Welcome to Policy Lab. Autumn 2016 edition

Transcription

1 Welcome to Policy Lab Autumn 2016 edition

2 Who are Policy Lab?

3 Who are we? We are a creative space where policy teams can develop the skills and knowledge to develop policy in a more open, data-driven, digital and user-centred way. We were set up in 2014 as part of the Civil Service Reform plan to make policymaking more open. Since then, we have worked with over 4,000 civil servants, building awareness of innovative tools and techniques, achieving impact on real policy problems and experimenting with new ways of working. Follow

4 Who are we? We are a small team based at the Cabinet Office, supported by departmental secondees and external experts. Including: Dr Andrea Siodmok, Beatrice Andrews, Cat Drew, Kyna Gourley, Teresa Leitao, Andy Kempster and Naeema Malik

5 Who are we? Data, design & data industry experts Uscreates, Innovation Unit, LiveWork, Studio INTO, Nonon, CurrentWorks, Made Open, FutureGov, Involve, Superflux, Strange Telemetry, Data Design and So Mo. Past staff & secondees Helen Smith, Valentina Lopez, Iban Benzal, Holly McConnell, Dr Lucy Kimbell, Laurence Grinyer. Departments Demonstration projects: Home Office & Surrey and Sussex Police; Ministry of Justice; HMRC & DWP; Department of Health & DWP; Policy Profession Support Unit; Department for Education; DFID; DCLG, DfT. Lab sprint projects: GO Science, DWP, NHS England, MOJ, DECC, Civil Service Learning, UKTI, BIS and Departmental Policy Schools We have also worked with loads of policymakers, designers & innovators

6 Success! To date we have worked with over 4,000 people from across the country on practical projects and workshops. As a result of collaboration and new insights our policy projects deliver better outcomes at lower cost. Our projects are being scaled and achieving savings. The Police Digitisation project is being rolled out across England & Wales, saving 3.7m. We have also reached many more through the open policy-making toolkit, Policy Lab blog and slideshare which altogether have had over 50,000 views.

7 What is our approach?

8 We sit on the edge We experiment here. If they work we bring them into government and then try to increase their use in departments

9 3Ds in policymaking We design the Government levers (e.g. regulation, nudge) that sit around digital services Design We combine big data from large datasets & thick data from human observations Data Digital Our perfect project is the intersection of all three We use alternative digital data sets to understand what s going on

10 Why design? Design can: Save money. Understanding user needs focuses our efforts on what people need (not what they don t); prototyping spots errors early. Generate transformative ideas. Reframing questions allow new ideas, and creative techniques generate fresh thinking. Create people-centred services. User-centred design spends time with real people understanding their needs and designing services with them. Tackle complex problems. Design works best on problems which require action from multiple different people.

11 Why data? Data science uses powerful computer techniques to analyse traditional data sets (like administration data or surveys) as well as new ones (such as social media data or digital data). Algorithms work far quicker than humans, meaning we can analyse huge amounts of data quickly and find unexpected patterns and insights

12 Why digital? Digital technologies can help us reach out to far more people to understand their views and crowdsource ideas. It can also provide much more efficient, accessible and tailored services online. Finally, providing digital services can create digital data, which allows us to understand how people are using them so we can continue to improve them.

13 How do we work? Diagnose Discover Develop Deliver Establish scope & reframe questions Generate insight through big data and user insight Generate fresh ideas Test and refine shared ideas and proposals Be open and collaborative

14 Three levels of impact Innovative Policy New Thinking 3. Inspiring new thinking and innovations in policy through our experiments and writing. Improved Performance New skills, knowledge & Tools 2. Building the skills and knowledge of the policy profession and civil service Inspiring Projects New Solutions 1. Delivering new policy solutions through inspiring practical projects

15 4 areas of work Lab Light Lab Sprints Lab Demonstrators Lab Experiments Short introductions to using Lab tools and techniques. Wrap-around support over a short intensive period of time to accelerate a project. Support for up to a year to enable policy teams to work in new ways. One-off trials of new and emergent techniques. Policy schools Awaydays Mental Health Social Impact Bond (scoping workshop with stakeholders) Export Jam (idea generation with 200 businesses) Health & social care data (prototyping) NHS litigation (negotiating viewpoints) Supporting victims of crime digitally Supporting people to manage their health conditions at work Preventing homelessness Increasing uptake of free childcare for 2 year olds Supporting parents to stay in coparenting relationships Speculative design to explore the Future of Rail and Ageing society Data visualisation of complex evidence

16 How do we work? Diagnose Discover Develop Deliver Lab Light Lab sprints Lab sprints Lab sprints Full demonstration projects Lab experiments Lab experiments Lab experiments Lab experiments

17 Some of our projects How can we support people to manage their health conditions & stay in work? How can we create a vision for the future of rail with passengers at its heart? How can we prevent and help people exit homelessness? How can we encourage young people to value their National Insurance Nos? How can we create a vision for the future of rail with passengers at its heart? How can we support victims of crime in a digital world? How can we achieve 1trillion exports by 2018? How can we persuade people to use mediation services when they separate? How can we encourage businesses to provide better childcare solutions? How can we meet the challenges of an ageing society? How can we increase the takeup of free childcare for 2 year olds? How can we prevent absenteeism in schools?

18 Our methods

19 Our tools & techniques Diagnose Discover Develop Deliver Policy canvas Data science Crowdsourcing Speculative design Hopes & fears cards User journeys Idea sketch sheets Desktop prototyping Challenge setting Interviews Ideation sheets Experience prototyping 5 whys Service safaris Ideas days or jams Data discovery cards Design ethnography Change cards User segmentation Film ethnography Role cards Personas Evidence safari Future speculations User journeys Service blueprints Desk research Civil servant role cards Evidence safari Backstage policy levers

20 Our tools & techniques Basic (or Lab in a day!) Intermediate Specialist Diagnosis Ask why? five times to get to the root cause Challenge setting Hopes & fears cards Policy canvas Metric sheet Evidence safari User-insight Personas User journeys Service safaris Photo-based interviews Design ethnography Film ethnography Digital Reading twitter/online fora Posing questions on online fora Online questionnaires e.g. Survey monkey Online crowdsourcing platforms Online engagement tools A/B testing Data Data discovery cards Google trends visual.ons.gov.uk Online data visualisation tools, e.g. RAW, Dataseed Machine learning, predictive modeling, clustering/segmentation Idea generation Change cards Brainstorming Idea sketch sheets Policy Jams or ideas days What if Policy blueprints Policy intervention cards Speculative design

21 Hopes & fears cards We use images at the beginning of a project to get people using a different side of their brain, and to pick ones that visually represent a hope they have for the project or a fear. It s a good way to understand the motivations of different people in the room right from the start.

22 Challenge setting Challenge setting is our way of finding the right question to answer. It takes many iterations!! By asking why five times, we can get to the route causes of the issue. And by asking how can we? (as opposed to how can I? we open up possibilities to a wider set of ideas which require more than one department.

23 Personas Personas are real or hypothetical descriptions of people who might be experiencing the policy or service. They help us to empathise with people, think about their needs and design policy that fits them. We use evidence to develop them and do a segmentation to avoid them becoming stereotypes.

24 Personas Personas are real or hypothetical descriptions of people who might be experiencing the policy or service. They help us to empathise with people, think about their needs and design policy that fits them. We use evidence to develop them and do a segmentation to avoid them becoming stereotypes.

25 Journey mapping User Journeys are a step by step map showing how people interact with services. They can identify the highs and lows and therefore what aspects new ideas can build on or improve.

26 Ethnography Design ethnography is the study of people and behaviours from their point of view. Building insight and ideas by shadowing users or spending time with them and discussing their lived experience in real life contexts. Films and photos can be extremely powerful in creating empathy and generating ideas.

27 Data science Through data science we can identify new knowledge, patterns and insights gained from large volumes of data. We can use new forms of real-time, digital data. Data visualisations like this Sankey diagram allows non-analysts to spot patterns and trends. And powerful clustering techniques can segment groups far faster than any human can.

28 Evidence safari An evidence safari is a technique we use to get groups of people to explore large amounts of data quickly, spot gaps and build insight from which to generate ideas. Here, we are using evidence in the form of charts and graphs, but also humanised into persona stories that people can relate to.

29 Idea sketch sheets We use creative methods to help people come up with new ideas. Sketching can help share germs of ideas during codesign sessions with stakeholders.

30 Open ideas days Policy Jams and open ideas days help engage wider stakeholders with policy areas and co-develop ideas. They often start by exploring evidence or asking stakeholders to share their experiences, and then generate ideas as a result.

31 Speculative design Speculative design imagines possible (rather than probably or predictable) futures and then creates an object or image from them. This tangible thing allows to engage the public in a debate about whether we not we want that type of future, and what we would need to do to get there (or avoid it). Research before situations exist.

32 Service blueprints Service blueprints and Value maps can help show the relationship between different parts of the system now and in the future. We have adapted these for Government so they map out how a user experiences a policy, as well as the specifically Government functions (legislation, regulation, funding) make this happen.

33 Service blueprints Service blueprints and Value maps can help show the relationship between different parts of the system now and in the future. We have adapted these for Government so they map out how a user experiences a policy, as well as the specifically Government functions (legislation, regulation, funding) make this happen.

34 Prototyping An early model or mock-up built to test a concept, so it can be replicated or learned from. Prototypes help quickly build a service or policy idea to test assumptions. These can be made out of paper (like this online crime reporting tool) or tried out in real situations.

35 Finding out more

36 Commissioning Lab We are always open to enquiries for new projects. We offer a quick overview of Policy Lab and an opportunity to work up a project idea in an introductory workshop for policy teams who may be interested in running a lab project. For more information contact: policylab@cabinetoffice.gov.uk Or read our guide to commissioning Policy Lab.

37 Further information We blog all the time here And we put all of our tools on the Open Policy Making toolkit here

38 Further information We know this is a long powerpoint but if you are still interested in finding out more here are three links: Our former research fellow Lucy Kimbell produced this booklet called Discovering Policy Lab. The RSA Journal article on Policy Lab called Designer Policies Head of Lab, Andrea Siodmok speaks on Youtube about the role of design thinking in Government.