Salons/Spas. Earth Month March 21 May 1, 2010

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1 edge. A Earth Month March May, 00 PRESENTATIONS: The schematics present guidelines to set-up product assortment and display areas. Merchandising standards follow these guidelines as closely as possible. If you sell more or less of a particular product, adjust to fit the needs of your sales and size. Follow schematics as closely as possible. COLLATERAL ELEMENTS: a b c a Jumbo Poster b Salon Poster c Launch Pad Easel d Light the Way Candle Tent Card e Light the Way Candle A-Frame/Easelback f Global Greengrants Fund Medium Easel g Mirror Talker (Marketing Library only) h Donation Jar Label (Marketing Library only) d e f g i Paper People (copy from back page of Schematics or download from Marketing Library) j Eco-Tip Guest Card (x0) h b YOUR DONATION IS ALL FOR ONE GREAT CAUSE i j 00% of your donation goes to Earth Month partners who protect clean water find out more at aveda.com

2 suggested retail price A k l m COLLATERAL ELEMENTS: PRODUCTS WE LOVE SMOOTH INFUSION ALL FOR SMOOTHING SMOOTH INFUSION TM SOLUTION Shampoo, Conditioner Smooths and softens hair up to 0% Shampoo or Conditioner $ ALL FOR SMOOTHING SMOOTH INFUSION TM SOLUTION: Shampoo, Conditioner, Style-Prep Smoother Smooths and softens hair up to 0% Defends against humidity for up to hours k Header l Shelf Dangler m Domain Dangler This collateral ships with the Winter-Spring 00 Product Preview Guide COLLATERAL ELEMENTS: ENVIRONMENTAL LITRE-SHIP n o pure privilege sm n 3-D Easel o Pure Privilege Bonus Points Easel

3 Products We Love Launch Pad Easel (c) 3-D Environmental Litre-Ship Display (n) Paper People (i) on Secondary Window with pedestal featuring Smooth Infusion litre bottles Salon Poster (b) Mirror Talker (g) Pure Privilege Bonus Points Easel (o) Light the Way Candle A-Frame/Easelback (e) Donation Jar with Label (h) 0 Global Greengrants Fund Easel (f) Pedestal with 3 Light the Way Candles Jumbo Poster (a) A 3-D SALON OVERVIEW

4 FRONT OF SALON/WINDOW DISPLAY WINDOW CONFIGURATION: Jumbo Poster (a) 3 Light the Way Candles, out of box Secondary Window with Pedestal, Smooth Infusion litre bottles and Paper People (i) Launch Pad 3

5 SECONDARY WINDOW CLOSE-UP WINDOW CONFIGURATION: Place Paper People signed by donors (i) on window as donations are received. Starting at bottom of window, line up Paper People when additional are placed. Position approximately -inch apart. Leave a clear area of open glass around Litre-Ship display. Place each Smooth Infusion Shampoo and Conditioner litre bottles on the Pedestal.

6 LAUNCH PAD PRESENTATION: Multiple Table Set-Up TABLE Table 3 Tent Card (d) Light the Way Candles (x) 0 Eco-Tip Guest Card (j) TABLE Light the Way Candles (x) D Easel (n) with Be Curly Shampoo litre (x) and Be Curly Shampoo 0 ml (x) Smooth Infusion Shampoo litre (x3) Rosemary Mint Shampoo litre (x3) Be Curly Shampoo litre (x3) Table Launch Pad Easel (c) 0 TABLE 3 Light the Way Candles (x) 3 Table 7 8 When Candles sell through: Remove Tent Card and add the following products: 3 Damage Remedy Restructuring Shampoo litre (x3) Damage Remedy Restructuring Conditioner litre (x3) Color Conserve Shampoo litre (x3) Color Conserve Conditioner litre (x3) Table Table Table 3

7 LAUNCH PAD PRESENTATION: Single Table Set-Up Tent Card (d) Light the Way Candles (x) Eco-Tip Guest Card (j) Launch Pad Easel (c) 3-D (n) Easel with Be Curly Shampoo litre (x) and Be Curly Shampoo 0 ml (x) 7 8 Smooth Infusion Shampoo litre (x3) 7 8 Rosemary Mint Shampoo litre (x3) Be Curly Shampoo litre (x3) Light the Way Candles (x) When Candles sell through: 3 Remove Tent Card and add the following products: Damage Remedy Restructuring Shampoo litre (x3) Damage Remedy Restructuring Conditioner litre (x3) Color Conserve Shampoo litre (x3) Color Conserve Conditioner litre (x3) 7

8 CASH WRAP PRESENTATION DISPLAY CONFIGURATION Mission Poster Display on shelves: Rosemary Mint Shampoo litre (a and d) Smooth Infusion Shampoo 0 ml (x) (b and e) Be Curly Shampoo litre (c) Be Curly Conditioner litre (f) Trifecta Display Litre-Ship Pure Privilege Points Easel (o) Be Curly Shampoo litre Be Curly Conditioner litre Global Greengrants Fund Easel (f) Donation Jar with Label (h) Light the Way Candle A-Frame/Easelback (e) Light the Way Candle (x8) with out of box a d b e c 3 f

9 DISPLAY CONFIGURATION PRODUCTS WE LOVE SMOOTH INFUSION STYLE-PREP SMOOTHER If your salon has a Products We Love bowl, place collateral according to the illustration on right. Place Domain Dangler in the Domain near Smooth Infusion products as pictured below. If you do not have a Products We Love bowl, fold the Header (k) and Domain Dangler (m) according to the illustration below. 3 Header (k) Tester: Smooth Infusion Style-Prep Smoother Shelf Dangler (l) Domain Dangler (m) NOTE: PWL Collateral inserted in Winter-Spring 00 Product Preview Guide Please recycle where possible. Aveda Corp. Minneapolis, MN USA / 73.. aveda.com

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