Inventing the Future How to Achieve the Europe 2020 Targets?
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1 ENoLL / 23 August 2012: Inventing the Future How to Achieve the Europe 2020 Targets? Markku Markkula EU Committee of the Regions, Rapporteur on Horizon 2020 Advisor to the Aalto Presidents at Aalto University
2 Markku Markkula Starting Point: Paradigm Shift as a Result of Digitalization Technology Is Crucial, but Just One Element in e e is not just technology. We see this clearly, when analyzing the latest development from different perspectives: It is people who make the change. Conclusion: We Need to Focus on COLLABORATION = deep-going working and learning together e =? emotional and empowerment with embedded interoperability
3 Inventing the Future Triangle Markku Markkula, MP, Committee for the Future, Parliament of Finland, 1997: Instead of thinking and predicting the future we decided to Invent the future. The fact is that the future will not be a continuation of the past. It will be a series of discontinuities. Linear thinking is useless, in a non-linear world. The winners will be those who stay ahead of the change curve, constantly redefining their industries, creating new markets, blazing new trails, reinventing the competitive rules, challenging the status quo. As a leader you need to involve a rich mixture of different people from inside and outside the organization in the process of inventing the future. Quotations from Rethinking the Future, 1997, ed. Rowan Gibson 1. Personal Mastery 2. Mental Modeling 3. Team Learning 4. Shared Vision 5.Systems Thinking Five success factors from Peter Senge: The Fifth Discipline, the art and practice of the learning organization, 1993.
4 EU 2020 Implementation by Seven Flagships Societal Challenges Horizon 2020 Industrial Leadership Scientific Excellence Smart Spesialisation Key Instruments European Innovation Partnerships Future Internet and other KET IMPACT IMPACT IMPACT Smart Growth developing an economy based on knowledge and innovation Sustainable Growth more efficient, greener and more competitive economy Inclusive Growth fostering a high-employment economy delivering social and territorial cohesion
5 Need to Integrate Top Research to Practice EU through Innovation Union: Need to get more innovation from our research, Better understanding of public sector innovation, European Institute of Innovation and Technology EIT to set out a Strategic Innovation Agenda, European Innovation Partnerships to be launched to accelerate innovation, Europe needs pioneering regions focusing on regional innovation ecosystems & open innovation & integrating real and virtual realities. Markku Markkula CoR & Aalto University
6 Smart Cities & Smart Regions Are Needed to Speed up and Scale up EU2020 Implementation New Key Elements Are More Societal Innovations Digitalized Real Life Test-beds Regional Innovation Ecosystems Pioneering EU2020 Open Innovation & Smart Specialization Urban Design Solutions Scientific Excellence Markku Markkula, Chair CoR-EPP Task Force on Europe 2020, Aalto University, Finland
7 Nature of Inquiry Systems Approcah Interpendent Variables Analytical Approach Independent Variables Research Program Creating Concepts: Energizing Urban Ecosystem EUE Markkula, M., Pirttivaara, M. & Miikki, L., Developed from: Gharajedaghi, J., Systems Thinkig: Managing Chaos and Complexity. Butterworth-Heinemann EUE = 10 industrial and city partners and Aalto University as the main research partner, 4 years 20 million. Regional Innovation Test-Bed: Aalto Factories & Living Labs Traditional Company Specific Business Plan Criteria for planning: - Ecosystem - External collaboration - Aalto existing strengths - Knowledge Triangle (synergy R&E&I) - Working culture Machine Model Biological Model Nature of Organization Social Model
8 The EUE Research Drivers and Key Research Questions Urban Visions Urban Solu ons Urban Innova ons 1. What kinds of elements and processes are cri cal in crea ng dynamic, sustainable, energe c and evolving urban ecosystems, to meet and respond to the complexi es of ever-changing needs and behavioral pa erns of urban actors? 2. What are the mechanisms to increase the renewal capital and to maximize the poten al value of the available and emerging enablers (advanced technological solu ons, gradually converging PPP intelligence and accumula ng design competencies) for modern urban development? Enabling Factors? Best Prac ces? Business Drivers? Measuring value? Managing Processes? Applying Locally? Markku Markkula Lars Miikki
9 Helsinki smart city development Living Labs and new clusters for smart city strategy ENoLL Summer School 2012 Hans Schaffers A Porterian cluster in mobile technology is emerging in Helsinki. Clustering strengthens motivation, incentives, innovation, and enables externalities. The mobile applications cluster is sustaining Helsinki s Smart City strategy Factor conditions: Broadband, telecoms, NOKIA, skilled workforce, start-ups Demand conditions: Government demand, banking, transportation, etc Firm strategy: Companies within SMOPEC, global markets, intense local competition Supporting industries: Broadband infrastructure, 3G nets, specialized service providers Competitions for Open Data apps as strategy for cluster development The Helsinki Regions made available public transportation data Apps4Finland makes data available related to environment and spatial information Competitions and Living Labs as drivers for the M-cluster development
10 Experience form the Aalto Living Labs: Strong research creates processes and concepts for societal renewal through research, development and innovation activities. The aim is to define a division embracing Aalto interests (here the preliminary division 1.-6.) which are to be integrated into Aalto focus areas. Living Lab should focus on methodological RDI which are integrated with the university s focus areas Living Lab concept and its activities need to be based on university level research, development and innovation (RDI). Open Innovation integrates research, teaching, learning and different collaborative developments. It is a feature characterizing all these activities. Orchestration of the Open Innovation Activities Society 4. Living Environment and Media 6. Innovation Process University s Focus Areas 5. Leadership and Management Industry In each university the RDI areas in the picture can be different depending on the existing strengths of the faculty. Working Life 2. ICT 1. Science & Society Interaction 3. Human Capital Individuals 10
11 According to the plans, by 2020, there will be new investments of 4-5 billion : metro, tunnel construction of ring road, other infra, housing, office and business buildings, public services, university buildings, sports and cultural facilities Nokia Regional Innovation Ecosystem Aalto University Campus 2020 Rovio Aalto University Young entrepreneurial mindset What are the mechanisms to increase the renewal capital and to maximize the potential value of the available and emerging enablers (advanced technological solutions, gradually converging PPP intelligence and accumulating design competencies) for modern urban developments? EIT ICT Lab Tapiola Garden City
12 We Cannot Reach the Target by Incremental Small Steps Today: Separate projects and silos Inventing the future: Working and learning together Gardening to enable uniqueness Fruits of global pioneering to the use of all The upside-down tree metaphor originates 1992 by Leif Edvinsson We need to create Joint Regional Innovation Ecosystems The picture is based on the results of the Aalto Camp for Societal Innovation 2011: Markku Markkula
13 Knowledge Triangle: Create Synergy between Research, Education and Innovation Special need to focus on: A. Value creation based on better use of intangible assets B. New processes and methods for university-industry collaboration C. Systemic change and societal innovations Innovation Orchestration Benefits are evident: For students For teaching staff For researchers For working life professionals Research Education Platform for Blended Learning Markku Markkula
14 Have a look at: Mindset is the Key EU Calls for Transformation: Europe needs pioneering regions, as pathfinders and rapid prototypes. Helsinki Region has forerunner instruments in use: Aalto Design Factory Aalto Venture Garage Aalto Camp for Societal Innovation and many more Markku Markkula CoR & Aalto University
15
16 Local Digital Agenda: Vanguard Group Members Fryslân Helsinki Region Region Flanders Catalunya
17 governance A Smart Regions Vanguard Group: How? In order to improve, transform and connect, regions need to develop a structural approach to enable different actors to contribute, to learn from trials and errors and to govern activities. We do that by combining different tools in a L3 strategy (Learning with Living Labs): 1. Local digital/innovation agendas (policy tool) 2. Regional living labs (scientific tool) 3. Applying a clear ownership pyramid (governance tool) 4. Applying a reflective monitoring and evaluation methodology to monitor and learn (feedback tool) local digital agenda regional living lab monitoring & evaluation feedback
18 Regional Innovation Strategies for Smart Specialisation Key steps for developing RIS3: 1. the analysis of the national/regional context and potential for innovation, 2. the set-up of a sound and inclusive governance structure, 3. the production of a shared vision about the future of the country/region, 4. the selection of a limited number of priorities for national/regional development, 5. the establishment of suitable policy mixes, and 6. the integration of monitoring and evaluation mechanisms. The Four Cs of Smart Specialisation: (Tough) Choices and Critical mass Competitive Advantage Connectivity and Clusters Collaborative Leadership
19 Future? Local Digital Agenda for the Helsinki Region based on Smart Specialisation. The discussion is going on. We will pioneer solutions to tackle Grand Societal Challenges. We will focus on: 1. Smart Urban Design 2. Active and Healthy Ageing 3. Low Carbon Economy This means especially fueling Industrial Leadership by focusing on: 1. Regional Service Architecture and Modeling 2. Digitalization of System Processes, especially Services 3. Mindset and Environment for Start-up and Growth Companies And this means on global level science excellence focusing on: 1. Open Innovation Interlinked Ecosystems 2. Integrating Real and Virtual Reality 3. Future and Emerging Technologies This is the proposal made by Markku Markkula on 6 May 2012 based on the CoR Horizon 2020 draft opinion, Vanguard Group LDA activities, the EUE/RIE plans and the EU Smart Specialisation Mirror Group.
20 Thank you for listening: The Key Is Integrating Real World & Virtual World Energizing Urban Ecosystems Aalto & Laurea cornerstones for Living Labs &
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