TRENDS IN FOOD & HOSPITALITY. Meeting Space Trends & Changing Meeting Dynamics By: Andy Ford

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Gwendolyn Powell
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1 TRENDS IN FOOD & HOSPITALITY Meeting Space Trends & Changing Meeting Dynamics By: Andy Ford

2 POINTS TO COVER Trends Overview Interactive Collaborative & Customizable Informally Intimate The Meeting on the Side (Ad Hoc) Naturally Healthy

3 Trends Overview The state of meeting trends is a contrast of repurposing old conference space with more natural and home-like cues integrated with technology. We will continue to to see companies creating environments for collaborative engagements and integrating non-obtrusive technology that anyone can use. Technology has been mentioned twice, but ironically personal connections matter more than ever in today s meeting environments.

4 Forward Guiding Principles Flexibility Ease of use Participation by all High speed & SECURE

5 Connect live Twitter.com/aford

Interactive This is a HUGE trend in meeting

10 Interactive This is a HUGE trend in meeting design and technology plays an increasingly important role. Watch the marriage of consumer-friendly tech, the continued rise of real-time participation & networking and the better use of presentation space take precedence.

time that is keeping people more engaged.

11 Interactive Continued VS. Audience participation is increasingly becoming more than raising a hand or stepping to a microphone in a larger setting. Technology is permitting feedback in real time that is keeping people more engaged. Apps like Evenium, Bizzabo and a host of others are not only complimenting the traditional networking methods, but in some cases replacing traditional initial audience engagement with each other.

12 Interactive Continued "We wanted to create a space that encourages participants to move around, interact across disciplines, and see movement and activity." Video generates a 400%-700% increase in viewer engagement and response rates using video compared to static content such as text and graphics

lack thereof is for sessions, speakers, sponsors and attendees.

13 Interactive Continued Meeting organizers are increasingly looking for actionable data analytics from attendees that show where interest or lack thereof is for sessions, speakers, sponsors and attendees. Key Performance Indicators will continue to be easier to understand and implement.

14 Interactive Continued 35% 0 Meeting Planners 50% Attendees Social Media? While no one is dispelling the lasting power of social media in the modern meeting setting, attendees and event planners place different levels of importance on the activity.

Collaborative & Customizable People now want to be able to work in a controllable environment and have a meeting where it's not just someone presenting them information

15 Collaborative & Customizable People now want to be able to work in a controllable environment and have a meeting where it's not just someone presenting them information or working in a traditional boardroom-style setting. They want to have the ability to interact and have everyone in that meeting participate on an equal, peer-to-peer level.

16 Collaborative & Customizable Cont Tangent by Westin. Standardized collaborative space for small meetings. Spaces include variety of technologies and resources. Video conferencing and floor to ceiling white boards. This new move toward collaboration is as old as time. Socrates had Plato, Jesus had twelve guys with him, and cholera was actually discovered through conversations in a 19 th century London coffee shop.

Collaborative & Customizable Cont 80-inch 1080p LED

Interactive whiteboard Apple TV Direct TV Savant

17 Collaborative & Customizable Cont 80-inch 1080p LED HDTV Life-size high definition video conferencing system. Definitive Technology 7.2 surround sound system Smart Technologies Interactive whiteboard Apple TV Direct TV Savant room controller with Apple ipad Polycom conference phone 100 Mbps internet connection

18 Informally Intimate Hotels and offices are reconditioning rooms into nontraditional meeting spaces - less formal and more intimate, in response to the increasing commingling of business travelers personal and professional lives.

Informally Intimate Continued The Lobby Den Crescent Hotel Renovated the lobby to become more flexible space for private meetings or open receptions No one is willingly put up stages anymore for a

19 Informally Intimate Continued The Lobby Den Crescent Hotel Renovated the lobby to become more flexible space for private meetings or open receptions No one is willingly put up stages anymore for a lone speaker to occupy while droning on about numbers and stats it s an open environment with a ringmaster Airbnb s headquarters meeting spaces were recently overhauled and purposely made to look like a San Francisco Apartment

and companies are taking advantage of wider hallways built in the 80 s or

20 Informally Intimate Continued Google Campus contains a series of flexible open-plan workspaces and lockers that accommodate hot-desking Many hotels and companies are taking advantage of wider hallways built in the 80 s or 90 s and installing cove-like structures for more intimate meeting settings.

I could write a book on the effectiveness of the stand-up.

21 Informally Intimate Continued Pre-meeting, post-meeting it s the only meetings where real things actually happen. I could write a book on the effectiveness of the stand-up. Metal Walls on wheels for the stand-up presentation anywhere.

22 Meeting on the Side (Ad Hoc) The way people have worked has changed, but the modern meeting dynamics has not adapted quite as quickly. People meet in coffee shops and airport lounges for important meetings the meeting space needs to incorporate the gathering space.

A recent Regent University study reveals the best meetings are usually

23 Meeting on the Side Continued Github corporate headquarters was redesigned with 33% of the space dedicated to gathering places. A recent Regent University study reveals the best meetings are usually planned but not completely prepared Hotels represent the fastest growing ondemand meeting space in the US.

24 Naturally Healthy Green is a minimum and LEED is better. Tie-in with local community vendors or restaurants provides a distinct experience that make a difference. Architectural and aesthetic details are designed to produce a healthier, more stimulating meeting environment, where attendees can move around, soak up sunshine, and enjoy refreshments on their own schedule.

25 Naturally Healthy Continued Sheraton Alive on Five in Boston is a carbon neutral event space dedicated to the environment, social responsibility and facilitating the kinds of connections that get business done. Twitter s HQ brings the natural light Design firm helped Google bring realness to their meeting space with live trees and natural materials.

26 Forward Guiding Principles Flexibility Ease of use Participation by all High speed & SECURE

Harvard Innovation Lab

Project Overview Harvard Innovation Lab Harvard University, Boston, MA 2011 Shepley Bulfinch Harvard University Harvard Innovation Lab, Boston, MA 2011 The Harvard Innovation Lab or i-lab provides a new