Instagram Mini-Session

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James Andrews
6 years ago
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1 Instagram Mini-Session F e b r u a r y 4, COLLE+McVOY 1

2 S O C I A L C H A N N E L O V E R V I E W Images Videos Status Updates Location tagging Links Event focused Hashtags Maintaining personal relationships Information and events Real-time visuals Inspirational bookmarking 2014 COLLE+McVOY 2

3 INSTAGRAM + TRAVEL 2013 COLLE+McVOY 3

4 I N S TA G R A M + T R AV E L + Instagram is a mobile-based photo and video sharing app that is rapidly growing, with over 130 million active users. Instagram is an optimized social platform for travel. + Travel photos are some of the most popular content shared on Instagram Over 9 million photos are tagged with #travel, and nearly 9 million others are tagged with # vacation Users frequently share photos and videos of their travel experiences, from touristy sites to unique activities + The ability to tag photos/videos with a location allows users to make a map of their experiences throughout the world COLLE+McVOY 4

5 I N S TA G R A M B U S I N E S S E X A M P L E S 2014 COLLE+McVOY 5

FA L L E M T I N S TA G R A M P R O G R A M + Explore Minnesota Tourism partnered with three Minnesota-based Instagrammers to share photos featuring the three main colors of fall.

6 FA L L E M T I N S TA G R A M P R O G R A M + Explore Minnesota Tourism partnered with three Minnesota-based Instagrammers to share photos featuring the three main colors of fall. + The three Instagrammers posted fall content during a six-week campaign timeframe, Sept. 16-Oct They encouraged their followers to share their fall photos with hashtag, #exploremn for a chance to be featured. + EMT s digital ecosystem and paid drivers were leveraged to create awareness and participation COLLE+McVOY 6

7 FA L L E M T I N S TA G R A M R E S U LT S Objective: Engage consumers on new social media platform. More than 3,000 photos used #exploremn hashtags. Objective: Create awareness about the versatility of fall colors in Minnesota during the campaign timeframe. 2,496,727 social media impressions. 50,644 landing page visits. Objective: Create awareness about EMT s new Instagram presen gained 1,167 followers COLLE+McVOY 7

8 POSTING ON 2013 COLLE+McVOY 8

9 A N AT O M Y O F I N S TA G R A M Instagram Direct Inbox Home/Feed User profile Explore/Search Camera Account activity/news 2014 COLLE+McVOY 9

10 P O S T I N G A P H O T O S T E P 1 + Users need to download the Instagram app and create an account. + Users can take photos using the Instagram app or their device s camera and then upload them to Instagram COLLE+McVOY 10

11 P O S T I N G A P H O T O S T E P 2 + Users have the option to apply a filter COLLE+McVOY 11

12 P O S T I N G A P H O T O S T E P 3 + After a filter is applied, users provide a caption (if desired) and publish the photo to their feed. 150 miles of shoreline, rolling hills, thunder storms, and vintage motos, solid weekend in MN. #OnlyinMN 2014 COLLE+McVOY 12

13 P O S T I N G A P H O T O S T E P 3 + On this screen, users have the option of tagging other users in the photo. They can also add the photo to their map, which tags the image with a location. A hashtag is a phrase prefixed with the # symbol. Hashtags are used to search and group the same phrases together on each specific social platform 150 miles of shoreline, rolling hills, thunder storms, and vintage motos, solid weekend in MN. #OnlyinMN 2014 COLLE+McVOY 13

14 P O S T I N G A P H O T O S T E P 3 + The image can be shared on other social networks. + Users simply need to link their Instagram account to other networks by providing login info or allowing the app access to the other network s apps. + In this example, the image will be shared on Facebook. 150 miles of shoreline, rolling hills, thunder storms, and vintage motos, solid weekend in MN. #OnlyinMN 2014 COLLE+McVOY 14

15 P O S T I N G A P H O T O S T E P 4 ( F I N I S H ) + Select Share to publish the photo. + The photo will show up on their followers Instagram feeds COLLE+McVOY 15

16 H A S H TA G S + If other users search the hashtag applied to a photo, (e.g. #onlyinmn) the photo will show up as part of that hashtag gallery COLLE+McVOY 16

I N S TA G R A M D I R E C T + Follow steps 1-2.

17 I N S TA G R A M D I R E C T + Follow steps At step 3, select the option to share to direct. + Add a caption if desired. + Select the users (up to 15) that you d like to send the image to. + Hit send COLLE+McVOY 17

+ Businesses can repost favorite images/videos shared by other users with the InstaRepost or Repost for Instagram apps.

18 E N G A G E M E N T R E P O S T I N G C O N T E N T + Reposting content from other Instagrammers allows a business to engage with other users and share relevant photos and videos they otherwise might not have had access to. + Businesses can repost favorite images/videos shared by other users with the InstaRepost or Repost for Instagram apps. These apps allow users to repost content while automatically attributing it to the original author. + When reposting through the app, the author s username is superimposed on the image shared with your followers COLLE+McVOY 18

19 R E P O S T I N G B E S T P R A C T I C E S + It is important to give credit to the original author by tagging their username in the caption. + Ensure the username is featured in the caption if sharing the image across other social channels. + Repost images that are tagged with # yourhashtag + Include a reposting disclaimer in your Instagram bio e.g., Tag your photos with #YourHashtag to give us permission to repost COLLE+McVOY 19

20 G A I N I N G F O L L O W E R S + Businesses can gain followers by connecting with users who post relevant content. Liking, commenting and following other users can result in them following your account. Engagement also will catch the awareness of other users, who may then follow the account. + Raise awareness by leveraging current properties (website, e-newsletters, Facebook, Twitter) to announce the account Instagram accounts can be linked directly to Twitter and Facebook accounts allowing cross-posting between Instagram and other social networks. The Instagram Feed app for Facebook allows pages to include a tab on the page that automatically populates and features their Instagram content. + Businesses can also follow current partners or other influential and relevant on Instagram Connect with others by visiting their websites and looking for links to their Instagram accounts, or by using the in-app search functionality COLLE+McVOY 20

21 #OnlyinMN COLLE+McVOY 21

22 2013 COLLE+McVOY 22

23 Using #OnlyinMN o Your photos will appear in the hashtag gallery. o You can find and share travel photos from around the state or a specific location COLLE+McVOY 23

24 # O N LY I N M N I N S TA G R A M P H O T O C O N T E N T + Share unique experiences Fish tacos from Tin Fish Fishing on Lake Mille Lacs Sunset at the Split Rock Light House Movies in Loring Park 2014 COLLE+McVOY 24

25 # O N LY I N M N I N S TA G R A M P H O T O C O N T E N T + Highlight seasonal or cultural events First bike ride of the season Dining al fresco Summer concerts MLB All Star Game Minnesota State Fair 2014 COLLE+McVOY 25

26 # O N LY I N M N I N S TA G R A M P H O T O C O N T E N T + Celebrate human interest First family trips Family bonding People and expressions Weddings 2014 COLLE+McVOY 26

27 # O N LY I N M N I N S TA G R A M P H O T O A E S T H E T I C S + Create or curate quality photos Easily identifiable subjects Good lighting (not too light or too dark) Interesting colors Unique shapes or perspectives 2014 COLLE+McVOY 27

28 QUESTIONS? COLLE+McVOY 28

29 THANK YOU! THANK YOU! COLLE+McVOY 29

How to Join Instagram

How to Join Instagram Instagram is a growing social network based on still images and short videos. It is used on phones but you can watch Instagram videos and leave comments at http://instagram.com. Here