How to build an inclusive and diverse real estate brokerage

Transcription

1 MENU Elizabeth How to build an inclusive and diverse real estate brokerage Leaders discuss their strategies for promoting inclusivity at Inman Connect San Francisco BY PATRICK KEARNS JUL 19 SHARE: LIVE NOW: Inman Connect San Francisco Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems. WATCH NOW > Building an inclusive brokerage is not just the right thing to do, but it s the right thing to do from a business standpoint, according to John Kelliher, the vice president of operations at Climb Real Estate. So how do brokerages do it? Kelliher and a few other real estate leaders tried to answer this question at the real estate conference Inman Connect San Francisco on Wednesday. We know that millennials now are the No. 1 demographic 35 percent of all homebuying is coming from millennials, and they re the most diverse population, Kelliher said. We have to catch up, as the agents serving those clients, to their Page 1 of 7

2 values. G St. Mercantile Furniture, Home Décor, Antiques, Gifts & Vintage Finds #1 The B Man's John Kelliher G St. Mercantile More Beirre Many companies have mandated diversity training, especially those that are part of a large franchisor. But there s a number of other things that leaders can do that the panelists suggested. Diversity comes from the top down Kelliher said diversity starts with being intentional and leading by example. One of Climb Real Estate s leaders is a political refugee from Cameroon who escaped persecution for being gay. Another is one of the Bay Area s first openly transgender agents. SPONSORED CONTENT Yes, there is such a thing as too much real estate tech With our leadership team, we have a number of men and women of different ethnic backgrounds, Kelliher said. It really permeates all the way down. Join diverse groups Sherry Chris, the CEO, Better Homes and Gardens Real Estate, the host of the panel, said that her company belongs to a number of diverse trade organizations Page 2 of 7

3 and not simply just to check a box. We join groups to actually learn, Chris said. We belong to Asian Real Estate Association of America, The National Association of Hispanic Real Estate Professionals and The National Association of Gay and Lesbian Real Estate Professionals. Sherry Chris It s helped to create deep relationships with different types of people and made me much more aware, Chris added. Robert Cruz, the regional vice president and managing officer of Intero Real Estate Services is a member of multiple organizations and the Bay Area president of The National Association of Hispanic Real Estate Professionals. I love being involved in those organizations, they help bring so much awareness, he said. I would highly recommend, even if you re not part of those minority groups, take advantage of meeting members that are, and sharing across the spectrum. Robert Cruz Don t hate, listen Chris also asked the panelists: Where does religious freedom fit in with inclusion in diversity? Elizabeth Ann Stribling-Kivlan, the president of the New York City-based Stribling and Associates, grew up Catholic and has a degree in philosophy. She gave a strongly worded response that garnered applause from the room about why regardless of beliefs there s no place for hatred. Elizabeth Ann I don t think there s a place for hatred, she said. If you don t understand a group that doesn t mean you have Page 3 of 7

4 Stribling-Kivlan to dislike a group or have a prejudice. You may think you only want a certain type of people working for you, she added. I m pretty sure that s not who your client base is going to be. Patrick Kearns Article image credited to Patrick Kearns for Inman SHARE: RELATED ARTICLES Redfin CEO addresses the industry's role in perpetuating housing segregation Many of America s cities are still segregated, and the real estate industry including Redfin may be playing a role in that deep divide, according to Glenn Kelman, the often outspoken CEO of Seattle-based real estate brokerage Redfin. BY PATRICK KEARNS JUL 18 Page 4 of 7

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6 TRENDING Gary Keller slams real estate startups, refuses to sit down BY ANDREA V. BRAMBILA JUL 18 Compass reinvents the real estate sign for the smartphone era BY PATRICK KEARNS JUL 17 Compass CEO reveals how much his company pays to acquire brokerages BY PATRICK KEARNS JUL 19 SPONSORED CONTENT 3 essential skills you need to improve lead conversion BY TOM FERRY Announcing the 2018 Inman Innovator Award winners BY CARL FRANZEN JUL 19 Why you should never, ever let buyers take possession before closing BY BERNICE ROSS JUL 10 OPINION Zillow s war chest is ready for acquisitions: What's next? BY BRAD INMAN JUL 12 Inman About Contact Support Products Select The Wrap Essential Guides Connect Video Page 6 of 7

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