Day TWO: Find & Follow Building Your Community
|
|
- Evangeline Coleen Lawrence
- 5 years ago
- Views:
Transcription
1 Day TWO: Find & Follow Building Your Community The small print: All this material, whilst given freely for this course, is for your use only, and not for dissemination to anyone else, even inside your own organisation. Please do recommend that your colleagues sign up for the course so that they can participate too at 21 P a g e
2 DAY 2: Outline Activity: Read pages 23-33, and let us know what you think on Twitter. Send us a tweet! When you are tweeting about the contents of the course, put #twooc somewhere in the tweet. Following the instructions on pages 23-34: Follow people on the #twooc course using our List: Click on Choose some people to follow by clicking on the follow buttons down the list (Do this at the end of the day to give everyone time to send their Twitter IDs to be added to the list) Find and follow people in any or all of the six ways suggested Search for our conversations using #twooc in the search field E-tivity: Tweet Hello and a little about yourself using the hashtag #twooc Tools: At any point, if you want to reference the keyboard shortcuts on Twitter, hit Shift +? to get this menu: Resources: P a g e
3 Day Two: Find and Follow - building your community Today is a day of desk research, and reaching out to people across the world, and around the corner. Less input from me, and more work from you. You see how this is heading already.. ;) 1 Firstly, let s put your tweets into context: Where do my tweets go? Firstly, it s important to understand that once you have created a tweet, even if no-one is following you, it goes out into the twitterverse and can be seen by anyone. Even if you have no followers, your tweet exists, and can be found by anyone on the internet, they don t even need a Twitter account. This is good because: Anyone using the internet will be able to find you and follow you (become part of your audience or community) by searching on keywords that you use in your tweets. The theory is if you want to have a lot of pizza-lovers following you, just tweet a lot about pizza. This is bad because: Sometimes you want to take a tweet back. (with me, this is usually mis-spellings) You CAN delete a tweet. So you won t find this one I just created s timeline (try it!): To delete a tweet, click on the three dots at the bottom of the tweet on your timeline, and a drop down menu appears. Click on delete. However, be warned, as many an inebriated celebrity has discovered, there s no telling how far a tweet has travelled, or how many people have seen and captured it (like I captured this one above) before it is deleted. Once they are indexed and cached by Google, there s no chance of deletion. Rule 1. then, is Think before you tweet. Of course, you can only delete your own tweets, not other peoples. Tweets are LOVED by Google and social search engines like Bing, because: 1. They are keyword rich (or should be) so they are easy to find. 2. They represent the LATEST information and this is what searchers on the internet want now. We don t want to know how good a holiday was in 2009, we want to know how good it was last week. Or even yesterday, or even right now this minute. Twitter is a way of finding this information. 1 This strange symbol ;) is an emoticon. Emoticons enable you to show the tone of what you are writing through these miniature faces. The secret is to tilt your head to the left this one is a winky, showing I m joking, i.e. asking you to make an inference. My favourites are Homer ~(_8^( ) and Marge Simpson ######:o). Though I ve yet to use them in conversation :) Whilst Facebook has graduated to stickers, Twitter still uses emoticons. 23 P a g e
4 This is why tweets can be indexed by Google within minutes and certainly will be indexed within hours. If you tweet regularly, and your account is in your own name, it will come near the top of Google, and for me it s often at the top of Google because generally I use Twitter more than any other platform. My Twitter account is number two for a search on me on Google performed today, and is pretty representative of my online activity: It s not just our own tweets that come up. This tweet from Fiona (who was on the first 12 Days of Twitter course) was on the front page of Google the morning of Day 2 of the course, and she was talking Do you see how it makes sense for Google to show this? It allows searchers to find the latest conversations people are having about us and with us, and it s direct from the horse s mouth so to speak. So tweets are searchable, not just within Twitter, but within Google. This means that just by staying on your topics of interest, other people will find you based on the keywords they are using in their searches to find you. This is the essence of Inbound Marketing : instead of you making the effort to find people who might want to buy your services, or read your publications, THEY find YOU based on your mutual interests. How many people have signed up to your newsletter if you have one? Or your e-shots? It s a hard one to win isn t it? Even getting the right people to connect on LinkedIn is hard work (and the topic of another course I run, but I digress.) However, how light a touch is following someone on Twitter? It s not a big commitment. It s the virtual equivalent of saying I like what you have to say, tell me more. So it s a great way of starting relationships that will progress through connecting on LinkedIn, reading your blog, liking your Facebook page, subscribing to your newsletter, and then, if you want them to, picking up the phone. 24 P a g e
5 Yesterday we looked at making your 160 word Bio on your profile keyword friendly, and even choosing or changing your username to something that s more obvious for a casual observer to understand. Tomorrow we ll look specifically at what to tweet about to gain followers and friends. On Day 10 (seems far away right now) we ll look at advanced find and follow strategies, and on Day 11 we ll learn how to migrate followers from other social platforms. Right now we re going to look at the first simple strategy for attracting the right sort of followers, and that s by finding them first. Friend or Follow? Twitter has a major difference from LinkedIn and Facebook and other social platforms. On Facebook when you Friend someone, its mutual. On LinkedIn, when you connect with someone, you both become each others connections. On Twitter, you can follow anyone you like, but that doesn t mean they become your follower. If you do follow each other, as a result of two separate voluntary actions, they become a friend. Twitter shows on your profile how many people you follow, and how many people follow you. Some other platforms will show you how many Twitter friends you have. It s the same with Twitter conversations. A cat can tweet a King, but the King may not deign to tweet me back. And if he did tweet me back, I d have to be really extra-witty/interesting/famous or otherwise special to get him to FOLLOW me back. So, the aim of the game today is to find people to follow in the hope that they will follow you back. Once they follow you back, not only do you have their ears and eyes, as it were, but the potential to talk to their audience, as they may choose to pass your message on to their followers through a one-click process called a re:tweet. One more thing before we move on. I d like to introduce the REACH model. The REACH model reach engage amplify convert hold The reach model can be used to measure social media success. It s a simple measure of: Reach Engage Amplify How many people you are talking to on Twitter, this can be measured by the number of Followers you have, and the number of times you ve been Listed How many people are talking TO you on Twitter this is simply measured (public tweets addressed to you) & Direct Messages (private tweets addressed to you) How many people are talking ABOUT you, this can be measured by the number of times people mention you in Tweets and if they use your hashtags 25 P a g e
6 Convert How many people take the call to action you tweet about. Whether that s read a blogpost, take part in a survey, or buy your products or services. It s about measuring the clicks on your links. Hold How many people stay with you. 2 So today s exercises are about the first element of the model REACH. How many people can we get to follow us? A follow being Twitter s equivalent of permission-based marketing. Happily, we on #twooc have a head-start. By the end of today you should already have all of your fellow course mates following you. You can check this on your profile by clicking on followers under the number on the right hand side. You can change the view so that you can choose to see the Followers listed, or choose to see their tweets in a Timeline. Have a play. Quick note: If you re using an ipad or smartphone it can take a while for the app to catch up with your follower numbers as much as up to a day so don t worry if your follower numbers don t update straight away. In my experience it normally takes around 4 weeks to build the first hundred followers on a typical non-brand account, so your #twooc-mates should give you a bit of a head start. Tomorrow, I ll introduce you to some tools that will help you measure your Twitter success. Finding people to Follow Let s be clear. We want people to follow us who we may do real business with, or who might support us in our aims. At least, that s the purpose of this course. You may want to follow Demi Moore and Ashton Kutcher and pry into their marital affairs, but they aren t going to follow you back. Moreover, anyone casually looking at your Twitter profile can see who you follow, and they many not be impressed with you if you re following a bunch of irrelevant celebrities (and I mean, irrelevant to THEM, not just to YOU). So, we need to find people who are talking about the same things as us, in their biographies, and in their tweets, or find people who we know already. Here s some ideas: 1. Follow everyone on this course. If you click this link you ll go to a list we have made of everyone involved in #twooc for this month. You can choose to follow the list, which means you ll see all the tweets, but won t be counted as an individual follower of anyone on it. Or you can follow everyone individually by clicking down the list. Do this before you do number 2. Please tell us your twitter ID as soon as you have it so that we can add you to this list! 2 Be aware that some people will follow you, just to get you to follow them back, and if you don t follow them back, (and even sometimes if you do) they will stop following you. They are just doing a followerbuilding exercise. Don t take it personally. 26 P a g e
7 2. Across the top of your Twitter home page, click on the #Discover tab. This tab features current topics being discussed on Twitter and suggests users to follow based on the people you already follow. If you have done 1. already, this will include the followers and friends that people on this course have in common. This is what our Who to follow list looks like right now, but it changes every view. The more you follow people, the more this list will populate with people who match your interests, which is another reason to stay on topic. 27 P a g e
8 3. Follow people who follow your competitors (some of them are likely to follow you back). Go to their profile pages, click on their followers list, and follow them. Everyone has a unique Twitter URL 3 so you can go directly to anyone s page once you know their Twitter name by typing : OR you can drop the www and just put 4. Follow the big Influencers (those with many followers) by going to the search bar at the top right of the home page. Type in a keyword to bring up a list of known twelebrities for that subject. As you can see in the screen shot below I have searched for social media training, for the resulting search Twitter has identified accounts that will be of interest to me. On the left hand side in the search menu, you can see that Twitter is showing me just people who have the words Social, Media and Training in their bios. If I chose Timelines I would see a list of the tweets containing those words. If I put Social Media Training in quotes, I d only get bios with that exact phrase in them. If you click on Advanced Search at the bottom of the search menu, you can start getting really specific. It starts to be really exciting, in fact, when you begin to find conversations and make connections this way. Go have a play but don t forget to come back! 3 URL stands for Universal or Uniform Resource Locator which is a web address starting 28 P a g e
9 5. Use Hashtags People use hashtags to create conversations across Twitter that include people who don t follow each other, or don t normally listen to each other s conversations. So a while was tweeting through The Apprentice, which has several #hashtags, including #twitprentice #apprentice and #theapprentice. You can and I were discussing this, and not only that, but our conversation was retweeted bringing us to the attention of their followers. More on retweeting later in the course... You may also like to join in live on Dragon s Den using (imaginatively) #DragonsDen much more fun to watch and listen online whilst the show is on 9pm BBC2 Sundays. Then you ll be joining in the phenomenon known as sofalising or dual-screening. See if you can get the Beeb to retweet you! Our very own hashtag: We re using the hashtag #twooc, and you should put this in your tweets if you want them to be included in the wider conversation of the course members. Only use it for comments to do with the course, please. You can see the current conversation if you type #twooc (or #TWOOC same results) into the search bar. At the top of the search results screen, notice that you can toggle between Top or All tweets make sure you look at All tweets so that no-one gets ignored! 29 P a g e
10 6. Use Directories. Twitter is a bit of a disorganised rabble (that s right, it s not just you who thinks so!). Many kind people have created directories of Twitter followers which work in different ways. Go have a look at them, and find and follow people: Can you find any more twitter directories? Please tweet them if you can along with the hashtag #twooc. If you have any other tips on finding people to follow, tweet if they are short, and I ll include them in Day 10 - Advanced Follow strategies. Thanks! A Simple Twitter Following Strategy So you now have the basic building blocks of your following strategy. Use these four focuses to plan your attack. You can t follow too many people at once (see later) so you will need to actively follow a few a day, a week, or a fortnight, as you go along, so these pages will help you stay focussed on your ideal audience: 1. Keywords Use the keywords that you use in your Twitter profile bio and all your online content in order to make sure you can find the relevant people online to engage with. Users put keywords in their bios on Twitter to make sure that they are found more easily on search engines. You can also look for the same keywords appearing regularly in a user s tweets to identify them as part of your audience. Start making a list here and you ll find more as you discover the phrases used by your ideal audience on Twitter. List of Keywords (can be phrases): 30 P a g e
11 2. Competitors You need to watch (but not necessarily follow) your competitors on Twitter in the same way that you would want to see what they re doing offline, not only to track what they re doing on Twitter, but also to see who they re following, who they re doing business with, and who is following them on Twitter. If you follow the people who are following your competitor, they may well follow you back, and ta-da! you are now talking to your competitor s audience. List of Competitors: Influencers You need to follow and build up a relationship on Twitter with the users that are the most influential in your field, or a field that could be related to your business. This does not always mean that they are the users with the most followers, but that they are the users with the followers that you want to reach. These users could include influential journalists, industry publications or professional bodies. Engaging with these Influencers is about reaching their audience, so later we ll talk about how to get their attention; they are also very useful in terms of seeing who follows them, and who they are following so you can try to reach that same audience. List of Influencers in industry & field: 31 P a g e
12 4. Location You need to make sure you are following people in your geographical locations. There is little point in creating relationships online with people with whom you cannot do business with, unless it is to fulfil other strategies. Find the most influential Twitter users in your desired location and see if there are ways to engage them, and you may build up a relationship with them meaning they may re-tweet some of your tweets to their followers. List of locations, Influencers, and areas of expertise: We ll come back to this framework when we look at advanced following strategies and some other tools to help find people to follow on Day 10: Advanced Following Strategies. Of course the people you really want to engage with will be Influential in your Geographical area, and tweet regularly using the Keywords you want to be found for. Being found revisited Now you have done the following exercise, and had a good hunt for the right kind of people to engage with on Twitter, does this change anything for you about how you want to be found? What judgements were you making as you looked at people s profiles? What judgements will people be making about you? Is there anything you d like to change? What directories will you join, and under what subjects? What hashtags, if any, will you put in your profile bio and in your tweets? 32 P a g e
13 How many people can I follow? Twitter sets boundaries on how many people you can follow. This is not a finite number, but a ratio of follower to following. This ratio changes from time to time, but at the moment you can only follow up to 2001 until you have 2000 followers yourself. So this Weetwood Writers account had reached its follower limit when we took this screenshot: and this is the warning you get when this happens: How desperate does it look, though, to have 5 followers, and be following 2000? Think about the impression this gives, and just follow a few more I d say no more than 50% more than you have followers. Twitter also watches out for follower churn that is, it will find and penalise people who follow and then stop following significant numbers of users, in an attempt to bait people to follow-back. Having a clear-out is all well and good, but do it every couple of weeks or so, or in very small chunks at a time. There are ways of automating this that we ll look at in the more advanced sections. Until then, I look forward to seeing your first tweets online today don t forget the #twooc hashtag! Happy 33 P a g e
14 34 P a g e
My Earnings from PeoplePerHour:
Hey students and everyone reading this post, since most of the readers of this blog are students, that s why I may call students throughout this post. Hope you re doing well with your educational activities,
More informationTwitter Tips for small business by Trudy Thompson
Twitter Tips for small business by Trudy Thompson Apart from spending my time tweeting, I also do this Bricks and Bread Sustainable Living Centre A business incubator hub for small businesses collaborating
More informationIntroduction... I mean you probably check your Facebook and Twitter accounts before you even get out of bed (I know I do)
Introduction... Social media is all around us, isn t it? I mean you probably check your Facebook and Twitter accounts before you even get out of bed (I know I do) and then when you turn the TV on it s
More informationKELLER REALTY WILLIAMS. Getting Started on Twitter. Brought to you by Keller Williams Realty
KELLER WILLIAMS REALTY 101 Getting Started on Twitter Brought to you by Keller Williams Realty What are you doing? This simple question has been the basis for the phenomenon known as Twitter. A Website
More informationObviously, this is after you start to get some traffic, but that is one of the steps, so I want to get that in there.
Traffic Generation We ve built our authority site our squeeze page, and we may or may not have created a niche site, if you wanted to go that way. All of these traffic sources that I m going to get into
More informationMODULE 4 CREATING SOCIAL MEDIA CONTENT
MODULE 4 CREATING SOCIAL MEDIA CONTENT Introduction Hello, this is Stefan, and welcome to Module 4, Creating YouTube Videos. Types of Social Media Content There are many different types of social media
More informationSocial Media and Networking
Social Media and Networking Student Workbook Student Workbook Page 1 Introduction: This workbook is a companion guide to be used with the online Social Media and Networking course. To develop expertise
More informationTwiTTer Module 1 SeSSion 4: TwiTTer dos And don TS
Twitter Module 1 Session 4: Twitter Dos And Don ts Table of Contents Things You Should Be Doing On Twitter 1 Post Good Quality Content 1 Respond To Messages and Participate On A Consistent Basis 2 Retweet
More informationYOUNG LIVING FAQ SOCIAL MEDIA 101
YOUNG LIVING FAQ SOCIAL MEDIA 101 Q How will social media benefit my business? A Consumers are turning more and more frequently to peer recommendations when making purchasing decisions. Recent surveys
More informationINTRODUCTION. Welcome to Subtext the first community in the pages of your books.
INTRODUCTION Welcome to Subtext the first community in the pages of your books. Subtext allows you to engage in conversations with friends and like-minded readers and access all types of author and expert
More informationWelcome To Noodle Live
Features Guide Welcome To Noodle Live We re here to revolutionalise the way you collect, store and share information at events - it s time to wave goodbye to endless flyers and tatty event programmes.
More informationDisclaimer: This is a sample. I was not hired to write this, but it demonstrates my writing style.
Primary Key Word: online writing freedom Secondary Key Word: freelance writing Page Title Tag: Travel, Eat, or Even Drink Your Way to Online Writing Freedom! Description Tag: Your love for traveling, chocolate,
More informationHistoric Landscape Project
Social Media Introduction Handout Why use social media? Infinite readership massive marketing potential (Even if your own Facebook page only has 40 Likes (followers), you can post something on it and ask
More informationOnline Courses with the Writers Workshop
Online Courses with the Writers Workshop Welcome Thank you for booking a course with the Writers Workshop. You ve made a good choice! We ve got passionate, expert tutors and we have a formidable record
More information30-DAY ACTION PLAN: CREATE AN ONLINE IDENTITY THAT GIVES CLIENTS CONFIDENCE!
30-DAY ACTION PLAN: CREATE AN ONLINE IDENTITY THAT GIVES CLIENTS CONFIDENCE! Read this introduction thoroughly before using the 30- Day Implementation Plan. Also, please note that this instructions section
More information4 Surefire Ways to Land Great Clients
4 Surefire Ways to Land Great Clients Freelance writers are resilient and resourceful people. They ve ventured out on their own and work within their own business. I know from experience. I ve worked my
More informationHow can BookLikes help Authors?
for Authors What is BookLikes? BookLikes is a blog platform designed for book reviewers, writers, and bloggers. Our community has called it Goodreads and Tumblr combined as it has both the features of
More informationBuild the Easiest Backlinks First. Build Internal Links
Build the Easiest Backlinks First Most link building tactics fail because of lack of effort on the part of the link builder. Failing to generate momentum at the onset of the campaign is the kiss of death.
More informationQ&A: LinkedIn Etiquette Guide for Students & Recent Grads
Q&A: LinkedIn Etiquette Guide for Students & Recent Grads Etiquette rules in the offline world are pretty clear: Say please and thank you; shake hands firmly; keep your elbows off the table. But what are
More informationTips For Marketing Your Handmade Business On Facebook
Tips For Marketing Your Handmade Business On Facebook For every big success story on Facebook, I also hear more stories of, 'Oh, I tried that, but it didn't work so I gave up. Giving up is the single biggest
More informationA FACEBOOK GUIDE FOR SALONS
A FACEBOOK GUIDE FOR SALONS A DIGITAL MARKETING GUIDE FOR SALONS Set Up Time 3/5 Fairly straightforward to set up, but you shouldn t rush through the process. Leave yourself plenty of time to get it right.
More informationBLOGGING 101: HOW TO PROMOTE YOUR BUSINESS (FOR FREE)
BLOGGING 101: HOW TO PROMOTE YOUR BUSINESS (FOR FREE) BLOGGING 101: How to Promote Your Business (for Free) Blogging for Your Business What is a Blog, Anyway? What are the Benefits of Blogging? The 5 Fundamentals
More informationLOW CONTENT PUBLISHING MODULE # P age
LOW CONTENT PUBLISHING MODULE #10 1 P age Maximizing Exposure & Building Your Customer Base There are countless tools available to self-published authors that will help them maximize exposure, build their
More informationSpeaking Notes for Grades 4 to 6 Presentation
Speaking Notes for Grades 4 to 6 Presentation Understanding your online footprint: How to protect your personal information on the Internet SLIDE (1) Title Slide SLIDE (2) Key Points The Internet and you
More informationLAB #5: GETTING STARTED WITH SOCIAL MEDIA. ERIKA DEBLASI, CRC President
LAB #5: GETTING STARTED WITH SOCIAL MEDIA ERIKA DEBLASI, CRC President LAB GOALS SET UP (or dust off) your business social media accounts. UNDERSTAND how to post on each KNOW the basic Dos & Don ts for
More informationCustom Mobile App Support
Custom Mobile App Support FBBC by Samantha Taylor App Scheduling app for Fit Body Boot Camp and Samantha Taylor Fitness. You can prebook your workouts, check in for your workout or cancel it, all through
More informationWhere To Access Ideal Client Profile Your Client Avatar
Where To Access Ideal Client Profile Your Client Avatar Once you are absolutely clear on Who your ideal client is the next step is to identify where your ideal client hangs out. Ideally you should be able
More informationModule 3. People To Follow Me?
Twitter Module 3 Session 2: How Do I Get People To Follow Me? Table of Contents Are You Easy To Find? 1 Did You Optimize Bio For Keywords? 1 Are You Tweeting Regularly? 1 Is Profile Follow Worth? 2 Interacting
More informationA Guide to Digital Marketing for Beginners: How to get started and boost your business
: How to get started and boost your business What is Digital Marketing? The term digital marketing refers to several different types of online marketing. The two main methods of digital marketing are organic
More informationCOLD MARKET - FIRST CALL SCRIPT
COLD MARKET - FIRST CALL SCRIPT This page takes less than 2 minutes. You MUST sound both CONFIDENT and HAPPY!!!! Hello is {their-name} there? {pause} {their-name}, my name is and I am calling in response
More informationThe Free Traffic Loophole. I m just going to come right out and say it: guest blogging isn t a smart way to build a blog.
The Free Traffic Loophole I m just going to come right out and say it: guest blogging isn t a smart way to build a blog. I hate to break it to all the bloggers out there, but they re doing it the hard
More informationIncrease Your Twitter Traffic Worksheet
Increase Your Twitter Traffic Worksheet We ve created this worksheet to help you get your twitter account polished up so that you can get more followers and ultimately more traffic to your website via
More informationTHE ULTIMATE GUIDE TWITTER CHATS
THE ULTIMATE GUIDE to TWITTER CHATS INTRO Participating in a Twitter chat is a good way to increase the reach and visibility of your brand, and your own personal influence. It helps you make new connections
More informationNora Conrad Service Packages.
Nora Conrad Service Packages www.noraconrad.com 2 Our Agenda for Today Introduction The Welcome Message for you Who I am Meet Nora Conrad. Services What I do Portfolio Read a bit about my latest work Process
More informationTable Of Contents. Introduction...p4. Day 1...p5. Day 2...p11. Day 3...p17. Day 4...p18. Day 5...p19. Day 6...p20. Day 7...p21
Page 1 Page 2 Legal Notice:- This digital ebook is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author, publisher nor
More informationReady? Turn over to get started and let s do this!
Well hello! A big thumbs-up to you for downloading the ultimate guide to supercharging your business blog. So, here s the thing, it s not enough to have a business blog you ve got to post to it on a regular
More informationHow to Gain and Retain Clients
How to Gain and Retain Clients http://buildingbridgesforbusiness.org Congratulations! You have completed the first steps to owning your own business. You have the necessary licenses required by your state
More informationTwitter Quick Start Guide
Twitter Quick Start Guide Twitter Quick Start Guide 1 So, you want to expand your business by using Twitter, but you re not sure where to start? Well, the first thing is that you need to sign up for a
More informationTable of Contents. User Guide
User Guide Table of Contents User Guide 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Your Story Soundboard Your Account Bookmarking Soundboard Posting Messages Share: Facebook Share: Facebook Groups
More informationKaty Young s Guide to... LinkedIn
21/08/13 Step by step guide followed by advanced techniques guide INTRODUCTION LinkedIn works like an online address book and personalised CV. People approach LinkedIn with different objectives. At the
More informationPlan Your Bestselling Book Launch Presented by Amy Harrop
Plan Your Bestselling Book Launch Presented by Amy Harrop Discover The Incredibly Simple But Powerful Secret Publishing Formula That Will Help You Increase Your Sales By 3 to 4 Figures A Month, Including
More informationGet More Clients With Outreach Marketing
Get More Clients With Outreach Marketing Kai Davis http://www.kaidavis.com TABLE OF CONTENTS How do you get people to pay attention to your outreach emails?.......................... 4 How do we fix this?...................
More informationdigital marketing launch process
digital marketing launch process RUN YOUR OWN DIGITAL MARKETING CAMPAIGN The number of moving parts in a fully functioning digital marketing campaign can be overwhelming. USE THIS CHECKLIST TO MAKE SURE
More informationSOCIAL MEDIA AUTHORITY
Disclaimer This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography or
More informationndash Customer Success Guide
ndash Customer Success Guide Introduction (Page 3) Basic Setup (Page 3) o Completing Profile (info and payment) Groups o Adding your team members o Setting preferences Getting Started (Page 8) o Building
More informationContents Introduction... 3 Why Promote Your Books?...
Contents Introduction... 3 Why Promote Your Books?... Error! Bookmark not defined. How to Eat an Elephant... Error! Bookmark not defined. Creating a Blog... 5 Blogging Basics... 5 Connecting With Readers
More informationConverting Prospects on LinkedIn with Melonie Dodaro. Summary Handout
Introduction Converting Prospects on LinkedIn with Melonie Dodaro Summary Handout LinkedIn is a powerful lead generation tool when used properly. In a study of more than 5,000 businesses, HubSpot found
More informationSuggest holding off until next time you visit, so you can ask your parents first.
Quiz This Safer Internet Day the UK Safer Internet entre is focussing on how consent works in an online context. It will explore how young people ask for, give and receive consent online. This could be
More informationManaging your netrep A Roevin recruitment guide
Managing your netrep Page 1 of 7 Managing your netrep Are you Facebooked? Is your face on MySpace? What about LinkedIn? Do you tweet? Have you posted a comment on a company s website or news page? Is your
More informationNo Cost Online Marketing
No Cost Online Marketing No matter what type of Internet business you have, you need to be promoting it at all times. If you don t make the effort to tell the right people about it (i.e. those people who
More informationRIDE FOR NATURE: MOMENTUM 94.7 CYCLE CHALLENGE WWF-SA PANDA PELOTON FUNDRAISING PACK
RIDE FOR NATURE: MOMENTUM 94.7 CYCLE CHALLENGE WWF-SA PANDA PELOTON FUNDRAISING PACK 1 Ride for Nature: Momentum 94.7 Cycle Challenge Dear Budding Cyclist We re delighted to have you representing panda
More informationWHAT IS FEATURED AUTHORS?
WHAT IS FEATURED AUTHORS? Featured Authors is a unique online initiative designed to enhance the marketing of your book. The goals of Featured Authors include: Making your book easier to find on the Internet,
More informationSOCIAL MEDIA 101 THE BASICS (THE 5 PS)
So, you want to use social to grow your business and your brand but don t know where to start? Here s a guide for using your social media accounts to talk about Shaklee, build awareness, and market your
More informationTwitter 101. Quick Start Guide & Safety Tips. Copyright Web Wise Kids All Rights Reserved
Twitter 101 Quick Start Guide & Safety Tips Copyright Web Wise Kids. 2009. All Rights Reserved What is Twitter? What is So Great About Twitter? How it Works Getting Started Table of Contents.. Page 3...
More informationOnline Fundraising Guide
Online Fundraising Guide How to raise awareness and funds for our cause. 1 TABLE OF CONTENTS INTRODUCTION GET STARTED OUTLINE YOUR AUDIENCE ASK FOR DONATIONS GO THE DISTANCE TIME TO CELEBRATE 2 INTRODUCTION
More informationFacebook Guide for Trust My Garage Members
Facebook Guide for Trust My Garage Members How you can use Facebook to promote your business Contents Page 3 Chapter 1: Understanding Facebook Page 6 Chapter 2: Getting started Page 11 Chapter 3: Navigating
More informationHow to write for The Conversation
TheConversation.com is one of Australia s largest independent news and commentary sites, delivering expertise from the academic and research community direct to the public. In a not-for-profit collaboration,
More informationlead generation strategies for your real estate business
8 lead generation strategies for your real estate business www.pipelineroi.com 1-866-300-1550 8 LEAD GENERATION STRATEGIES for your real estate business Lead generation is simultaneously perhaps one of
More informationHOW TO BE A Successful Blogger
HOW TO BE A Successful Blogger In 12 Steps From Popular Bloggers Increase Your Publishing Frequency To Meet Your Goals Publishing consistent content isn t your goal, growing your following is. Brainstorm
More informationby Camille St Martin
@ by Camille St Martin Why does social media matter for child care centers? Your Facebook page is the face of your business, a complement to your website, where potential clients interact with you. Your
More informationTHE ULTIMATE SOCIAL MEDIA GUIDE FOR RECRUITERS
THE ULTIMATE SOCIAL MEDIA GUIDE FOR RECRUITERS YOUR ESSENTIAL TO-DO LIST FOR DAILY SOCIAL MEDIA ACTIVITIES By Julia Doherty www.green-umbrella.biz THE ULTIMATE SOCIAL MEDIA GUIDE FOR RECRUITERS If you
More informationHOW TO TAKE AN UNKNOWN PRODUCT AND MAKE IT A BESTSELLER
HOW TO TAKE AN UNKNOWN PRODUCT AND MAKE IT A BESTSELLER - 1 - INTRODUCTION If you want to make big sales online you need to have at least one best selling product that constantly sells well for you. The
More informationFrom set up to Tweeting for your Business in 6 steps
From set up to Tweeting for your Business in 6 steps Written by Simon Geraghty Step 1: Sign up Step 2: Validation & Creation Go to www.twitter.com and fill in: Your name : First & Last, or your company
More informationFree Templates. 10 s You Need To Close A Sale
Free Templates 10 Emails You Need Close A Sale Table of Contents Introduction 01 Initial contact 03 1. Solution to problem 03 2. Social media introduction 04 3. Referral follow-up 05 Following up 06 4.
More informationModule 4. Session 2: 10 Tools To Maximize
Twitter Module 4 Session 2: 10 Tools To Maximize Your Effectiveness On Twitter Table of Contents 10 Tools 1 1. SocialOomph 1 2. Tweriod 2 3. Buffer 2 4. HootSuite 3 5. Sprout Social 4 6. Followerwonk 5
More informationSUPER AFFILIATE SNIPER
Obliterate the Opposition and Watch your Profits Explode as You become a... SUPER AFFILIATE SNIPER Attention Affiliates! Are you ready to take your affiliate marketing to the next level? Are you sick of
More information1. Get a website focused on conversion.
Marketing is a crucial focus for any business to survive and flourish, especially in this day and age. As technology becomes more sophisticated, consumers are served more marketing and advertising than
More informationThe 2K Method. How to earn $2,000 per month with a simple affiliate marketing method that anybody can use Tim Felmingham
The 2K Method How to earn $2,000 per month with a simple affiliate marketing method that anybody can use 2017 Tim Felmingham Introduction $2,000 per month is enough to make a difference to most people.
More informationModule 9 Putting It All Together
Module 9 Putting It All Together In this module, well cover: How to find a Guest Client Sample letters to send to new prospects Scripts for telephone calls to source new business A step-by-step guide to
More informationPlease find attached activities and discussions that can take place at home to make your child more safe online.
January 2018 Dear Parents/Carers Please find attached activities and discussions that can take place at home to make your child more safe online. In addition to this there is information on places to contact
More informationCertified Anesthesiologist Assistants Week 2018 Toolkit
Certified Anesthesiologist Assistants Week 2018 Toolkit Recognizing the contributions of Certified Anesthesiologist Assistants to perioperative patient care. National Certified Anesthesiologist Assistants
More informationWhy, When and How to Use
Why, When and How to Use Why LinkedIn? A smart job searcher will recognize that 70-80% of open positions are never advertised publicly. The best way to get a job is to have an internal referral. Research
More informationHow to Start a Blog & Use It To Squash Writer s Block
How to Start a Blog & Use It To Squash Writer s Block by Robert Lee Brewer In these days of publishing and media change, writers have to build platforms and learn how to connect to audiences if they want
More information(Children s e-safety advice) Keeping Yourself Safe Online
(Children s e-safety advice) Keeping Yourself Safe Online Lots of people say that you should keep safe online, but what does being safe online actually mean? What can you do to keep yourself safe online?
More informationA Simple Guide To Practicing English With Native Speakers
1 English Full:Time A Simple Guide To Practicing English With Native Speakers Dear subscriber, As you know, speaking English with native speakers is one of the best ways to improve your fluency. But, talking
More information7 Elements of a Good Branding Campaign
7 Elements of a Good Branding Campaign Becoming an online marketer means you have the added weight of trying to connect with your target audience in an often sterile, faceless, nameless environment. Many
More information--YOUR GUIDE TO-- GOOGLE MY BUSINESS. ScreenRelevance.com
--YOUR GUIDE TO-- GOOGLE MY BUSINESS ScreenRelevance.com 720-298-9898 TABLE OF CONTENTS 1 Introduction, pg 3 2 Setting Up & Verifying Your Page, pg 6 3 Completing Your Page, pg 11 4 Reviews & Your Page,
More informationThe Writer s Guide To Personal Branding BY TOM WARD
The Writer s Guide To Personal Branding BY TOM WARD Writers usually think they re a lot bigger than they actually are. They forget that people almost never know (or care) who wrote the article they re
More informationROOMPLAYER GUIDE COMPLETE YOUR ROOMPLAYER SETUP WITH THE ROOMPLAYER DESKTOP APP
ROOMPLAYER GUIDE COMPLETE YOUR ROOMPLAYER SETUP WITH THE ROOMPLAYER DESKTOP APP HELLO Once you ve connected your Roomplayer to your home network, downloading and installing the Roomplayer desktop app is
More information12 Content Marketing Tips for Small Businesses
Content Marketing Tips Use your words wisely 12 Content Marketing Tips for Small Businesses How can you get the most out of your content marketing and promote your business to best of your ability? Read
More informationTraffic Conversion Secrets
Traffic Conversion Secrets How To Turn Your Visitors Into Subscribers And Customers For our latest special offers, free gifts and much more, Click here to visit us now You are granted full Master Distribution
More informationREMY FOUCHER PLACEMENT & EMPLOYER LIAISON
REMY FOUCHER PLACEMENT & EMPLOYER LIAISON What is LinkedIn? LinkedIn is a living and breathing business platform where students, recent graduates, professionals and employers can interact and network.
More informationUsing Google Analytics to Make Better Decisions
Using Google Analytics to Make Better Decisions This transcript was lightly edited for clarity. Hello everybody, I'm back at ACPLS 20 17, and now I'm talking with Jon Meck from LunaMetrics. Jon, welcome
More informationInstaStories: How to Use Instagram Stories to Elevate Your Business
InstaStories: How to Use Instagram Stories to Elevate Your Business Doing business is really all about the human-to-human (H2H) relationship. People are seeking real connections with those they may choose
More informationEnrico s Twitter Manual
Enrico s Twitter Manual Page 1 of 7 Posting on Twitter These tips will get the ball rolling for you to use Twitter and schedule tweets. However, if you want to really understand Twitter, I advise that
More informationJesse Stay on Google Plus for Dummies stay- google- plus
Stay on Google Plus for Dummies http://www.contentmarketinginstitute.com/2011/12/jesse- stay- google- plus Hi, I m Redsicker, blogging for Content Marketing Institute and today I m speaking with Stay,
More informationFishing with Flattery: A Guide to Ego Bait
Fishing with Flattery: A Guide to Ego Bait By Rachel Ashmore Contents What is Ego Bait? 3 Types of Ego Bait 5 Lists 5 Guest Posts 6 Interviews 8 Choosing Your Participants 11 Examples 12 2 WHAT IS EGO
More informationPART 2 RESEARCH. supersimpl.com Start Here Workbook 40
PART 2 RESEARCH supersimpl.com Start Here Workbook 40 Research Welcome to the Research Phase! It s time to determine if your idea is going to work BEFORE you spend any money on a logo, website, business
More informationHow to Blog to the Vanguard Website
How to Blog to the Vanguard Website Guidance and Rules for Blogging on the Vanguard Website Version 1.01 March 2018 Step 1. Get an account The bristol vanguard website, like much of the internet these
More informationFree TEMPLATES 10 S YOU NEED TO CLOSE A SALE
Free TEMPLATES 10 EMAILS YOU NEED TO CLOSE A SALE Table of Contents Intro 01 Initial contact 1. Solution to a problem 2. Social media introduction 3. Referral follow-up Following up 06 4. Networking follow-up
More information15 ideas to get more clients to your Chiropractic Office on a consistent basis
15 ideas to get more clients to your Chiropractic Office on a consistent by Social Sonja Although everyone nowadays can see that their local businesses can only benefit from using social media and digital
More informationYour fundraising toolkit
Your fundraising toolkit How to create the perfect Fundraising Page 1 Contents Introduction The key ingredients How to tell your story Writing tips Image tips Promotion tips 3 4 5 6 6 7-8 Social media
More informationfor Your Indoctrination Series
for Your Indoctrination Series A simple indoctrination series contains: A welcome email 2-3 bonding emails Optional survey Optional low-pressure offer In this guide, I share templates that you can use
More informationMinute Marketing Ideas. Website/Blog. Writing
101+ 5-Minute Marketing Ideas Website/Blog Pretend you are a first time visitor to your website and write down what you notice Update one page on your website Make sure any dates listed on your website
More informationThe Geek Ambassador s Guide. To Using Social Media to Find Work You Love
The Geek Ambassador s Guide To Using Social Media to Find Work You Love So, you want or need to find a new job? Maybe you ve been in your industry for many years and want to make a change, maybe you re
More informationSome Shoppers Will Only Call a Business With Reviews
According to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 months. That s pretty much everyone. Reviews matter. People
More informationMarketing for Entrepreneurs
Marketing for Entrepreneurs www.marketingartfully.com Disclaimer I wanted to write this little book to share with all my tribes what I do to get people to come to my events and what I have seen others
More informationWAYS. To Profitably Acquire Clients For Your Practice
Growing an accountancy practice isn t always plain sailing In a client focussed business, delivering value to your clients always comes first. But often, this can mean we neglect the time spent on growth
More informationA guide for project idea applicants. How to promote your idea and engage your community
A guide for project idea applicants How to promote your idea and engage your community Welcome Thank you for being part of Fund My Neighbourhood. Fund My Neighbourhood is a $40 million participatory budgeting
More informationPERISCOPE 5 DAY CHALLENGE. by Zach Spuckler
PERISCOPE 5 DAY CHALLENGE by Zach Spuckler PERISCOPE CHALLENGE DAY 1 WRITING YOUR LISTENER TO LEADS SCRIPT The biggest challenge I see when it comes to generating leads with Periscope is that people are
More information