Business Attraction That Works IDA WORKSHOP OCTOBER 8, 2013

Transcription

1 Business Attraction That Works IDA WORKSHOP OCTOBER 8, 2013

2 BUSINESS ATTRACTION THAT WORKS Kris Goddard EXECUTIVE DIRECTOR BID DEVELOPMENT & COMMERCIAL REVITALIZATION NYC DEPARTMENT OF SMALL BUSINESS SERVICES Phone: (212)

3 BUSINESS ATTRACTION THAT WORKS Joe Getz FOUNDING PRINCIPAL JGSC GROUP, LLC Retail Market Analysis & Strategic Planning Phone: (856)

4 BUSINESS ATTRACTION THAT WORKS Challenges: Property owners Commercial brokers Misperceptions Handling a new function

5 BUSINESS ATTRACTION THAT WORKS Program: Market analysis Evaluation of properties Outreach/consensus Marketing materials Prospect lists Direct mail/phone

6 BUSINESS ATTRACTION THAT WORKS Kerry McLean DIRECTOR OF COMMUNITY DEVELOPMENT WOMEN S HOUSING and ECONOMIC DEVELOPMENT CORP (WHEDco) Phone: (718) kmclean@whedco.org

7 Downtown Retail Attraction on Southern Boulevard, The Bronx, NY Kerry A. McLean Director of Community Development, WHEDco IDA Conference, Oct. 8, 2013

8 WHEDco s work in the South Bronx Since 1991: Green homes Early childhood education and youth development Family support Home based childcare microenterprise Food business incubation The Arts Community development

9 Symbol of Urban Blight 1977, President Carter visits Charlotte Street, a half block from WHEDco s Intervale Green building and Southern Boulevard (New York Times)

10 Vacant Urban Renewal Site 2005: Vacant Urban Renewal Louis Niñé Blvd. near Southern Blvd.

11 Intervale Green & Louis Niñé House 2009: WHEDco builds award winning green housing on Vacant Urban Renewal Site

12 A Fast Growing Neighborhood (16.6%)

13 Unmet Retail Demand of $132 million

14 Partner with Local Property Owners and Brokers

15 HOLD Broker/Property Owner Meetings and Events Brokers Breakfast 2012: Commercial Leasing in Low Income Districts

16 SHARE Local Data and Marketing Materials

17 SHOW The New Retail Vision GRAPHICS!

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19 CREATE Retail Ready Plan Before Storefront Staging

20 AFTER Storefront Staging

21 AFTER Storefront Staging

22 BEFORE: Dingy Bar Rarely open in day Not welcoming

23 AFTER: NEW Furniture Store

24 BEFORE: Abandoned Building For Sale/Rent

25 AFTER: NEW Clothing Store

26 AFTER: NEW Clothing Store

27 NEW Supermarket

28 Prospect Among EXISTING Business Owners/Merchants

29 ADVISE Local Merchants of Shifts in Demographics & Unmet Demand

30 IMPROVE Retail Mix One Owner/Partnership: Three Businesses on Southern Boulevard

31 including Hardware Store right across the street!

32 IMPROVE Retail Mix From struggling Botanica

33 to NEW Specialty Food/Fish Market (featured in Crains NY)

34 Women s Clothing now offered at Men s Urban Wear Store

35 Leverage Local Assets: History and Culture

36 UNCOVER Rich Music Culture

37 PROMOTE Local Culture PARTNER with Local Experts Invite PRESS Morrisania Music History Trolley Tour (covered by Wall Street Journal, Feb. 2013)

38 INCORPORATE Local Asset Into Retail Attraction Retail Space and Culture Trolley Tour, 2012

39 ACTIVATE Empty Spaces With Music/Arts Pop Up Bronx Music Heritage Center Laboratory (Music Incubator)

40 GENERATE Foot Traffic and Nightlife Circa 95 Pop Up BMHC Lab, 2012

41 RESULTS 31 new businesses in three years Vacancies slashed, from 24% to 12% Retail mix improved: grocery, clothing, furniture, electronics, restaurant, food, arts, ethnic market, etc. BEYOND THE NUMBERS Clear retail needs, vision and strategy Compelling marketing materials Buy in from real estate & businesses New public and private investment More vibrant, family friendly district ONGOING CHALLENGES Clean & Safe ; Rigid Owners; No CRM! LESSONS LEARNED Too Many To Count! PARTNER: Property Owners/Brokers PROSPECT: Existing Merchants too PROMOTE: Assets/History and Culture

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43 Thank You. Kerry A. McLean Director of Community Development Visit

44 BUSINESS ATTRACTION THAT WORKS Rebeca Ramirez DIRECTOR OF DEVELOPMENT & COMMUNICATIONS MYRTLE AVENUE BROOKLYN PARTNERSHIP Phone: (718)

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51 BUSINESS ATTRACTION THAT WORKS Gayle Baron PRESIDENT (Retired) LONG ISLAND CITY PARTNERSHIP EXECUTIVE DIRECTOR (Retired) LONG ISLAND CITY BUSINESS IMPROVEMENT DISTRICT Phone: (718)

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