Egy Stitch & Tex. 27 February - 2 March 2014 Cairo int'l conference center - Egypt.
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1 Egy Stitch & Tex 2016 The 6 th International Exhibition for Textile, Weaving, Spinning, Sewing, 27 February - 2 March 2014 Cairo int'l conference center - Egypt
2 THE TEXTILE INDUSTRY IN EGYPT Egypt is home to the only fully vertically integrated textiles industry in the Middle East, with the entire production process from the cultivation of cotton to the production of yarns, fabrics and ready-made garments carried out domestically. The sector plays an extremely central role in the Egyptian economy. It is the second largest producing sector after agro-industry and the first in terms of jobs accounting for 30% of local employment. It accounts for 3% of the GDP, 30% of industrial output and around 13% of Non- Petroleum exports, according to the Central Bank of Egypt. Of the 25% of the industry focused on textile production, home textiles constitute 12% of the industry, and cotton yarn 8%, while the remaining 5% is attributed to other cotton fabrics and textiles. The majority of spinning (50%), weaving (60%) and hemming (60%) capacity is owned by the public sector while 90% of garmenting capacity is private. The Egyptian government is actively looking to attract new private investments into the industry s upstream segments in order to sharpen the nation s competitive advantage in the global market. 1
3 EXHIBITING AT EGY STITCH & TEX Egy Stitch & Tex is a promising exhibition with previous success indicators. 70% of the previous exhibitors rated the exhibition as Excellent, 20% Good, and only 1 0% Fair. Here is why you must exhibit It is an excellent opportunity to generate sales leads. Meet industry professionals and decision makers from all over the world all in one place. Meet existing and prospective customers and get valuable first-hand feedback on your product or service and close sales. Develop trust and rapport with potential partners and buyers. Take your business to your target market, which will give your company access to a captive audience that s primed to buy. Every time that I wanted to give up, if I saw an interesting textile, print what ever, suddenly I would see a collection. Anna Sui 2 3
4 EXHIBITORS PROFILE Manufacturing Machinery Accessories Carpets & Rugs Dyeing & Finishing Embroidery Fabrics Garments Home Textiles Labels Medical Cotton Others Ropes Sewing Thread Yarn Manufacturing Dyeing & Printing Industrial Sewing Ironing & Pressing Knitting Machines Laundry Units Speciality Machines Spinning Frames & Machinery Testing & Quality Control Weaving Looms Buttons Closures Elastic Others Packing Ribbons Tags & Labels I started to grow microbial cellulose to explore an ecofriendly textile for clothing and accessories but, very quickly, I realized this method had potential for all sorts of other biodegradable consumer products. Suzanne Lee 4 5
5 PARTICIPATING COUNTRIES Egy Stitch is a localized international exhibition, with exhibitors and visitors coming from all over the world. Among the participating and visiting countries are: Brazil Italy China Japan Egypt Spain England Switzerland France Taiwan Germany Turkey India U.S.A Buyers & Sellers Dealers Distributors Factory and Store owners VISITORS PROFILE Importers & Exporters Industry Specialists & Professionals Manufacturers Mechanical Engineers Merchants Retailers Traders To think that the new economy is over is like somebody in London in 1830 saying the entire industrial revolution is over because some textile manufacturers in Manchester went broke. Alvin Toffler 6 7
6 MARKETING A dedicated marketing campaign promoting Egy Stitch & Tex locally and internationally utilizing print media, billboards, broadcast media, campaigns and more to help i bringin top-notch visitors. Marketing activities include: Invitations to industry professionals and decision makers Invitations to commercial entities Billboards in different locations across Cairo campaign to local and international companies Social media campaign using facebook and twitter Editorials and advertisements in leading newspapers and magazines Radio advertisement campaign Work on good prose has three steps: a musical stage when it is composed, an architectonic one when it is built, and a textile one when it is woven. Walter Benjamin 8 9
7 Data Extracted from Egy Stitch & Tex 2013 Visitors/Exhibitors Show Report The main activity of visitors, % Total number of exhibitors in Egy Stitch & Tex 2013 was 120 local exhibitors beside 48 international exhibitors from four different countries. Total number of visitors to Egy Stitch & Tex 2013 was 12,000 trade visitors. Aims of participation in the exhibition, % Media Others 1% 7% 22% Wholesalers Direct sale of products To search for new potential Distributers 11% Manufacturers 31% 37% 32% To search for new suppliers 5% 27% To search for new distributors 21% 17% To study consumer opinion Traders Promoting new products 29% 21% 6% To study activity of competitors Testing a new product Number of contacts established at the exhibition, % Industry classification of visitors, % Others More than % Textile 9% Dyeing & Finishing Machinery 24% From % 20% 16% 12% Weaving From From Knitting 15% 29% 8% 11% Sewing Spinning 10 11
8 Data Extracted from Egy Stitch & Tex 2013 Visitors/Exhibitors Show Report 81% Visitors in Terms of Buying Decision Influence, % of participants achieved their goals for exhibiting. Research & recommendation Purchasing team members 13% 27% 84% Influencing decision 20% 40% Final decision makers of participants appreciated professionalism of the visitors for good and excellent Visitors opinion to visit the show next year, % Intend to visit next year 7% 71% 93% Not determined yet of the participants highly appreciate purchasing power of visitors 12 13
9 Egy Stitch & Tex 2014 Pictures 14 15
10 Egy Stitch & Tex 2014 Pictures 16 17
11 The Organizer Vision Fairs (a subsidiary of Vision Group) is one of the leading trade fair organizers in Africa and the Arab World, with a significant experience in organizing specialized international exhibitions for multiple business sectors, B2B and matchmaking events, along with export development activities and commercial agencies. Since 2005, Vision Group has organized 12 exhibitions with almost 45 rounds that have spanned across countries such as Sudan, Morocco, Saudi Arabia and Egypt, with expos hosting over 1700 exhibitors and welcoming nearly 710,000 guests. 12 Exhibition 4 Rounds 4 Countries 1700 Exhibitor 196,000 Exhibiting Area 710,000 Visitor A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; a man who works with his hands and his brain and his heart is an artist. Louis Nizer 18 19
12 THE VENUE Cairo int l conference center Egy Stitch & Tex will take place at one of the landmarks of exhibitions in Egypt and the Middle East, Cairo International Convention and Exhibition Centre. It is the most prestigious, professional location for exhibitions situated in Nasr City, few minutes away from Cairo International Airport and downtown, and is surrounded by many 5 star hotels. The venue facilities include: exhibition space of 25,000 m2, huge car parking, central air conditioning, floor load up to kgs/m2, banking services, freight offices, custom clearance facilities, international communication centers, conference halls, and seminar rooms. 20
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