Keio University Global Innovator Accelera6on Program 2015 Day 7 Design Process Exercise

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Lawrence Tate
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1 この作品はクリエイティブコモンズ表示 - 継承 4.0 国際ライセンスで提供されています This work is licensed under a Crea6ve Commons A:ribu6on- ShareAlike 4.0 Interna6onal License. EDGE Program funded by MEXT Keio University Global Innovator Accelera6on Program 2015 Day 7 Process Exercise Graduate School of System and Management EDGE Program Team 2015 Keio EDGE 1

2 Keio EDGE Program Goal It is to convert you to value crea4on minded person. Innova6on and enterprise are both merely an approach. New Value Creation Innovative Entrepreneurship enabling 2015 Keio EDGE 2

3 Keio EDGE Program 2015 Intensive Workshop September 20 th 21 st 22 nd 23 rd 27 th October 4 th 5 th Kickoff & Innova6ve Systems (Global Innovator Forum) Prototyping and Tes6ng Business Synthesis Process Exercise to think innova6ve to think human centered 2015/09/19 to think as a system Innovatorship Keio EDGE 2015 do while thinking think while doing to design a business to tackle innova6ve design challenge

4 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

5 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

6 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing

7 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

8 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

9 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

10 Keio EDGE: SDM Secret Recipe Kickoff & Innova6ve Innova6veness New value crea6on Mul6ple viewpoints to design as a system Prototype and test to find true value Realizing and managing the value chain Human- centered insights Systems Prototyping and Tes6ng Business Synthesis 2015/09/19 Keio EDGE 2015 Non linear and itera6ve Process Exercise

11 New Value Crea6on Process: Big Picture You will work on this at PBL. problem defini6on design principle func6onal design physical design use- case value proposi- 6on unit econo- mics marketa- bility profita- bility 2015 Keio EDGE 11

12 Keio EDGE Program Day 7 Process Exercise Basic Framework research analysis X problem defini4on idea4on archi- tec4ng business synthesis 問題を定義するアイディアを創出する実現方法を組立る事業をデザインする 2014 Keio EDGE 12

13 Problem Defini6on It can be said that it is more difficult to find an innova6ve idea or solu6on for an ordinary problem or ques1on. ex. How can we improve the automobile gas mileage? Define your problem or ques6on so it is unfamiliar but interes1ng and also important. ex. How can we improve the accumulated gas mileage of a person and his/her cars in a 9me frame of 10 years? Try to find innova1ve problem space that is fascina6ng and worth inves6ng 6me to explore. This is also called reframing a problem Keio EDGE 13

14 [Innova6ve Problem Defini6on Example] KOKUYO Harinacs (staple- free stapler) h:ps:// How might we staple documents without using staples? The manufacturer was not stuck with their bias for conven4onal stapler and were able to define an innova6ve problem to solve. The ques6on seems to be crazy in the beginning, however, the manufacturer did not stop expanding their solu6on space Keio EDGE 14

例コクヨ針なしステープラーハリナックス h:p://www.kokuyo- st.co.jp/sta6onery/sl- stapler/handy/handy10.html 針なしで紙を留められないか?

15 例コクヨ針なしステープラーハリナックス h:p:// st.co.jp/sta6onery/sl- stapler/handy/handy10.html 針なしで紙を留められないか? という課題の定義がホッチキスの常識に囚われていない当たり前の商品をさらに一歩進めて考えてみようとした課題意識が秀逸馬鹿げていると言って捨ててしまわなかった検討過程がおもしろい 2014 Keio EDGE 15

16 Problem Defini6on: Approach approach Fieldwork Observa6on Interview Empathize Prototyping and tes6ng Systems approach Structurize and visualize from mul6ple viewpoints CVCA Causal Loop Diagram Value Graph Func6onal and Physical Architecture 2014 Keio EDGE 16 Find interesting insight and define problem.

17 Problem Defini6on: Approach Logical approach Sta6s6cal approach History search Literature search Google search Data analysis Expert interviews Your domain knowledge and network! 2014 Keio EDGE 17 Find interesting insight and define problem.

18 Problem Defini6on Try to find many interes4ng insights and ques4ons. Gather those informa6on and organize, structurize, and visualize to make sense out of them. Then, try to put your problem defini4on into a sentence. No need to focus on just one sentence, you can work on mul6ple sentences simultaneously if you want. You can use How might we...? format or any other ques6on form. Choose your favorite problem defini4on Keio EDGE 18

19 Process Exercise: Context You are a team to design a value providing solu4on around the desk for following person and condi6on. He/she is trying to read an article written in foreign language. He/she sometimes wants to highlight the article with multiple markers. He/she sometimes wants to look up in Google and write notes on Evernote with the laptop sitting in front of him/her Keio EDGE 19

20 Process Exercise: Context Your providing value can be pain reliever(s) gain creator(s) or their combina6on. You can imagine someone like me as your target. always busy not a student, a professional reading foreign language ar6cle is not so much of a problem but not a piece of cake also works late at night good at computer and other gadgets 2015 Keio EDGE 20

21 Keio EDGE Program Day 7 Process Exercise Basic Framework and Suggested Approaches research analysis X problem defini4on idea4on archi- tec4ng business synthesis 問題を定義するアイディアを創出する実現方法を組立る事業をデザインする Brainstorming Observa4on Brainstorming Prototyping and tes4ng Func4onal and physical CVCA Unit economics Market sizing 2014 Keio EDGE 21

22 Keio EDGE Program Day 7 Process Exercise Basic Framework and Suggested Approaches research analysis X problem defini4on idea4on archi- tec4ng business synthesis 問題を定義するアイディアを創出する実現方法を組立る事業をデザインする Brainstorming Observa4on Brainstorming Prototyping and tes4ng Func4onal and physical CVCA Unit economics Market sizing 2014 Keio EDGE 22

23 Keio EDGE Program Day 7 Process Exercise Basic Framework and Suggested Approaches research analysis X problem defini4on idea4on archi- tec4ng business synthesis 問題を定義するアイディアを創出する実現方法を組立る事業をデザインする Brainstorming Observa4on Brainstorming Prototyping and tes4ng Func4onal and physical CVCA Unit economics Market sizing 2014 Keio EDGE 23

24 Program Schedule 2015 September October November December Intensive Workshop Project Work SDM type PBL 20,21, Keio Innovator Forum Final Presenta4on for PBL 7- day Intensive Workshop is to get you ready with right equipment. Rest is PBL with mentoring and feedback. You will make several presenta6ons before the final presenta6on on December 6 th Keio EDGE 24

Keio EDGE Program. Kane Ishibashi Project Assistant Professor, Graduate School of System Design and Management

Keio EDGE Program. Kane Ishibashi Project Assistant Professor, Graduate School of System Design and Management Keio EDGE Program Kane Ishibashi Project Assistant Professor, Graduate School of System and Management Keio EDGE Program 2015 Schedule September October November December Intensive Workshop Project Work