DOWNTOWN MESA ASSOCIATION ANNUAL REPORT JULY 1, JUNE 30, 2015

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1 DOWNTOWN MESA ASSOCIATION ANNUAL REPORT JULY 1, JUNE 30, 2015

2 MISSON STATEMENT The Downtown Mesa Association is a private, non-profit organization dedicated to the beneficial economic growth and business development of downtown Mesa, the cityʼs central business district and original square-mile townsite. We accomplish this through policy development, advocacy, and program management functions conducted on behalf of downtown property and business owners, and in cooperation with public and other private-sector partners BOARD OF DIRECTORS Board Chair Kirk Hofmann PM Liquors Leilani Andorfer Catholic Books & Gifts Rob Brinton Matage Custom Framing Joe Campbell Desert Eagle Brewing Company Dave Collins COBE Development Gladys Contreras Nebula Vaping Jim Gleason Premier Events Chris Glover City of Mesa Council Member Charles Huellmantel Mesa Housing Associates STAFF Vice - Chair Alisa Petterson Saemisch DiBella Architects Jonathan Kipp Chase Bank Larry Kisner, Sr. Safe & Save Pool Chemist Chuck Linton Linton-Milano Piano Ivan Martinez Ivan Martinez Photography Gannon Nikolich PSGE Investments Shelly Nikolich Queen s Pizzeria George Notarpole History By George Karen Peters Property Owner Finance Chair Pat Esparza Mesa Community College Craig Prouty Property Owner Neil Rucker Rucker Trailer Works Anthony Siebers Modern Law Laurent Teichman Le Studio Salon Susan Tibshraeny Tibshraeny Properties Josh Valentine Broadway Indoor Recycling Center Dave Wier Wells Fargo Bank David Short Executive Director Lyn Lynch External Operations Manager Felix Santiago Clean Sweep Tracey Traverso Internal Operations Manager Erica Synder Event Manager Jerry Chase Clean Sweep Cori Garcia Marketing and Communications Manager Courtney Garrity Marketing and Event Coordinator Randy King Clean Sweep

3 Dear Downtown Stakeholder, It is my pleasure to present to you the Downtown Mesa Association s Annual Report. The past year has been an exciting and busy one for our organization, as well as for Downtown Mesa. We are happy to share with you the progress, projects and initiatives that are assisting in the continued growth and development of our City s most important neighborhood brought on a dramatic increase in our schedule of events, which further demonstrates the community s love and commitment for our Downtown. Our events brought more people downtown than previous years and included over 60 event days helping generate increased foot traffic, visibility and sales for many of our businesses. Our collaborative Lab project with the City and NEDCO is continuing to have a significant impact on the community, improving buildings and enlivening sidewalks, while building stronger, more vibrant area throughout Downtown. We continued to be strong advocates, working with a diverse group of stakeholders to address challenges and capitalize on opportunities. Retail attraction was an important topic throughout the year and culminated with Mayor Giles NextMesa initiative, with a focus on Downtown restaurants and nightlife. We are thrilled with the energy and vibrancy that Downtown is experiencing and are looking forward to working with our local officials, business leaders and residents to create new, inventive programming, while thinking creatively about how to address the unique issues facing Downtown. Throughout this report, we share our accomplishments as we work to continue delivering high-quality solutions and projects that will ensure Downtown Mesa fully capitalizes on the opening of Light Rail. Sincerely, David Short Executive Director Downtown Mesa Association

4 STRATEGIC 1. Marketing Downtown Mesa 2. Downtown Activation Through a Focused Marketing and Event Schedule 3. Leverage Revenue, Marketing and Promotional Resources 4. Maximize Opportunities of Light Rail s Impact on Downtown Mesa 5. Retention and Recruitment 6. Business Development 7. Communication and Collaboration Throughout the Organization, with the Downtown Community, City of Mesa and Partner Organizations 8. Clean and Safe Program 9. Parking Management PRIORITIES

CLEAN & SAFE PROGRAM PUBLIC TRASH CANS EMPTIED 14,842 ABANDONED VEHICLES REPORTED 29 GRAFFITI

5 16% INCOME City of Mesa Contract DMA Reserve Allocation 40% Business Assessments 41% Interest Income.004% 16% 3% Parking Clean & Safety Business Development Marketing & Events 20% 64% BUDGET EXPENSES CLEAN & SAFE PROGRAM PUBLIC TRASH CANS EMPTIED 14,842 ABANDONED VEHICLES REPORTED 29 GRAFFITI INCIDENTS REMOVED 215 ABANDONED GROCERY CARTS REMOVED 370 HOMELESS CAMPSITES REMOVED 234 DEBRIS PILES CLEARED 620

6 WELCOME TO DOWNTOWN MESA! Access Legal Asset Recovery and Towing DCS Child Services Emerald Inc. Epic Premier Insurance Chris Wentland CYC Landscaping BUSINESSES 13 OPENED Integrity Tax Professionals Mesa Auto Repair Prime Cut and Sew Red Raven Smith-O-Lator Cookie Slickables Ice Cream Sandwich

B R E A K I N G 18% 5% 6% 5% 6% 32% 20% 8% Shopping Restaurants, Bars, Coffee Shops Specialty Services Financial Institutions & Services Arts, Culture & Entertainment Lodging Community Resources

7 B R E A K I N G 18% 5% 6% 5% 6% 32% 20% 8% Shopping Restaurants, Bars, Coffee Shops Specialty Services Financial Institutions & Services Arts, Culture & Entertainment Lodging Community Resources Health, Beauty & Wellness I T D O W N 8.5% VACANCY RATE (Main Street Corridor) 13 BUSINESSES OPENED 6,500 EMPLOYEES DOWNTOWN 8 PROPERTIES AVAILABLE (Main Street Corridor) 7 BUSINESSES CLOSED 4,000 PARKING DECALS ISSUED

MARKETING UPDATE 13,432 2,987 404 3,651 Total Followers 1.

Followers 1,000 Total Reach Total Followers 36 K Total

Returning Visitors Organic Search Direct Search Referral

8 MARKETING UPDATE 13,432 2, ,651 Total Followers 1.8 M Total Reach Total Followers 148 K Total Reach Total Followers 1,000 Total Reach Total Followers 36 K Total Reach 182,000 Website Pageviews 78% New Visitors 22% Returning Visitors Organic Search Direct Search Referral Social Other DOWNTOWN $10 Gift Card DOWNTOWN $20 Gift Card $6,245 $6,095 Gift in Cards Gift Cards Redeemed Sold Downtown Dollars Redeemed

MEDIA COVERAGE Fox 10 News New Times East Valley Tribune 3 TV AZ Family Get Out Magazine Mesa Republic ABC 15 The Entertainer JAVA Magazine CBS 5 Where Magazine COMMUNITY FEEDBACK We love Downtown

9 MEDIA COVERAGE Fox 10 News New Times East Valley Tribune 3 TV AZ Family Get Out Magazine Mesa Republic ABC 15 The Entertainer JAVA Magazine CBS 5 Where Magazine COMMUNITY FEEDBACK We love Downtown Mesa! They always have great family events. Wonderful shopping. Such a perfect spot to hang out. - Terina M. I Think it is wonderful what you are doing to bring the community together downtown. - Shirenn W.

10 BUILDING COMMUNITY COMMUNITY PARTNERS EVENT SPONSORSHIPS DOWNTOWN MESA MERCHANTS PRESENT 2 nd Fri a 9 EVENT SPONSORSHIPS 300,000 EVENT ATTENDEES 200 EVENTS 5 NEW EVENTS

11 Downtown Brewfest Downtown Brewfest Wedding Walk Kidtastic Cyclomesa Wedding Walk National Free Comic Book Day Downtown Brewfest Cyclomesa Kidtastic

Business Attraction That Works IDA WORKSHOP OCTOBER 8, 2013

Business Attraction That Works IDA WORKSHOP OCTOBER 8, 2013 BUSINESS ATTRACTION THAT WORKS Kris Goddard EXECUTIVE DIRECTOR BID DEVELOPMENT & COMMERCIAL REVITALIZATION NYC DEPARTMENT OF SMALL BUSINESS SERVICES