AGE DO ES NO T M ATTER

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1 AGE DO ES NO T M ATTER A festival celebrating a world where age no longer matters Bargehouse, OXO Tower Wharf, SE1 9PH

2 Society is changing. Demographics are changing. We are all living longer, healthier lives. As a society we are only just starting to wake up to the potential of this new age an age where challenges are shared across generations and opportunities are no longer bound by how old you are. A new era, where age doesn t matter. The Age of No Retirement (that s us) is a movement excited about what intergenerational social change can bring about. This September we re hosting a festival to champion this change. Our festival, Age Does Not Matter, will radically rethink the concept of age. Through an inspirational series of co-design labs, talks, installations, photography, stories, sound and films, and in the stunning setting of The OXO Bargehouse on London s South Bank, we will disrupt the current narrative around ageing. The festival will achieve three things. We ll bring together brands and organisations to share thoughts about how to make the most of the future. We ll share exclusive research findings on age across eleven key sectors. We ll run design labs to create real world solutions to the burning questions that are arising from this demographic shift. AGE DO ES NOT MATTER There are unique opportunities for brands to headline the eleven sectors, and help to pioneer a stronger intergenerational future. The festival is open to all organisations and individuals willing to explore new possibilities. This is about your organisation, your workers and your customers. This is about you. Join us now. 01

3 W ECA N A LL BE PIO NEERS O FAG E. Festival concept visualisation Photographs by Jade Beall OXO Bargehouse

4 The Age of No Retirement events attract a large and diverse group of attendees, from all backgrounds and all sectors of society - business leaders, creative thinkers, policymakers, academics, third-sector organisations and members of the general public. Across the four days we will be joined by over 750 people - consumers, citizens and workers - who, together, will help change the conversation, change mindsets, and shape the products, services and society of the future. AGE DO ES NOT MATTER Photograph from one of the Co-Design Labs, Bargehouse London

5 Day 1 & 2 INSPIRATION AND FO RM AT ACTIO N [ Wednesday 28 & Thursday 29 September] A series of Co-Design Labs will build on The Age of No Retirement proprietary research and explore the tensions and similarities that exist across the generations - in 10 key areas of our lives (one Co-Design Lab for each): Work & Employment; Finance; Health & Wellbeing; Education & Learning; Technology; Transport & Travel; Housing & Home; Care; Leisure; The Media. Carefully crafted and facilitated by experts in innovation, each of the 10 Co-Design Labs will centre around specially selected people - domain experts, innovators, designers, leaders - to identify a key challenge or opportunity to be addressed. During the course of the day, and under the watchful eye of members of the public, each Co-Design Lab will progress toward a solution in the form of a prototype or a course of action. In parallel with the labs, the Bargehouse will be filled with exhibitions, installations, talks and conversations to challenge misperceptions and ageist stereotypes, and inspire a new intergenerational way of thinking. 02

6 Day 3 A N EW I NTERG ENER ATIO NA L BLU EPRINT [ Friday 30 September ] On the third day we are partnering with the Helen Hamlyn Centre for Design (Royal College of Art) and Creative Review, the leading creative arts magazine, and their 50 inspirational Creative Leaders who are driving change across the world. Using the outputs from across the 10 Co-Design Labs of the previous two days and the unique insights from our ground- breaking intergenerational research, the creative leaders will build a new blueprint for intergenerational design. A blueprint that can be adopted by organisations in every sector to develop new age-neutral products, services and processes for workers, consumers and citizens. This session is closed to the public, and only selected designers are invited, along with representatives of our event partners. FO RM AT 02

7 Day 4 DISRU PTING AGEAND FASHION Day 4 [ Saturday 1 October ] On the last day of the festival, the Bargehouse will become a fashion show for all ages. We will get together with leading journalists and opinion formers from lifestyle brands and publications to challenge stereotypes and celebrate age in all its fashion and beauty splendour. This last day of the festival is a celebration of age and is open to the public. FO RM AT 02

8 LOCATIO N All of the events, workshops and talks will be held in the atmospheric and historical Oxo Bargehouse, right by the Thames in central London. A vast untouched four-storey building, in its raw state Bargehouse is a blank canvas, which for 4 days will be transformed into a unique setting and backdrop for radical thinking and exploration. Oxo Tower Wharf, Barge House St, London SE1 9PH Visualisations for design for the inside of the Bargehouse exhibition space. Outside view Oxo Bargehouse 03

9 BUILDING A NEW ERA OF AGE EQ UALITY. Festival concept visualisation Photographs by Natalia Evelyn Bencicova OXO Bargehouse

10 We are partnering with a selected group of organisations across key sectors to drive this change. These are ambitious companies that understand the potential of embracing age diversity and want to capitalise on the commercial opportunities associated with it. By partnering with us, you will: Position your company as a leader in a more inclusive, diverse society. Gain a thorough understanding of the opportunities that living longer brings. Have access to key insights of our recent age-related crosssector research. Help drive tangible change towards a more cohesive intergenerational society. In addition to this, during our Festival, you will: Become the host of a Co-Design Lab related to your area of business, giving you a unique, first-hand insight into age-related challenges and opportunities in your sector. Gain access to some of the other invitation-only labs, gaining inspiration and insights from other sectors. Take part in our inspirational keynote talks series - to share your organisation s vision for a society where age does not matter. Attend our exclusive partner champagne reception, hosted by Barclays. Get brand visibility through our event communications and ongoing media, social media, marketing and storytelling channels. GET I NVO LV ED And also, after the festival you will: Explore the specific implications of our intergenerational research for your organisation - through a half-day workshop with The Age of No Retirement. Be the brand sponsor of a Co-Design Lab-aligned crowdsourcing challenge - on our Age of Action crowdsourcing platform, where our large and diverse citizen community will offer new solutions to the questions raised during the event. Be our associated partner for a whole year, until summer 2017, with privileged first-hand access to prototypes, insights and stories that relate to your business objectives, as they develop. Gain access to our core partners summit in Spring 2017, where we will bring together big-brand organisation to explore intergenerational opportunities in a dynamic, inspiring and non-competitive space. 04

11 Testimonials from client organisations that have complemented our work in the past: What I find exciting is that The Age of No Retirement is focused on bringing people together across industries and sectors to trial new solutions. Most importantly, they are creating a platform to share stories of what works. I don t see anyone else doing this, and in such an engaging way. (Elaine Draper, Director of Accessibility & Inclusion, Barclays) The Age of No Retirement has the power to change not only a narrative about older age, but also life itself, and this is why they are such an exciting movement to be part of. (Eleanor Turner, Head of Corporate Social Responsibility, Prudential) The Age of No Retirement s laser focus and indefatigable energy is fundamental to the reframing of our expectations of an ageing population that is more active and engaged than ever before, and wealthier and wiser than their younger counterparts. We are all set to win as The Age of No Retirement plants the seeds of innovation within the world of multigenerational business. (Elizabeth Cherian, Director of The Innovation Group, J. Walter Thompson) The Age of No Retirement is an organisation tuned to understand fully the conditions and implications of this huge societal change and to create social strategies, plans and influences which our nation can adopt successfully and happily. Without this group of people who are dedicated to what they ve aptly called The Age of No Retirement and without the activities they organise to listen to and collaborate with anyone and everyone who can bring experience, insight, knowledge and imagination, we would stumble and fail to keep up with what technology and improved health offer us. (Michael Wolff, Royal Designer and Co-founder Wolff-Olins) Partnering packages start at 10K - for more information contact: Jonathan Collie, co-founder The Age of No Retirement. jonathan@ageofnoretirement.org Georgina Lee, co-founder The Age of No Retirement george@ageofnoretirement.org TESTIMONIALS 05

12 We are creating a world where age does not matter. A world where we all live longer, and better lives. In the UK today, people are expected to live 10 years longer than their parents, or grandparents. What does this mean for society? For the workforce? For the products and services we use? How can brands embrace the opportunities lent by a truly multigenerational society? The Age of No Retirement is a movement for intergenerational social change. A place where future-thinking organisations come together to explore, to learn from each other, and to create strategies, products and services - for people of all ages - citizens, workers and consumers. A place that inspires and shapes the resilient, sustainable organisations of tomorrow. Jonathan Collie, co-founder The Age of No Retirement. jonathan@ageofnoretirement.org Georgina Lee, co-founder The Age of No Retirement george@ageofnoretirement.org

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