Light for Retail Professional light for Profitable business

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Sharyl Lynch
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1 Light for Retail Professional light for Profitable business

In fact, correct lighting is as important as the products on the shelf.

2 Lighting is a powerful tool to best attract and direct customers through their in-store experience, as well as to enhance the appearance of the merchandise. In fact, correct lighting is as important as the products on the shelf. SELF Electronics is a leader in product illumination and display lighting, and demonstrates its commitment to excellence with a 5 year product guarantee.

3 Content 3 Products Index Trunk lighting Track lighting Recessed lighting Linear lighting Showcase lighting 2 Projects Ganspe,Germany München,Germany Cologne,Germany Sri Lanka G.A,USA USA Germany Germany London,UK Thailand BeiJing,China BeiJing,China Wuhan Yinbin Hotel 1 Light Design Philosophy 01

Light Design Philosophy Light and Emotion What can light bring except bringing

Light affects the person's body and activities through the nervous system, nerve

our bodies and psyche, and should be used to illuminate interior spaces to the

In modern time, shopping is no longer for fulfilling basic physical needs to food and

Light is the perfect solution to help customers feel more emotionally engaged in the

important items, and to encourage them to stay and browse longer.

4 Light Design Philosophy Light and Emotion What can light bring except bringing brightness? Let s take a closer look at light and human body. Light affects the person's body and activities through the nervous system, nerve fibers transfer light signals to the brain, to control the body clock and hormones which leads body reaction as a result. A typical human eye will respond to wavelengths from about 380 to 780 nm. which is what the daylight is. It goes without saying that daylight is the most favourable and beneficial light for our bodies and psyche, and should be used to illuminate interior spaces to the greatest sense of well-being. In modern time, shopping is no longer for fulfilling basic physical needs to food and clothes. Self-esteem which affects 80% by emotion is what a consumer concern mostly. Light is the perfect solution to help customers feel more emotionally engaged in the experience, to inspire their willingness of buying, to minimize their forgetting of important items, and to encourage them to stay and browse longer. Therefore, improve customers sense of well-being by visual comfort is a way of boosting sales. Light without focus makes visual effect quite boring for customers, while high contrast excites people and encourages them to walk closer and explore more and finally leads buying behavior. 02

5 Light Design Philosophy Light in particular areas draw customers' attention better than all brightness in the sales floor, which makes the shop look rather flat with no excitement. Entrance Sales Floor Fitting Room Cashier Counter Promotion Spot Display Case Shop Window Light and Attention Warehouse Rack and shelves Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information. Lots of artist uses light to draw attention to the theme they want to express, such as faces and hands or facial expressions in realist painting, which emerge sharply from dimly lit surroundings. Therefore artificial lighting mimics such way catching customers eyes to the merchandises nowadays. 03

Light Design Philosophy Light and Presentation Human are attracted easily by outstanding objects. The visual appearance of objects is given by the way in which they reflect and transmit light.

Additional appearance attributes are based on the directional distribution of reflected (BRDF) or transmitted light (BTDF) described by attributes like glossy, shiny versus dull, matte, clear,

Colour Temperatures the Kelvin Scale 10,000 North Light (Blue Sky) 9,000 8,000 7,000 6,000 5,000 4,000 Overcast Daylight Noon Daylight, Direct Sun Electronic Flash Bulbs Ra 90 Ra 80 3,000 2,000 1,000

6 Light Design Philosophy Light and Presentation Human are attracted easily by outstanding objects. The visual appearance of objects is given by the way in which they reflect and transmit light. The color of objects is determined by the parts of the spectrum of (incident white) light that are reflected or transmitted without being absorbed. Additional appearance attributes are based on the directional distribution of reflected (BRDF) or transmitted light (BTDF) described by attributes like glossy, shiny versus dull, matte, clear, turbid, distinct, etc. Research about which lighting is most beneficial in demanding has proven that the use of LED lighting with a CCT of 4000 K and high CRI is relatively more activating. Colour Temperatures the Kelvin Scale 10,000 North Light (Blue Sky) 9,000 8,000 7,000 6,000 5,000 4,000 Overcast Daylight Noon Daylight, Direct Sun Electronic Flash Bulbs Ra 90 Ra 80 3,000 2,000 1,000 Household Light Bulbs Early Sunrise Tungsten Light Candlelight Light Color Temperature The color temperature of a light source is the temperature of an ideal black-body radiator that radiates light of a comparable hue to that of the light source. The color of light is designed in kelvin (K). The lower the kelvin, the warmer the light - from yellow to orange to red. The higher the Kelvin, the cooler (bluish-looking) the light. 04

7 Light Design Philosophy CRI Color Rendering Index Recommended values for COMMERCIAL LIGHTING The color rendering index (CRI), sometimes called the color rendition index, is a quantitative measure of the ability of a light source to reveal the colors of various objects faithfully in comparison with an ideal or natural light source. The highest possible CRI is 100, for a black-body (incandescent lamps are effectively blackbodies), dropping to negative values for some light sources. Low-pressure sodium lighting has a negative CRI; fluorescent lights range from about 50 for the basic types, up to about 90 for the best tri-phosphor type. Typical LEDs have about Ra>80, although up to 95 can be achieved. Area of application Retail premises Food, general Bread and cakes Refrigerated counters, deepfreezers Cheese, fruit, vegetables Cool White White Warm White K K K K K K K K Crisp White K Meat color 876 Fish Testfarben / Test colour samples Meat, sausages Textiles, leather goods Furniture, carpets DIN 6169 Sporting goods, toys, stationery Photos, watches, jewelry Ra White Cosmetics, hairdressers R1 R2 R3 Light greyish red Dark greyish yellow Strong yellow green Flowers Fashion Offices, administrative buildings Offices, corridors Meeting rooms 50 R4 Moderate yellowish green R5 Light bluish green Industry, trade, commerce Warehouses, transport depots 0 R6 Light blue R a R 1 R 2 R 3 R 4 R 5 R 6 R 7 R 8 R 9 R 10 R 11 R 12 R 13 R 14 R7 Light violet R8 Light reddish purple First choice Second choice R9 Strong red 100 R10 Strong yellow R11 Strong green 50 R12 Strong blue R13 Light yellowish pink 0 R a R 1 R 2 R 3 R 4 R 5 R 6 R 7 R 8 R 9 R 10 R 11 R 12 R 13 R 14 R14 Moderate olive green (leaf) 05

Light Design Philosophy CRISP WHITE CrispWhite technology creates the most impactful retail lighting ever available, by revealing the richest whites, vibrant reds and colors that pop.

properly display merchandise in retail stores; ideal for CDM/CMH replacements. Spectrum 1.2 1.0 0.8 0.6 0.4 0.2 0.

8 Light Design Philosophy CRISP WHITE CrispWhite technology creates the most impactful retail lighting ever available, by revealing the richest whites, vibrant reds and colors that pop. CrispWhite technology delivers the warm saturated colors of high 90CRI solutions while creating a natural crisp whiteness by activating the fluorescent whitening agents in paints and fabrics to properly display merchandise in retail stores; ideal for CDM/CMH replacements. Spectrum Wavelength(nm) To keep the high CRI and enhance the white perception, we have added a second blue peak to the spectrum (~410 nm). CIE 1931 y CoB CrispWhite 3000K 3-step MAE K Blackbody Locus 3000K 3-step MAE Center point(0.430,0.395) ANSI 3000K CIE 1931 x CDM also has a second blue peak in the spectrum, However to keep the same color point as CDM, we have ensured that all Crisp White versions are available with a 3-step MacAdam ellipse below the Black body Line (BBL). + (with fluorescent whitening agents) Energy efficacy (light output) Unit: lumens per watt (lm/w). Luminous efficacy is a measure of how well a light source produces visible light. It is the ratio of luminous flux to power. LED Fluorescent lamp T5 Fluorescent lamp T8 Fluorescent lamp E27 Energy-saving lamp E14 Low-voltage halogen lamp High-voltage halogen lamp Incandescent lamp The CrispWhite spectrum is only activated in materials containing active fluorescent whitening agents. Almost all fabrics, clothes, and paints have these whitening agents. The CrispWhite technology will make them appear brighter and more attractive. Lumen/W

9 Light Design Philosophy Average Rated Life UGR (Unified glare rating) This means the period of operating time after which the total number of lamps which continue to operate corresponds to the lamp survival factor of the lamp under defined conditions and switching frequency. For LED lamps, lamp lifetime means the operating time between the start of their use and the moment when only 50% of the total number of lamps survive or when the average lumen maintenance of the batch falls below 70%,whichever occurs first (ex.l70f50). The unified glare rating (UGR) is a measure of the glare in a given environment, proposed by Sorensen in 1987 and adopted by the International Commission on Illumination (CIE). It is basically the logarithm of the glare of all visible lamps, divided by the background lumination. Average rated life of different lamps lncandescentlamp E14/E27 Low-voltage halogen lamp (no name) Low-voltage halogen lamp (brand product) Fluorescent lamp T5 (6~13W) Fluorescent lamp T8 Energy-saving lamp Fluorescent lamp T5 HO LED(depending on brand of LED chip,led driver,cooling...) Approx.1,000hrs 500~2,000hrs 2,000~4,000hrs Approx.7,000hrs 13,000~20,000hrs 4,000~19,000hrs Approx.24,000hrs 10,000~100,000hrs&up where is the common logarithm (base 10), is the luminance of each light source numbered, is the solid angle of the light source seen from the observer and is the Guth position index, which depends on the distance from the line of sight of the viewer. European Standard EN regulates the lighting of indoor workplaces. In doing so, the unified glare rating method is used to evaluate (psychological) glare. Color Difference UGR limits (UGRL) that must not be exceeded: 16 Technical drawing. 19 Reading, writing, training, meetings, computer-based work. 22 Craft and light industries. 25 Heavy industry. 28 Railway platforms, foyers. White HUE Yellow Green LIGHTNESS Darkness/lightness CHROMA Red There are three parameters that can define the color difference: hue, lightness, chroma. Hue is the most important one,.g. say yellow or green. The second is lightness and the last parameter is chroma. Black 05

10 Projects 06

Ganspe,Germany Luminaire Applied LINSH Luminous Flux: 1100/1300

: 80/90 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial

12hours/Day) Luminaire input power: 9W 12W Dimensions:

11 Ganspe,Germany Luminaire Applied LINSH Luminous Flux: 1100/1300 Luminaire efficacy:122/108 CRI min.: 80/90 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 9W 12W Dimensions: 895/1195X 22.6 X 9.4mm Weight: 388g 540g Impact resistance: IK02 Protection class: IP20 07

12 Ganspe,Germany LINSH-L48-24V-2 LINSH-L60-24V C0/180,104.1 C90/270,111.7 C0/180,102 C90/270,

München,Germany Luminaire Applied NAKA SQUARE Luminous Flux: 3400lm/4000lm@840 Luminaire efficacy:

: 80/97 CCT: 3000K,3500K,4000K,Crisp White Chromaticity tolerance (initial MacAdam): 3 SDCM Life time:

13 München,Germany Luminaire Applied NAKA SQUARE Luminous Flux: Luminaire efficacy: CRI min.: 80/97 CCT: 3000K,3500K,4000K,Crisp White Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 28/31 W Dimensions: 160 X 160 X 154 mm. Weight: 810 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 09

14 München,Germany NAKA SQUARE-S C0/180,14.7 C90/270,17.5 C0/180,23. C90/270, C0/180,45.5 C90/270,45.3

Cologne,Germany Luminaire Applied BAMBO Luminous Flux: 440/88 lm@840

: 80 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3

15 Cologne,Germany Luminaire Applied BAMBO Luminous Flux: 440/88 Luminaire CRI min.: 80 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 7W 1.4W Weight: 255g 50g 15

16 Cologne,Germany BAMBO-L5-500-RB C0/180,18.4 C90/270,18.5 C0/180,25.5 C90/270,

Sri Lanka Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 lm@840 Luminaire efficacy: 121 lm/w@840 CRI min.

Ta=25, 12hours/Day). Luminaire input power: 1.4 W Dimensions: 42 x 26.3 mm.

17 Sri Lanka Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 Luminaire efficacy: 121 CRI min.: 80/90 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day). Luminaire input power: 1.4 W Dimensions: 42 x 26.3 mm. Weight: 50 g Impact resistance: IK02 Protection class: IP C0/180,17.1 C90/270, C0/180,27.1 C90/270,

G.A,USA Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 lm@840 Luminaire efficacy: 121 lm/w@840 CRI min.

18 G.A,USA Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 Luminaire efficacy: 121 CRI min.: 80/90 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day). Luminaire input power: 1.4 W Dimensions: 42 x 26.3 mm. Weight: 50 g Impact resistance: IK02 Protection class: IP C0/180,17.1 C90/270, C0/180,27.1 C90/270,

USA BAMBO-L5-500-RB Luminaire Applied BAMBO 750 600 450 300 150 3 6 9 500 400 300 200 100 3 6 9

: 80 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs

19 USA BAMBO-L5-500-RB Luminaire Applied BAMBO Luminous Flux: 440/88 lm@840 Luminaire efficacy:63lm/w@840 CRI min.: 80 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 7W 1.4W Weight: 255g 50g C0/180,18.4 C90/270,18.5 C0/180,25.5 C90/270,

Germany SPOCK-R1-220V-2 Luminaire Applied SPOCK Luminous Flux: 3400/4000 lm@840 Luminaire efficacy: 106/114 lm/w@840 CRI min.

Luminaire input power: 32/35 W Weight: 850 g UGR (X=4H, Y=8H, S=0.

20 Germany SPOCK-R1-220V-2 Luminaire Applied SPOCK Luminous Flux: 3400/4000 Luminaire efficacy: 106/114 CRI min.: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 32/35 W Weight: 850 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 C0/180,14.5 C90/270, C0/180,22.7 C90/270, C0/180,43.7 C90/270,44. 11

Germany Luminaire Applied TRACK SPOTS Luminous Flux:3400 lm@840 Luminaire efficacy:106 lm/w@840

: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life

21 Germany Luminaire Applied TRACK SPOTS Luminous Flux:3400 Luminaire efficacy:106 CRI min.: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 32 W Weight: 1080 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 12

22 Germany TRACK SPOTS-R1-220V C0/180,14.5 C90/270,14.2 C0/180,22.7 C90/270, C0/180,45.5 C90/270,

London,UK Luminaire Applied Luminaire Applied NAKA SQUARE Luminous Flux: 3400lm/4000lm@840 Luminaire efficacy: 121/129lm/W@840 CRI min.

12hours/Day) Luminaire input power: 28/31 W Dimensions: 160 X 160 X 154 mm. Weight: 810 g UGR (X=4H, Y=8H, S=0.

23 London,UK Luminaire Applied Luminaire Applied NAKA SQUARE Luminous Flux: Luminaire efficacy: CRI min.: 80/97 CCT: 3000K,3500K,4000K,Crisp White Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 28/31 W Dimensions: 160 X 160 X 154 mm. Weight: 810 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 SPOCK Luminous Flux: 3400/4000 lm@840 Luminaire efficacy: 106/114 lm/w@840 CRI min.: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 32/35 W Weight: 850 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 20

London,UK NAKA SQUARE-S1-800 25000 3 20000 15000

C0/180,14.7 C90/270,17.5 C0/180,23. C90/270,22.

24 London,UK NAKA SQUARE-S C0/180,14.7 C90/270,17.5 C0/180,23. C90/270, C0/180,45.5 C90/270,

London,UK SPOCK-R1-220V-2 20000 3 16000 12000

C0/180,14.5 C90/270,14.2 C0/180,22.7 C90/270,22.

25 London,UK SPOCK-R1-220V C0/180,14.5 C90/270,14.2 C0/180,22.7 C90/270, C0/180,43.7 C90/270,44. 22

Thailand Luminaire Applied ARROW Luminous Flux: 450 lm/840 lm/1300 lm/1700 lm@840 Luminaire efficacy: 112-113

: 80/90 CCT: 3000K,4000K,5000K Life time: 50000h (L70, B50, Ta=25, 12hours/Day) Luminaire input power: 4W 7.5W 11.

26 Thailand Luminaire Applied ARROW Luminous Flux: 450 lm/840 lm/1300 lm/1700 Luminaire efficacy: CRI min.: 80/90 CCT: 3000K,4000K,5000K Life time: 50000h (L70, B50, Ta=25, 12hours/Day) Luminaire input power: 4W 7.5W 11.5W 15W Dimensions: 300/570/870/1140 X 13 X13mm Weight: 85g 156g 214g 375g Impact resistance: IK02 Protection class: IP20 ARROW-L48-24V ARROW-L90-24V ARROW-L138-24V C0/180,144.3 C90/270,

BeiJing,China SPOCK-R1-220V-2 20000 3 16000 12000 8000 4000 6 9 150003 12000 9000 6000 3000 6 9 Luminaire Applied C0/180,14.5 C90/270,14.2 C0/180,22.

: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day)

27 BeiJing,China SPOCK-R1-220V Luminaire Applied C0/180,14.5 C90/270,14.2 C0/180,22.7 C90/270,22.9 SPOCK Luminous Flux: 3400/4000 lm@840 Luminaire efficacy: 106/114 lm/w@840 CRI min.: 80/97 CCT: 3000K,3500K,4000K,CRISP WHITE Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 32/35 W Weight: 850 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 C0/180,43.7 C90/270,

BeiJing,China Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 lm@840 Luminaire efficacy: 121 lm/w@840 CRI min.

28 BeiJing,China Luminaire Applied SWOT-R1-500-R SWOT Luminous Flux: 170 Luminaire efficacy: 121 CRI min.: 80/90 CCT: 3000K,4000K,5000K Chromaticity tolerance (initial MacAdam): 3 SDCM life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day). Luminaire input power: 1.4 W Dimensions: 42 x 26.3 mm. Weight: 50 g Impact resistance: IK02 Protection class: IP C0/180,17.1 C90/270, C0/180,27.1 C90/270,

Wuhan Yinbin Hotel NAKA SQUARE-S1-800 Luminaire Applied NAKA SQUARE Luminous Flux: 3400lm/4000lm@840 Luminaire efficacy: 121/129lm/W@840 CRI min.

power: 28/31 W Dimensions: 160 X 160 X 154 mm. Weight: 810 g UGR (X=4H, Y=8H, S=0.

29 Wuhan Yinbin Hotel NAKA SQUARE-S1-800 Luminaire Applied NAKA SQUARE Luminous Flux: Luminaire efficacy: CRI min.: 80/97 CCT: 3000K,3500K,4000K,Crisp White Chromaticity tolerance (initial MacAdam): 3 SDCM Life time: 50,000hrs (L80, B20, Ta=25, 12hours/Day) Luminaire input power: 28/31 W Dimensions: 160 X 160 X 154 mm. Weight: 810 g UGR (X=4H, Y=8H, S=0.25H): transversal <19 axial < 19 Impact resistance: IK02 Protection class: IP20 C0/180,14.7 C90/270, C0/180,23. C90/270, C0/180,45.5 C90/270,

SELF Electronics Germany GmbH August-Horch-Str. 7,51149 Cologne Phone: +492203-18501-0 Fax: 492203-18501-199 E-mail: saleseu@self-electronics.com SELF Electronics USA Corporation 3264 Saturn Ct.

30 SELF Electronics Germany GmbH August-Horch-Str. 7,51149 Cologne Phone: Fax: SELF Electronics USA Corporation 3264 Saturn Ct., Norcross, GA Phone: Fax: SELF Electronics Co.,Ltd.(Headquarters) Add: No JuXian Road,Ningbo Hi Tech Park, Ningbo,China Phone: , (for English assistance) (for Chinese assistance) Fax: SMG 094 Copyright 2017/2018, SELF Electronics Co.,Ltd. All rights reserved. Designs and specifications may change without prior notice.

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LEDCool erli ght i ng2017/ 2018 The story of Three Pine Trees In the west of the SELF new plant standing three pines: We, plain but of a unique style, remain calm and not disturbed after the relocation.