60 SURE FIRE Ways to Get More Pregnancy and Post Baby Clients NOW!

Size: px

Start display at page:

Download "60 SURE FIRE Ways to Get More Pregnancy and Post Baby Clients NOW!"

Cathleen Wilkerson
5 years ago
Views:

1 60 SURE FIRE Ways to Get More Pregnancy and Post Baby Clients NOW! Marketing Tactics And So Much More to GAIN AND RETAIN These Special Clients! Author: Jenny Burrell BSc (Hons), Founder of Burrell Education

2 The Game Has Changed! Viva The Internet! Time is precious and you re busy so I won t ramble on...these 11 pages are my take on the work required to market to and run a successful fitness business targeting the Pre/Post Natal fitness market based on my 13 year of experience and current observations of WHAT REALLY WORKS! Most of us are awesome at training client, we know our stuff, they like us, we get good to ok results and we make a good to good-ish living! 2. But some of us are not so good at doing what it takes to RELIABLY INCREASE the number of people who want buy what we ve got to offer and ultimately INCREASE HOW MUCH WE EARN ANNUALLY WITHOUT WORKING EVEN MORE HOURS. 3. Most of us are completely unaware of the HUGE FOCUS & HOW YOU NEED TO WORK CONSISTENTLY to make the above happen. 4. Most of us do not have a YEARLY MARKETING PLAN-OF-ACTION that we follow. 5. Most of us are so busy working in our business we forget to WORK ON OUR BUSINESS. 6. Most of us are not using the HUGE WEALTH OF ONLINE FREENESS to market to, connect to, create a presence and generally reach as many potential clients as possible. 7. Most FitPro education just doesn t deal with the above issues and to be quite honest they can be the difference between you THRIVING and SURVIVING...Your work running you or you running a consistently growing business, you having time, space and fun within your working life or your job kicking your ass daily! So with over a decade in the business, training both general and specializing in catering for the Pre/Post client and running my education business ( I know a few things well and have learnt a lot of things the hard way. My aim is to save you a bit of time along the way and give you my best advice based on my extensive experience. Jenny Burrell BSc (Hons), Founder of Burrell Education, London, UK. Connect with me on: Burrell Education & Jenny Burrell Education Page 1

3 Do or Die! 13 Non-Negotiable Items to Nail Down Item? By When? Done? 1. Define your NICHE with strength! Who EXACTLY are you aiming for? Who do you really want to serve? How EXACTLY can you serve them? WHERE ARE YOUR CLIENTS? HOW DO YOU GET IN FRONT OF THEM? 2. Now, create and define YOUR SIGNATURE PRODUCT OR SYSTEM (S) FOR PREGNANT & POST NATAL MOMS. In the case of Post Natal clients, include a full abdominal check, and question re: Pelvic Floor during Initial Consultation, (midwives rarely do this anymore). WHEN PERFOMED WELL AND WITH EMPATHY, THIS WILL SELL YOUR SERVICES INSTANTLY!) Your PN package needs to offer solution for all the PN problem areas such as mummy tummy, pelvic floor and fat loss. Workouts need to be short and effective and eating plan needs to be easy and simple. Workout times need to be mom-friendly post school-run ALWAY BEST. Fixed time-frames work best along with guarantee of results. 3. Create the best WEBSITE you can afford. It s your shop window and will be used to capture s and show people who you are and what you can do for them. Over time, you need to keep costs down so get one where you can manage the content yourself. Try Wordpress. 4. Create a FACEBOOK PAGE for your business. Load lots of picture and video, use daily to communicate with your community and potential clients. 5. Create a BLOG and attach it to your website. Blog often. Add something useful to the conversation about your niche, position yourself as an expert and create a reason why people will link through to your website. ADD VALUE TO THE CONVERSATION! 6. Create your TWITTER ACCOUNT. Again, add to the conversation and drive it back to your blog/website. Retweet good stuff to improve your contact and save you a little time. ADD VALUE TO THE CONVERSATION! 7. Create a YouTube account and add some meaningful content. This will increase your SEO and also make your blogs, Twitter, Facebook more attractive people like to look at people. ADD VALUE TO THE CONVERSATION! Burrell Education Page 2

4 8. Create a CLIENT NEWSLETTER. I find Constant Contact easy to use and a great price. Give, give, give! ADD VALUE TO THE CONVERSATION! 9. Create a COMPELLING CLIENT DATA CAPTURE GIVEWAY on your website to build your list and offer something to all the traffic you will drive there. ADD VALUE TO THE CONVERSATION! 10. Carry a little book around with you and make it a habit to collect everyone s Facebook and Twitter names to friend and follow. 11. Get great looking business cards that say exactly how you can help people on them plus all your social media and normal modes of contact info. Give out liberally. 10. Buy this book & use the resources on the site for a simple guide to getting going with your social media: The Zen of Social Media Marketing by Shama Hyder Kabani 11. Check out and follow the blogs/products/sites of Bedros Keuillian & Steve Hochman & & Fabienne Fredrickson HUGE QUANTITIES OF FREE INFORMATION AND HUGE QUALITY FAIRLY PRICED PRODUCTS. 12. Friend all 3 on Facebook, their generosity and freeness with ideas and inspiration are unparalleled! Burrell Education Page 3

5 13. Fall In Love With Your Clients! A revolutionary and radical standpoint some might think but... when you start seeing your clients from this standpoint and start having gratitude for actually having people who want to give you their money, there s a huge shift in how you then relate to them and the service that you provide. Give it a try! Yes, I know, people can be challenging and have their issues...but don t we all? Burrell Education Page 4

6 Attracting the Pre/Post Client Item? By When? Done? 14. Have a variety of price/time under training entry points ie., 21 day fat loss programme, 6 week, drop in classes, small group, 1-1, large group, outdoor buggy workouts Create your KILLER FLYER (S)...ensure ALL advertising contains BEFORE AND AFTER PICS of your success stories. VITAL! 16. Research and network with all aligned professionals/businesses locally who have anything to do with children, education, children s entertainment, women s health, mother and baby groups etc., Work out how you can be of help to each other. Everyone needs customers! 17. Brand your car. It s cheap and highly effective. Do something special not just your logo and contact details. 18. Design and wear branded clothing & eventually purchase sufficient stock to sell to clients. 19. Plan your annual flyer drops to coincide with key times of the year ie., New Year, April/May for summer hols, post summer hols, before Christmas party dress season. 20. Donate a prize to a charity event, raffle. 21. Give away and sell your branded t-shirts. 22. Create and sell gift vouchers/gift cards. 23. Create and give away money off vouchers. 24. Film and collect testimonials, get them up on your site. 25. Film examples of your SYSTEM so people can get an idea of what to expect. 26. Always ensure you photograph clients at the start of their journey with you and as they progress towards their goals. 27. If you need to get a portfolio of BEFORE AND AFTER pics and testimonials, train a handful of dedicated women for FREE for a set time period in return for pictures, Facebook and Twitter mentions, referrals and testimonials. Burrell Education Page 5

7 28. Always CALL potential clients and enquirers to speak personally. 29. Run a Bring a Friend Week. 30. Run a quarterly Referral Competition and reward the winner handsomely! 31. Advertise in the EXERCISE FOR MOMS SECTION of your local/on-line listing like NetMums. 32. Give out & leave (where possible) vouchers at mommy hangouts such as COFFEE SHOPS & CAFE S. 33. FLYER AND CHAT UP MOMS OUTSIDE YOUR LOCAL SCHOOL Give out time-sensitive VOUCHERS TOO as opposed to just the flyer. Get a BANNER OR A SANDWICH BOARD for the outside of your venue. 34. Find your local PARTY BAG SUPPLIER and ask whether your VOUCHERS can be added to her bags. 35. Locate 1 person from all your local child/mom-friendly services contact them and offer to create a electronic or paper newsletter that puts all of your services in one place. Once you have created this newsletter...simply forward it to them all for distribution to their database. INSTANTLY YOU ARE INFRONT OF A WHOLE GROUP OF NEW PEOPLE FOR FREE WHO HAVE CHILDREN. If you create a paper version of this, give to your current mommy clients to give to their school-gate friends. If you have electronic version, ask your current clients to forward to their mommy friends too. 36. Write articles with compelling titles such as How to Fix Your Pelvic Floor, How to Get Flat Abs After C-Section and The Secret to Losing Your Baby Fat, make them into PDFs, of course with your contact details on it and set it free to everyone you know and encourage for RESENDS. 37. Create a CONTINUOUS FREE WEEK FOR NEW/POTENTIAL PRE/POST NATAL CLIENTS. Create a dedicated, compelling (complete with a great before and after pic ESSENTIAL!!!!) flyer that points people to your website and sign-up mechanism. Give this offer permanent space on your newsletter. 38. Write BEFORE AND AFTER PIECES for your local newspaper, people can t get enough of those HOW I DID IT STORIES. Burrell Education Page 6

8 Client Care & Creating Community for the Pre/Post Client Item? By When? Done? 39. Run a Transformation Contest with COMPELLING PRIZE! 40. Keep a calendar or use Facebook to remind you of clients birthdays and give them a small gift/voucher. 41. Send texts to say well done when clients have been really impressive. 42. Send texts or call when clients or their children/partners have been ill and caused them to miss training. 43. Organise meals out, trips to the theatre, inspirational talks. 44. Hold Summer and Xmas Balls/Parties. 45. Have smaller challenges ie., no. of inches lost in a week, no. of sessions attended in a month etc., 46. Have spot prizes for random/funny things such as worse workout kit! 47. Give a talk, demo, food tasting of great optimum nutrition foods within your eating plan. 48. Ask your clients what they would like to attend a talk/demonstration on and facilitate it. 49. Create a moms running club or a tougher/more targeted session ie., kettlebells or boxing - for the post school drop of moms of older children who wouldn t consider themselves Post Natal anymore. Burrell Education Page 7

9 Secondary Spend & The Pre/Post Client Item? By When? Done? 50. Film your own individual workouts and create DVD s for client At Home or At Gym solo sessions and also to sell or give away as tasters to potential clients. Or upload to YouTube for client s to watch via portable devices. 51. Sell or create affiliate relationships with others selling exercise balls, bands, ball pumps, timers, exercise mats, exercise clothes...their logo s on your site, increase your credibility if they are also good brands and you will also earn a small income for the referral. Win- Win! 52. Study and eventually offer BABY MASSAGE. A slow burner, but a hugely valuable skill that makes you money eternally. 53. Study and eventually offer PREGNANCY AND POST NATAL MASSAGE. A slow burner, but a hugely valuable skills that will make you money eternally. Burrell Education Page 8

10 I Found These Books Inspirational & Extremely Helpful Burrell Education Page 9

11 Burrell Education Page 10

12 60. Lastly, once you ve got through the above 60 points...guess what? RINSE & REPEAT! DO IT ALL AGAIN FASTER! RINSE & REPEAT! DO IT ALL AGAIN BETTER! You ll get slicker and faster every time you repeat until it s all just child s play ;-) Good Luck! And don t forget to connect with me on: Jenny Burrell & Burrell Burrell Education Page 11

Introduction... I mean you probably check your Facebook and Twitter accounts before you even get out of bed (I know I do)

Introduction... I mean you probably check your Facebook and Twitter accounts before you even get out of bed (I know I do) Introduction... Social media is all around us, isn t it? I mean you probably check your Facebook and Twitter accounts before you even get out of bed (I know I do) and then when you turn the TV on it s