Design Futures Rachel Cooper

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1 Design Futures Rachel Cooper

2 Global Trends and Challenges

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8 Food security Global security Personal security Continuity of Healthcare and Education Wealth and poverty Sustainability Wellbeing

9 Trends in Design Research

10 1 Growth in the volume of research

11 2008: 7000 research outputs in UK greater volume of design research 75 institutions 2,279 researchers Average number of research students: 809 pa Average number of doctorates awarded: 103 pa Research income for 2001 to 2007: 110,777,991

12 1 2 Growth in the volume of research Widening Focus of design

13 Open Innovation Managing as designing Market Environment Eco Design The Design Experience Expansion Designing Things Social Socially Responsible Design Services & Systems Political Technology Digital Economy National Design Policy Science, Social Sciences, Humanities & The Arts

14 1 2 3 Growth in the volume of research Widening Focus of design research Increase in Influence

15 Interdisciplinary Team + Design Facilitator Design Problem Solver Individual Designer / Scholar Increasing complexity of systems

16 How fits this trend...

17 ImaginationLancaster is an open and exploratory research lab that investigates emerging issues, technologies and practices to advance knowledge and develop solutions that contribute to the common good.

18 The conception, production, management and use of our material world increasingly relies on the convergence of science, technology, social sciences, arts and humanities

19 Democratising innovation Design for sustainability Design management Digital economy Service design Social technologies Design for wellbeing Design futures ImaginationLabs

20 Health + Services May 2009 Nov Phase 1 Explore & Discover Background research: 1. Literature review: NHS publications, government papers, Service Design; 2. Analysis of PBC case studies in North West; 3. Collection of Design and Creativity tools and methods. Phase 2 Observe & Participate Phase 3 In-depth case study: 1. CMG Urgency Care Centre; observation and in-depth interviews with staff and selected patient groups; 2. Lancaster PBC group: participant obervation and video ethnography of periodical meetings. Engage & Innovate Design Interventions: Design workshop and experimentation with selected methods to envision future possibilities for CMG practice and for health and social care provision in the Morecambe area.

21 Sustainable Products Lumiere floor lamp

22 Sustainable Products Mass-production Local-production Virgin materials Complex process International shipping Packaging Single-use components Unrepairable Off-the-shelf materials Natural materials Simple processes Local shipping Minimal packages Multi-use components Repairable

23 Sustainable Products

24 ImaginationLabs A 1-day ImaginationLab is an experimental and creative experience that uses design thinking and leading-edge research to visualise a host of new ideas, insights and opportunities Effective collaboration by accessing the extensive internationally-recognised research expertise at Lancaster University An ImaginationLab brings together industry and university expertise to explore key challenges affecting your organisation Company development Student Studio project University research project PhD Collaborative design project Knowledge sharing Fresh perspectives to invigorate your organisation and identify your critical research questions

25 An investigation into the future for the design profession

26 Futures panel Events will affect attitudes to materialism Global disasters will refocus design Client s panel Designers should be more visionary Be able to design more systems services and experiences Self actualisation design Confront sustainability Ecological design Develop uniqueness Beyond packaging Two types of designer Personalised design Localisation of manufacture

27 Designer s panel Need to specialise Simplify products and service More personalisation of products More sustainable Design industry will be more competitive PickNmix design Growth of in-house service Localised design and production Increase in collaboration Need to take financial responsibility Policymaker s panel Design Industry unable to take up opportunities Lack of requisite competencies New models of design business necessary Focus on co-specialisation New challenges such corporate social responsibility Government need to recognise value of design Design with responsibility

28 New business models proposed Designer s panel Policymaker s panel UK design centres in BRIC economies Specialised Innovation services Design Strategists, UK export Engine Mega Design corporations Mega design corps Small independents Specialised design groups SIG Niche Network model

29 Overall findings Design Thinking and Designing beyond the artefacts will be a future alternative for the design sector Rethinking Design education at secondary and tertiary level Incorporate Design into other subjects, and to bring additional modules into design e.g. Design psychology, Ecology Design

30 Conclusion

31 The opportunities for design have never been better More people are recognising that what they do is design More people see the connection between general wellbeing and design More people see the need to converge disciplines to generate new insights More people recognise roles for designers (and artists) in leading the critical and creative imagination More people/organisations want help envisioning and planning the future More people need help understanding the complexity of the world and the plethora of choice

32 There is a broader role design can play in shaping society and business, co-design and public involvement. Design is an enabler, helping to unlock latent creativity, developing solutions to problems and shaping the future. This is the opportunity. Product design, Graphic design, Interior design, Design strategists etc...

33 The end

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