DIGITAL TRANSFORMATION HYPE AND REALITY

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1 DIGITAL TRANSFORMATION HYPE AND REALITY Frauke Heistermann (Co-Founder, AXIT / Mitglied Vorstand Bundesvereinigung Logistik / Frauke Heistermann. rights reserved uke Heistermann. All rights All reserved Rat für Technologie, RLP)

2 Digitalization is the result of a massive, sustainable integration of modern IT in business processes. 2

3 How Leaders disrupt Uber - no own taxis - Airbnb - no own hotels - Apple - no own apps - Facebook - no own content - The Formular of successful Disruption = focus on services instead of assets 100% customer orientation eliminate things that are annoying make things very easy 3

4 Hyperloop the future way of transportation? shipments could be automatically proceeded via an underground hyperloop

5 Up in the Air: Warehouse above the City One of 78 Logistics Patents of Amazon

6 TECHNOLOGICAL DRIVERS Frauke Heistermann. All All rights reserved 6

7 Technological Drivers Big Data Intelligent Cameras Analytics Robotics Cloud AI AR Block Chain IoT Voice based Assistant

8 CHALLENGES & CHANCES Frauke Heistermann. All All rights reserved 8

9 Only if IT is not complex, not nerdy, not hard it is accepted by people. (Sascha Lobo)

10 Collision of Digitalization and Reality People are overtaxed by technology Technological progress is faster than business cases can be developed The company s processes & structures can t keep step with the speed of digitalization Mindset is not ready to welcome new technologies and imagine connected values Lack of simple basic technological prerequisites: e.g. interfaces, homogenous IT landscape,... Get qualified people Top Management has difficulties to understand impact and chances of digitalization 10

11 10 Instructions to fail in Digitalization 1. Siloed thinking of departments no holistic view 2. Do not share information 3. Preserve old habits - stay in your comfort zone 4. Always see more risks than chances 5. Missing curiosity about new technologies 6. Just wait and see, what others are doing 7. Do not focus 8. Missing imagination and innovation spirit 9. Fall back to old procedures after some time 10. Underestimate the power of digitalization 11

12 Major Chances of Digitalization Enable Collaboration Reduce Complexity Minimize Risks Better Decisions Agility & Flexibility Strengthen Innovation- Power New Businessfields Reduce Costs Improve Customer Experience Strengthen Image 12 Frauke Heistermann. All All rights reserved

13 The Role of HR in the digital Transformation Frauke Heistermann. All All rights reserved

14 Relevance of HR is increasing strongly 1 Get new qualified people 2 Enhance knowledge of existing people & and drive the change of mindset (e.g. trainings, transparent communication & information,...) Offer attractive working environment & content (e.g. flexible working times, team-work, innovation labs...) Enhance the communication skills of people (e.g. female leaders J) HR should be part of the business and act fast, flexible, innovative 6 Occupy the white spots in the company, digitalization is creating (mindset, culture, spirit, top management attitude...) 14

15 ... and this is not the end! 15

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