The Launch. Talk about a sensitive tissue. Use this swatch to match the perfect Scotties box to your room. Design by AD CD FLORAL COLLECTION
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1 The Launch THE THE CHILDHOOD COLLECTION FLORAL COLLECTION Design by Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products. Design by Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products. SCOTT50346_SCO703_SAH04:SCOTT50346_SCO703_SAH04 7/19/07 3:13 PM Page 1 THE B O TA N I C A L C O L L E C T I O N Talk about a sensitive tissue. PROUD TO HELP CREATE A FUTURE WITHOUT BREAST CANCER. Design by Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products Limited. TM //MC Trademark of the Canadian Breast Cancer Foundation, used under licence. AD# SCO703 SA 172 john st. to studio line Client: Scotties Description: magazine ad Headline Sensitive Tissue Project Name: Summer 2007 CBC Live Size: 8 x 10 Trim Size: 8.5 x 10.5 Bleed Size: 9 x 11 Scale: 100% Docket Number: SCOTT50346 File Name: SCOTT50346_SCO703_SAH04 Studio Designer: AH Contact: Todd Sheekey Publication: Style At Home Position: adacent CBCF edit or Upfront RHP Colours: 4C CMYK AD CD AE PP SM
2 2008 Calling All Designers: Print Inspiration is everywhere. Tout est inspiration. THE SCOTTIES DESIGN CHALLENGE Create the next Scotties box design for a chance to win * a $25,000 room makeover by celebrity designer Kimberley Seldon, and have your winning design produced. Visit scotties.ca for details Kruger Products Limited. Trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence. *No purchase necessary. Certain restrictions apply. Contest submission closes June 30, Visit to enter and for full rules and regulations. LE DÉFI DESIGN SCOTTIES Créez un nouveau visuel pour les boîtes Scotties et vous pourriez remporter un décor de rêve d une valeur de $*, conçu par la designer de renommée internationale Kimberley Seldon, en plus de voir votre création devenir réalité en magasin. Visitez le site scotties.ca dès aujourd hui pour connaître tous les détails. Signé 2008 Produits Kruger Limitée. Marques déposées de Kimberly-Clark Worldwide, Inc., utilisées sous licence. *Sans obligation d achat. Soumis à certaines restrictions. La participation au concours prend fin le 30 juin Visitez pour participer et connaître le règlement complet. Inspiration is everywhere. THE SCOTTIES DESIGN CHALLENGE Create the next Scotties box design for a chance to win* a $25,000 room makeover by celebrity designer Kimberley Seldon, and have your winning design produced. Visit scotties.ca for details Kruger Products Limited. Trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence. *No purchase necessary. Certain restrictions apply. Contest submission closes June 30, Visit to enter and for full rules and regulations. THE SCOTTIES DESIGN CHALLENGE Create the next Scotties box design for a chance to win * a $25,000 room makeover by celebrity designer Kimberley Seldon, and have your winning design produced. Visit scotties.ca for details.
3 2008 Calling All Designers: Digital Page Contest Home Page Rich media banners
4 2008 Kruger Products Limited. TM Registered trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products Limited. TM Registered trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Flower Power ASIAN RED. Just one of many NEW box designs from Scotties. FLOWER POWER. Just one of many NEW box designs from Scotties. SPSCO13434_FlrPwr_FP_E.indd 1 9/10/08 4:26:28 PM AD# MECHANICAL Live Area: 7 x 10 Trim Size: x Kruger Products Limited. TM Registered trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence. john st. Docket#: SPSCO13434 Amoeba Docket#: N/A Docket Name: Fall Brand Campaign Description: Magazine Ad Magenta Folded Size: N/A Client: Kruger - Scotties Filename: SPSCO13434_FlrPwr_FP_E.indd Headline: Almost makes you want... Studio Designer: Phil Donnelly Yellow Publication: N/A Pub. Contact: N/A Black Cover Date: N/A Format: N/A Contact: Karyn Lubaszka Position: N/A Start Date: Sept 10, 2008 Scale: 1 = 1 Due Date: Sept 10, 2008 Printout at 100% Creative (Designer/AD/CD) Cyan Bleed Size: x Account Executive Print Production Manager SPSCO13434_Mechanical_E_V1.indd 1 9/3/08 4:12:37 PM 172 John St., Toronto, ON M5T 1X5 Studio Hotline x411 Colour Information Printing Inks: 4 colours 2009 Kruger Products Limited. TM Trademark of Kruger Products Limited. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence. Umbra is a registered trademark of Umbra Ltd., used under licence. 172 John St., Toronto, ON M5T 1X5 Studio Hotline x411 Studio/Traffic Manager NOTES: THIS IS NOT A COLOUR PROOF. Refer to pantone chips and process match books for accurate colour samples. No trapping has been done to this file. Our artists have done everything possible to make this file mechanically perfect. However, before signing approval please check all copy, dimensions and colour space. john st. Docket#: SPSCO13434 Colour Information Printing Inks: 4 colours Live Area: 7 x 10 Amoeba Docket#: N/A Cyan Trim Size: x Docket Name: Fall Brand Campaign Description: Mechanical Magenta Bleed Size: x Folded Size: N/A Client: Kruger - Scotties Yellow Publication: N/A Filename: SPSCO13434_Mechanical_E_V1.indd Headline: Various Pub. Contact: N/A Black Cover Date: N/A Studio Designer: Jan Romin Contact: Karyn Lubaszka Position: N/A Scale: 1 = 1 Due Date: August 25, 2008 Printout at 100% Creative (Designer/AD/CD) Format: N/A Start Date: August 25, 2008 Account Executive Print Production Manager Studio/Traffic Manager NOTES: THIS IS NOT A COLOUR PROOF. Refer to pantone chips and process match books for accurate colour samples. No trapping has been done to this file. Our artists have done everything possible to make this file mechanically perfect. However, before signing approval please check all copy, dimensions and colour space. ROUGE ASIATIQUE. MODERN MUM. Just one of many NEW box designs from Scotties. L un des nombreux NOUVEAUX designs pour les boîtes de Scotties. Signé AD# MECHANICAL Introducing the new Umbra Designer Series. SPSCO14391_Daisy Blue_FP_E_V3.indd 1 7/3/09 12:00:15 PM 172 John St., Toronto, ON M5T 1X5 Studio Hotline x411 john st. Docket#: SPSCO14391 Amoeba Docket#: N/A Docket Name: Scotties Designer Series Print Ad AD# MECHANICAL Live Area: 7 x 10 Trim Size: x Bleed Size: x Colour Information Printing Inks: 4 colours Cyan Magenta
5 2010 and 2011 The Sustaining Years: Media integrations A HOUSE & HOME ADVERTISING FEATURE SCOTTIES STYLE GET DECORATING WITH SCOTTIES TISSUE BOXES! OUR FOUR FUN AND EASY STYLING TIPS SHOW YOU HOW INJECT COLOUR WITH SCOTTIES A burst of graphic colour on a side table provides dramatic contrast to a collection of black-and-white framed art, hung gallery-style. FLOWER POWER 3. LET SCOTTIES INSPIRE A ROOM The goldfish design on this box inspired a watery-themed powder room, complete with pale blue walls and sea sponges. Wall colour, Blue Ash by SICO. TRY SCOTTIES TONE-ON-TONE A neutral colour palette can visually de-clutter a bookshelf. Books, boxes and bowls in earthy tones keep things feeling serene and well-composed. ZEN Part of a Series Photography by Donna Griffith GOLDFISH 4. ADD PRETTINESS WITH SCOTTIES Even a modern room can use a hit of playful femininity. Here, green accents work beautifully with the cluster of pale pink roses featured on the box. PINK ROSES WHICH SCOTTIES IS RIGHT FOR YOU? View all the designs at Scotties.ca A HOUSE & HOME ADVERTISING FEATURE Advertisement High, Low & Scotties THE FINISHING TOUCH Enhance your decorating look with Scotties. There s a style for every room! No matter what your budget or style, a Scotties design is always right! Indulge in elegant living room decor without having to break the bank. Scotties.ca used under licence. This limited edition collection features a premium glossy finish on the box. It includes three designs that give a graphic look to your rooms. View all the collections at 2011 Kruger Products L.P. TM Trademark of Kruger Products L.P. IN THIS ISSUE: Scotties Umbra Designer Series Can you spot the high and low? You can create a look that s right on trend by following some simple decorating rules! ➊ Tall curtains create an illusion of height in any room. This soft blue colour will never look dated. ➋ When choosing a couch, look for a classic silhouette. A tuxedo sofa has a luxe look with its tufted detailing ➌ A modern cocktail table adds just the right touch of chic the perfect place to inject colour with flowers, accessories and tissues. ➍ Create a focal point. A glamourous starburst mirror adds style. ➎ A pair of floor lamps outfitted with simple white drum shades will never go out of style. Designed with a HIGH budget on the left. Designed with a LOW budget on the right. Photography by Donna Griffith Softly Modern Taupe and brown shades on this Scotties tissue box reinforce wood and gold accents, warming up a predominantly black and white office space. Here, the graphic floral design also complements an art wall. TM For more Scotties design options, visit scotties.ca
6 2010 and 2011 The Sustaining Years: Print 2010 Kruger Products L.P. TM Trademark of Kruger Products L.P. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence Kruger Products L.P. TM Trademark of Kruger Products L.P. Registered trademark of Kimberly-Clark Worldwide, Inc., used under licence. TM /MC Trademark of the Canadian Breast Cancer Foundation, used under licence. Scotties brings life to any room. Scotties brings life to any room. Nice touch. Nice touch.
CONTENTS LOOK AND FEEL TELLING OUR STORY 15 COLOR 16 IMAGERY STYLE 17 IMAGERY CONTENT 20 TYPOGRAPHY 23 COMPOSITION 25
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