Wired Overhauls Magazine
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1 Wired Overhauls Magazine The previous version of Wired had bright colors, bold fonts, perhaps the splashy photos and graphics that made it feel like a magazine about science and technology for men. The new version of Wired feels more like Wired meets T: The New York Times Style Magazine meets The New Yorker. With its modern, almost muted aesthetic, it feels more like a lifestyle magazine Mashable.com
2 Wired Overhauls Magazine "From my point of view, technology is not only your computer on your desk anymore, it's part of your life. It made sense to me to have a design that felt more accessible, that didn't make you feel all the time that you're just reading a tech magazine... "It's not only a magazine about technology, [it's] also a magazine about people who make technology happen." Claudia de Almeida, Wired's design director
3 ipad Magazine design
4 Adobe Digital Publishing Suite Condé Nast
5 Adobe Digital Publishing Suite Lynda.com
6 WIRED s ipad Magazine ipad app is not simply a straight, digitized version of the print magazine, it is much more. First thought is let's make everything move. (Does everything really have to move?)
7 Wired s three design goals: Allowing the content to shine Walk-up usability (instant, intuitive interface) Revolution through evolution (not doing everything at once, the application will evolve over time.)
8 What are the obstacles: Create a print magazine every month Create a vertical digital version every month Create a horizontal digital version every month The average Wired article takes 24 days to go from initial copy to finished layout a tight timeframe considering Wired is a monthly publication. Luckily, the team responsible for the print version of the mag are able to repurpose the layouts for use on the ipad and other devices, with only incremental hours, and no need for any additional staff.
9 Wired s thought process The better the design, The easier the reading experience, The deeper the engagement, The more connected the user, The stronger the brand relationship.
10 The tablet edition of Wired will combine the strong design of the print magazine with the connectivity of a wireless device. Print vs. web.
11 What is the best way to navigate a digital publication?
12 What is the best way to navigate a digital publication? Print
13 What is the best way to navigate a digital publication? Print Online
14
15 Print v. Tablet v. Internet
16 Omniture Analytics Total Digital Edition Circulation: A combination of single copy sales, digital subscribers and authenticated readers (print subscribers who have also signed up for digital editions). Total Issue Readers: Total number of readers who have accessed the digital edition at least once. Total Ad Readers: Total number of digital edition readers who have looked at an ad at least once. Total Number of Exposures per Ad: Number of times an ad in a digital edition was viewed. Average Time Spent per Digital Edition Ad: Average time, in seconds or minutes, that a digital-only reader spends on a page with a specific ad. Average Reading Sessions per Reader: Average number of times readers return to a specific issue. Average Time Spent per Reader: Average number of minutes readers spend with a specific issue across reading sessions.
17 Better body copy
18 Better body copy
19 Better body copy
20 Better body copy
21 Better body copy
22
23 Georgia, 20 pt. with 26 pt. line-spacing
24 Comparing Print to Tablet 8 in. 5 4/3 in. 10 7/8 in. 7 3/4 in.
25 Comparing Print to Tablet Navigation example
26 Comparing Print to Tablet Navigation example
27 Comparing Print to Tablet Navigation example
28 Comparing Print to Tablet Navigation example
29 Comparing Print to Tablet Navigation examples
30 Comparing Print to Tablet Navigation examples
31 Comparing Print to Tablet Navigation examples
32 Comparing Print to Tablet Navigation examples
33 Comparing Print to Tablet Navigation examples
34 Comparing Print to Tablet Navigation examples
35 Comparing Print to Tablet Navigation examples
36 Comparing Print to Tablet Navigation examples
37 Comparing Print to Tablet Navigation examples
38 Comparing Print to Tablet Navigation examples
39 Comparing Print to Tablet Navigation examples
40 Comparing Print to Tablet Navigation examples
41 Comparing Print to Tablet Navigation examples
42 Comparing Print to Tablet Navigation examples
43 Comparing Print to Tablet Navigation examples
44 Comparing Print to Tablet Navigation examples
45 Comparing Print to Tablet Navigation examples
46 Comparing Print to Tablet Navigation examples
47 Comparing Print to Tablet Navigation examples
48 Comparing Print to Tablet Navigation examples
49 Comparing Print to Tablet Navigation examples
50 Comparing Print to Tablet Navigation examples
51 Comparing Print to Tablet Navigation examples
52 Comparing Print to Tablet Navigation examples
53 Comparing Print to Tablet Navigation examples
54 Comparing Print to Tablet Navigation examples
55 Comparing Print to Tablet Navigation examples
56 Comparing Print to Tablet Navigation examples
57 Comparing Print to Tablet Navigation examples
58 Comparing Print to Tablet Navigation examples
59 Comparing Print to Tablet Navigation examples
60 Comparing Print to Tablet Navigation examples
61 Comparing Print to Tablet Navigation examples
62 Comparing Print to Tablet Navigation examples
63 Comparing Print to Tablet Navigation examples
64 Comparing Print to Tablet Navigation examples
65 Comparing Print to Tablet Navigation examples
66 Comparing Print to Tablet Navigation examples
67 Comparing Print to Tablet Navigation examples
68 Comparing Print to Tablet Navigation examples
69 Comparing Tablet horizontal to vertical 768 px. 1,024 px.
70 Comparing Tablet horizontal to vertical
71 Comparing Tablet horizontal to vertical
72 Comparing Tablet horizontal to vertical
73 A Closer Look 55 px. 12 columns with 24 px. gutters 48 px.
74 A Closer Look 55 px. 48 px. 12 columns with 24 px. gutters
75 A Closer Look: The Vertical Grid
76 A Closer Look: The Vertical Grid
77 A Closer Look: The Vertical Grid
78 A Closer Look: The Vertical Grid
79 A Closer Look: The Vertical Grid
80 A Closer Look: The Vertical Grid
81 A Closer Look: The Vertical Grid
82 A Closer Look: The Vertical Grid
83 A Closer Look: The Vertical Grid
84 A Closer Look: The Vertical Grid
85 A Closer Look: The Vertical Grid
86 A Closer Look: The Vertical Grid
87 A Closer Look: The Vertical Grid
88 A Closer Look: The Vertical Grid
89 A Closer Look: The Vertical Grid
90 A Closer Look: The Vertical Grid
91 A Closer Look: The Vertical Grid
92 A Closer Look: The Vertical Grid
93 A Closer Look: The Horizontal Grid
94 A Closer Look: The Horizontal Grid
95 A Closer Look: The Horizontal Grid
96 A Closer Look: The Horizontal Grid
97 A Closer Look: The Horizontal Grid
98 A Closer Look: The Horizontal Grid
99 A Closer Look: The Horizontal Grid
100 A Closer Look: The Horizontal Grid
101 A Closer Look: The Horizontal Grid
102 A Closer Look: The Horizontal Grid
103 A Closer Look: The Horizontal Grid
104 A Closer Look: The Horizontal Grid
105 A Closer Look: The Horizontal Grid
106 A Closer Look: The Horizontal Grid
107 A Closer Look: The Horizontal Grid
108 A Closer Look: The Horizontal Grid
109 Tablet factoids The Poynter Institute Eye Track Tablet study Findings Navigation is the most important feature... need to be quick and clear how user gets from here to there. Swiping is preferred over scrolling... Swiping is more intuitive 70% viewed the tablet horizontally, 30% vertically. People tend to enter a story through a dominant element. Few people used thumbnails to advance through a photo gallery. The majority used advanced buttons.
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