A Sales Guide for Virginia Lottery Retailers. September 2018 NEW SCRATCHERS AVAILABLE SEPTEMBER 4 PLEASE ACTIVATE AND PUT OUT FOR SALE BY SEPTEMBER 6

Transcription

1 A Sales Guide for Virginia Lottery Retailers September 2018 NEW SCRATCHERS AVAILABLE SEPTEMBER 4 PLEASE ACTIVATE AND PUT OUT FOR SALE BY SEPTEMBER 6

2 30 YEARS OF FUN TO HELP CELEBRATE THE VIRGINIA LOTTERY S 30TH BIRTHDAY, EVERY TUESDAY IN SEPTEMBER WE LL BE GIVING AWAY SEPTEMBER WEEKLY PRIZE DRAWINGS: $500 TO 30 LUCKY WINNERS. Draw Date: 9/4/18 (30 Prizes) Your players can enter online or by mail for an extra Chance to win. If they enter online, the number of entries is based on the price of their Scratcher. Draw Date: 9/11/18 (30 Prizes) Draw Date: 9/18/18 (30 Prizes) If they enter by mail, each Scratcher, no matter the price, will receive one entry into the drawing. Draw Date: 9/25/18 (30 Prizes) REMINDER: Let your players know that if they re not interested in this month s prizes, they can hold onto their Scratchers and enter them in another month. Visit valottery.com for more entry details. $ $ GAMES SPOTLIGHT WIN A SPIN Larger ticket format to help spotlight the game 4 x 8 Three Ways to win Three Ways to win BINGO MULTIPLIER Main feature Players have the opportunity to win a FREE ($3) BINGO Print n Play ticket The prize structure is loaded with multiplier wins $60,000 Top Prize Ticket art design fits in with the new x-series games 1. Scratch 2. Reveal "SPIN" and enter code online 3. Spin the Big Wheel on a live set for a guaranteed prize of $100,000 and a chance at up to $500,000. Top prize of $500,000 Full POS and advertising support

3 SCRATCH-TASTIC TUESDAYS ON FACEBOOK: Tell your players to check out our Facebook page every Scratch-tastic Tuesday for a chance to win a prize pack! AVAILABLE SEPTEMBER 4, 2018 DEUCES WILD #1572 $1 Game UPC: CREEPY CASH #1904 $2 Game UPC: we re game playresponsibly Virginia Problem Gambling Helpline: Must be 18 or older to play. PLEASE ACTIVATE AND PUT OUT FOR SALE BY SEPTEMBER 6 BINGO MULTIPLIER #1903 $3 Game UPC: WIN A SPIN #1902 $5 Game UPC: $1,000,000 JACKPOT MULTIPLIER #1825 $10 Game UPC: Odds of winning top prize in each game: Deuces Wild: 1 in 979,200; Creepy Cash: 1 in 734,400; Bingo Multiplier: 1 in 612,000; Win A Spin: 1 in 918,000; $1,000,000 Jackpot Multiplier: 1 in 1,162, Virginia Lottery. valottery.com

4 RETAILER SUCCESS Family owned business GAME for growing Lottery sales. Speedy Mart located at 1904 Jefferson Ave. Newport News is one of the 13 retail locations owned by the Patel family. Ronnie and his wife Mittal are the managers and opened this location two years ago, since then they've continued to grow their Lottery business at an astounding pace! With the addition of a 2nd overhead display, they currently have 102 facings. Ronnie says double facing all the best games gives the players a better view of their choices and with $16,900 average weekly in sales, a 77% scratch increase and a 35% online increase, it s safe to say it s paid off! DOUBLE FACING THE BEST SELLING GAMES = INCREASED SALES! LOOK WHO WON! Warren Blackwell just had a feeling. Both he and his wife like to play the Virginia Lottery s Pick 4 game. She had been using the number combination because that s the year her mother was born. When she stopped playing that combination, he decided he d give it a try. I had a feeling that those numbers would hit soon, so I decided to start playing them, he said. But instead of buying a single play for $1, Blackwell bought 40 plays for the May 9th night drawing, each with that same number combination. When the winning numbers were drawn, all 40 of his plays became winners, worth $5,000 apiece. That means his total winnings came to $200,000. He bought his tickets at The Country Store, 227 Sunnybank Road in Reedville, VA. The retiree said he hopes to use his winnings to take care of his family, give to his church and pay bills. Pick 4 drawings are held daily at 1:59 p.m. and 11:00 p.m. The top prize for a $1 play is $5,000. The chances of matching all four numbers in exact order are 1 in 10,000. When it comes to education, the Virginia Lottery is game. The winning tickets were bought in Northumberland County, which received more than $300,000 in Lottery funds for K-12 education last fiscal year.

5 FIRST DAY DOUBLE RETAILER INCENTIVE PROGRAM THE EARLIER YOU PUT THE NEW GAMES OUT FOR SALE, THE MORE COMMISSION YOU CAN EARN! Retailers that activate at least one pack of each of the new games within the first day of sales will earn an additional 5% commission. Retailers that activate at least one pack of each of the new games within the first 2 days of sales will earn an additional 2% commission. Retailers that activate at least one pack of each of the new games within the first 3 days of sales will earn an additional 1% commission. You must activate at least one pack from the August launch in order to be eligible for the September launch. If you activate at least one pack of all the new games (10) launched in August and September within the first day of sales, you could earn double commission totaling $ To earn any additional commission you must activate and put out for sale at least one pack of every new game launched during the months of August and September within the first 3 days of sales. Retailers that activate at least one pack but do not put out for sale NEW WAY TO CASH! AN EASIER AND MORE SECURE WAY TO VALIDATE SCRATCH TICKETS. Shorter barcode on ticket back (will now be called the Inventory Barcode ) No more pin code under the latex I 2 of 5 validation not permitted on Flex nor Game Machine PDF417 validation is the only scannable option If PDF417 is not used, clerk must enter full game/pack/ ticket/validation number manually THE FOLLOWING SEPTEMBER SCRATCHERS WILL HIT THE MARKET WITH NEW FEATURES: $3 Bingo Multiplier Hybrid (w/ $3 Bingo 7s Print 'n Play) $5 Win a Spin (w/ a digital reveal)

6 VIRGINIA LOTTERY AT YOUR FINGERTIPS GET THE VIRGINIA LOTTERY APP NOW! FEATURES: TICKET CHECKER: Use your phone's camera to see if your ticket is a winner! DIGITAL PLAYSLIP: Scan your phone at retail to play your favorite draw games! WINNING NUMBERS: See all the latest winning numbers! RETAILER LOCATOR: Use GPS or search to find the nearest Virginia Lottery retailers! HOW TO PLAY: Easy to read instructions on all Virginia Lottery games! Download for Android For download on andriod device visit valottery.com/app* *Link will be available July 16th Demo app pictured. Games or content subject to change Virginia Lottery. valottery.com