COMMUNICATION. Fun Sheet: Turbocharge Sales. Instructions. Here s How To Use This Fun Sheet

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1 Instructions Here s How To Use This Fun Sheet Download this PDF (you ve probably already done that but if you re viewing this in a web browser, let s change it up). Make sure you have a PDF reader on your computer or device. We recommend Adobe Reader (grab it for free here). Once you re all set with a PDF reader, click on the Fun Sheet image (right click for PC, control click for Mac) and download or save as. Already have Reader? Make sure it s up to date by checking the version number here. Working Digitally. This Fun Sheet is editable, which means you can type your work right into the document and save your changes. BIG IMPORTANT NOTE - make sure you ve opened your Fun Sheet in Adobe Reader before you begin to type in your work. If you want to do a fast check, type a few words into a field, hit save, close the PDF, and then reopen to check that your work has officially saved. You re going to come up with some genius ideas and we want everything to save smoothly! Kicking it Pen to Paper. We love this method too. Just because you can save your work in the PDF doesn t mean you have to. Studies actually show that writing out thoughts, ideas, and brainstorms long hand is significantly more powerful than typing. If this is your preferred way to go - simply use this PDF as a guide for brainstorming and dreaming in your journal if you like that pen to paper action! HEADS UP!! If you re having trouble with your Fun Sheets, please write bschool@ marieforleo.com before you get too far along. We want you spending your time gaining insights and taking action, not fighting with technology (that s never fun!). Pg. 1 Communication Marie Forleo International marieforleobschool.com

2 As shared in the training, this strategy most directly applies to products or services that solve an obvious problem. But remember, you ve trained yourself to ask How can this work for me? so let your creativity run wild and brainstorm ideas about content that could relate to your products or services, no matter what you sell. Brainstorming means no censorship, and there s no such thing as a bad idea in this phase. Now generate at least 10 ideas for content that REVERSE ENGINEERS to your product, service, or offering. You could include a case study about someone who used your product or service or just simply awesome content about your topic that creates interest and desire for what you have to offer Pg. 2 Communication Marie Forleo International marieforleobschool.com

3 Step By Step Content Creator Checklist Whenever you re creating content, it can help to have a checklist to work from. This of course, does not apply when creating zany, wildly artistic, highly controversial creations, or when you feel moved to create something completely outside of the useful box. Are you communicating ONE core thought, idea or principle? Is your lead exciting? Do you tell a story or convey emotion through the elements of a promise, secret, prediction, problem or solution? Are you providing a clear, takeaway benefit to your reader? Have you used examples to help illustrate your point? Are there any words that you can delete? Are there any additional resources you could share? Have you clearly told her how to put the idea or concept into action so she can get results now? Have you challenged her to take action? Have you asked your reader to share it with others? Pg. 3 Communication Marie Forleo International marieforleobschool.com

4 Marie s Examples Mentioned in Video Marie s Tweezer This is an broadcast Marie sent out to promote the original Live In The Moment Booty Camp program. This is an example of reverse engineered content that offers value and insight directly related to a program she was selling. B-SCHOOL INBOX SENT Name: Marie ***************@gmail.com Subject: Louise, my wacky habit not many people know FAVORITES MONEY MAKIN WOLD CHANGIN I <3 Marketing THIS ROCKS! Hey Louise! It s Saturday afternoon here in Sag Harbor and I m about ready to hit the beach. It s my reward for a morning full of down and dirty gardening :) While I was pulling weeds, I realized something interesting. I LOVE to remove what s not necessary. Let me explain Note: What I m about to share next may be TMI (too much information) but that s never stopped me before so why stop now? Here s the thing. I m a passionate tweezer. When I find a stray eyebrow or random hair coming out of someplace that s just plain WRONG (ladies...you know what I mean!) I take immense pleasure in plucking those little suckers right out. And no, I just don t pluck myself. Nearby friends and loved ones get the benefit of my passion to pull too. Most people will just look at that weird hair growing out of your chin and not say a word. Me? I ll lovingly pull you aside, whip out my tweezers and have you hairless and presentable in seconds. Weeds in my garden? Just as fun. I love removing all unnecessary growth from around my beautiful hydrangeas. This consistent weeding allows the flowers to have all the energy, nourishment and space they need to fully blossom. Pg. 4 Communication Marie Forleo International marieforleobschool.com

5 Then it hit me like a lightning bolt! One of the reasons I m so passionate about teaching people to live in the moment is that it s just like tweezing and weeding... It s all about removing unnecessary crap! Except rather than nose hairs or dandelions, we get to extract old thoughts, negative ideas, drama, stories, limiting beliefs, false assumptions, old patterns and other crap that gets in the way of our brilliance. Think about it. We all have some overgrown weeds in our mind that if left untended, will strangle out our dreams and kill the flowers of our aliveness. We all have some unattractive hairs that grow automatically, like bad habits, that embarrass us again and again. But with a little plucking and pruning, the garden of our being can grow healthy, strong and beautiful. Take a look for yourself. What are you ready to tweeze or remove? Any projects? Relationships? Habits? Old thoughts that simply don t work? Now if you want a professional plucker like me on your team, I d be glad to help. In fact, you ve still got time to sign-up for my brand new Live In the Moment Booty Camp course starting next week. You can find all the details here. I m humbled and excited by the number of people registered already. I would really love YOU to join us too. So if you want to strengthen your in the moment muscles and launch into an entirely new way of living, don t delay. Get your buns in the Live In The Moment Booty Camp today! Alrighty then...i m off to the beach. Have a beautiful afternoon and I ll talk with you again soon. Lots of love, Marie P.S. If you have questions about Booty Camp scroll to the bottom of our information page. We have a special set up just for you! Pg. 5 Communication Marie Forleo International marieforleobschool.com

6 Marie s Raving Fans Article originally created for Tony Robbins: This is an example of highly actionable content. B-SCHOOL INBOX SENT Name: Marie ***************@gmail.com Subject: How to Create Raving Fans That Freaking Love You FAVORITES MONEY MAKIN WOLD CHANGIN I <3 Marketing THIS ROCKS! Hi there Louise, NEWS FLASH: The days of waiting to be discovered are long gone (can I get a hallelujah?). With the Internet and social media, it s easier than ever to engage with millions of potential fans around the world and make great money helping them to lead better lives with your products and services. Handled right, not only will you gain a loyal and enthusiastic following, but you ll have a blast running your business, more leverage to make a difference in the world and you ll attract customers who will happily buy from you again and again. Here are 7 ways to create raving fans that love you. (And I ll bet you ll wind up loving them too!) 1. Focus More On What You Can Give Than Get Here s the deal. Since the economy took a tumble, our BS meters are dialed up to the highest frequency. We instantly feel whether or not someone s a giver or taker. Whether you realize it or not, every single product, service, blog post, video, podcast, Twitter update, blast and website you create is impregnated with either the intention to give or the intention to get. The real secret here is to focus on giving during every step of your marketing process. Even your sales materials can be crafted with the question, How can I give more than I get right now? Whether it s the tone of your copy, the free content you offer, the delivery of your product or service, your follow-up messages, your guarantee or the bonuses you make available, always make the Pg. 6 Communication Marie Forleo International marieforleobschool.com

7 conscious choice to give more than you can get. Action Step: Whenever you create anything or have any interaction, start with the intention to give more value than you receive. 2. Get Over Wanting Everyone To Like You When you try to get everyone to like you, you inevitably water down your message, create standard (a.k.a. boring) products and lose impact. Your marketing will be as exciting as watching paint dry. Sure, you may get less criticism, but you ll also get less money, less love and you ll have a heck-of-a-lot less fans. When I first started out, I tried being the polished, buttoned up entrepreneur. Honestly? It totally sucked. And my bank account agreed. The truth is, I like to swear from time to time and I have a unique sense of humor. Once I got really clear that my business, brand and personality were one thing, my income (and satisfaction) went up dramatically. Truth? No matter how awesome, smart, loving, funny, authentic or nice you are Or no matter how killer your products or services are... There are people in the world who just won t like you or your stuff. And that s O.K. Because for every person who doesn t like you, you ll attract hundreds if not thousands more who really freaking love you. And if you stay real and take good care of them, they ll likely be your customers for life. Action Step: Don t chicken out or sell out. Stay true to your own voice. Getting nasty, baseless criticism? Don t engage. Save what my friend Scott Stratten calls your emotional currency for your fans, customers and loved ones. 3. Get Your Peeps On Your List Having a legion of blog readers, Twitter followers or Facebook fans is truly awesome, but never underestimate the importance of getting your peeps on your mailing list. That means you need to make it very attractive for them to opt-in (or submit their name and into your web form) and confirm that they want to receive messages from you. As you probably know, is still one of the most reliable, affordable and easy ways to stay closely connected with your market. Pg. 7 Communication Marie Forleo International marieforleobschool.com

8 And it s a fantastic way to become a regular, welcomed presence in your customer s life. And when it comes to selling products or services, effective promotions can make you a lot of money. I really can t stress the importance of your list enough. Having a high-quality, highly responsive list is one of the most valuable assets in your online business. So attracting fans and followers is great, but make it a priority to get your peeps on your list. Action Step: Make sure there s a very cool, extremely valuable ethical bribe (also known as an opt-in offer) on your website. If you re marketing to pumpkin enthusiasts, a video and PDF report teaching 17 Little Known Tricks To Grow Giant Pumpkins - Guaranteed could convert like crazy. 4. Create and Share Amazing Content Regularly One of the simplest methods to create raving fans that freaking love you is to create and share cool and valuable content on a regular basis. What constitutes amazing content? Content that helps your customers get what they most want. It s either useful, entertaining or inspiring. Ideally, it s a combo. Choose your medium based on your strengths. Are you a good writer? Blog posts may be perfect for you. Love being in front of the camera? Create video content. Can you talk about a subject like nobody s business? Podcasting may be your thing. Don t get hung up trying to do it all. Get good and consistent at one medium first, then branch out. If you love all three, knock yourself out. Once a week is a nice guideline to get started with. Many hardcore bloggers (video and written) post daily while other folks publish content more sporadically. Generally speaking, keep in regular touch with your market. And as long as your stuff is valuable and relevant, the more frequent the better. And here s a secret: your cool and valuable content doesn t always have to come from you. You can share links to other people s cool and valuable content too. Just keep in mind what your market s greatest fears, frustrations, Pg. 8 Communication Marie Forleo International marieforleobschool.com

9 hopes and dreams are. Share relevant material that helps them get what they most want. Action Step: Make a list of 30 ideas for awesome posts/videos/ articles. Your content doesn t have to be long. In fact, these days, the shorter and more to the point, the better. Don t underestimate the power and value of this action step because having a go-to content list will keep you from getting creator s block and make it much easier to stay connected to your market on a regular basis. Remember, the better connection you have with your market, the more impact you ll have on their lives and the more money you ll make in your business. 5. Use The Friend Filter When Writing Copy or Creating Content Which sounds better? Dear Customer, we d like to take a moment to inform you about our upcoming two-day customer appreciation event being held next weekend... Or Hey Jen, Wanna come to a cool party next weekend? I d love to see you. We ll have organic food, drinks and you re welcome to bring friends... No contest, right? If you want people to fall in love with you (and your products and services) drop the corporate speak and get friendly. Use what s called the friend filter. When drafting any type of copy (blog post, , sales page, video script) ask yourself, Would I say this to my friend? If not, don t send it. Also, remember when writing copy you re always writing to ONE person at a time. When your ideal client opens her , she s not sitting with a group of people around her computer or cell phone, she s by herself. Make her feel special and like you re talking only to her. You know, friend to friend. Using the friend filter makes writing copy (or making videos, content and even products) dramatically easier and more fun. Pg. 9 Communication Marie Forleo International marieforleobschool.com

10 Action Step: From now on, use the friend filter in all your creations and communications. If you wouldn t say it to a friend, don t say it to your market. Depending on your business and market, you can have a LOT of fun with this technique. Experiment and find your own groove. I predict the most powerful and profitable businesses of the new economy will take a much more personal approach. 6. Make It Easy To Share Your Awesomeness When people like what they see, they ll want to spread the word. And word of mouth marketing is one of the most powerful, lucrative kinds of marketing on the planet! Make it easy for your fans to share the love. Here are some easy steps: a. Choose clear and simple domain names. Stay away from dashes (help-me-write-better.com) or anything hard to remember or spell. b. Promote your social media syndicate. Make sure your Twitter, Facebook Page, Pinterest blog/websites are all connected and have links to the other sites. Remember, when we fall in love with you and your brand, we ll want to be connected to you in every way we can. c. Use Retweet buttons on your blog and web content. There are free online plugins and scripts available that allow your fans to share content (blog posts, videos, web pages) with their networks in seconds. Google search for the latest and greatest. d. Give permission to share your content with attribution. This is especially useful for your downloadable PDF reports and online blog posts and articles. Be sure to include links back to your website and when appropriate, promote your cool, free opt-in offer. e. Calls to action. Don t assume we know what you want us to do. Tell us (kindly, of course) what action you d like us to take. For example, if you d like us to subscribe to your list, at the end of your YouTube videos, tell us exactly what to do and where to go. Hey, if you enjoyed this video about avoiding pumpkin rot, I think you ll love our free video training and report on 17 Little Known Ways To Grow Giant Pumpkins - Guaranteed. Come to giantpumpkins.com, submit your name and and we ll give you free instant access. 7. Treat Every Subscriber, Fan and Follower Like Gold Do you have any idea how AWESOME it is to have people pay Pg. 10 Communication Marie Forleo International marieforleobschool.com

11 attention and care about what you have to say? It s an incredible honor and needs to be treated as such. Do your very best to treat every subscriber, fan and follower like gold. Talk to them. For real. Pick up the phone or meet them in person. Find out what they want. Find out what their fears and frustrations are. What are their hopes and dreams? Answer their s. Learn their names. Help them. Get to know them as best as you can. Pop superstar Taylor Swift shared how she does her best to learn her fans names and find out about their lives (some of them show up to her concerts multiple times). How wonderfully refreshing. Business success in today s world = Caring. Simple as that. Got a big company? No problem. Make sure your entire team is onboard and treats every interaction like it counts. Because it does. Honest, genuine caring will do more for your bottom lines success than any super-secret ninja marketing technique ever will. Action Step: Commit to somehow acknowledge everyone who takes the time to comment, write you, watch you or otherwise reach out to your business. Humbleness and gratitude go a long way. Take these seven steps consistently and before you know it, you ll have raving fans that freaking love you and will happily buy from you again and again. Now get moving and have fun! Pg. 11 Communication Marie Forleo International marieforleobschool.com