USING TECHNOLOGY, INNOVATION AND DEVELOPMENT AS A MEANS TO ACHIEVE INDUSTRY READINESS FOR KEY STAKEHOLDERS

Transcription

1 USING TECHNOLOGY, INNOVATION AND DEVELOPMENT AS A MEANS TO ACHIEVE INDUSTRY READINESS FOR KEY STAKEHOLDERS Chris F Yoxall TAG EXPO Houston 27-Jul-2017

2 CONTENT 1. The Challenge 2. The Solution 3. The Benefits Slide 2

3 WHAT IS THE CHALLENGE? Using Technology, Innovation and Development as a means to achieve industry readiness for key stakeholders Slide 3

4 TECHNOLOGY INNOVATION CHALLENGE UNDERSTANDING STRATEGY What drives an innovative culture? Ideas, Inventions and Innovations are Different Things An Innovation is an Idea or Invention which is Successful in the Market Without Ideas or Inventions there would be no Innovation Innovations require External Stimuli outside of R&D Innovations require a Collaborative environment Slide 4

5 TECHNOLOGY INNOVATION CHALLENGE UNDERSTANDING STRATEGY What typically drives an innovation strategy and decisions? Disruptive Incremental Radical Transformational Combinations thereof How does it fit with the company direction? Slide 5

6 TECHNOLOGY DEVELOPMENT CHALLENGE HAVING A CLEAR PROCESS Slide 6

7 TECHNOLOGY DEVELOPMENT CHALLENGE UNDERSTANDING THE DRIVERS - The reactive mindset me too or me first? (also me better - Driven these days by being people independent - The complexity is increasing exponentially Slide 7

8 TECHNOLOGY DEVELOPMENT CHALLENGE THE SWISS ARMY KNIFE Wenger Advertisement Slide 8

9 TECHNOLOGY DEVELOPMENT CHALLENGE THE EGG LAYING WOOL MILK PIG Volkswagen Advertisement Slide 9

10 TECHNOLOGY DEVELOPMENT CHALLENGE SHORT TERM VERSUS LONG TERM - Who pays, what, when and why? - Short term versus long term thinking? - Market versus Customer? Slide 10

11 TECHNOLOGY DEVELOPMENT CHALLENGE DO YOU NEED A BUSINESS CASE? More questions than answers. Slide 11

12 INDUSTRY READINESS IT S A MATTER OF TIMING? Definition of a challenging pipeline requirement A device that operates autonomous and uses the embedded intelligence to make real-time decisions to handle complex operational and measuring situations Hermann Rosen 1985 Slide 12

13 INDUSTRY READINESS IT S A MATTER OF TIMING? A customer want is not a market need Its not about technology self propelled eddy current inspection extended fail safe systems robotic controlled device Slide 13

14 INDUSTRY READINESS An ideal perspective? Developing solutions today for problems that they do not know will exist Slide 14

15 INDUSTRY READINESS (DRIVER) THE ASSET INTEGRITY LIFE TIME EXTENSION Risk of Failure original design life proactive mindset predictive mindset 1 Life Time Extension driven by Economics CAPEX to OPEX tolerated incident level 0 Start-Up Commissioning Normal Operation End of Life Our Experience: Even a proactive mindset is still rare in the industry Slide 15

16 INDUSTRY READINESS (DRIVER) THE ASSET INTEGRITY BASED ON ZERO INCIDENT Risk of Failure original design life problem 2 Zero Incidents driven by Public Pressure tolerated incident level 0 Start-Up Commissioning Normal Operation End of Life An industry challenge occurs if the original life time of the pipeline is required to exceed design life Slide 16

17 INDUSTRY READINESS (DRIVER) THE ASSET INTEGRITY BASED ON ZERO INCIDENT Risk of Failure original design life proactive mindset predictive mindset 2 Zero Incidents driven by Public Pressure tolerated incident level 0 Start-Up Commissioning Normal Operation End of Life A major industry challenge occurs if the life time of the pipeline shall be extended and/or if a need for Zero Incident arise. Slide 17

18 Readiness INDUSTRY READINESS (DRIVER) THE ASSET INTEGRITY BASED ON ZERO INCIDENT Market Readiness = Technology available, accepted & Market Need is given 80% Robotic Technology Inspection Technology Market Need Market Want Regulator or the public pressure define what is required 0% Sample: Customer Want 1986 Slide 18 today 2030 Why is the Market Want not in line with the Market Need?

19 KEY STAKEHOLDERS - WHO IS DRIVING THE PAIN THRESHOLD FOR ZERO INCIDENT? Slide 19

20 KEY STAKEHOLDER PARTICIPATION Past to present view Rule makers, public, media Operator Everyone has certain Goals, Motivation & Strategies Technology And Service One common Driver: Performance and Cost Slide 20

21 KEY STAKEHOLDER PARTICIPATION Present to near term view Operator Rule makers, public, media Technology And Service Slide 21

22 KEY STAKEHOLDER PARTICIPATION Present to near term view Rule makers, public, media Operator Improved Alignment on Goals Motivation & Strategies Technology And Service One common Driver: In-Time Availability of Technology and Solutions Slide 22

23 KEY STAKEHOLDER PARTICIPATION Long term view Operator Rule makers, public, media Technology And Service Slide 23

24 KEY STAKEHOLDER PARTICIPATION Long term view Due to Increasing Complexity Timing Dynamic Environment Social Pressure Operator Rule maker, public media Technology And Service Collaboration of the Stakeholder is a fundamental requirement Early market Identification of Requirements is necessary (more than10years) Slide 24

25 SUMMARY Using Technology Innovation and Development as a means to achieve industry readiness for key stakeholders - Needing the ideas - A rigorous process management system - Understanding the difference between a want and a need - Managing the timing - Understanding the exponentially increasing world of complexity - Managing the proactive versus reactive drivers - Identifying the stakeholders and aligning - Creating a spirit of collaboration Slide 25

26 ACKNOWLEDGEMENT Thank you and acknowledgement to Stress Engineering and the leadership in creating a forum for such collaboration Slide 26

27 THANK YOU FOR JOINING THIS PRESENTATION.