3/26/2014. Preparing for Career Fairs. FAQs about career fairs. FAQs about career fairs. Do not copy or distribute without permission
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1 Preparing for Career Fairs Dr. Joseph Barber, Associate Director University of Pennsylvania Career Services 1 FAQs about career fairs I m uncertain about my future career; how can the PennDesign Career Connection career fair be helpful? Explore the types of internships and jobs advertised by the employers (e.g., on their website, PennLink) Think about how your skills and experiences match the requirements of the positions, then chat with employers Ask informed questions to employers at the fair that can actually give you actionable information From my research into your firm/organization, I know that you are working on some interesting projects, such as X, and I was wondering what type of skills you are looking for in candidates that would best suit your needs for this type of project work? 2 FAQs about career fairs What are the overall benefits of the career fair? An opportunity for you to identify possible employers and career paths, or to rule out unsuitable ones An opportunity for you to start thinking about a Plan B in case Plan A does not work out An opportunity for you to identify actual steps you can take over the next 6-12 months to make yourself a better candidate in the future An opportunity for you to gain additional information and contacts = networking An opportunity for you to practice introducing yourself to employers = networking An opportunity to apply for internships and jobs! 3 1
2 Agenda Background research About yourself, organizations, internships, and jobs Networking Your introductions Talking about yourself; sharing your portfolio Resume essentials Some basic career fair advice Career fair etiquette 4 Know yourself Self-assess your interests and skills to get to know yourself a little better This will help you explore a broader range of career options with more confidence 5 Know your discipline Have a complete understanding of your discipline, and of the broad range of career paths you can follow Review the Resources by Career Field pages and get: Advice from Penn alumni General career advice Links to associations and job lists Links to Penn-specific resources 6 2
3 7 Know the organizations Who is attending the career fair: Follow on LinkedIn to gain additional insights 8 Know the organizations Who is attending the career fair: Follow on LinkedIn to gain additional insights Vault and Wetfeet guides 9 3
4 Know where others have boldly gone Career Plans Surveys QuakerNet LinkedIn 10 Career Plans Surveys Career Plans Survey 11 QuakerNet (alumni database)
5 LinkedIn PennDesign specific groups 15 5
6 16 QuakerNet Friends Student group members Internship supervisors Faculty LinkedIn Other alumni networks Association members Family Classmates NETWORKING 17 What is Networking?? 18 6
7 Is this networking? 19 Networking as a process 20 Networking as a process 21 7
8 So what is networking? One way to define it is as a consequence If you have cultivated many friends, colleagues, clients, or collaborators, you are networking If you have strategically used your contacts to find info or seek out new opportunities, you have already networked Looking for people who can support your career progress Using their knowledge, their contacts, their connections, or their recommendations about you At career fairs: Asking employers how your unique interests, skills, and knowledge could best be applied at their organization Speaking with Penn alumni who are representing their employers about their own career pathway 22 Networking is An opportunity for you to share information about yourself As part of a mutual exchange of information and ideas between individuals At career fairs: You can just ask questions BUT, you will make a better impression by talking confidently and positively about yourself, and your skills, interests and experiences A little practice can be helpful 23 Let s get introduced Introduce yourself to your neighbour as you might if you were introducing yourself to an employer You have 60 seconds! Listen to their 60-second introduction Listen for ways their introduction differs from yours 24 8
9 Let s get introduced What were you most interested in hearing about when you were the listener? How did you try to structure your own introduction? What do you think are the most important topics to cover in seconds? How do you end your introduction? 25 The most important tool for networking Your introduction! Answers the tell me about yourself question Starts the conversation A general introduction can include: Some info about relevant work/academic experience and achievements A little about your key skills and interests what you can do really well, and how you are looking to apply them A confident statement about your future plans/goals Some overall idea of how the person you are talking with can help you (if they can help you) 26 Let s get re-introduced Practice helps Find someone else and introduce yourself again? Listen to their introduction 27 9
10 Creating a Resume Yes, don t bother putting your glasses on, headless co-worker, this one has 3 typos in it let s toss it 28 Resumes = currency of career fairs Transactions that occur at career fairs: Be prepared to give your resume to employers Always ask for business cards from employers Generally, business cards are not given to employers Resumes need to be tailored At least for industry (e.g., consulting, design, architecture, non-profit, public sector, private, etc.) Perhaps even for employers (based on research on who will be attending fairs) Keep it concise, and ensure it is easy to read over quickly 29 RESUME (skills) Contact information* Objective Summary or profile Education* Relevant coursework Technical skills Specialized skills Relevant experience* Leadership activities Service/volunteering Honors and awards Languages Other experience *required/expected People may only spend 30 seconds reviewing resumes If your skills aren t obvious then you are not maximizing your impact Look at your resume and write down the 3-4 main points/skills/experiences you want to get across What information would you want an employer to walk away with? 30 10
11 RESUME YOU EMPLOYER Are you communicating effectively? 31 RESUME YOU EMPLOYER Your descriptions do not match what you actually did You are describing tasks not skills You are assuming a common knowledge of experience Your language is problematic (unclear, jargon, too specific) 32 RESUME YOU EMPLOYER Your statements are misinterpreted The reader pictures something different than you do There is no shared contextual experience The reader does not understand what is written 33 11
12 34? Blah blah blah YOU EMPLOYER TRY 35?? Blah blah blah? YOU EMPLOYER TRY 36 12
13 Blah blah blah, blah blah blah!??? YOU EMPLOYER AND TRY AGAIN 37 I identified and creatively solved a longstanding problem! YOU EMPLOYER Real-time tailoring of language/examples used to promote understanding 38 YOU EMPLOYER Are your resumes a good stand-in for you when you are not there to explain/interpret? 39 13
14 CV/RESUME 101 The basics 40 SPELLING MISTEAKS Why are these so important? Attention to detail Effective communication Distracting from actual content of resume Why do these happen? Your brain falls asleep after reading your own resume for the 100 th time You haven t selected the option in Word to spellcheck words in ALL CAPITLES You haven t had a critique from a career advisor 41 Common errors PROFESSIONAL EXPEREINCE PROFESIONAL EXPERIENCE Words that are spelt correctly but that are not the right words: From/form; asses/assess; discuss/discus; is/if 42 14
15 F ORMA Goal of resume is to transfer information (content) quickly and efficiently into brain of reader Poor formatting disrupts flow of information Poor formatting distracts reader from content Poor formatting provides a reason to say no Made-up statistic: 86% of all employers don t care about format of resume, until it suddenly and unexpectedly annoys them then it s all they can focus on True fact: There is no single format you have to use find the best way to get your content across effectively 43 When talking about EXPERIENCE Skill Situation Outcome Skill = active doing verb (taught, researched, solved ) Situation = enough context to make the skill make sense without distracting reader from the skill Not just analyzed data think type, amount, method used Outcome = the result of you using that particular skill in that context (e.g., paper, presentation, new collaboration, more efficient approach, new insight, finished project ) 44 Resume = skills in action Be skill & Good teamwork and management skills outcome specific add quantifiable elements to make Worked with team on research projects your experiences believable Oversaw progress of team towards completing research Oversaw 5-person team working on research Oversaw 5-person team comprised of planners and engineers from 3 departments by developing action plans and clear project goals, resulting in effective completion of project on-time and under budget
16 What employers are looking for Someone who can do the job Someone who understands their unique needs Someone who can speak the language Someone who fits Someone who can communicate Relevant keywords An excuse to put your application in the no pile PORTFOLIO Don't add every project that isn't going to represent something that you may do there. Only put in the ones that will excite them to let them know that you have the experience that will help them do what they need to do. So when you are crafting your submission to firms it almost like you are putting together a proposal for a project. You really have to be intentional and specific to where you want to go I would say 4-5 design sheets of your work is usually the way to go I don't know if there is too many, but if you put irrelevant projects first they are not going to get to the rest 48 16
17 Share your portfolio with enthusiasm 49 Know what you want to highlight 50 Be prepared for a close look 51 17
18 Make it accessible Some general tips Don t ask these questions: So, what does your company do? I don t have any questions for you, but can I just give you a copy of my resume? Looking at my resume, what do you think I could do at your company? 54 18
19 Do A perfect introduction firm handshake and good eye contact! 55 Do A perfect introduction firm handshake and good eye contact! 56 Take Care! Consider putting your bags on your left shoulder so that they don t slip down and knock everything off the table as you reach to shake hands! 57 19
20 Take Care! Consider putting your bags on your left shoulder so that they don t slip down and knock everything off the table as you reach to shake hands! 58 Take Care! They spent time setting this up don t knock it down by mistake! 59 Do Always have plenty of copies of your resume available to hand to employers. Keep them neat & tidy, and don t spill your lunch on them! 60 20
21 Take Care! Cups full of liquid have the tendency to spill when you least want them to. Always keep your right hand free to shake hands with the employer. 61 Do Enjoy yourself at career fairs, and always project a positive, lively persona. Employers meet many people, help yourself be noticed. 62 Do Smile and have fun. Don t walk around with a sour face..., ooops 63 21
22 Do Speak clearly and loudly you have to be heard above the noise. 64 Take Care! Work schedules may not permit it, but business casual is usually better than casual at career fairs. Take every opportunity to sell yourself. 65 Do Dressing smart is especially important when you know you will be talking to smart-dressed employers. Business casual works just fine
23 Take Care! That bag is trying to make a break for it ready to slip off as you shake hands to say goodbye. Make sure to leave a good last impression. 67 Do Avoid grabbing freebies before you have chatted with the employer. Only take them if you have somewhere to carry them out of sight. 68 Career fair etiquette Thank the employer/representatives for coming Be aware of students behind you don t monopolize employers Ask if you can follow-up after the fair if you have more questions or more to share Take advantage of employers with short lines Plan your time wisely the fair will end at 4pm, and employers will need to leave Don t just leave a copy of your resume on each table 69 23
24 After the fair You have business cards, send a thank you Include any additional materials or information you said you would send Continue to expand your network and explore career options by reaching out to alumni and employers Get ready for interviews Use Call to set up a 60-minute mock interview at Career Services 70 More resources Wetfeet Insider Guide: Follow this link: Click on online subscriptions. Sign in and then scroll down to Wetfeet, and click on this link Look for the insider guides in the top right-hand corner Search for Conquering the Career Fair guide. This includes: How to prepare for the career fair & determine your objectives How to stand out from the crowd and leave a good impression The appropriate ways to dress and present yourself How to identify new networking contacts What recruiters are looking for at career fairs The right way to follow up afterwards 71 Questions? 72 24
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