Press Release. Cyber-shot TX30

Transcription

1 Press Release Sony Launches New Compact Digital Camera Cyber-shot TX30 Capture all the action with the world s slimmest digital compact camera with waterproof to 10m, freeze- and shock-proof Cyber-shot TX30 Hong Kong, April 23, 2013 Sony announced today with the latest addition to its ultra-slim, compact digital camera range, the Cyber-shot TX30, giving your photography a serious boost with the stylish, feature-packed new camera. Great for swimming, snorkeling, skiing or just having fun, the Cyber-shot TX30 with 5x optical zoom is the world s slimmest digital compact camera 1 that s waterproof to a depth of 10m. The chic, stylish camera also handles dust, bumps and freezing temperatures 2, helping you catch the action in virtually any situation with beautiful, detail-packed still images and smooth Full HD video. 1 As of February 20, Among waterproof compact digital cameras with optical zoom. Based on Sony survey. 2 Waterproof equivalent to IEC60529 IPX8. The camera is operable up to a water depth of 10m for 60 minutes. Dust-proof equivalent to IEC60529 IP6X. Freeze-proof to -10 degrees C. Shock resistance conforms to MIL-STD 810F Method Shock standards. This product has passed testing when dropped from a height of 1.5m above a 5-cm thick plywood board. Depending on use conditions and circumstances, no guarantee is made regarding damage to, malfunction of, or waterproof performance of this camera. Battery life may decrease at low temperatures.

2 New to Cyber-shot, Magnifying Glass Plus mode zooms right in for a fascinating super-size view magnified 3 up to 15x of beautiful details on petit fours, tiny print on a restaurant menu, colourful fish, plants and insects. The camera's powerful LED lights up dim scenes for really clear and detailed close-ups, capturing every bit of beauty in life. Sparkling picture quality made simple The Exmor R CMOS sensor inside the Cyber-shot TX30 captures richly-detailed, stills and Full HD video with very low picture noise, even if you re shooting without flash at dusk or in dimly-lit interiors. Superior Auto helps capture dimly-lit action, even recognising when your subject is moving. Camera settings are adjusted automatically for crisp, blur-free images every time from sun-drenched beaches to moody interiors and twilight scenes. Picture Effect makes it easy to spice up photos, movies and panoramas with a range of fun, impressive artistic treatments like Toy Camera, Pop Colour, Soft High Key and Partial Colour. Beauty Effect automatically re-touches photos to remove skin blemishes, widen half-closed eyes and whiten teeth, taking portraits of friends and family look better than ever. Advanced Flash boosts the camera's sensitivity, effectively extending flash range to make fartheraway subjects appear brighter. 3 Maximum magnification ratio, 35 mm equivalent; with digital zoom and lens/subject distance of 1 cm. Due to the nature of digital zoom, image quality is degraded.

3 Also featured on the camera, TRILUMINOS Colour gives a rich, vivid palette of supremely natural colours when viewing photos on your compatible BRAVIA TV with support for TRILUMINOS Display. Designed for different outdoor activities, the ultra-slim, lightweight Cyber-shot TX30 is available in a choice of five colours, including orange, pink, blue, silver and black. There s a full range of style-matching accessories for Cyber-shot, including high-quality carry cases, sports and marine packs, memory cards, spare batteries and chargers. The new Cyber-shot TX30 compact digital camera is now available at HK$2,990. For customer enquiries, please contact Sony hotline service at (852) About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ###

4 Specifications of Cyber-shot digital camera DSC-TX30: Model Image Sensor Image Sensor Number of Pixels Lens Lens Type Focal Length (35mm equivalent) F-number Focal Range (From the front of the lens) Camera Imaging Processor Total Zoom Magnification Main Function Waterproof Optical Zoom during Movie Recording Focus Mode AF Illuminator Light Metering Mode Aperture Cyber-shot DSC-TX30 1/2.3 type(7.76mm) Exmor R CMOS sensor Approx Megapixels (Gross) Approx Megapixels (Effective) Vario-Tessar, 12 elements in 10 groups (including 6 aspheric elements, 1 prism) f= mm (Still Image4:3): f=26-130mm (Still Image16:9): f=28-140mm (Movie16:9) f=28-140mm (SteadyShot Standard), f=30-150mm (SteadyShot Active) (Movie4:3) f=35-175mm (SteadyShot Standard), f=37-185mm (SteadyShot Active) F3.5 (W) (T) iauto: AF (W: Approx.3cm to Infinity, T: Approx. 60cm to Infinity) / Program Auto: AF (W: Approx.8cm to Infinity, T: Approx. 60cm to Infinity) / Magnifying Glass Plus: AF (Approx.1cm to 20cm) BIONZ 5x (Optical Zoom during movie recording) Clear Image Zoom: 18M Approx.10x / 10M Approx.13x / 5M Approx.18x / VGA Approx.76x / 13M(16:9) Approx.10x / 2M(16:9) Approx.25x Digital Zoom: Still Image 18M Approx.20x / 10M Approx.26x / 5M Approx.37x / VGA Approx.76x / 13M(16:9) Approx.20x / 2M(16:9) Approx.51x Movie: Digital Zoom Approx. 20x Waterproof: (IPX8), Dust Proof: (IP6X), Shock Proof: (1.5m MIL-STD810F Method Shock) Optical Zoom: 5x Movie: Digital Zoom Approx. 20x Multi Point AF/ Center Weighted AF/ SpotAF/ Flexible Spot AF/ Flexible Spot AF (Tracking Focus)/ Flexible Spot AF (Face Tracking Focus) Auto / Off Multi Pattern/ Center Weighted/ Spot iauto (F3.5-F5.6 (W)) / Program Auto (F3.5-F5.6 (W))

5 Shutter Speed iauto(4" - 1/1600) / Program Auto(1" - 1/1600) ISO Sensitivity (Still ISO (iauto), ISO (Superior Auto), Image) ISO (Program Auto) Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step SteadyShot Optical Movie: Active Mode, Optical type with electronic compensation White Balance Auto/ Daylight/ Cloudy/ Fluorescent 1/ Fluorescent 2/ Fluorescent 3/ Incandescent/ Flash/ One Push, One Push Set Shooting Mode (Still Superior Auto/ Intelligent Auto/ Easy Shooting/ Program Auto/ Movie Mode/ Image) Panorama/ Scene Selection/ Picture Effect/ 3D/ Background Defocus Scene Selection High Sensitivity/ Night Scene/ Handheld Twilight/ Night Portrait/ Landscape/ Soft Snap/ Soft Skin/ Anti Motion Blur/ Backlight Correction HDR/ Beach/ Snow/ Fireworks/ Hi speed Shutter/ Underwater/ Gourmet/ Pet Mode Panorama Picture Effect Picture Effect for Panorama Picture Effect for Movie Still Image: Number of Recorded Pixels(Image Size) Intelligent Sweep Panorama (supports 360 format)/ Under Water Sweep Panorama HDR Painting/ Richtone Monochrome/ Miniature/ Toy camera/ Pop Color/ Partial Color/ Soft High-key/ Watercolor/ Illustration Pop Color/ Partial Color/ Soft High-key Toy camera/ Pop Color/ Partial Color/ Soft High-key 4:3mode: 18M(4,896 x 3,672) / 10M(3,648 x 2,736) / 5M(2,592 x 1,944) / VGA 16:9mode: 13M(4,896 x 2,752) / 2M(1,920 x 1,080) / Sweep Panorama:360(11,520 x 1,080) / HR(10,480x4,096) / Wide(7,152 x 1,080/4,912 x 1,920) / Standard(4,912 x 1,080/3,424 x 1,920) Still Image Number of recorded pixels (Image Size) during Movie 16:9 mode: 13M Level (4,896 x 2,752), 3M (2,304 x 1,296), 4:3 mode: 10M Level (3,648 x 2,736), 2M (1,632 x 1,224) Face Detection Red Eye Reduction Flash Mode Flash Range Continuous Shooting Speed (Maximum) Monitor LCD Touch Panel Recording Dual Rec Still Image Number of recorded pixels (3D Image Size) 4:3 mode: 18M (4,896 x 3,672) / 16:9 mode: 13M (4,896 x 2,752) Auto / Off / Child Priority / Adult Priority Face Selection: Yes(Touch, Selected-face Memory) Maximum number of detectable faces: 8 faces Auto / On / Off Auto / Flash On / Slow Synchro / Flash Off/ Advanced Flash ISO Auto: Approx. 0.08m - 3.3m (W) / Approx. 0.6m - 2.4m (T), ISO3200: up to Approx. 4.7m (W) / Approx. 3.4m (T) Approx.0.1 sec.(10 shots) 8.3cm (3.3type) (16:9) / 1,229,760 dots equivalent / XtraFine / OLED Yes (capacitive) From 4:3Movie to Still Image Size 10M Level (3,648 x 2,736) 4:3, 2M (1,632 x 1,224) 4:3 From 16:9Movie to Still Image Size

6 Recording Media Recording File Format Movie Recording Mode Internal Memory Microphone / Speaker Playback Zoom Magnification of Playback Mode Retouch 13M Level (4,896 x 2,752) 16:9, 3M (2,304 x 1,296) 16:9 Memory Stick Micro Memory Stick Micro (Mark2) microsd Memory Card microsdhc Memory Card microsdxc Memory Card Still Image:JPEG, 3D Still Image:MPF, Movie:AVCHD Ver2.0/MP4 AVCHD AVCHD 50i: 24M FX / 17M FH (1,920x 1,080/50i) / 9M HQ (1,440x 1,080/50i) / MP4 12M (1,440x 1,080/25fps) / 6M (1,280x720/25fps) / 3M VGA (640x 480/25fps) Approx.48MB Built-in Stereo Microphone/ Mono Speaker Volume Setting: 16 steps Wind noise reduction: Off/On 8x Retouch (Trimming, Unsharp Masking) Beauty Effect: Skin Toning / Skin Smoothing / Shine Removal / Eye Widening / Teeth Whitening Interface Interface Multi Terminal, Hi-Speed USB(USB2.0), Micro HDMI Video Out HD(HDMI) USB Auto (MultiConfiguration)/ Mass Storage/ MTP General Battery NP-BN Dimensions 96.4mm x 59.3mm x 15.4mm (W x H x D) Weight Approx. 140g (Battery and Memory Stick Micro are included) / Approx. 125g (Body Only) Image Index 12 / 28 images Playback Cue, Review (Movie)/ Slow Playback (Movie)/ Panorama Scroll Playback Slide Show Settings Image: All / Date / Folder Effect: Simple / Nostalgic / Stylish / Active Music: Select / Off Interval: 3 / 1 / 5 / 10 sec. (Only Simple effect) Repeat: On Slideshow Music format Music Tool Print PlayMemories Home Others Features and specifications are subject to change without notice. AC3(Stereo) Yes Print Order Mark (DPOF): Single / Select / Date / Folder Yes Smile Shutter Grid Line