light! Item #: Package: Closed Box Case Pack: 4 Ages: 5+ Product In Development - Not Final

51 The Force Trainer II: Hologram Experience Use the Power of your Mind to Perform Amazing Feats of Jedi Strength! Use the power of your mind to move holograms and perform amazing feats of Jedi strength from different Star Wars movies! Real brainwave sensors on the wireless headset detect the strength of your concentration from Your brainwaves and trigger changes in the hologram. Advance through 10 different levels of Jedi training as you increase your rank from Padawan to Jedi Knight to Jedi Master. Features audio instruction from Jedi Master Yoda, and music to bring the scene to life. Includes app with Hologram experiences and planned updates of different Jedi experiences as new Star Wars content is released. *Works with most popular tablet devices including ipad, Galaxy and other Android devices. Tablet not included. Item #: Package: Closed Box Case Pack: 2 Ages: 8+ New Feature Item for Fall, 2015! Product In Development - Not Final

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