Monday, July 9, *Evening Assignment: RAB Training Module #1 The Role of a Radio Marketing Consultant
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1 Monday, July 9, :00pm Opening Comments Dr. James Brown Dean, College of Liberal Arts Bloomsburg University of Pennsylvania Kerby Confer Partner Forever Media Fort Mill, SC Dan Vallie President/Founder National Radio Talent System Charlotte, NC Announcements and Agenda Preview Dr. David Magolis Associate Professor, Mass Comm., Bloomsburg University of Pennsylvania On-Campus Director, Confer Radio Talent Institute 1:30-2:30pm Now is the Time to Start Thinking Erica Farber Like a Pro President/CEO Radio Advertising Bureau Los Angeles 2:45-3:45pm Radio s Digital Content & Social Media Derrick DC Cole Program Director WAEB-FM WZZO iheartmedia Allentown 4:00- *Evening Assignment: RAB Training Module #1 The Role of a Radio Marketing Consultant
2 Tuesday, July 10, :45am Announcements and Agenda Dr. David Magolis 9:00-10:15am RAB Training Module: Kristin Cantrell #2 - Prospecting Finding and Owner/CEO Evaluating Prospects CapCity Communications KY and Seven Mountains Media PA 10:30-11:45am RAB Training Modules: Kristin Cantrell #3 Getting First Call Appointments #4 How to Conduct a Great Client Needs Analysis 1:00-2:15pm RAB Training Modules: Karen Richards #5 Elements of a Good Written Vice President of Sales Proposal Cumulus Media Harrisburg #6 The Difference between Features and Benefits 2:30-3:45pm RAB Training Modules: Bobbi Castellucci #7 Understanding Competitive Media Market Manager/General Manager Forever Media Inc. Altoona 4:00- *Evening Assignment: RAB Training Modules #8 Why Radio, #9 Scheduling for Success and #10 The Role of Creative
3 Wednesday, July 11, 2018 Game on..mic on 6:45am 9:30am Board Transportation to Philadelphia Arrive at Citizens Bank Park 10:00-11:00am The Phillies and Sports Broadcasting Rob Brooks Manager of Broadcasting Philadelphia Phillies 11:00-12noon Programming Sports Talk Radio Spike Eskin Program Director SportsRadio 94 WIP-FM / Phillies 24/7 Entercom Philadelphia 12:00-1:00pm with Rob Brooks 1:00-2:00pm The 76ers and Sports Broadcasting Mark Zumoff Play-by-Play Announcer Philadelphia 76 ers 2:00-3:00pm Announcing for the Phillies Dan Baker Public Address Announcer Philadelphia Phillies 3:00pm Depart Philadelphia and return to the Bloomsburg University campus *Evening Assignment: RAB Training Modules: #11 The Best Presentations #14 Making Money with RAB Resources NOTE: Modules #12 and #13 will be done during tomorrow s session.
4 Thursday, July 12, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am RAB Training Modules: Dave Davies #12 Addressing Objections and Vice President/Market Manager Closings Forever Media Inc. York/Hanover #13 More Sales through Buyer Style Identification 10:30-11:45am How to Get In and Win Jim Loftus CEO/President 101 More FM WBEB Philadelphia 1:00-2:15pm Marketing and Promotions - Doing It Sean O Mealy Right Market Manager Seven Mountains Media Selinsgrove 2:30-3:45pm Engineering: RF & IT Lynn Deppen President Forever Media Pittsburgh 4:00- *Evening Assignment: RAB Training Modules: #15 The Fundamentals of Co-op Advertising and #16 How to Find Alternative Revenue Sources
5 Friday, July 13, :00-8:50am Jojo & Leapin Lily live from the Jojo and Leapin Lily Bloomsburg University Campus Morning Show WFGY Froggy 98 Forever Media Altoona 9:00am Announcements and Agenda Preview Dr. David Magolis 9:15-10:15am Show Prep Jojo and Leapin Lily 10:30-11:45am RAB Training Module #17: Scott Cohagan Goal Setting & Time Management General Manager WFGE, WBUS, WMAJ, WQWK AM, WRSC-AM Forever Media State College 1:00-2:15pm Student to Superstar Rob Roberts Program Director WRQX Mix Vice President, Hot AC Cumulus Media Washington DC 2:30-3:45pm 4:00- RAB Radio Marketing Professional Certification Exam
6 Saturday, July 14, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am Music Scheduling How and Why Mike OD O Donnell Operations Manager Entercom Communications Wilkes-Barre/Scranton 10:30-11:45am Doing It Live & Voice Tracking Dave DiRienzo Air Talent/Music Director Max 102 FM/ WMQX Entercom Radio Wilkes-Barre 1:00-2:15pm How to Get a Good Job Jon Zellner Executive VP/Programming Operations iheartmedia New York, NY 2:30-3:15pm Air Check Sessions Master Class
7 Monday, July 16, :00-9:00am RJ Harris in the Morning RJ Harris live from the campus of Bloomsburg Host University WHP 580 News iheartmedia Harrisburg Holly Love Morning Show Host iheartmedia Harrisburg 9:00am Announcements and Agenda Preview Dr. David Magolis 9:10-10:15am How to Do A Great Talk Radio Show RJ Harris 10:30-11:45am Today s News Radio Put it Together Pat Farnack and Deliver It Midday Anchor WCBS Entercom Radio 1:00-2:15pm Basics of Doing a Great Music Radio Mike Stevens Show Corporate Program Director Forever Media, Inc. Johnstown, PA 2:30-3:45pm On-Air Delivery, Inflection, Pacing, Shelly Easton Communicating Vice President of Music Programming Entercom Philadelphia 4:00-4:45pm 6:00-7:00pm Air Check Sessions Master Class
8 Tuesday, July 17, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am Writing for Radio Rob Frazier Creative Director Seven Mountains Media Frankfort 10:30-11:45am Basics of Great Voice Work and Pat Garrett Production Radio Imaging Specialist Pat Garrett Creative Baltimore 1:00-2:15pm On-Air: Developing Your Voice, Your Doc Medek Style You The Doc Show with Jessie Froggy 101 Entercom Communications Wilkes Barre/Scranton Sean Medek On-Air Talent, 98.5KRZ Production Assistant, Froggy 101, MAX 102, WILK News Radio Entercom Communications Wilkes-Barre/Scranton 2:30-3:45pm Adjusting from College to the Pros Matthew Bortner WQWK ESPN Radio 1450 Forever Media State College Gabby Loielo Air Personality/Imaging Director 99.9 WFRE FM iheartmedia Fredrick, MD 4:00-4:45pm 5:00-6:00pm Air Check Sessions Master Class Fernando Santos Production Assistant Cumulus Media Allentown 6:00-7:00pm
9 Wednesday, July 18, :45am Announcements and Agenda Preview Dr. David Magolis 9:00-10:15am What the Program Director Looks Jeff Hurley for in You Regional Senior VP Programming iheartmedia Harrisburg, Allentown, Lancaster, Reading, Williamsport, Wilmington, Salisbury-Ocean City 10:30-11:45am What You Have to Know to be the Brian Check Program Director Senior Vice President Programming WDAS AM/FM, WIOQ, WISX, WRFF, WUSL iheartmedia Philadelphia 1:00-2:15pm Getting in, Becoming an Entrepreneur Kerby Confer Partner Forever Media Fort Mill, SC 2:30-3:00pm Closing Comments Joe Conti President Pennsylvania Association of Broadcasters Hummelstown
Kyle Anthony Program Director B104 & 951 ZZO iheart Media Allentown. Dr. James Brown Dean College of Liberal Arts Bloomsburg University of PA
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