Fun Sheet: Create An Arsenal Of Stories

Transcription

1 Instructions Here s How To Use This Fun Sheet Download this PDF (you ve probably already done that but if you re viewing this in a web browser, let s change it up). Make sure you have a PDF reader on your computer or device. We recommend Adobe Reader (grab it for free here). Once you re all set with a PDF reader, click on the Fun Sheet image (right click for PC, control click for Mac) and download or save as. Already have Reader? Make sure it s up to date by checking the version number here. Working Digitally. This Fun Sheet is editable, which means you can type your work right into the document and save your changes. BIG IMPORTANT NOTE - make sure you ve opened your Fun Sheet in Adobe Reader before you begin to type in your work. If you want to do a fast check, type a few words into a field, hit save, close the PDF, and then reopen to check that your work has officially saved. You re going to come up with some genius ideas and we want everything to save smoothly! Kicking it Pen to Paper. We love this method too. Just because you can save your work in the PDF doesn t mean you have to. Studies actually show that writing out thoughts, ideas, and brainstorms long hand is significantly more powerful than typing. If this is your preferred way to go - simply use this PDF as a guide for brainstorming and dreaming in your journal if you like that pen to paper action! HEADS UP!! If you re having trouble with your Fun Sheets, please write bschool@ marieforleo.com before you get too far along. We want you spending your time gaining insights and taking action, not fighting with technology (that s never fun!). Pg. 1 Profit Plan Marie Forleo International marieforleobschool.com

2 Facts tell, stories sell. It s important for every business owner to know their core brand story and to continue to collect stories to share with customers, the press and through your free content. Use this Fun Sheet to write down your key business stories for quick reference. What s your core business story? How did you get started? Why do you do what you do? This is a great story to tell when you re interviewed or when people ask you what you do. Important note: it s a good idea to practice this story so it s clear and concise. You ll also want to have at least 3 versions ready to tell at a moment s notice: 1. super short - to be told in under a minute 2. short - 2 to 3 minutes 3. medium minutes or longer version for a keynote talk or a long form interview. Pg. 2 Profit Plan Marie Forleo International marieforleobschool.com

3 Brainstorm at least 7 other simple stories or turning points in your business or life that may serve as connection points to help you connect more deeply with your ideal customers. Think about stories that may include your mom, dad, grandparents, first jobs, overcoming adversity, losing a big client, creating a piece of art, giving a speech, having an accident, traveling somewhere, losing someone important to you, etc. Perhaps it s a story about a key client or customer. Brainstorm a list of stories that are personal and meaningful and that help illustrate why you do what you do, and/or the impact your business has on others. A few examples: 1. Marie s everything is figureoutable story with her mom and the Tropicana orange radio. 2. Marie s escalator moment. Watch Thank you for not believing in me. 3. Tony Robbins childhood story about the stranger bringing food to his family on Thanksgiving. He tells the 30 second version in our interview here at 33:51. Use this space to write down as many stories as you can, but challenge yourself to come up with at least 7. Remember, we re going for progress, not perfection so do your best! Story 1: Pg. 3 Profit Plan Marie Forleo International marieforleobschool.com

4 Story 2: Story 3: Story 4: Pg. 4 Profit Plan Marie Forleo International marieforleobschool.com

5 Story 5: Story 6: Story 7: Pg. 5 Profit Plan Marie Forleo International marieforleobschool.com

6 Your goal is to build an arsenal of unique stories that bond you to your audience, that inspire and instruct your audience on key points in your history, and simultaneously set you apart from the competition. Pick at least 3 of the above stories and refine them so they are ready to be told at a moment s notice! This is great for press, your website content, during interviews and even at dinner parties. Remember -- facts tell, stories sell. Pg. 6 Profit Plan Marie Forleo International marieforleobschool.com