KNOXVILLE AREA MEDIA CONTACTS

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Nicholas Cunningham
6 years ago
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2 Media stories about your company are one of the most powerful and cost effective ways to publicize products and services. A news story provides your company third-party credibility and broad recognition. However, placing a story is not simple and it s not free. It requires time and effort, and that s why free media coverage is now more commonly called earned media. Here are a few things to keep in mind when pitching a story to members of the media. 1. Make sure your story is newsworthy. Is it interesting to a broad audience or just specific industries or occupations? Make a decision on whether to approach the mass media or a trade journal with your idea. Is it timely and relevant? Local media often find a story interesting if it can be tied to a larger, national story. 2. Draft an effective media release. The first paragraph of any release should include a hook that makes the reporter want to continue reading the news should be included in that paragraph. Include a quote or two from your company s leader or a quote from a subject expert. Include contact information in case a reporter wants to call you to get additional information or schedule an interview. 3. Make follow-up calls. One of the most successful ways to get your story placed in the media is to call reporters, editors, and news directors and discuss the press release you have recently distributed. News professionals are often working on a deadline and stressed, so your call can remind them of your story and bring it to the top of their mind. By calling you are also cultivating a closer, long-term relationship. 4. Get back to reporters quickly. If you do receive an inquiry from a reporter call them back as quickly as possible. Again, reporters are often on a deadline and by being responsive you are helping them and are more likely to receive coverage now and you re more likely to be called in the future because you ll be a reliable source. KNOXVILLE AREA MEDIA CONTACTS TELEVISION WATE-TV North Broadway Street Knoxville, Tennessee Phone: (865) Fax: (865) newsroom@wate.com WBIR-TV Hutchinson Ave. Knoxville TN Phone: (865) Fax: (865) news@wbir.com East Tennessee PBS (WSJK-TV/ WKOP-TV) 1611 Magnolia Ave. Knoxville, TN Phone: (865) Fax: (865) WSJK-WKOP@etptv.org WTNZ-TV, FOX Executive Park Drive Building D Suite 300 Knoxville, TN Phone: (865) Fax: (865) WVLT-TV 8 CBS 6516 Papermill Drive Knoxville, TN Phone: Fax: WVLTnews@WVLT-TV.com

NEWSPAPER KNOXVILLE NEWS SENTINEL P.O. Box 59038 Knoxville TN 37950-9038 Phone: (865) 342-6397 Email: news@knoxnews.com or news@knoxvillebiz.

3 NEWSPAPER KNOXVILLE NEWS SENTINEL P.O. Box Knoxville TN Phone: (865) or THE TENNESSEEAN 1100 Broadway Phone: (615) THE SHOPPER 4509 Doris Circle Knoxville, TN North office: (865) West office: (865) Fax: (865) FARRAGUT PRESS Kingston Pike Knoxville TN Phone: (865) Fax: (865) THE DAILY BEACON Room 5, Comm. Bldg. Knoxville, TN Phone: (865) Fax: (865) THE DAILY TIMES 307 E. Harper Ave. P.O. Box 9740 Maryville, TN Phone: (865) Fax: (865) THE OAK RIDGER 785 Oak Ridge Turnpike Oak Ridge, TN Phone: (865) Fax: (865) MOUNTAIN PRESS 119 Riverbend Drive P.O. Box 4810 Sevierville, TN Phone: (865) Fax: (865) THE COURIER NEWS of Clinton 233 N. Hicks Street Clinton, TN Phone: (865) Fax: (865) RADIO Blue Ridge Broadcasting 3 Porters Cove Asheville, NC Phone: (828) Fax: (828) Christian Media Center WRJZ Joy 62/WYLV 89.1 FM/WRJZ 620 AM, WMEN AM E. Magnolia Ave. Knoxville, TN Phone: (865) Fax: (865) Cumulus Broadcasting, NewsTalk Old Kingston Pike PO Box Knoxville, TN Phone: (865) Journal Broadcast Group WCYQ, WWST, WKHT WKTI 1533 Amherst Road Knoxville, TN Phone: (865) Fax: (865) M&M Broadcasting - WMYL Merle FM P.O. Box 329 Clinton, TN Phone: (865) Fax: (865) The Light, The River 408 North Cedar Bluff Road, Suite 252 Knoxville, TN Phone: (865) Fax: (865) South Central Media WJXB, WIMZ, WQJK, WNFZ P.O. Box Knoxville, TN rross@southcentralmedia.com Phone: (865) Fax: (865) WUOT-FM (National Public Radio) 209 Comm. Bldg. Knoxville, TN Phone: (865) Fax: (865) newsroom@wuot.org

4 LOCAL MAGAZINES BUSINESS TENNESSEE 2817 West End Ave. #216 Phone: (615) Fax: (615) Cityview Publishing, Inc. 401 Henley Street, Suite 5, Knoxville, TN Phone: (865) Fax: (865) Greater Knoxville Business Journal 2332 News Sentinel Drive Knoxville, TN Phone: (865) Knoxville Mercury 706 Walnut St., Suite #404 Knoxville, TN Phone: (865) NATIONAL BUSINESS MAGAZINES PLANTS, SITES AND PARKS 49 Music Square West Phone: (615) Website: BUSINESS FACILITIES 44 Apple Street, Suite 3 Tinton Falls, NJ Phone: (732) Fax: (732) Website: com AREA DEVELOPMENT 400 Post Ave. Westberry, NY Targeted to growing industrial and distribution companies. Phone: (800) ext.202 Fax: (516) Website: com SITE SELECTION 35 Technology Parkway, Suite 150 Norcross, GA Targeted to chairmen, presidents, other corporate officers, managers and directors of real estate. Serves national and international manufacturing and service industries. Steve Jabon, Southeast Regional Director steve.jabon@conway.com Phone: Fax: Website: EXPANSION MANAGEMENT INSIDE ED NEWSLETTER 9500 Nall Ave., Suite 400 Overland Park, KS Targeted to those personally responsible for relocation and selecting site for a company or organization. Chris Chaney, Representative for TN Phone: (877) Fax: (913) Website: COMMERCIAL PROPERTIES EX- ECUTIVE Offers news and trend analysis on the commercial real estate industry Phone: (646) Website: SOUTHERN BUSINESS & DEVELOPMENT P.O. Box Mountain Brook, Ala., Phone: (205) Fax: (205) Website: DEVELOPMENT 2201 Cooperative Way Herndon, VA The official publication of the National Association of Industrial and Office Properties (NAIOP). Phone: (703) Fax: (703) developmentmagazine@ naiop.org Website: URBAN LAND 1025 Thomas Jefferson St., NW Suite 500 West Washington, D.C Targeted to real estate developers, community developers and economic developers. Phone: (202) Website: URBAN LAND 1025 Thomas Jefferson St., NW, Suite 500 West, Washington, D.C Targeted to real estate developers, community developers and economic developers. Editor: Kristina Kessler Phone:

NATIONAL ORGS. National Agencies, Associations, & Organizations RESOURCE GUIDE: NATIONAL AGENCIES, ASSOCIATIONS, & ORGANIZATIONS

NATIONAL ORGS. National Agencies, Associations, & Organizations RESOURCE GUIDE: NATIONAL AGENCIES, ASSOCIATIONS, & ORGANIZATIONS National Agencies, Associations, & Organizations AIR Commercial Real Estate Association 500 North Brand Blvd., Suite 900 Glendale, CA 91203 Phone: (213) 687-8777 Web address: http://www.airea.com American