Scientific Support to Growth and Jobs: Cultural and Creative Industries, Brussels 24 October 2013

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1 Scientific Support to Growth and Jobs: Cultural and Creative Industries, Brussels 24 October 2013 Helena Hyvönen Dean, professor

2 Aalto University Where science and art meet technology and business

3 The six schools of Aalto University School of Arts, Design and Architecture School of Business School of Chemical Technology School of Electrical Engineering School of Engineering School of Science The Aalto University community: 80,000 alumni, 20,000 students, 5,000 staff members, 350 professors

4 Aalto University strategy Vision The best connect and succeed at Aalto University, an institution internationally recognised for the impact of its science, art and learning. Goal To become a world-class academic institution by Universal mission Contributions to a better world. National mission Competitiveness and welfare of Finland. Core strategies and performance indicators Research excellence Original, impactful, Interdisciplinary Pioneering education Focus on students, a new learning culture and approaches Ground breaking art Art, architecture and design as key drivers for improving living Societal impact Adding value through entrepreneurship, business liaison and societal interactions

5 Aalto s multidisciplinary platforms: Design Factory, Media Factory, Service Factory and Health Factory Combining the expertise of the schools in the fields of product development, media and services. Students, researchers and companies will meet in connection with joint projects. Units based on Design Factory's mode of operation have also been established at universities in Shanghai, Melbourne and Santiago.

6 Promoting academic entrepreneurship Aalto Center for Entrepreneurship Entrepreneurship and innovation services Startup Sauna Business incubator

7 School of Arts, Design and Architecture Image: Aalto University

8 Aalto ARTS focus areas, spearheads and initiatives Image: Aalto University HUMAN User driven design and art BRIDGE Bridging art, technology and business CULTURE Tradition based groundbreaking culture EXPERIENCE Sense based skills and knowledge. Hands on skills and knowledge Design in all scales of human environment and every day life Sensibility of unique expressions Practice based research, learning and development Interaction, new materials, digitalization; Internet of things Forum X Explorative Platform Aalto Digital Future Lab Living+ 8

9 Research Core Growing Emerging Image: Aalto University Computation and Modelling Global economic business processes Service Economy Materials Design ICT Media Process and systems competence Architecture Art Digitization Energy Human-oriented living environments We are dedicated to long-term, high-quality research of high scientific value and impact on society.

10 Value added is created within the intangible phases of the production Value added per working hour Case Supercell Ltd valued 50% of Nokia Phones R&D&I Design Prototype, pilot Initial production Mass production Logistics Branding After sales Marketing Sales Economies with high production cost Economies with low production cost Pre-production Intangible Assets Production Tangible Post-production Intangible Output SOURCE: ETLA 2013 Mysteeri avautuu 10/29/

11 Design is connected to cultural, social and economical values Quality of Opportunity Equality, Prosperity, Ethics, Well-being, Community, Quality of Life Cultural Identity Diversity, Ingenuity, Agility, Continuity, complementarity Responsible Economy Effectiveness, Effiency, Resilience, Professionalism

12 Student success at international competitions Images: Aalto University Nordic art education award goes to Veera Jalava Aalto University students qualify for final of sustainable construction student competition in Japan 1 st Prize at Hyères Fashion Festival, France 2013 Satu Maaranen 2012 trio Siiri Raasakka, Tiia Sirén and Elina Laitinen Antti Heikki Pesonen's Korsoteoria (Hit the Wall) wins top award at Nordic Talents event in Copenhagen Dept

13 Student awards Ilona Hackenberg is Young Designer of the Year 2012 Images: Aalto University Patrik Prusak places 2 nd and Timo Helin 3 rd in the Designer's Nest competition

14 L'essentiel est Photo: Aino Huhtaniemi invisible pour les yeux. Antoine de Saint Exupéry

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