A SEAM OF SUCCESS: THE INDIAN GARMENT INDUSTRY INSIDE

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Magdalene O’Brien’
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1 May 2013 Vol 2 Issue 1 `125/- $25 A comprehensive magazine for Textiles and Technology A SEAM OF SUCCESS: THE INDIAN GARMENT INDUSTRY INSIDE Textile mills welcome annual supplement to FTP Event watch: GTE, InDIGO, India Carpet Expo, Home Expo India Special report on hospitality textiles in India

2 cover story and interviews / TECHNOLOGY: SIMPLIFYING OPERATIONS The success of Indian garment industry is largely attributed to the automation providers of the industry. We also spoke to few of the leading technology providers, i.e. VI.BE.MAC (lock stitch specialists), Yamato Sewing Machine Ltd. (chain stitch specialists), and Tukatech (Software Specialist) to know about their perspective towards readymade garment sector in India. MR ENRICO GUERESSCHI, Sales Director, VI.BE.MAC SpA Please provide a brief of your organization. VI.BE.MAC, the leading company in the industrial sewing machine area, was born in 1980 as a Singer support center but since the very beginning, started to produce machines and accessories under its own brand. The company founder, Carlo Guerreschi, chose for his machines a certain part of the market, i.e. the denim jeans market, sensing the potential of this sector that in the 70 s was under development and has boomed today. The aim of VI.BE.MAC was and still is precisely this: to create individual pieces for satisfaction of textile producers' needs, from the smallest to a bigger company. Today the aim has been achieved thanks to production of complex sewing machines based on the actual technological platforms: original, diverse and userfriendly. During these 30 years, even with the client needs changed, the company maintains its values: quality, know-how and fast and effective service. VI.BE.MAC's headquarter is in Verona (Italy), where 45 people are working and follow the entire production line of the automatic units by projecting their design, developing and realising them. Since when are you doing business in India? What share/percentage of your total business is composed of Indian market? We are operating in India from last 33 years. After being present and successful in India for almost 3 decades, we believe that India was and still continues to be one of the key markets for us. Talking about the share of our business in India with respect to the total business, India consists of 20 per cent of that share. How do you take care of sales & service aspect in India? We have our Indian office located in Bangalore which takes care of the presales as well as the after-sales aspect of our offerings in association with Turel. We offer Installation Training, Operational Training and Onsite Support for our machines to our customers under the proper guidance of our team of experts. Full support is provided by the company's team of Customer Services personnel whose primary function is to provide a comprehensive advisory service. With a large market share, we do believe in walking hand in hand with our customers once we supply and install the equipments. Further support is provided in the form of continued technology transfer through regular updates on equipment and processing methods, and the company is always available to provide assistance, guidance and advice. Our After Sales Support department with a competent team of technicians, installers and spare parts specialists are available to answer customers questions and service their needs. What factors/features set you apart from rest of the companies in market? We are privileged to be the market leaders and are way ahead of the competition. The reason is the holistic solution provided to the customers in terms of not only the latest technology & innovation, but also the support provided to them following the sales. What changes have you seen in the Indian market in past decade? How has the low cost competitors affected/impacted India? As I mentioned earlier as well, India has always been a great market for us. Over the period of time, there have been numerous welcoming changes in the country s lifestyle, acceptance to technology, number of consumers etc. The present generation is well-receptive towards the latest innovations in the technology like the people of no other nation. Having a whopping figure of 1.5 billion consumers and a large portion of them keen towards latest fashion, the apparel industry in India will remain a very strong part of the nation s economy. Are there any recent technological developments by your company? May we request you to share details about the same? We have recently launched two new machines: VIBEMAC 4650 EV9: we're really proud and glad to announce the new born VIBEMAC 4650 EV9, the next generation of Automatic Loop Setter. Better than its predecessor under each and every aspect. More efficient, touch screen panel is now even more userfriendly (the easiest-to-use ever made), loader system is completely new, new clamps, new presser foot, and new loop aligner system, new electronic and new software fully in-house developed by Vi.Be.Mac. Some important aspects of the EV9 are

p.30/31 as follows: Electronics Features New 7" Coloured Super fast touch screen panel; New CPU assures a much better software management, a better seam quality, easier adjustments and patterns, more

3 p.30/31 as follows: Electronics Features New 7" Coloured Super fast touch screen panel; New CPU assures a much better software management, a better seam quality, easier adjustments and patterns, more precision, more customizable and more fashion options; Updates through USB or Internet (remote control); Preview of new patterns visible on the screen; Error History Reporting; Possibility to work without the touch Screen Panel in case of breakdown; Auto-diagnostic system to avoid errors; Control KEY to allow the machine manager ONLY to change the unit parameters (operator will not be able to sabote/change anything); Mechanical Improvements New 400W motors for the X & Y movements; Vibrations reduction by fixing the Mitsubishi motor directly to the sewing head; Better weights distribution by allocating motors left and right side; New presser foot with extra pressure and less flexure, besides lower barycenter; Counter-weight device to counterbalance the presser foot thrust and keep it always the right position - Less usury of X&Y carriage; New thread wiper to facilitate the needle threading; New LOOP ALIGNER SYSTEM to avoid the loop mis-positioning on the fabric, especially for the folded tails (now always aligned); Side Seam Serging Machine V800AS: Equipped with a super fast Yamato sewing head exclusively designed for ViBeMac and fully made in Japan, the V800AS is a 2 needles, 4 threads overlock unit that runs at 6300 rpm (Maximum speed 7000 rpm). Developed with the latest technical solutions, this unit guarantees super high sewing performances, flexibility and an incredible stitching quality, besides long lasting life of its parts and components. How do you see the opportunities for your company in Indian market in coming period of time? We simply look forward to keep on leading the market in the same way we have been doing for last three decades and hence, keep on growing. subscribe your copy now! SUBSCRIPTION FORM Yes, I wish to subscribe to TexTech Communique for c 1 year (6 issues) Rs. 750/- or US$ 200 c 2 years (12 issues) Rs. 1400/- or US$ 300 c 3 years (18 issues) Rs. 2000/- or US$ 400 Name:... Company:... Address:... Mob:... Type of Business: c Exporter c Retailer c Buying house c Any other For subscription kindly send DD/Cheque favouring MSB Consulting Pvt Ltd, payable at Delhi. MSB Consulting Pvt Ltd Plot no 29, LGF, Pocket 2, Jasola, Mathura Road, New Delhi , India Tel: , msb@msbconsulting.in;

4 denims / Second edition of InDIGO, the flagship denim B2B expo of Asia concluded successfully Denim Club India created history yet another time by successfully organizing the second edition of the flagship denim B2B event - InDIGO - on 19th and 20th April, 2013, which included a unique first-ever set-up of a live display of a state-of-the-art denim jeans production line during the event. The event was inaugurated by H. E. Burak Akcapar,Ambassador of Turkey to India, on the morning of 19th April, 2013, in the august presence of Shri S. N. Modani, MD, Sangam Denim, Dr. Darlie Koshy, DG, IAM and ATDC, Mr. Harinder Lamba, CEO, MUST Garments, Bahrain, Mr. Ratnadeep Lal, Founder, IIFT, and Mr. Prashant Agarwal, JMD, Wazir Consultants. The exclusive denim B2B expo was visited by representatives of around 300 companies, including business owners and senior decision makers. Mr. Vijay Mathur, the Acting Secretary General, Apparel Export Promotion Council, made a special visit to InDIGO and went around the exhibition. He lauded the initiative by Denim Club India and was of the view that the AEPC Members Exporters could benefit substantially by visiting the subsequent editions of InDIGO.

5 Jeans Technology Simplified ByTurel & ViBeMacat InDIGo 13 p.22/23 The jeans manufacturing production line put on display together by & was the limelight of the show at InDIGo 13. It was for the first time in the World that any Distributor / Machine manufacturer had put an actual production line on display manufacturing garments. As in every exhibition we showcase our products with a sample stitch done on a CUT PIECE along with the actual production video, we wanted to ensure that the visitors get a hands-on understanding of our products, said the officials from the company. Earlier just looking at the videos customers would say: Eh.. you know this is not possible in India You know we can never replicate this is India The Indian worker mind-set is different The video is made faster So we got together to prove the customer that all the videos are 100% original and it really made an impact.in two days we produced 750 Jeans, using 27 machines and 20 workers (including helpers and line manager) and this was from cutting to finishing (without washing but with tagging and packing). ABOUT THE COMPANIES was founded in 1954 in a small workshop in Mumbai as a servicing and maintenance company. A futuristic vision resulted in Turel Group being Pioneers for bringing automation to the Garment Manufacturing Industry. Even Today, Turel Group maintains this edge of offering, End to End solutions, from the Drawing Board stage to Handing over the project with complete after sales service and customer satisfaction. founded in 1980 by Mr. Carlo Guerreschi Pioneers in Automation for Jeans Manufacturing. Even today ViBeMac continue to be the leaders adding newer innovations to meet the challenging demands of designers. Turel Group have been the very first overseas agent for ViBeMac. Turel Group ViBeMac both being Like Minded with focus on Automation have a great Synergy and cover each other with their strengths. Automation with flexibility and at affordable price has been the key for their success.

Vibemac has established

Vibemac has established Bangladesh is one of the most important centres for denim apparel production and its exports around the world. In fact, the country has come up as the third most important exporter of denim apparel to