DISCOVER (THE NEW RULES OF) YOUR WORLD

Transcription

1 DISCOVER (THE NEW RULES OF) YOUR WORLD Dr. Diane Nijs Lector Imagineering and Entrepreneurial Business Innovation 1 Professor Imagineering and Business Innovation Director/Owner Attract, Imagineering Company PhD Business Management, RUGroningen Organisation Innovation System Innovation Innovation with lots of people together! Corporate, Public, Social, System Innovation innovation in healthcare, city-center revitalization, organizational innovation. 2 1

2 Test : The profile of the members of SAM-NETWORK Intellectuals Born Leaders S -B -D -R&R Z Creatives 3 Discover your world Discovery consists of seeing what everybody else has seen and thinking what nobody else has thought. Unconsciously designed for! The best destination marketeers, are no marketeers at all! Top 3 Tourism Destination after Gran Canyon and Florida 4 2

3 Imagineering Blend word: Imagination and Engineering Creating value using the human engine of the imagination and of collective creativity Inventing New Realities Together - Als doel op zich in de creative industries - Als middel tot het innoveren van hele systemen 5 Predicting! Shaping! Source: 2011, IBM Complicated Complex Wake Up Call Complexity is not only increasing, it is accelerating. Organizations are not equipped to deal with complexity. 6 3

4 A Sense of Purpose New years letter in every industry, new players are innovating the whole system. Taxi s Media Retail Hotels 8 4

5 Besides of Zooming-in also Zooming-out 9 Complicated Complex Ruimtevaart Kerncentrale bouwen Ziekenhuis bouwen Kwaliteit verpleeghuizen... Kennis van experten Strategie Organisatie Innovatie Systeem Innovatie Sociale innovatie Zorginnovatie Publieke innovatie het GEDRAG van mensen 10 5

6 Twee 'operationele modellen' Infrastructure Mind-Shift TOP-DOWN LOGIC STAGING Mechanistic LOGIC BOTTOM-UP LOGIC SETTING THE STAGE Generative LOGIC 11 DISCOVER (the new rules of) YOUR WORLD WHAT ARE THE COMPLEX ISSUES HR-MANAGERS ARE CONFRONTED WITH TODAY? 12 6

7 Puzzle Complexity A at equal distance from B and G B A and H H B and A C D and I I. G and L D A and J J K and B E F and K K A and B F B and L L I and J G F and M M F and A 13 Who needs leaders? About the new role of leaders One simple rule, clearly articulated in a way that people are inspired to act upon it, Poetic Language can generate exponential effects

8 Mechanische logica Systemische logica IMAGINEERING GENERATIVE IMAGES How to innovate in a complex world 15 The evolution of innovation models Rothwell, 1994 Complexity and Openness Open Innovation Collaborative Model Whole eco-system model Technology driven Market driven 1G 2G 3G 4G 5G t Closed systems Goods Dominant Logic EXPERT INNOVATION Engineering Innovation Paradigm MECHANISCH WERELDBEELD Open systems Experience Dominant Logic EXPERIENCE INNOVATION Imagineering Innovation Paradigm COMPLEX LIVING SYSTEMS ECOLOGISCH WERELDBEELD 16 8

9 17 Leegstand is een COMPLEX vraagstuk! Creëert het tegenovergestelde van wat je nodig hebt: ruzie in het netwerk! Kan werken als catalysator voor het geheel Mits werken met die insteek! Trap niet in de valstrik van de snelle oplossingen! Take a step back Take the bigger picture SETTING THE STAGE!?!?! 18 9

10 2009 HBR 19 We need new mental models. We need to reset our brains. Instead of zooming in and analyzing. Zooming out and seeing the bigger picture to set the stage for something relevant. that we can (re-)create together

11 Two complementary scientific paradigms Totally different from the perspective of cause-and-effect relationships. Two scientific resources for designers 21 Central Principles Prof. Alexander Rinnooy Kan on Complexity Theory Open system Co-evolution Open System Co-evolutie Emergence Fluctuation Self-Ordering does not simply happen! Change is a matter of starting to grow in another direction Butterfly-Effects Scale Free

12 Emergent phenomena in nature the coming into being of new processes, structures and entities (Lichtenstein, 2008) that enable the system to function on a more complex level Under appropriate conditions, natural phenomena emerge the self-ordering way. 23 Innovation, Transformation, Change Emergence Emergence is simply a totally different category, a totally distinct process. Lichtenstein (2014:5) It is a property of all complex adaptive systems, significantly different from transformation. 1. Emergence is CREATION, not simply change; 2. It is triggered by ASPIRATION: an entrepreneurial desire to create new value, to make a new contribution to a community or within a market; 3. That spark generates PROACTIVE CREATIVITY instead of reactive creativity as in crisis-driven change; 4. Research shows that emergent structures EXPAND THE CAPACITY OF THE SYSTEM by an unprecedented amount, vastly increasing the capability of the system to accomplish its work (Prigogine & Stengers, 1984; Swenson, 1988, 1989) 24 12

13 Inzoomen Analyseren Reduceren Uitzoomen hele systeem Holistisch Professor Ockie Bosch and Dr Nam Nguyen 25 Voormalige probleemwijk, sinds 2000, stukje bij beetje uit de as herrezen 26 13

14 Setting the stage to become an inspiring organization? The way the WHY is articulated matters! The GOLDEN CIRCLE Simon Sinek

15 29 Achterstandsbuurt Homeless Volksbuurt Home-seeking A new word is like a fresh seed sown on the ground of the discussion. (Wittgenstein, 1980) Generatieve images reframe conceptually and metaphorically. They change the way we speak, our assumptions, the possibilities and desires. REFUGEE NEW TALENT 30 15

16 Designing to set the stage. for innovation as collective creation! DESIRED, ASPIRATIONAL FUTURE gap causing CREATIVE TENSION A self organizing process CREATIVE TENSION ENGINE CURRENT REALITY (Senge, 1999, 2015) Re-framing minds Poetically SETS THE STAGE FOR 1. Generative creativity 2. Adoptive creativity 3. Retentive creativity

17

18

19

20 39 IN WHAT WAY CAN JOURNEYS OF INSPIRATION BRING KLM TO SUPERIOR PERFORMANCE? 40 20

21 41 The Systemic Design approach of Imagineering Designing Generative Image Managing Emerging Processes Crucial instrument: A- ppreciating Discover the generative core of the system by approaching it the appreciative way. What is the meaning of the system for Society at large? APPRECIATIVE INTERVIEWING B- reathing C- reating Create a MIND-SHIFTING Creative Tension Engine Articulate from there and integrate it the aspiration in the core and discover of the system. which actors LOGO and what actions HRM could further build the generative potential by taking that bigger picture perspective. SAY IT ACTOR MAPPING POETICALLY D- eveloping Develop new competencies in all internal actors, such as systems thinking and design thinking and doing. EXPERIENCE MAPPING E- nabling Enable collective creation and co-creation on as well physical as virtual Platforms DESIGN a PLATFORM F- lourishing Keep flourishing by Starting a new chapter when fluctuation should be renewed. Manage the other dynamics and emerging processes generatively INSPIRATION IDEATION IMPLEMENTATION MANAGE PLATFORMS AND WORDS RATHER THAN PEOPLE 42 21

22 NEW COMPETENCIES APPRECIATIVE INQUIRY SYSTEMS THINKING HIGH CONCEPT THINKING EXPERIENCE DESIGN GENERATIVE LEADERSHIP 43 2 complementary operating logics Imagineering! BOB-logic Mechanistic Operating Logic Collective Intelligence and Collective Creativity EMERGING PROCESSES Top-Down Planning and controlling One decides Blue-print Becoming better with every interaction Bottom-up, seeding OPEN system meaningful PURPOSE articulated in SGI Emergent Operating Logic B-ottom-up O-pen platform B-etekenis 44 22

23 45 THANK YOU FOR LISTENING! I HOPE YOU DISCOVERED A BIT THE NEW RULES OF YOUR WORLD ;) 46 23