Canon New PowerShot SX400 IS Digital Compact Camera. Perfect for Entry Users to Capture High Quality Distant Images with Ease and Creativity

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1 For Immediate Release 15 August, 2014 Canon New PowerShot SX400 IS Digital Compact Camera 30x Optical Zoom Power and Versatile Features in a Compact Body Perfect for Entry Users to Capture High Quality Distant Images with Ease and Creativity Canon introduces the new PowerShot SX400 IS Digital Compact Camera. Incorporating a host of Canon s advanced intelligent technologies, powerful tele-zooming capability and a well-designed body that facilitates simple operation, it is the perfect camera for entry users to enjoy high quality telephotography. PowerShot SX400 IS features a 24mm ultra wide-angle 30x optical zoom lens to capture distant scenery in sharp details. With the help of Intelligent IS and Hybrid IS, image stabilization is optimized for different scenes and situations, ensuring sharp images when shooting in telephoto range, macro mode or movie. Designed to meet the needs of entry users, the camera offers up to 32 Scene Detection modes and a Live View Control mode for easy creation of the desired result. 24mm ultra wide-angle 30x optical zoom lens with Optical Image Stabilizer (IS) PowerShot SX400 IS is equipped with a 24mm ultra wide-angle 30x optical zoom lens, equivalent to 720mm telephoto end, for flexible capture of both distant scenery and closeup subjects. Its 24mm ultra wide end allows easy capture of wide open landscapes and group photos within a limited space, while its 30x optical zoom power can capture far away subjects in brilliant details and allow for more versatile framing. The camera is also integrated with a lens-shift type Optical Image Stabilizer (IS) to provide optimal compensation that effectively reduces blur caused by camera shake to ensure sharp images. A 0cm Super Macro mode is also supported for shooting tiny objects and closeup shots with incredible details. DIGIC 4+ Digital Image Processor for responsive shooting of high-resolution and low-noise images PowerShot SX400 IS incorporates a 16-megapixel CCD image sensor for high-resolution images and a new generation DIGIC 4+ digital image processor with high algorithm

2 power for high speed processing of massive image data, providing effective noise reduction capability for high ISO shooting to ensure sharp and detailed images even in low light situation. Thanks to the new processor, users can experience faster operation to capture every split-second moment. Double stabilization to ensure image stability under different shooting situations With the help of Scene Detection technology, the Intelligent IS in PowerShot SX400 IS automatically optimizes image stabilization performance under different situations for both photo and movie shooting, guaranteeing clear images and steady movies at all times. The camera also features a Hybrid IS which includes an accelerometer to work with gyroscopic sensors to correct both shift-based and angle-based camera movement in high precision, improving stability in macro photography. Whether you are taking macro shots, moving subjects, using a tripod, recording movies with tele-zooming or shooting while walking with a handheld camera, quality images are right at your fingertips simply by pressing the shutter button. Various shooting modes for easy shooting in different environments A range of shooting modes catering for different shooting situations and needs can help users capture high quality images with ease. A Low Light Shooting mode which boosts the ISO speed up to allows easy handheld shooting in under-lit and flash-restricted environment where more light can be captured for sharper and brighter images. For users looking for more creative expression, Creative Filters that offer selections of Miniature Mode, Fish-eye Mode and Toy Camera Effect can create fun and special photos and movies right from the camera. In addition, the camera is built with a Live View Control mode that allows easy adjustments of image s brightness level, color saturation and color tone on one single screen. Users can achieve the desired image result easily through framing and adjusting the settings on the 3-inch LCD monitor. 1 Image resolution is approximately 4-megapixel

3 Scene Detection Technology to ensure the best images for entry users Scene Detection automatically detects shooting distance, lighting condition, color temperature and moving subjects etc, and adjusts to the best possible camera settings among 32 shooting scenes to capture the scene easily. By adjusting a subject s focus and exposure, white balance, ISO speed and dynamic range, even entry users can capture perfect images in different situations across a range of lighting conditions such as bright, backlit or blue skies. HD Movie Shooting with Dynamic IS and Powered IS PowerShot SX400 IS supports 1280 x 720 high definition movie recording 2. Made specially for movie shooting, Dynamic IS reduces shakings caused by handheld shooting at wide angle, while Powered IS is made to improve motion compensation at the tele-end. Work perfectly with Scene Detection technology, the camera can intelligently select the optimal settings for up to 21 pre-set scene modes for movie shooting. Time Lapse Movie shooting 3 under miniature mode is also supported for easy creation of interesting miniature-scale and fast motion effects. Compact body with easy operation PowerShot SX400 IS features a compact body that weighs only 313g (including battery and memory card), making it the perfect camera for everyday or travel shooting. The grip is re-designed to support a firm and comfortable hold for enhanced stability during telephoto shooting. 2 Records at 1280 x 720 pixels in MOV format; actual frame rate is 25 fps 3 Records at 1280 x 720 pixels (5/2.5/1.25 fps); actual frame rate is 25 fps

4 PowerShot SX400 IS Compact body with powerful zoom users Perfect for entry 24mm ultra wide-angle 30x optical zoom lens with lens-shift type image stabilizer (IS) 16-megapixel image sensor DIGIC 4+ digital image processor 3-inch 230,000-dot LCD 0cm Super Macro shooting Double stabilization - Intelligent IS and Hybrid IS Scene Detection technology, including 32 different scenes Creative filters Miniature Movie mode with Time Lapse Movie Effect 1 Live view control for easier control Low light shooting mode at ISO HD movie shooting 3, with Dynamic IS and Powered IS 1 Records at 1280 x 720 pixels (5/2.5/1.25 fps); actual frame rate is 25 fps 2 Approximately 4-megapixel 3 Records at 1280 x 720 pixels in MOV format; actual frame rate is 25 fps The Canon s new PowerShot SX400 IS Digital Compact Camera will be available for sale on 16 August, 2014 with suggested retail price of HK$2,080. Accessories and respective suggested retail prices are as follows: Model Suggested Retail Price HF-DC2 High-Power Flash Light HK$1,280 NB-11LH Battery Pack HK$400 CB-2LFE Battery Charger HK$480 ACK-DC90 AC Adapter Kit HK$550

5 About Canon Hongkong Company Limited Canon Inc. (TSE:7751 / NYSE:CAJ) was founded in 1937 in Japan. Its predecessor, Precision Optical Instruments Laboratory, produced Japan's first 35 mm focal-plane-shutter camera Kwanon in Canon Inc. eventually expanded into the photocopying and printing industries, launching Japan's first plain-paper copier NP-110 in 1970 and the world's first inkjet printer BJ-80 in Through the years, Canon Inc. has acquired in-depth experience in digital imaging product manufacturing, and research and development. It is a leader in the development of innovative products and holds the most technology patents in the imaging industry. Canon Inc. also makes a significant contribution to the promotion of photography. Today, Canon Inc. has a strong global presence and is one of the most important market players in the imaging, office and industrial product categories. As of 31 December 2013, Canon's global revenue was US$35.5 billion. One of the company s first offices in Asia, Canon Hongkong Co., Ltd. (CHK) was established in It is responsible for the sales, marketing and after-sales services for all Canon product lines in Hong Kong SAR, Macau SAR, Taiwan, the Philippines and Mongolia. CHK adheres to Canon s corporate philosophy of kyosei (coexistence), which encourages the company and its staff to participate in social, charitable and environmental activities in the community. CHK implements internationally-recognized management systems and has achieved ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007 certification. For more information about Canon Hongkong, please visit our website: Canon Enquiries Hotline: Website: #### This press release is distributed by Canon Hongkong Company Limited - Domestic Consumer Imaging and Information Group. This press release can be downloaded at

6 PowerShot SX400 IS Specification Image Sensor Type CCD Camera Effective Pixels Approx. 16-megapixel Size 1/2.3-inch Type Lens Focal Length (35mm film equivalent) 24mm (W) 720mm (T) Optical Zoom 30x Focus Range Auto 0cm infinity (W) / 1.4m infinity (T) Macro 0cm 50cm (W) Image Stabilizer (IS) System Lens-shift type Digital Image Processor DIGIC 4+ LCD Monitor 3-inch TFT color LCD (Approx. 230k dots) AF System AF (Face AiAF* 1 * 2 / Tracking AF / Center* 3 ) * 1 Can be fixed to specified face for auto track and focus * 2 If no face is detected, Center AF is used * 3 Normal or small size can be selected Metering System Evaluative* 1, Center-weighted average, Spot* 2 Exposure Compensation ISO Speed (Standard Output Sensitivity, Recommended Exposure Index) White Balance Shutter Type Speeds Aperture Type F/number Flash Flash Range Main Features Shooting Specifications Shooting Modes Continuous Shooting Number of Images Shot (CIPA compliant) Recording Specifications Recording Media * 1 Control to incorporate facial brightness in Face AiAF * 2 Fixed to center +/- 2 stops in 1/3-stop increments Auto, ISO Auto*, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Custom * The color of faces is evaluated in Face AiAF Mechanical shutter and electronic shutter 1 1/1600 sec (based on all scene modes) Iris f/3.4 f/8.0 (W) / f/5.8 f/8.0 (T) 50cm 5m (W) / 1.4m 3m (T) Auto, On, Slow Sync, Off Auto, P, Live View Control, Portrait, Face Self-timer, Low Light, Fish-eye Effect, Miniature Effect, Toy Camera Effect, Monochrome, Super Vivid, Poster Effect, Snow, Fireworks, Long Shutter Approx. 0.8 shots/sec (P mode) Approx. 3.2 shots/sec (Low Light mode) Approx. 190 images Approx. 260 images (Eco mode) SD memory card, SDHC memory card, SDXC memory card

7 Data Type Still Images JPEG (Exif 2.3 supported) Movies MOV (Image data: H.264 / Audio data: Linear PCM monaural*) * Not compatible with AVI format Number of Still Images 4:3 - Large: 4608 x 3456 Medium 1: 3264 x 2448 Recording Medium 2: 2048 x 1536 Small: 640 x 480 Pixels Movies 1280 x 720 (25fps) 640 x 480 (30fps) Direct Print PictBridge Display Languages Interface Power Source Dimensions (L x H x D) (CIPA compliant) Weight (CIPA compliant) 31 languages Unified digital input/output (Hi-Speed USB, MTP, PTP, Audio and Video output supported) Battery Pack NB-11LH x 69.1 x 80.1mm (Excluding protrusions) Approx. 297g (Camera body only) Approx. 313g (Including battery & memory card) All data is based on Canon s standard testing methods. Subject to change without notice.

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