Dungeons & Dragons for Marketing & TechComm. Contextualization & Molecular Content in the Information 4.0 World

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1 Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World

2 Who is Toni Byrd-Ressaire? Route 11 Publications/Info4Design Cork Institute of Technology Information Development & Design Strasbourg University Adobe FrameMaker (2017 Release) Information 4.0 Consortium co-founder Tech Writers Without Borders co-founder

3 Why am I interested in AI, VR and chatbots?

4 Why am I interested in AI, VR and chatbots?

5 Why am I interested in AI, VR and chatbots?

6 Why am I interested in AI, VR and chatbots?

7 Dungeons & Dragons for Marketing & TechComm Contextualization & Molecular Content in the Information 4.0 World

8 and find out why millions of players worldwide have stepped into the boots of mighty heroes (and sneaky antiheroes) to create their own stories.

9 We must stop talking about creating user journeys, and focus on contextualizing molecular content so that users can create their own journeys.

10 mono dimensional vs multi-dimensional

11 Where we re going today How can we begin to develop a content delivery model that prepares us for future machine conversations? Context Personas Molecular content Semantics Mindmaps Chatbot conversation building example

12 In gaming, user journeys are called scenarios. A series of personal experiences based on the evolving context of the user. A path of actions, choices. Players reach a goal Journeys are unpredictable Additional scenarios keep things interesting or help the user along the way Options/offerings User chooses the journey Designer does not decide how player reaches the goal

13 How do you write content in an unpredictable environment?

14 Building blocks of intelligent content Imagine the user journey. using personas, scenarios, and molecular content (with semantics) all in response to context

15 What is context?

16 Context is not static. What is context?

17 What is context? Context is not static. It s an observation of a particular time space and intent: what does user want to do?

18 What is context?

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27 How can we predict the next context? AI: sensors will know elements of each person s context research by Stephan Sigg, Finland

28 Industry sensors

29 Industry sensors

30 Us sensors MOMO works by using several advanced sensors to monitor and interact with the user. For example, MOMO can recognize body temperature, blood pressure, heart rate, and respiratory rate and harness that data as its coaches its users to share their lives with others. Using tactile sensors, MOMO knows when it is being stroked or when users are nervous and clutching it tightly. MOMO can detect users emotional states using cues such as facial expression, vocal intonation, and word recognition.

31 Us sensors Emotion 17% excited 42% happy 11% tension 20% surprise 10% upset Body Stats Blood pressure Body temp Heart rate Respiratory rate keywords dinner internship POD friends NYC Josh xumeng boyfriend

32 Software example

33 Software example Expert Novice First-time user

34 Software example Expert Novice First-time user Writer Developer Project manager

35 Designing for context now Some imagination (user journey/possible scenarios) Defined personas Information offerings

36 What s a persona, and why should you care?

37 What s a persona, and why should you care? A semi-fictional character that represents your ideal customer/user. Based on market research and real data of existing customers.

38 What s a persona, and why should you care? A semi-fictional character that represents your ideal customer/user. Based on market research and real data of existing customers. Personal characteristics Age Job Behavior Interests Motivation Pain points Triggers

39 Personas help us begin to define the context. What s a persona, and why should you care?

40 Personas help us begin to define the context. What s a persona, and why should you care?

41 Molecular Content

42 Molecular Content Traditional content is linear.

43 Molecular Content Traditional content is linear. Molecular content is intended to be read by machines and delivered in multi-dimensional contexts.

44 Molecular Content Traditional content is linear. Molecular content is intended to be read by machines and delivered in multi-dimensional contexts. Molecular content allows the user or a machine to amalgamate content to fit a specific context.

45 [Hello], Welcome to the edc demo [Hello], Welcome to the edc demo...1 I'm the edc bot. You can call me eddy...4 Let's customize the demo for you. Are you a writer, developer or project manager?...4 Project Manager...4 Great. Let's start by adding contextualized help to edc...4 Great. Let's start by adding contextualized help to edc...5 Developer...5 Writer...5 Would you like to learn more about bricks before we start?...5 Would you like to learn more about bricks before we start?...5 yes...5 yes...5 no...5 Ok. Let's create a brick...5 About bricks...5 About bricks...6 In the left panel, right-click on the edc version, and then click Create a brick....6 First, you create a brick....6 Notice the center panel opens to Parameters....6 Let's give the brick a title. Let's call it Documentation Types....6 Do you see Documentation Types in the left panel?...6 Type Go when you're ready to create a brick....6 Type Go when you're ready to create a brick....6 yes...6 no...7 Let's write contextual help for this screen element...7 Now that we have a title, let's enter a description....7 I'll show you....7 I've highlighted Documentation Types in the left panel....7 Select a Brick Type. For contextual help, let's use???...7 Next, let's add a Brick key. I'll add one for you, as well as the element name....7 You can add a screenshot as a Reference Image, just to make sure your team knows exactly what part of the UI needs contextual help....7 Click Create and Continue....8 You've just created your first brick. Now, you or someone else can write contextual help for this UI....8 Do you want to write?...8 yes...8 no...8 Depending on your rights assignment, you may be able to publish contextual help. Do you want to see how publishing works?...8

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47 Anticipating the User Journey Possible scenes Places Situations Where the user may go

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49 Building conversations with users & bots Personas Molecular content Semantics Mindmap Context Testing based on user response

50 Building a conversation

51 Building blocks of intelligent content Imagine the user journey. using personas, scenarios, and molecular content (with semantics) all in response to context

52 Where to find me Linkedin: Toni Byrd Ressaire Publishing Blog: pub.ink Info 4.0 Blog: Partner in crime: Linkedin: Andy McDonald