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2 NO RIGHT TO REDISTIBUTE MATERIALS. You agree that you will not re-distribute, copy amend or commercially exploit any materials found on in this document or related to Wed Sites without Marketing With Courtney or Courtney Taylor express written permission, which permission may be withheld in Marketing with Courtney and/or Courtney Taylor sale discretion. NO INVESTMENT ADVICE. The information created in this e-book has no regard to the specific investment objective, financial situation or particular needs of any specific recipient! Marketing with Courtney and/or Courtney Taylor does not endorse or recommend any particular securities, currencies or other financial products. The content published in this document is solely for informational purposes and is not to be constructed as solicitation or an offer to buy or sell any spot currency transactions, financial instruments or other securities. Marketing with Courtney and/or Courtney Taylor does not represent or guarantee that any content in this document is accurate, nor that such content nor that such content is a complete statement or summary of the marketplace. Nothing contained in this document is intended to constitute investment, legal, tax, accounting or other professional advice and you should not rely on the reports, data or other information provided on or accessible through the use of this product for making financial decisions. You should consult with an appropriate professional for specific advice tailored to your situation and/or to verify the accuracy of the information provided herein prior to making any investment decisions. INDEMNITY. You agree to indemnify and hold in LinkedIn Dynamics! Marketing With Courtney, its parent, subsidiaries, affiliates, directors, officers and employees, harmless from any claim, demand, or damage, including reasonable attorneys fees, asserted by any third party or arising out of your use of, or conduct on, this product and/or website. TRADEMARK. The Product, Web Site, and Tools are protected by copyright law and international treaty provisions and may not be copied or imitated in whole or in part. No logo, trademark, graphic or image from the Web Site may be copied or retransmitted without the express written permission of in LinkedIn Dynamics! Marketing With Courtney and/or Courtney Taylor. All associated logos are trademarks or registered trademarks of in LinkedIn Dynamic! Social Media Marketing and/or Courtney Taylor and may not be copied or transmitted without the express written permission of in LinkedIn Dynamics! Marketing With Courtney and/or Courtney Taylor. Published by: LinkedIn Dynamics! Courtney Taylor coach@marketingwithwcourtney.com Phone: : 2 P a g e

3 ABOUT THE AUTHOR COURTNEY TAYLOR Let's sit down and talk about the challenges you're facing with your LinkedIn profile.. Did you know that your LinkedIn profile is your digital introduction and your first snap shot impression that the world gets to take of you? What I Do. LinkedIn Training LinkedIn Consulting LinkedIn Marketing LinkedIn Speaker LinkedIn Strategist LinkedIn Makeover looking for? Do you know how to make your LinkedIn profile work for you so you can get the success you've been How can I help you? Educating you on how to Leverage your LinkedIn Platform in under 30 MIN Branding your LinkedIn Profile so you can stand out in a Crowded Marketplace LinkedIn Lead Generation LinkedIn profile Optimization, Keywords, Branding LinkedIn Communication WHO I AM. My name is Courtney Taylor and I help people bring to life their career journey by building their personal brand front and center on LinkedIn. Besides, learning LinkedIn on your own can become a bit tricky if you are not an expert! I know how frustrating marketing yourself on a LinkedIn platform can be when searching for your next career or getting directly in-front of your ideal customer without a strategic marketing plan. 3 P a g e

4 My goal as a LinkedIn Strategist is to help you build the confidence you need to stand out in a crowded marketplace so you can Be Seen, Be Heard and Get Hired! WHO I'VE HELPED: As a LinkedIn Strategist I've helped thousands of individuals be able to locate and land their next career by understanding what it takes to get hired in today's highly competitive marketplace without filling out endless amounts of applications or having to send out resumes. Schedule your FREE 30 min consultation today! Speaker: My topics include LinkedIn, Personal Branding, Job-Search & Social Media. Synopsis: LinkedIn Dynamics Courtney Taylor: Why LinkedIn has become a powerful tool in today s Marketplace and why you need to NOT only be a part of this platform, but know how to magnetize your prolife so that you can Stand Out in an Over Crowded-Market-Place! Step1: Why LinkedIn you Ask? LinkedIn has become the number 1 recruiting portal for the unemployed world as well as the number 1 place to Network Professionally! The reason? 98% of all Hiring Managers are utilizing LinkedIn in order to hire their next employee. 4 P a g e

5 Business owners are conversing daily to network amongst individuals on a global scale to see how they can best offer their unique talents to the world. So if those are the STATS! You need to be front and center. Not only do you need to be front and center, but you MUST know how to stand out, grab their attention, and give them a reason to want to talk to you. LinkedIn can be the BEST tool you ve come across or it could become your worst NIGHTMARE! It s all about knowing how to use this powerful tool properly so it can bring you the best results FAST! THE BIGGEST MYTH: People just assume that if you have a profile with your resume, skills, talents and unique abilities displayed on LinkedIn that companies as well as your ideal clients will automatically come running after you to offer you something great. (If it were truly all that easy no-one would be unemployed and everyone would be happily employed and second, businesses would never have to spend another $$$ on advertising!) The truth of the matter is that it takes much more effort than simply having a profile with your resume attached. In order to get MASSIVE results FAST you must take ACTION and understand the TOOLS that are built into the LinkedIn Platform! In this e-book I m going to highlight the TOP 3 steps you MUST take immediately to get the FAST RESULTS you ve been looking for by Magnetizing your Linked-In Profile so you have the Hiring Managers/ Ideal Clients/ Companies Chasing After You! 5 P a g e

6 CHAPTER 1 HOW TO STAND OUT FROM THE CROWD It s so easy to get lost in the crowd of millions of people on LinkedIn. So the question then becomes, How does one stand out on LinkedIn so that you become the #1 recognized individual within your field? Truthfully, it s not that hard. I m speaking from experience my own and my clients! Let me tell you how I ve been able to use LinkedIn in my business and how it has been able to serve me so you can get a better understanding of why I m so passionate about this platform. I ve spent several years in Corporate America working as a Corporate Recruiter for Top Fort 500 companies helping their companies gain outstanding excellence, from there I ended up working for companies on Wall Street bringing FORT 500 companies to their largest IPO of the year! 6 P a g e

After serving so many years in Corporate America I decided to go into business for myself in order to better serve the marketplace in a broader way.

7 After serving so many years in Corporate America I decided to go into business for myself in order to better serve the marketplace in a broader way. I had already earned international awards and recognition for my work, but I no longer wanted to be under a glass ceiling, and be subjected to someone else s rules of instruction. I wanted to build my business to the beat of my own drum and help people in a more meaningful way. So I knew that I needed to reach a larger population of people fast. That s when I turned to LinkedIn. Within a matter of 6 months of me being in business, I was able to go international. The reason I tell this story is to show you the powerful effect of this platform. Now, how was I able to do that and how are you able to do the same thing? #1 FIND A PROBLEM AND CREATE THE SOLUTION 7 P a g e

The key to success is you find out what 98% of the population is doing and you run in the opposite direction. Why? Because 98% of the population is failing! 2% is succeeding rapidly.

8 The key to success is you find out what 98% of the population is doing and you run in the opposite direction. Why? Because 98% of the population is failing! 2% is succeeding rapidly. You find the 2%er s and you model what they do. I was told to find someone who is successful and model what they do. So what I did is research my industry to find where the BIGGEST problems were and I created a solution several of them as a matter of fact! So what you need to do, whether you are in business for yourself, looking for a career, in career transition, or trying to reinvent yourself Is look at your industry and find where the BIGGEST problem is and FUFILL that NEED! Find out what people NEED, not what they WANT. A WANT is different than a NEED. A NEED is something that people can t live WITHOUT. A WANT often times is nothing more than a FAD. (FADs come and go), but NEEDS are often HERE to STAY! So I figured out what people needed and I created a brand around it. #2 CREATE A BRAND Now you might be saying to yourself, Well, how do I create a brand if I m an employee? Let me give you this revelation. You are marketing yourself. What unique values do you bring to the table that NO-ONE else within your ranking can? From that one question alone you need to create a brand for yourself. This is how you stand out from everyone else in the marketplace. You begin to speak the language of what the companies are looking for. And why? Because you first found out what 8 P a g e

9 their problem was, how you can become a solution to it and where their biggest needs are! When you have that down and you learn to brand yourself to the marketplace you will become unstoppable! That is when people come running after you Much easier than you having to chase down every single person, cold call companies, cold call your ideal client, beg people to work with you, and convince them you re the #1 guy/gal for the position! 2 very different ways of thinking: shoving it down their throat or creating an eager desire for them to want what you have! #3 CREATING A UNIQUE VALUE PROPOSITION 9 P a g e

10 Once you create a brand you must know how to present who you are, what you offer, and the unique skills you bring to the table and explain what your value is worth! You don t want to look like your average Joe. That will not set you apart from the crowd to make you look like the shining star! Your message needs to be crafted just for you. Just like your thumb-print is molded just to you. It s your personal DNA. (No two people are alike) No two messages, branding, and identity in your unique craft are alike either. You re messaging needs to answer these questions: Who are you? What problems do you solve? Who are you looking to target? How do you help others? Example: I help individuals looking for employment, in transition or looking to build their existing company to be seen, be heard, and get hired by their next ideal company or client so they can understand the use of digital technology in order to stand out in today s over crowded marketplace! This answers, right in the beginning, who I serve, what I do, what you will gain, and how! Very simple. You want them to ask you, Ok,well, in what ways do you do that? Giving away too much information up front leaves the person confused. The more simple the better! 10 P a g e

11 CHAPTER 2 LET S SHOW THEM YOU VE GOT WHAT IT TAKES! Often times when clients come to me and they want my expert advice on how they can stand apart from everyone else on LinkedIn, the very first question I ask them is this: What makes you so unique and different from the next person within your industry? The reason I ask this question is because I m truly looking for them to convey a story to me to make me really believe that they have something so uniquely different from the next guy within their niche market. 11 P a g e

12 The funny thing is that when I m on the phone with the person they can tell me in words what they do, why they do it, what their biggest passion is about what they do, how they can go conquer the world and so forth and so on. However, here is the biggest mistake I see most people make within their LinkedIn profile and it MUST come to an END if you ever want to get BIG results from your ideal audience. You must be willing to convey your story on paper. In words. In black and white print. Otherwise you will not win over ANYONE. What I see on LinkedIn is people convey what makes them so great. All their wonderful awards, achievements, degrees, how they created the best thing ever and how it will solve every problem under the sun from generation y to generation forever and beyond! That message will drive people further away from you vs draw them in. Why do you say that you might ask? Because there is no personal relationship building. All it does is tell them how good you are vs tell them what it can do for the other person involved who is your potential customer! Your goal is to be able to convey a story so that it builds what I like to call me too s points of connection where your ideal audience can relate to the message you re conveying and say oh yes I can relate to that, me too. I ve been there, done that, and would love to learn more about how this can truly benefit my life in some way. When you tell your story it draws them to say: hey they have something that I want and I must learn more about what this person has to offer! So the point here is: when you are writing your LinkedIn summary you don t only want 1-3 sentences and you most certainly don t want to convey a message that when done reading it that someone needs to give you an award for your hard work. 12 P a g e

Simply share your story of how you got to where you are, why you are where you are today, the meaning behind what you bring to the world, perhaps the people who helped make your journey possible etc.

13 Simply share your story of how you got to where you are, why you are where you are today, the meaning behind what you bring to the world, perhaps the people who helped make your journey possible etc. Everyone has a journey and yours is worth sharing with the world. Don t hide it. It is worth more than you know and I m sure you ve paid a very expensive price to get to where you are today! Here are some simple tips that I recommend when writing your LinkedIn summary so that you convey your message as a story and come across as a true professional. #1. Do not be fake. People can read fake. Be real. No one wants to read a Hollywood drama. Be true to who you are. #2 Don t bunch all your sentences together into big paragraphs. This is what we call Direct Response Sales Copy. You want the most important content to grab the attention of the reader s eye right away! Here are some tips to help you do that: -You can t bold, italicize or underline on LinkedIn, but you can use icons and symbols listed below: Stars: Arrows:» Traditional bullets: Ticks: 13 P a g e

14 Phone: Lines: Make sure that you space out all your paragraphs so that they are not all bunched together. Your summary should consist of all 1500 characters and spaces. This is LinkedIn s maximum requirement! #3 Make sure that you use proper grammar and spelling. This is so important. Have an expert look over your document. So many times I read through peoples profiles and find a ton of errors. This may sound elementary, but it s the truth: You only have one shot to impress your audience and you want to make it a great lasting 1 st impression. #4 Not everyone is the best writer or story teller - so a good way to start off your story is with a quote, phrase or anecdote. For example: List a bunch of skill sets that you bring to the table and then state something like this: Without these skill-sets, one will be devoured alive like a young tree in the midst of a ferocious hurricane. Not a pretty sight and to be avoided at all costs! Another example is: What makes someone like me stand apart from others within the Technical Analysis and Production Research fields is that I am not only able to hold firm through the winds of change, but I am also able to adapt and change effectively with elements of the new landscape. #5 Another great way to share your story, if you are at a loss for words, is to do a cross comparison like.. I m a person that loves numbers, sorry, but I just can t help it! What do you expect, I m an accountant. When I first began following the economy I was 10 years old. Can you believe that I was writing down the monthly 14 P a g e

15 unemployment rates, inflation rate, interest rates and quarterly GDP? But I'm not just a numbers guy. Many people have a preconceived idea of what an accountant is he s the guy that has his desk filled with spreadsheets, calculators and pencils. Right? Well, that s not me at all. Let me tell you my story in a nutshell I truly hope that these tips help you in being able to create your profile summary so that you can stand out in an overcrowded marketplace and attract your ideal audience. You are very unique in your own special way and the world needs to hear about the special gifts that only you have to offer. CONCLUSION I truly feel that if you apply these simple steps to your regular social media activity you will get faster results than you started with. Social Media is consistently changing and if you don t keep up with the high demands you will simply be left out of the action. My goal is to make sure that you stand out above your competitors so that you can BE SEEN, BE HEARD AND GET HIRED regardless of your education, knowledge, experience or talent. You have everything already built inside of you in order to create success it s just a matter of bringing that talent to the for front and letting it be exposed so others can get a feel for the greatness you bring to the world. I look truly look forward to seeing your results. Wishing you nothing but the best that life has to offer! To your Success, Courtney Taylor 15 P a g e

16 ADDITIONAL RESOURCES TO HELP YOU GET THE RESULTS YOU WANT Want to gain more insider knowledge to absolutely CRUSH it on LinkedIn and the opportunity to work one on one with me to take your LinkedIn profile to a whole other level outside of what this e-book teaches? Then click the link below to Get on My Personal List Here is the link: Are you currently looking for your next career move and having trouble locking in that interview? I totally understand how frustrating it can be getting rejected time and time again by companies you re only trying to gain as a place of employment. You no longer need to fret, fear, or worry because I ve put together a proven success strategy system just for you so you can ACE every interview from this day on. Go grab your copy now. Here is the link: Looking for a Consultation Opportunity with Me? Schedule a FREE 30 minute consultation to speak directly with me on the phone. I d love to get to know you better and learn how I can serve you in a big way. Schedule a time to talk with me by clicking the link below Here is the link: Click the schedule an appointment with Courtney tab on the bottom. 16 P a g e

17 Grab the FREE Offer located on my website! Click the link below to see what I have waiting just for you. Looking forward to seeing you succeed. Wishing you the very best, Courtney 17 P a g e

FLOP EQUITY ONE PAIR MATCH-UPS OVERPAIR VS TWO PAIR (~30/70) Q 9 2 Hand Equity Q2 71.06% AA 28.94% BARE OVERPAIR VS BARE TOP TWO

FLOP EQUITY ONE PAIR MATCH-UPS OVERPAIR VS TWO PAIR (~30/70) Q 9 2 Hand Equity Q2** 71.06% AA** 28.94% BARE OVERPAIR VS BARE TOP TWO Legal Notices NO RIGHT TO REDISTRIBUTE MATERIALS. You agree that you will not re-distribute, copy, amend, or commercially exploit any materials found on in this publication or related Web Sites without