Social acceptance of Renewable Energy Sources
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- Rachel Sims
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1 Social acceptance of Renewable Energy Sources Prof. Dr. Petra (Jun.Prof.) Head of Environmental Psychology Otto-von-Guericke-University Magdeburg Work Group on Social Aspects of Renewable Energy Sources (RES) and Rational Use of Energy (RUE) EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 1
2 Social Scientists in Rural Electrification 17th European Photovoltaic Solar Energy Conference and Exhibition, Plenary Session, Munich 2002 Social Interventions to Achieve Success with Off-Grid Village Power Supply Systems Case Studies from Germany, Indonesia, Spain and Argentina Ratna Djuwita Enma Ramírez Ellena Hidalgo de Avila Petra & Claudia Casper Fraunhofer-Institut für Solare Energiesysteme ISE Ratna Djuwita, Universitas Indonesia (UI) Enma Ramírez, Trama TecnoAmbiental (TTA) Ellena Hidalgo de Ávila, Insituto Nacional de Agricultura (INTA) SOPRARE Social Practice in Rural Electrification with Renewable Energies EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 2
3 SHS in Argentina (Project funded by the German Government) working with local partners Bad experiences with village power supply => Nepal, GTZ, The first solar home system village in Argentina 1993: Bade de Leyes Working with the end-users Our first steps towards an integration: the socio-technical approach - working together with local institutions - working with the end-users 5 years after: the 10 rules for being successful in the introduction of Solar Systems in Remote areas EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 3
4 PROJECTN0.: BMBF (Project funded by the German Government) INTA & UNI SAN JUAN EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 4
5 Balde de Leyes PROJECTNO.: BMBF Project Evaluation - 3,5 years after (Project funded by the German Government) INTA & UNI SAN JUAN EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 5
6 Energy Supply in Off-Grid Areas RES Energy Management RUE EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 6
7 Different kinds of ESC? (EU-Project, NNE , Accompanying Measure Project) high consciousness Real ESC: RES & RUE high High Consciousness High Acceptance = sustainability low 0 100% Use of RES & RUE low high EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 7
8 Introduction of Sustainable Energy Projects Concept & Contact People centred development Decision to install the system in a selected place Take much care on the concept phase Preparation Implementation Follow up follow up after the installation of a new technology: we can learn a lot! Installation of the technical system t EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 8
9 Energy Sustainability: participation model Concept & Contact Preparatiotation Implemen- Follow up Analysis of needs Involvement Social and participation of end-users and improvements t potential on other actors different levels participation includes information, negotiation, involvement, joint decision making, individual responsibility and self-determination BMZ, 2002 Decision to install the system in a selected place Installation of the technical system EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 9
10 What psychologist can do: We analyse the needs of and acceptance in the target community We prepare and carry through adaptation cycles We help to create a sustainable energy supply and consumption from the social & behavioural side EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 10
11 How do we do it: EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 11
12 Investigation Tools: e.g. Acceptance (EU-Project, NNE ) EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 12
13 Evaluation Tools: e.g. GAS (EU-CONCERTO-Project, ECO-CITY, Project no.: ) EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 13
14 Participation Tools: (funded by EU, SME/1761/98-DE, NNE5/1999/483, SME/1691/98/DE-FR) Example: - User Workshops EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 14
15 Participation Tools: Examples: - User Workshops - Solar Festivals EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 15
16 Participation Tools: Examples: - User Workshops - Solar Festivals - User Contracts EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 16
17 Participation Tools: Examples: - User Workshops - Solar Festivals - User Contracts - Advertisement Campaigns EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 17
18 Participation Tools: Examples: - User Workshops - Solar Festivals - User Contracts - Advertisement Campaigns - Explaining Games Work with local organisations, like Universities, GOs, NGOs, communityorganisations EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 18
19 Psychological aspects of RES & RUE: Part I: RES (SUSTAINABLE COMMUNITIES,NNE , Accompanying Measure) design of user interfaces Renewable Energy Sources operation instructions information operation and maintenance training man-machine-interactions acceptance transparency social marketing participation in the planning & implementation process corporate identity EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 19
20 Psychological aspects of RES & RUE: Part II: RUE (SUSTAINABLE COMMUNITIES, NNE ) Rational Use of Energy Energy consumption energy saving buying green energy buying energy saving devices attitude & behaviour modification strengthen environmental awarene persuasive communication increasing attention on actions material & social incentives providing positive models motivation information participation award structures feedback EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 20
21 Identity (SUSTAINABLE COMMUNITIES,NNE ) EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 21
22 Perspectives for psychology/social science I am looking forward to further contacts and interchanges! EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 22
23 Choose the right intervention paradigm Organisational science classification (Trist, 1990) The modern paradigm: human-oriented Optimisation of technical and social factors Human beings are complementing the machine and need multiple global skills Internal controls are typical Organisations are taking care of the objectives of the members and the society Decisions are made by consent and commitment EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 23
24 Supply of remote villages as a commons-dilemma: 9 cases, over 300 interviews Standardised and semistandardised questionnaires Participative and behaviour observations Document analysis Recording of community meetings EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 24
25 European Projects for Water Supply: EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 25
26 Action Research Action-Reflection-Cycle First hypothesis First results Intervention = initiating change Reflection on further actions Talk to ordering entity Talk to local experts Talk to endusers Go to the field Feed back to local experts & end-users Feed back to ordering entity further hypothesis Sociotechnical target system Further elaborated results EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 26
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