PhotosynQ. MultispeQ. IoT Development Story

Transcription

1 PhotosynQ MultispeQ IoT Development Story

2 PhotosynQ A Story in 3 Acts

3 But first - About Us

4 About Us Barry Donnelly Corporation Huffy Bicycles Tiger Studio

5 About Us Barry

6 About Us Greg

7 Act 1 - Project Background

8 Project Background Out of the Kramer Lab at MSU

9 Project Background Out of the Kramer Lab at MSU Create, Share, and Analyze plant health data....ask and answer difficult, global, scientific questions

10 Project Background Out of the Kramer Lab at MSU What is PhotosynQ? i. A platform to create, share, and analyze plant health data using sensors and supporting metadata. But really, we re creating the sandbox for those who want to ask and answer difficult, global, scientific questions. Our job is to create the space, tools, and atmosphere to make that possible. ii. Ok, but what is it for real?

11 Project Background Out of the Kramer Lab at MSU Website Discuss Analyze Share Android App Desktop App MultispeQ Photosynthesis measurement device

12 Project Background Out of the Kramer Lab at MSU Lesson 1: Connect every dot. vs

13 Project Background Out of the Kramer Lab at MSU Lesson 2: Don t alpha test in Alaska and Africa, especially with people you don t know. If you beta testing, your actually alpha testing. Your first production run, is actually a beta test. And whenever possible, keep your testers within talking distance and speaking the same language

14 Project Background Out of the Kramer Lab at MSU Lesson 3: Platforms don t solve problems (in the traditional sense)

15 Project Background Out of the Kramer Lab at MSU Lesson 4: Use the assets you have, not the ones you think you need. Who needs this guy?

16 Project Background Out of the Kramer Lab at MSU 319,635 measurements End of the Beta $1.5M invested 15 countries 1412 projects 1252 members 200 devices shipped

17 Project Background Out of the Kramer Lab at MSU This is where Barry comes in

18 Act 2 Design Collaboration

19 Design Brief Design parameters to consider for the device: Create a Form Factor that is appropriate for the use and has great esthetics Cost Sensitive Design Symmetrical design for no-handedness Design to minimize light leak Grip that helps with air flow/heat dissipation Body color choice needs to be made for light containment (Black vs other colors) Include some form of wrist attachment (Wiimote) Design to be hearty/rugged To have a Cuvette Holder or way to secure one May need to be water resistant (gasket a consideration) LED light to show it is in use and or on May incorporate a Beep or Buzz to suggest that the reading is done

20 Design Process I have managed many substantial product development programs from the Industrial and Graphic Design side as well as the business side: initial quotation, timing, budget, resource planning and delivery of exceptional designs. I combine my design/business perspective with a proven product development process that produces amazing results. My four phase creative design process is simple. Research Phase Concept Phase Refinement Phase Finalization Phase Investing in this process increases sales and produces ground breaking designs that set standards in the industry. Research Phase The User The Competition Related Product Areas Product Understanding Concept Phase Design Inspiration Refinement Phase Concept Sketching 3D Form Studies 3D Form Finalization Photorealistic Renderings Finalization Phase Prototype and Class A Surface Release, packaging and CAD Production Design 20

21 Research Phase

22 The User This is the typical scenario of what can be achieved with the collection and sharing of data with the user base

23 The User Scientists Educators/Students Crop Consultants Plant Readers Citizens/Enthusiasts Green Houses

24 Competitive Set Most devices in this set are clunky box like designs. Only a few look like they were given any ergonomic consideration. Our goal was to surpass all of these designs in form and comfort. VS-1 CIRAS-3 VG-Meter-200 SPAD 502 Plus Chlorophyll Meter CL-01 Chlorophy ll Content System Mini Plant Photosynthesis Meter Rapitest Portable Photosynthesis System Model CI 340 LCpro-SD LAQUA Twin EC Meter Field Scout CM 1000 Chlorophyll Meter Chlorophyll Fluorescence CCM200 DUALEX SCIENTIFIC+ Chlorophyll and Photon Systems Instruments Chlorophyll Polyphenol-Meter Content Meter 24

25 Related Areas of Design These are good examples of form and faction being combined in a proper way. Most all represent wireless connected devices too. Mini Protimeter Moisture Meters Protimeter Digital Mini Moisture Meter BLD5702 Koubachi Wi-Fi Plant Gadget flower power wireless plant sensor by Parrot Edyn Smart Garden System

26 Design Inspiration The examples shown here represent various design to aspire to be in the case of form, ruggedness and ergonomics

27 Design Details We were focused early on with the fact that some details may make or break the design. So special emphasis was going to be given to assembly methods (Screw placement), rubber covers for the electrical outputs and a proper attachment for a lanyard. Rubber Grommets Screw Integration Lanyards and attachment

28 Concept Phase

29 Concept Development Research Findings: Most competition is boxy, ugly, large in size or all three. The best designs integrate color The best looking designs are smaller and hand held Nothing on the market found that looks and works like MSU s design. Most designs are clamp down or point and shoot designs. It will be easy to design and build something that is functional and better looking than most products in the market. Concept Development Next Steps: Pick Detail Design Directions (rugged, sophisticated, grip details, etc.) Consider Color Pick a Lanyard and purchase. Pick a Rubber Grommet and purchase. Get CAD if it is available. Start Concept Phase based on Criteria selected

30 Concept Development Where we started from: Shown is the 3D printed hand built prototype. It was functional but was basically two blocks screwed together with a living hinge and a electronic tether. The team at MSU knew that they need to marry the functions with an ergonomically pleasing design. That is where Bazza Design came in

31 Concept Development Refinement of the raw components: MSU personnel refined their mechanical data to a new form factor that included a vertical jaw like reader area that could consistently clamp down on a plant leaf. This was the beginnings of Bazza Design s from studies

32 Concept Development Hand sketching many Ideas Form studies were hand sketched in quick fashion to Explore shape, size and ergonomic considerations

33 Concept Development Based on favored shapes from the hand sketches Refined first thoughts where created around the Mechanical 3D provided by MSU

34 Refinement Phase

35 Concept Refinement Form Study Model A actual size model was made to address overall size and comfort in the hand. It was determined from this hand build foam model that we needed to shrink the height a bit and add in the grip details to help with a comfortable grip. Button location and overall length was considered good to go. We used the study model to also determine if we could fit the battery into the back of the design. This was also confirmed with this model. Model studies from start to current

36 Concept Refinement Final 3D Refinement Details from the foam model and other refined mechanical s where used to finalize a proper shape and form for the device. Here are renderings of the final theme surface that was used to create the CAD release

37 Concept Refinement Color Study Options

38 Finalization Phase

39 Concept Finalization Latest Results in CAD. Finalization of the main body parts are shown here. Tooling costs are being finalized from these files

40 Concept Finalization Latest Results in 3D created from MSU s 3D printer

41 Act 3 - The Rest of the Story

42 The Rest of the Story What s next? MultispeQ v1.0, shipping soon! - $600, competition is $50,000 - Powerful and well tested - Built around a community - Free + open More devices coming

43 The Rest of the Story Lesson 5: If you have a new playbook, fully open technology is a great business strategy

44 The Rest of the Story Lesson 6: Greg just makes stuff up as he goes. Go figure it out yourself

45 Thank You